App Marketing This Is Real Android Marketing

Author : Jin Kim
Publisher : ITMagnet
Page : 264 pages
File Size : 54,5 Mb
Release : 2014-06-20
Category : Business & Economics
ISBN : 9791195121649

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App Marketing, This is Real Android Marketing by Jin Kim Pdf

- Length : 260 pages (PDF book pages) “It is a step-by-step guide book for marketing which comprises market research for boosting profitability, marketing strategy, pricing strategy, and measuring performance after launching.” 1. Based on global cases, it contains all kinds of practical methods to launch apps globally and to boost profitability of mobile apps 2. It presents the analysis of app data, operation, application guidelines, the inflow of users based on concrete numbers like KPIs and practical methods of how to analyze it. 3. It suggests strategic frameworks covering App Indexing, ASO(App Store Optimization), SEO(Search Engine Optimization), mobile webs, blog marketing, SNS marketing, PR, and even design, realization and operation of mobile app marketing. “App marketing, how can we start and operate?” The key for success in mobile app business is to completely integrate these three components: product strategy, content strategy and marketing strategy [Table of Contents] 1 STARTING ANDROID MARKETING - The Android Market, It is nothing to sneeze at 2 UNDERSTANDING THE ECOSYSTEM OF ANDROID - Understand the Ecosystem Structure 3 FINDING IDEAS - Good Ideas are Always Around YouImitate Actively - Create a Mashup App - Use Open Source codes - Apply the Newest Technology 4 CONDUCTING MARKET RESEARCH - Market Research is Really Important! - Are You Confident of Success? 5 PLANNING AN ANDROID APP - Set a Target Version - How to Make Apps that Sell Well? - Never Do These 6 APP DESIGN AND DEVELOPMENT - Guides for Development and Design, Know This - App Development, Quality is the First Priority 7 DEVISING A MARKETING STRATEGY - Understand the Flow of the Strategy Road Map for App Marketing - Promote Your App through Marketing before Launching - Strive to Succeed Within 30 Days - What to Do after 30 Days 8 ESTABLISHING PRICING STRATEGY - Understand the Monetization Measures for Individual App Business Model - Setting the Price, Think Cautiously! - How Much to Charge? - Try to Maximize Profit in a Paid App 9 APPLYING REVENUE REALIZATION MEASURE - Make Money with Free Apps 10 STABILIZING THE PRODUCT - Strengthen the Essential Value 11 LAUNCHING AN ANDROID APP AND AN OPERATING SERVICE - Establishing Operation Strategies is the Key - Finally, You Launch an App! - Set the App Coverage - Understand the Knowledge that is Helpful for a Service Operation 12 HOW TO GET SPOTTED IN THE MARKET - Aim for Top 50 in Free and Paid Sections 13 EXECUTE MARKETING PROGRAMS - Is it a Product Worthy of Marketing? - The Key is Exposure and PR - Secure Word-of-Mouth Marketing Channels 14 ADVERTISING - Enjoy Maximum Effect with Minimum Investment 15 MAINTENANCE - Keep the Tension 16 MEASURING THE PERFORMANCE AFTER LAUNCHING - Business without Measuring is Dangerous - Design an App Service Operation Process that Enables Comprehensive Management - Understand Major Indexes that are Quantifiable - Apply the Models Appropriate for App Service Analysis - Set Service KPI centered on OMTM (One Metric That Matters) - Acquire Significant Analysis Data by Applying Professional Analysis Tools - Understand the Types of the Collected Statistics Data - Using Data Analysis that Increases the Actual Revenue [Book Review by Publisher] Now that app business is creating a new paradigm, This is the Real Android Marketing is a must-read book for everyone who is interested in or related to android app business— student, app marketer, app designer, app developer, and app businessman— regardless of the fields. The author has accumulated experiences and insights by mastering diverse businesses in web and app as a former developer and businessman who majored in management and put them into this book in ways for readers to understand easily with his own wit. The android market is already overflowing with so many excellent apps just for you to jump in only with business plan and app development ability. The author emphasizes that the key for success in this unstable reality is the business that organically combines product strategy, contents strategy, and marketing strategy. With the know-how’s of this author who has both theory and actual experience, lead your app plan, development, marketing, and business to success.

Author : Jeffrey Hughes
Publisher : Pearson Education
Page : 464 pages
File Size : 52,6 Mb
Release : 2010-09-20
Category : Computers
ISBN : 9780132378253

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Android Apps Marketing by Jeffrey Hughes Pdf

The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps! There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. Packed with examples, this book makes Android apps marketing easy! You’ll learn how to Identify your app’s unique value, target audience, and total message Understand the Android Market’s dynamics Cut through clutter and get your app into the top selling categories Set the right price for your app and effectively sell its value Get reviewers to recommend your apps Write effective press releases Time your marketing and publicity for maximum effectiveness Blog about your app and get the attention of influential bloggers Use Facebook, Twitter, YouTube, and other social media to generate buzz Use promotions and cross-marketing just like professional marketers do Measure and improve your results with Android Analytics Generate a loyal audience that will buy your next app, too Earn steady revenue, build a brand, and make a real business out of app development

Author : Alex Genadinik
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 52,7 Mb
Release : 2014-07
Category : Mobile apps
ISBN : 1502383829

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Mobile App Marketing And Monetization by Alex Genadinik Pdf

This is a very to the point book with many actionable tips and strategies for how to promote your mobile app (iPhone or Android), make money from your smartphone applications, and generally treat it as a real business. Many of the strategies are simple and effective, and you can begin working on them as early as today.

Author : Jeffrey Hughes
Publisher : Pearson Education
Page : 29 pages
File Size : 46,7 Mb
Release : 2011-02-17
Category : Business & Economics
ISBN : 9780132732048

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How to Make Money Marketing Your Android Apps by Jeffrey Hughes Pdf

A complete plan for selling your Android apps — including little-known techniques based on Google’s unique “open selling model”. Unlike Apple, Google allows developers to market their Apps from any site, including your own, not just Android Market. Google’s open sales model, while still maturing, can provide advantages over Apple’s closed model — if you take advantage of the options Google gives you. This paper identifies key marketing activities that can help you succeed.

Author : Mark Rollins,Roy Sandberg
Publisher : Apress
Page : 162 pages
File Size : 51,7 Mb
Release : 2013-07-22
Category : Computers
ISBN : 9781430250074

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The Business of Android Apps Development by Mark Rollins,Roy Sandberg Pdf

The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for app developers. Google Play and Amazon Appstore for Android apps has become the second go-to apps eco for today's app developers. While not yet as large in terms of number of apps as iTunes, Google Play and Amazon Appstore have so many apps that it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. Written for today's Android apps developer or apps development shop, this new and improved book from Apress, The Business of Android Apps Development, Second Edition, tells you today's story on how to make money on Android apps. This book shows you how to take your app from idea to design to development to distribution and marketing your app on Google Play or Amazon Appstore. This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. It even shows you how to get interest from venture capitalists and how they view a successful app vs. the majority of so-so to unsuccessful apps in Android. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! What you’ll learn How to take your app from idea to design to development to distributing and marketing your app on Google Play or Amazon Appstore How do Venture Capitalists validate new App Ideas, and use their techniques. How to monetize your app: Freemium, ads, in-app purchasing and more What are the programming tips and tricks that help you sell your app How to optimize your app for the marketplace How to marketing your app How to listen to your customer base, and grow your way to greater revenue Who this book is for This book is for those who have an idea for an app, but otherwise may know relatively little about entrepreneurship, app development, or even business in general. You should be able to pick up this book and feel like someone is holding your hand as they go through the process of evaluating your idea, learning to code, placing your app in the marketplace, marketing your app, and finally, improving your app to meet the needs of your customer base. Table of Contents1. The Android Market: A Background 2. Making Sure Your App Will Succeed 3. Legal Issues: Better Safe Than Sorry 4. A Brief Introduction to Android Development 5. Develop Apps Like a Pro 6. Making Money with Ads on Your Application 7. In-App Billing: Putting A Store in Your Application 8. Making App Marketplaces Work for You 9. Getting The Word Out 10. After You Have A User Base

Author : Erica Sadun,Steve Sande
Publisher : Addison-Wesley
Page : 208 pages
File Size : 42,8 Mb
Release : 2013-04-25
Category : Computers
ISBN : 9780133391046

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Pitch Perfect by Erica Sadun,Steve Sande Pdf

The Must-Have Promotion Guide for Every App and Hardware Developer! Developing your product took lots of hard work over months, nights, and weekends filled with blood, sweat, and tears. Don’t abandon it now. Shower your app with the quality promotion it deserves! Erica Sadun and Steve Sande help you earn strong app reviews that can transform sales from lackluster to blockbuster. As leading tech bloggers, they know exactly what reviewers are looking for. Now, they deliver simple step-by-step advice to position your product, build key relationships, and sell your story. Packed with real case studies from their overflowing inboxes, they reveal where developers can go wrong and when they’ve gotten it right. Great tech promotion doesn’t need to cost a lot. You can do it yourself, even if you’ve never marketed anything before. It just takes a little time, thought, and the skills you learn in this book. • Peek behind the curtain to learn how web review sites really work • Get your product into shape and ready for your marketing push • Craft great pitches that sell your excitement and explain your product’s key features and appeal • Lead reviewers “by the hand” with simple, succinct language • Avoid common mistakes that kill your chances for a review • Create the essential PR support material your product needs • Respond productively to both good and negative coverage • Keep bloggers in the loop about what you’ll be doing next Includes exclusive worksheets and checklists for: • Profiling potential customers • Evaluating competitors • Estimating market size • Writing and checking your pitch • Tracking and targeting bloggers

Author : Mark Rollins
Publisher : Apress
Page : 238 pages
File Size : 53,9 Mb
Release : 2012-02-01
Category : Computers
ISBN : 9781430239437

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The Business of Android Apps Development by Mark Rollins Pdf

The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. Written for today's Android apps developer or apps development shop, The Business of Android Apps Development shows how to incorporate marketing and business savvy into every aspect of the design and development process, giving your application the best possible chance of succeeding in the the various Android app stores and markets. This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

Author : Jeffrey Hughes
Publisher : Unknown
Page : 314 pages
File Size : 55,5 Mb
Release : 1900
Category : Electronic
ISBN : OCLC:1027202520

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Android? Apps Marketing by Jeffrey Hughes Pdf

The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps! There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don't know much about marketing? Don't worry: This book gives you all the step-by-step help you'll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who'll actually buy y.

Author : Jeffrey Hughes
Publisher : Que Publishing
Page : 458 pages
File Size : 46,6 Mb
Release : 2011-09-30
Category : Computers
ISBN : 9780132811552

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iPhone and iPad Apps Marketing by Jeffrey Hughes Pdf

The Easy, Step-by-Step Guide to Marketing Your iPhone/iPad Apps–Now Fully Updated! Grab your share of the multibillion-dollar iPhone/iPad app market! Top mobile app marketer Jeffrey Hughes will show you how to create an app that will sell, find customers who’ll buy it, and motivate them to lay down their hard-earned cash, right now! Don’t just throw your app out there; learn how to get noticed and make sales no matter how crowded the App Store gets! Completely revised for today’s iPhone/iPad marketplace, this book walks you through building a winning marketing plan, positioning your app, crafting your message, using the latest social marketing techniques, connecting with your best customers, and more! Absolutely no marketing experience is needed. With plenty of examples, screen shots, and step-by-step directions, this book makes iPhone/iPad app marketing easy! You’ll Learn How To: • Create an app with unique value to customers who’ll pay for it • Cut through the clutter in an App Store with more than 475,000 apps • Target and segment your audience–and reach it with pinpoint accuracy • Identify your true competitors, learn from them, and successfully sell against them • Use social media to build strong relationships with thousands of potential buyers • Learn how to maximize social media tools such as Facebook, Twitter, and YouTube and gain the exposure your app needs • Create an integrated, consistent total message: naming, icons, graphics, website, App Store text, and more • Utilize social media to generate positive word-of-mouth • Get promoted in traditional media at surprisingly low costs • Time your launch and marketing activities for maximum impact • Write, publish, and distribute winning press releases • Price your app carefully and adjust pricing to maximize long-term revenue

Author : R. L. Greene
Publisher : Unknown
Page : 128 pages
File Size : 43,6 Mb
Release : 2017-09-02
Category : Electronic
ISBN : 0998793698

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App Marketing by R. L. Greene Pdf

Description Currently about 2 percent of all app developers can claim about 55 percent of all the revenue generated by apps each year. If you are looking for a way to break into this elite group, then App Marketing: Top Mobile App Monetization and Promotion Strategies is the book that you have been waiting for. While the early days of the app business meant a gold mine of innovative software and cheap apps that made money hand over fist, today's environment is very different than it was a decade ago. That doesn't mean there isn't still money to be made, however, as the app industry is expected to rake in nearly 78 billion dollars by the end of 2017. Today's market is the most competitive the app game has ever been which means in order to help your app rise to the top you are going to need to aggressively market it using every trick in the book. Luckily, this is the book and the tricks range from choosing the right business model to knowing the right types of platform specific strategies to take full advantage of the operating system you are releasing your app on. You will also learn tips and tricks related to finding the best ways of promoting your app and how to maximize your monetization options so that once you get your app out among the people you stand the greatest chance of turning a profit as possible. While the market may have changed since Apple first introduced the iPhone in 2007, the primary monetization strategies that were established early on are still in place. These are paid downloads, free downloads that are supported by ads and free downloads that are supported via in app purchases. Inside you will find strategies tailored to each of these business models that will allow you take on the competition head on and come out ahead in the bargain. All it takes to make it big in the app marketplace is one really good idea. If you have that idea then all you need is the right marketing and you're on your way. So, what are you waiting for? Take control of your financial future and buy this book today! Inside you will find A detailed breakdown of every viable app business model and how to build a marketing plan around it. Tips for maximizing ASO and social media marketing. Half a dozen viable monetization strategies that will work with any type of business model or type of app. Specialized promotion tips for the most profitable types of apps. Pros and cons for both the iOS and Android market as well as how to successfully market your app in each market. And more...

Author : Eddie Kim
Publisher : Hyperink Inc
Page : 75 pages
File Size : 40,6 Mb
Release : 2012-03-10
Category : Computers
ISBN : 9781466215139

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The Best Book On Marketing Your Android App by Eddie Kim Pdf

Bestselling Android Dev Eddie Kim Teaches You How To Market Your Android Apps! You've designed the perfect app, and you're wondering why no one is buying it. Our experienced Android developer, Eddie Kim, has been in your shoes, and he knows how stiff the competition can be. Eddie introduces you to the people with the power, your customers, as he walks you through the marketing steps you need to take to make your app stand out from the a sea of similar apps. You're an innovative developer, but when it comes to advertising your app, you don't know how to rally an audience like Billy Mays. However, you've found that other books offer redundant, outdated, or useless advice, and you're looking for a book that gives you specific, straight-forward strategies to dominate the market now. Eddie is here to show you his own tricks (which earned him over $180,000 a year in Android apps), which will increase your sales and teach you how to dream up bestselling Android apps for your money-making arsenal. JUST A FEW OF THE THINGS YOU'LL LEARN: * A step-by-step development guide for identifying unfilled app needs, avoiding piracy with Eddie's coding strategies, and guarding against * 3 major development mistakes * Android vs. iPhone: An analysis of the pros and cons of Android and iPhone programming * The inside scoop on increasing customer ratings, making the most of blogs and social media, and avoiding the 70-30 price split MEET EDDIE KIM Eddie is an independent Android developer, responsible for hit applications like Car Locator, Smarter Alarm, Copy Paste It, and Screenshot It. His applications have won numerous accolades and over $100,000 in prize money. He has been featured in numerous publications, including Wired Magazine, Techcrunch, and Capital. Today he sells over $180,000/year in Android apps. Eddie graduated from Stanford University in 2005.

Author : Jeffrey Hughes
Publisher : Unknown
Page : 20 pages
File Size : 55,6 Mb
Release : 2011
Category : Android (Electronic resource)
ISBN : 013273205X

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How to Make Money Marketing Your Android Apps by Jeffrey Hughes Pdf

Author : Rachel Pasqua,Noah Elkin
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 47,7 Mb
Release : 2012-12-19
Category : Business & Economics
ISBN : 9781118588291

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Mobile Marketing by Rachel Pasqua,Noah Elkin Pdf

A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

Author : Sunil Kumar Saini
Publisher : Sunil Kumar Saini
Page : 42 pages
File Size : 43,7 Mb
Release : 2023-04-27
Category : Antiques & Collectibles
ISBN : 8210379456XXX

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Mastering Mobile App Development Building Apps for iOS and Android by Sunil Kumar Saini Pdf

"Mastering Mobile App Development Building Apps for iOS and Android" is a book that provides a comprehensive guide to building mobile applications for iOS and Android platforms. It covers all aspects of mobile app development, from the basics of mobile app architecture to the advanced features of app development. The book is divided into several chapters that cover topics such as user interface design, data management, networking, multimedia integration, and app distribution. It also includes practical examples and case studies to help readers understand how to implement the concepts discussed in the book. The authors of the book assume that readers have some programming experience and are familiar with basic programming concepts such as variables, data types, loops, and functions. They use Swift and Java as the programming languages for iOS and Android development respectively. Overall, "Mastering Mobile App Development Building Apps for iOS and Android" is a useful resource for developers who want to build high-quality mobile applications for iOS and Android platforms.

Author : HowExpert
Publisher : HowExpert
Page : 30 pages
File Size : 52,6 Mb
Release : 2010-11-01
Category : Business & Economics
ISBN : 9781647589882

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How To Market Mobile Apps by HowExpert Pdf

If you want to know how to make money with mobile apps, then get this course. You will discover: - How to discover mobile apps - How to make money with iPhone Apps - How to make money with Android Apps - How to make money with Blackberry Apps - Step-by-step marketing secrets to make money on auto-pilot with mobile apps (iphone apps,ipad apps, android apps, blackberry apps) If you want to tap into this new profitable field, this is the time. HowExpert publishes quick 'how to' guides on all topics from A to Z by everyday experts.