Applied Mass Communication Theory

Author : Jack Rosenberry,Lauren A. Vicker
Publisher : Routledge
Page : 296 pages
File Size : 45,8 Mb
Release : 2017-05-18
Category : Language Arts & Disciplines
ISBN : 9781134974283

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Applied Mass Communication Theory by Jack Rosenberry,Lauren A. Vicker Pdf

Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.

Author : Marianne Dainton,Elaine D. Zelley
Publisher : SAGE Publications
Page : 287 pages
File Size : 45,6 Mb
Release : 2018-01-08
Category : Language Arts & Disciplines
ISBN : 9781506315485

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Applying Communication Theory for Professional Life by Marianne Dainton,Elaine D. Zelley Pdf

Updated Edition of Bestseller! Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.

Author : David K. Perry
Publisher : Routledge
Page : 332 pages
File Size : 52,9 Mb
Release : 2001-11-01
Category : Language Arts & Disciplines
ISBN : 9781135645007

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Theory and Research in Mass Communication by David K. Perry Pdf

This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.

Author : Jack Rosenberry,Lauren A. Vicker
Publisher : Routledge
Page : 310 pages
File Size : 40,5 Mb
Release : 2021-09-30
Category : Social Science
ISBN : 9781000453584

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Applied Mass Communication Theory by Jack Rosenberry,Lauren A. Vicker Pdf

Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362

Author : Ran Wei
Publisher : Routledge
Page : 316 pages
File Size : 44,9 Mb
Release : 2018-02-02
Category : Language Arts & Disciplines
ISBN : 9781351674157

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Advances in Foundational Mass Communication Theories by Ran Wei Pdf

Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications, which have sustained the field of study over the past fifty years. Many of these contributions were originally published as a Deutschmann Scholarly Essay in the Mass Communication and Society journal, and together they comprise a remarkable source of knowledge, equipped to lead mass communications theory through the emergence of new technologies, and the evolution of communications, in the 21st century. Moreover, the contributions gathered in this volume contradict any critics who may claim the theories of the 20th century have outlived their usefulness, for these prove to guide contemporary research as forcefully as ever in the digital era. Validating the classic media theories across time and their various forms constitute the second focal section of this volume. Finally, senior media scholars offer their views on the future directions in which mass communication theories can be advanced.

Author : Werner Joseph Severin,James W. Tankard
Publisher : Addison-Wesley Longman
Page : 452 pages
File Size : 46,6 Mb
Release : 1997
Category : Language Arts & Disciplines
ISBN : UOM:39015041003933

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Communication Theories by Werner Joseph Severin,James W. Tankard Pdf

The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Intenet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication.

Author : Denis McQuail
Publisher : SAGE Publications
Page : 633 pages
File Size : 51,6 Mb
Release : 2010-03-12
Category : Social Science
ISBN : 9781849202923

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McQuail's Mass Communication Theory by Denis McQuail Pdf

McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. Fully up-to-date, this new edition includes: New boxed case studies on key research publications, familiarizing students with the critical research texts in the field A new streamlined structure for better navigation More definitions, examples, and illustrations throughout to bring abstract concepts to life Major updates on new media, globalization, work and economy McQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.

Author : Ran Wei
Publisher : Routledge
Page : 323 pages
File Size : 46,8 Mb
Release : 2017-12-22
Category : Language Arts & Disciplines
ISBN : 9781317394075

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Refining Milestone Mass Communications Theories for the 21st Century by Ran Wei Pdf

The ‘Milestones’ essays in Mass Communication and Society are reflective and analytical articles by the most notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbner on cultivation analysis, and Dietram Scheufele on political communication. As technologies evolve and mass communication becomes mobilized and democratized - more individual and also more social - these landmark scholars provide ideas about how established theories may be applied in new ways, and how future research can expand our understanding of mass communication as its reach and effects grow ever larger. This book will be essential reading for both students and researchers of Mass Communications Research.

Author : Melvin L. DeFleur,Margaret H. DeFleur
Publisher : Routledge
Page : 474 pages
File Size : 51,8 Mb
Release : 2022-05-02
Category : Social Science
ISBN : 9781000576535

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Mass Communication Theories by Melvin L. DeFleur,Margaret H. DeFleur Pdf

The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for students. This new edition includes up-to-date research; improved coverage of all theories presented; expanded treatments of theories such as cultivation theory, the spiral of silence, and framing; contemporary and social media examples; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses.

Author : Denis McQuail
Publisher : Sage Publications (CA)
Page : 376 pages
File Size : 47,8 Mb
Release : 1987
Category : Language Arts & Disciplines
ISBN : UOM:39015046416908

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Mass Communication Theory by Denis McQuail Pdf

".....introduction to the study of mass communication theory available and .........received unanimous critical acclaim from scholars ......... . .......a brisk, elegantly organized and comprehensive textbook for students at all levels of communication studies. ....... [from back cover]

Author : Denis McQuail
Publisher : SAGE
Page : 633 pages
File Size : 54,6 Mb
Release : 2010-02-28
Category : Social Science
ISBN : 9781446244029

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McQuail′s Mass Communication Theory by Denis McQuail Pdf

"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

Author : H. Dan O'Hair,Gary L. Kreps
Publisher : Routledge
Page : 412 pages
File Size : 51,8 Mb
Release : 2013-11-05
Category : Language Arts & Disciplines
ISBN : 9781136691041

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Applied Communication Theory and Research by H. Dan O'Hair,Gary L. Kreps Pdf

This volume provides a comprehensive examination of the applications of communication inquiry to the solution of relevant social issues. Nationally recognized experts from a wide range of subject areas discuss ways in which communication research has been used to address social problems and identify direction for future applied communication inquiry.

Author : Werner Joseph Severin,James W. Tankard
Publisher : Longman Publishing Group
Page : 376 pages
File Size : 42,8 Mb
Release : 1988
Category : Communication
ISBN : UCAL:B4389821

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Communication Theories by Werner Joseph Severin,James W. Tankard Pdf

Designed for students of mass communication, Communication Theories puts the pragmatic uses and applications of communication theory and research into perspective.

Author : Alexis S. Tan
Publisher : John Wiley & Sons
Page : 408 pages
File Size : 48,7 Mb
Release : 1985
Category : Language Arts & Disciplines
ISBN : UOM:39015054088987

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Mass Communication Theories and Research by Alexis S. Tan Pdf

Author : Denis McQuail
Publisher : SAGE
Page : 633 pages
File Size : 52,8 Mb
Release : 2010-02-28
Category : Social Science
ISBN : 9780857023223

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McQuail′s Mass Communication Theory by Denis McQuail Pdf

"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.