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Author : Alfred Joseph Burns
Publisher : Unknown
Page : 38 pages
File Size : 47,8 Mb
Release : 1963
Category : Apples
ISBN : IND:30000090219407
Author : United States. Department of Agriculture. Apple Marketing Study Team
Publisher : Unknown
Page : 122 pages
File Size : 48,8 Mb
Release : 1972
Category : Apples
ISBN : CORNELL:31924001796139
Author : Alfred Joseph Burns
Publisher : Unknown
Page : 418 pages
File Size : 55,9 Mb
Release : 1961
Category : Apples
ISBN : STANFORD:36105113794551
References in this listing are generally limited to those reporting results of research about marketing fresh apples. Reports by U.S. Department of Agriculture and State agricultural experiment station workers comprise most of the listing. However, reports of some private research groups are also presented. Periodical literature and some foreign publications giving research results are also included.
Author : Sascha Schneiders
Publisher : Diplomica Verlag
Page : 97 pages
File Size : 43,5 Mb
Release : 2011
Category : Business & Economics
ISBN : 9783842852211
There is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later. The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people’s life than one would care to admit. This is absolutely the reason why every company in the world wishes for a strong magnetic brand which can be defined as a “CULT BRAND”. They get repeatedly chosen over the competition. They bring higher prices than the competition. And if they are a strong enough brand their customers not only use their products, but evangelize them to the world. This project aims to analyze Apple’s marketing activities in order to figure out, what makes this company so successful. It adds to the traditional marketing theory, the new theory of “cult marketing” because traditional marketing delivers no approach to explain the behavior of cult brands. The phenomena of a Cult Brand are comparable to the patterns of a religion and Apple as well has strong believers. When it comes to their favorite brand, they enjoy telling who ever will listen how great it is and why they love it so much. People are camping in front of Apple’s stores just to get their latest innovative product. And if their Messiah, Steve Jobs, enters the stage to introduce a new product to thousands of viewers, he brings the house down. This book discusses Apple‘s unique Marketing Strategy and delivers a guidline on the Example of Apple of the needed conditions to convert an ordinary brand into a „CULT BRAND“.
Author : Clarence Wilkes Moomaw,Milton Melvin Stewart
Publisher : Unknown
Page : 38 pages
File Size : 49,7 Mb
Release : 1915
Category : Agriculture
ISBN : UIUC:30112104116634
Author : Andrew D O'Rourke
Publisher : Routledge
Page : 256 pages
File Size : 42,7 Mb
Release : 2018-12-19
Category : Technology & Engineering
ISBN : 9781351408776
Growers, packers, processors, and distributors of apples who wish to survive into the twenty-first century need to understand that they are now operating in an interconnected world market. The World Apple Market explains in lay terms the economics of the changes taking place in each phase of the apple business and assists firms in weighing decisions on organization, adoption of new technology, distribution systems and other crucial areas, allowing them to adjust operations and refocus their activities for the future. Readers will find the best available data on current industry operations and practices in this book, which is helpful to both established firms and new operators in reviewing their practices. Author A. Desmond O?Rourke describes evolving world apple supply and demand, changing distribution systems, and governmental and other societal pressure to which the industry must respond. Throughout, the book focuses on the economic forces which affect firm and industry profitability and even more specifically, it focuses on how to maintain cost efficiency while maintaining the quality of a perishable product. The World Apple Market explains the economics of practical decisionmaking at every level of the apple industry. This is crucial information for managers of operations that grow, pack, process, and market apples. As changes in market demand, distribution systems, and government regulation continue to alter the environment for decisionmaking, this book assists all involved in the apple market from researchers and extension agents, to industry associations, suppliers, and apple promoters, to government planners, students planning to enter the apple industry, and investors weighing the feasibility of participating in the industry at any level.
Author : John Howard Heckman,George H. Goldsborough
Publisher : Unknown
Page : 116 pages
File Size : 47,9 Mb
Release : 1948
Category : Agricultural credit
ISBN : OSU:32435063926141
Author : Dana G. Dalrymple
Publisher : Unknown
Page : 818 pages
File Size : 47,8 Mb
Release : 1962
Category : Apples
ISBN : CORNELL:31924013921386
Author : Yeming Gong
Publisher : Springer Science & Business Media
Page : 333 pages
File Size : 47,5 Mb
Release : 2013-07-01
Category : Business & Economics
ISBN : 9783642367083
While many business schools are teaching Global Operations Strategy with self-made teaching materials, there are no such textbooks. Combining practical approaches with detailed theoretical underpinnings, this book provides theories, tools, frameworks, and techniques for global operations strategy, and brings real world perspectives to students and managers. Each chapter includes definition of key terms, introduction of fundamental theories, several short case examples, one long new case to explain the associated theories, and recommended further reading.
Author : Carla Johnson
Publisher : Morgan James Publishing
Page : 263 pages
File Size : 45,9 Mb
Release : 2021-03-02
Category : Business & Economics
ISBN : 9781631953187
Discover the five simple steps to corporate innovation in a practical guide that makes coming up with great ideas everybody’s business. Experts and executives often portray innovation as confusing and complicated. Some even suggest that you need a special degree to know how to do it right. But the truth is, consistently coming up with great ideas isn’t a unique talent or even a difficult skill. It’s actually a simple five-step framework that anyone can follow to look at the work that they do differently, and have a bigger impact on the people they serve. RE:Think Innovation shows readers how to tie individual competence with innovation techniques to direct corporate outcomes. In engaging and accessible language, Carla Johnson demonstrates how to create a unified, idea-driven employee base that delivers more ideas in a shorter amount of time. Ultimately, this is the path that makes organizations nimble, passionate, innovative powerhouses that deliver extraordinary outcomes for sustained periods of time.
Author : Anonim
Publisher : Unknown
Page : 290 pages
File Size : 40,7 Mb
Release : 2006
Category : Agriculture
ISBN : UCSC:32106018778206
Author : Sherry King
Publisher : GRIN Verlag
Page : 16 pages
File Size : 46,9 Mb
Release : 2014-03-07
Category : Business & Economics
ISBN : 9783656611554
Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, King`s College London, language: English, abstract: This place is responsible for designing, developing and sells technological products which include phones, pcs and applications. Its best-known hardware products: Mac PCs, iPods, iPhones, iPads and Apple TVs. Its customer application includes the OS X and iOS operating-system, iTunes, safari web browser, and the iLife and iWork creativity and productivity packages. Apple was established by Steve Jobs, Steve Wozniak, and Ronald Whyne on Apr 1, 1976 to develop and sell pcs. It was incorporated as Apple computers Inc. on Jan 3, 1977, and was relabelled as Apple Inc. on Jan 9, 2007 to reflect its shifted focus towards technology. (Apple, n.d.) Apple is the second-largest technology organization by revenue after Samsung Electronic devices, and the third-largest cell phone maker after Samsung and Htc. Fortune magazine named Apple the most popular organization in the United States in 2008, and in the world from 2008 to 2012.On Sept 30, 2013, Apple organization exceeded Coca-Cola to become the most valuable brand in the Omnicom Group's "Best Global Brands" report. The organization has also received the critique for its contractors' labour methods and also for Apple's own environmental and business methods. (Apple, n.d.) Apple is known for its creative genius and cutting edge work in the field of technology. Apple provides state of the art products which makes it very difficult for its customers to switch over other brands. Highly personalized and smooth functioning products. Since last decade, Apple has launched revolutionary products which have changed the way technology industry functions. Apple has revolutionized smartphone market with iPhone, music players market with different versions of iPods, amazing Mac series and iTunes.
Author : Anonim
Publisher : Unknown
Page : 160 pages
File Size : 49,6 Mb
Release : 1930
Category : Agriculture
ISBN : UIUC:30112019433298
Author : Alex L. Goldfayn
Publisher : BenBella Books
Page : 290 pages
File Size : 42,5 Mb
Release : 2012-01-03
Category : Business & Economics
ISBN : 9781936661091
In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars—easy money that's voluntarily being left on the table. Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language. Evangelist Marketing is written for consumer tech companies big and small—from PC manufacturers to Web-based services. It's also sure to improve the work of their marketing and public relations agencies.
Author : Anonim
Publisher : Unknown
Page : 440 pages
File Size : 47,7 Mb
Release : 1970
Category : Apples
ISBN : CORNELL:31924054714807
