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Author : Michael J. Baker
Publisher : Palgrave Macmillan
Page : 0 pages
File Size : 44,7 Mb
Release : 1985-06-18
Category : Business & Economics
ISBN : 0333393325
Author : Charles Doyle
Publisher : OUP Oxford
Page : 432 pages
File Size : 53,5 Mb
Release : 2011-03-24
Category : Business & Economics
ISBN : 9780191044991
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.
Author : Joseph Farrah
Publisher : Unknown
Page : 314 pages
File Size : 41,8 Mb
Release : 1998-01-01
Category : Advertising
ISBN : 9837203269
Author : Jane Imber,Betsy-Ann Toffler
Publisher : Barron's Educational Series, Incorporated
Page : 612 pages
File Size : 53,5 Mb
Release : 2000-04
Category : Business & Economics
ISBN : UCSD:31822028217289
More than 4,000 definitions cover all aspects of the advertising industry in "Dictionary of Marketing Terms".
Author : Azaz Motiwala
Publisher : Lulu.com
Page : 296 pages
File Size : 51,8 Mb
Release : 2008
Category : Business & Economics
ISBN : 9781435705128
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
Author : Jerry M. Rosenberg
Publisher : Wiley
Page : 390 pages
File Size : 49,7 Mb
Release : 1995-03-02
Category : Business & Economics
ISBN : 047102502X
This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meanings are often given for the more than 5,500 entries—relatively simple for the layperson, more sophisticated and technical for the specialist.
Author : Frank William. Jefkins
Publisher : Springer Science & Business Media
Page : 397 pages
File Size : 47,8 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9781468415230
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.
Author : Michael John Baker
Publisher : Palgrave
Page : 293 pages
File Size : 47,6 Mb
Release : 1998
Category : Advertising
ISBN : 0333715667
Author : Norman A. P. Govoni
Publisher : SAGE
Page : 257 pages
File Size : 40,8 Mb
Release : 2004
Category : Business & Economics
ISBN : 9780761927716
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Author : Charles Doyle
Publisher : Oxford University Press
Page : 464 pages
File Size : 54,9 Mb
Release : 2016-04-28
Category : Reference
ISBN : 9780191059605
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.
Author : Michael John Baker
Publisher : Unknown
Page : 217 pages
File Size : 46,5 Mb
Release : 1984
Category : Advertising
ISBN : 0333363264
Author : A. Ivanovic,Peter Hodgson Collin
Publisher : Peter Collin Publishing
Page : 244 pages
File Size : 50,8 Mb
Release : 1996
Category : Marketing
ISBN : PSU:000048863599
From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.
Author : A. Ivanovic,Peter Collin
Publisher : A&C Black Trade
Page : 304 pages
File Size : 44,9 Mb
Release : 2003-07-07
Category : Reference
ISBN : 0747566216
This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.
Author : Norman A. P. Govoni
Publisher : SAGE
Page : 260 pages
File Size : 45,7 Mb
Release : 2004
Category : Business & Economics
ISBN : 0761927719
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Author : Peter D. Bennett
Publisher : Unknown
Page : 240 pages
File Size : 47,6 Mb
Release : 1988
Category : Business & Economics
ISBN : UOM:39015015524880
Includes the marketing areas: finance/control ; social marketing ; advertising ; physical distribution ; organization ; marketing research ; marketing legislation/social responsibility ; product/product marketing ; geography ; consumer behavior ; global marketing ; environments ; organizational marketing ; pricing ; channels of distribution ; consumer behavior ; marketing models ; sales promotion/public relations ; economic terms ; sales management sales.