Anglo Russkii Slovar Po Reklame I Marketingu

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Terminy v reklame

Author : Илья Алексеевич Улиткин
Publisher : Unknown
Page : 61 pages
File Size : 50,7 Mb
Release : 2002
Category : Advertising
ISBN : 5850857060

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Terminy v reklame by Илья Алексеевич Улиткин Pdf

English-Russian dictionary of advertising and marketing

Author : Виктор Борисович Бобров
Publisher : Unknown
Page : 752 pages
File Size : 52,6 Mb
Release : 2004
Category : Advertising
ISBN : 5803302961

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English-Russian dictionary of advertising and marketing by Виктор Борисович Бобров Pdf

Dictionary of Marketing and Advertising

Author : Joseph Farrah
Publisher : Unknown
Page : 314 pages
File Size : 55,9 Mb
Release : 1998-01-01
Category : Advertising
ISBN : 9837203269

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Dictionary of Marketing and Advertising by Joseph Farrah Pdf

Powerful Partnerships

Author : Karen L. Mapp,Ilene Carver,Jessica Lander
Publisher : Scholastic Professional
Page : 0 pages
File Size : 49,7 Mb
Release : 2017-07-06
Category : Education
ISBN : 0545842409

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Powerful Partnerships by Karen L. Mapp,Ilene Carver,Jessica Lander Pdf

Teachers and administrators will learn how to create the respectful, trusting relationships with families necessary to build the educational partnerships that best support children's learning. The book will cover the mindset and core beliefs required to bond with families, and will provide guidance on how to plan engagement opportunities and events throughout the school year that undergird effective partnerships between families and schools.

Public Relations and Communication Management in Europe

Author : Betteke van Ruler,Dejan Vercic
Publisher : Walter de Gruyter
Page : 517 pages
File Size : 43,6 Mb
Release : 2008-08-22
Category : Language Arts & Disciplines
ISBN : 9783110197198

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Public Relations and Communication Management in Europe by Betteke van Ruler,Dejan Vercic Pdf

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Descriptive Translation Studies and Beyond

Author : Gideon Toury
Publisher : John Benjamins Publishing
Page : 320 pages
File Size : 51,8 Mb
Release : 1995
Category : Language Arts & Disciplines
ISBN : 9789027221452

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Descriptive Translation Studies and Beyond by Gideon Toury Pdf

A replacement of the author's well-known book on Translation Theory, In Search of a Theory of Translation (1980), this book makes a case for Descriptive Translation Studies as a scholarly activity as well as a branch of the discipline, having immediate consequences for issues of both a theoretical and applied nature. Methodological discussions are complemented by an assortment of case studies of various scopes and levels, with emphasis on the need to contextualize whatever one sets out to focus on.Part One deals with the position of descriptive studies within TS and justifies the author's choice to devote a whole book to the subject. Part Two gives a detailed rationale for descriptive studies in translation and serves as a framework for the case studies comprising Part Three. Concrete descriptive issues are here tackled within ever growing contexts of a higher level: texts and modes of translational behaviour — in the appropriate cultural setup; textual components — in texts, and through these texts, in cultural constellations. Part Four asks the question: What is knowledge accumulated through descriptive studies performed within one and the same framework likely to yield in terms of theory and practice?This is an excellent book for higher-level translation courses.

翻譯與權力

Author : Maria Tymoczko,Edwin Gentzler
Publisher : Unknown
Page : 288 pages
File Size : 54,5 Mb
Release : 2007
Category : Language and culture
ISBN : UIUC:30112101398482

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翻譯與權力 by Maria Tymoczko,Edwin Gentzler Pdf

本书运用新的理念、新的范式,通过对各种语言和文化背景下的翻译活动的实证性研究和历史性研究,对翻译与权力之间的操纵互动过程进行了深刻犀利的阐述和分析。

Twentieth-Century Russian Poetry

Author : Katharine Hodgson,Joanne Shelton,Alexandra Smith
Publisher : Open Book Publishers
Page : 512 pages
File Size : 52,7 Mb
Release : 2017-04-21
Category : Literary Criticism
ISBN : 9781783740901

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Twentieth-Century Russian Poetry by Katharine Hodgson,Joanne Shelton,Alexandra Smith Pdf

The canon of Russian poetry has been reshaped since the fall of the Soviet Union. A multi-authored study of changing cultural memory and identity, this revisionary work charts Russia’s shifting relationship to its own literature in the face of social upheaval. Literary canon and national identity are inextricably tied together, the composition of a canon being the attempt to single out those literary works that best express a nation’s culture. This process is, of course, fluid and subject to significant shifts, particularly at times of epochal change. This volume explores changes in the canon of twentieth-century Russian poetry from the 1991 collapse of the Soviet Union to the end of Putin’s second term as Russian President in 2008. In the wake of major institutional changes, such as the abolition of state censorship and the introduction of a market economy, the way was open for wholesale reinterpretation of twentieth-century poets such as Iosif Brodskii, Anna Akhmatova and Osip Mandel′shtam, their works and their lives. In the last twenty years many critics have discussed the possibility of various coexisting canons rooted in official and non-official literature and suggested replacing the term "Soviet literature" with a new definition – "Russian literature of the Soviet period". Contributions to this volume explore the multiple factors involved in reshaping the canon, understood as a body of literary texts given exemplary or representative status as "classics". Among factors which may influence the composition of the canon are educational institutions, competing views of scholars and critics, including figures outside Russia, and the self-canonising activity of poets themselves. Canon revision further reflects contemporary concerns with the destabilising effects of emigration and the internet, and the desire to reconnect with pre-revolutionary cultural traditions through a narrative of the past which foregrounds continuity. Despite persistent nostalgic yearnings in some quarters for a single canon, the current situation is defiantly diverse, balancing both the Soviet literary tradition and the parallel contemporaneous literary worlds of the emigration and the underground. Required reading for students, teachers and lovers of Russian literature, Twentieth-Century Russian Poetry brings our understanding of post-Soviet Russia up to date.

Visual Political Communication

Author : Anastasia Veneti,Daniel Jackson,Darren G. Lilleker
Publisher : Springer
Page : 294 pages
File Size : 48,9 Mb
Release : 2019-06-20
Category : Political Science
ISBN : 9783030187293

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Visual Political Communication by Anastasia Veneti,Daniel Jackson,Darren G. Lilleker Pdf

This book offers a theoretically driven, empirically grounded survey of the role visual communication plays in political culture, enabling a better understanding of the significance and impact visuals can have as tools of political communication. The advent of new media technologies have created new ways of producing, disseminating and consuming visual communication, the book hence explores the theoretical and methodological underpinnings of visual political communication in the digital age, and how visual communication is employed in a number of key settings. The book is intended as a specialist reading and teaching resource for courses on media, politics, citizenship, activism, social movements, public policy, and communication.

Beyond the Euromaidan

Author : Henry E. Hale,Robert W. Orttung
Publisher : Stanford University Press
Page : 337 pages
File Size : 55,5 Mb
Release : 2016-09-07
Category : Political Science
ISBN : 9781503600102

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Beyond the Euromaidan by Henry E. Hale,Robert W. Orttung Pdf

Beyond the Euromaidan examines the prospects for advancing reform in Ukraine in the wake of the February 2014 Euromaidan revolution and Russian invasion. It examines six crucial areas where reform is needed: deep internal identity divisions, corruption, the constitution, the judiciary, plutocratic "oligarchs," and the economy. On each of these topics, the book provides one chapter that focuses on Ukraine's own experience and one chapter that examines the issue in the broader context of international practice. Placing Ukraine in comparative perspective shows that many of the country's problems are not unique and that other countries have been able to address many of the issues currently confronting Ukraine. As with the constitution, there are no easy answers, but careful analysis shows that some solutions are better than others. Ultimately, the authors propose a series of reforms that can help Ukraine make the best of a bad situation. The book stresses the need to focus on reforms that might not have immediate effect, but that comparative experience shows can solve fundamental contextual challenges. Finally, the book shows that pressures from outside Ukraine can have a strong positive influence on reform efforts inside the country.

Textual Interaction

Author : Michael Hoey
Publisher : Routledge
Page : 225 pages
File Size : 50,7 Mb
Release : 2013-06-17
Category : Language Arts & Disciplines
ISBN : 9781135127961

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Textual Interaction by Michael Hoey Pdf

Textual Interaction provides a clear and cogent account of written discourse analysis. Each chapter introduces key concepts and analytical techniques, describes important parallel work and major issues, and suggests how to apply the ideas to the teaching and learning of reading and writing. In this activity-based book, Hoey analyzes a wide variety of narrative texts and argues that, in the interaction between writer and reader, the reader has as much power as the writer.