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Author : Anonim
Publisher : Unknown
Page : 310 pages
File Size : 43,5 Mb
Release : 1980
Category : Advertising
ISBN : UIUC:30112048413436
Author : Anonim
Publisher : Unknown
Page : 292 pages
File Size : 49,5 Mb
Release : 1979
Category : Electronic
ISBN : STANFORD:36105015706091
Author : Anonim
Publisher : Unknown
Page : 984 pages
File Size : 51,5 Mb
Release : 1991
Category : Advertising
ISBN : STANFORD:36105016683000
Author : Patricia Lim Pui Huen
Publisher : Institute of Southeast Asian Studies
Page : 469 pages
File Size : 52,9 Mb
Release : 1986
Category : History
ISBN : 9789971988364
Over 5,000 entries arranged in four parts. Part I comprises reference and general works to provide a guide to information on Southeast Asia. Part II provides the setting of space and time. Part III features the people and Part IV the many facets of culture and society — language; ideas, beliefs, values; institutions; creative expression; and social and cultural change. Within each section, the arrangement is geographical, beginning with Southeast Asia as a whole followed by the various countries in alphabetical order.
Author : Tina Burrett,Jeffrey Kingston
Publisher : Routledge
Page : 358 pages
File Size : 47,6 Mb
Release : 2019-11-05
Category : Language Arts & Disciplines
ISBN : 9780429013034
This book analyzes the constraints on press freedom and the ways in which independent reporting and reporters are at risk in contemporary Asia to provide a barometer of democratic development in the region. Based on in-depth country case studies written by academics and journalists, and some who straddle both professions, from across the region, this book explores the roles of mainstream and online media, and how they are subject to abuse by the state and vested interests. Specific country chapters provide up-to-date information on Bangladesh, Kashmir, Malaysia, Myanmar, Nepal, Pakistan, Sri Lanka, Taiwan, Thailand and Vietnam, as well as on growing populist and nationalist challenges to media freedom in the Philippines, India, Indonesia and Japan. The book includes a theoretical chapter pulling together trends and common constraints facing newsrooms across Asia and a regional overview on the impact of social media. Three chapters on China provide insights into the country’s tightening information environment under President Xi Jinping. Moreover, the legal environment of the media, political and external pressures, economic considerations, audience support and journalists’ standards and ethics are explored. As an international and interdisciplinary study, this book will appeal to undergraduates, graduates and scholars engaged in human rights, media studies, democratization, authoritarianism and Asian Studies, as well as Asia specialists, journalists, legal scholars, historians and political scientists.
Author : Frank Jefkins
Publisher : Elsevier
Page : 286 pages
File Size : 51,9 Mb
Release : 2016-06-03
Category : Social Science
ISBN : 9781483183176
Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product’s life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.
Author : Anonim
Publisher : Unknown
Page : 398 pages
File Size : 45,6 Mb
Release : 1979
Category : English newspapers
ISBN : NWU:35556028991628
Author : DIANE Publishing Company
Publisher : DIANE Publishing
Page : 109 pages
File Size : 44,5 Mb
Release : 1995-10
Category : Electronic
ISBN : 9780788123443
Covers 65 non-profit and international organizations which are concerned with certain aspects of communications in the Pacific. Each organizations' profile includes: its purpose, function, activities, membership, organizational structure, and publications. The name of the director or contact person is given along with the latest available address and telephone and fax numbers.
Author : Frank William. Jefkins
Publisher : Springer Science & Business Media
Page : 397 pages
File Size : 53,5 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9781468415230
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.
Author : East-West Center. Library
Publisher : Unknown
Page : 396 pages
File Size : 54,6 Mb
Release : 1968
Category : East and West
ISBN : IND:30000114668142
Author : Nena Vreeland
Publisher : Unknown
Page : 248 pages
File Size : 50,9 Mb
Release : 1977
Category : Singapore
ISBN : UOM:39015019345639
General study of Singapore - covers historical and geographical aspects, social structure, ethics, political system, economic structure, industry, work, trade, defence and the administration of justice. Bibliography pp. 189 to 204, diagram, graphs, maps and statistical tables.
Author : Anonim
Publisher : Unknown
Page : 240 pages
File Size : 45,7 Mb
Release : 1987
Category : Singapore
ISBN : MINN:31951D021093116
Author : Anonim
Publisher : Unknown
Page : 528 pages
File Size : 44,5 Mb
Release : 1980
Category : Mass media
ISBN : STANFORD:36105014150432
Author : Anonim
Publisher : Unknown
Page : 190 pages
File Size : 44,6 Mb
Release : 1994
Category : Japan
ISBN : IND:30000008602140
Author : John A. Lent
Publisher : Unknown
Page : 642 pages
File Size : 48,6 Mb
Release : 1982
Category : Language Arts & Disciplines
ISBN : UOM:39015009380034