Audience Development

Author : Steven Hadley
Publisher : Springer Nature
Page : 244 pages
File Size : 51,7 Mb
Release : 2021-03-17
Category : Political Science
ISBN : 9783030629700

Get Book

Audience Development and Cultural Policy by Steven Hadley Pdf

Encouraging more – and different – people to attend the arts remains a vital issue for the cultural sector. The question of who consumes culture, and why, is key to our understanding of the arts. This book examines the relationship of audience development to cultural policy and offers a ground-breaking perspective on how the practice of audience development is connected to ideas of democratic access to culture. Providing a detailed overview of arts marketing, audience development and cultural democracy, the book argues that the work of audience development has been profoundly misunderstood by the field of arts management. Drawing from a rich range of interviews with key individuals in the audience development field, the book argues for a re-conceptualisation of audience development as an ideological function of cultural policy. Of importance for students, academics and researchers working in arts management and cultural policy, the book is also vital reading for anyone working in the arts, cultural and heritage sectors with an interest in understanding how our relationship with the audience has been constructed.

Author : National Endowment for the Arts. Research Division
Publisher : Arts Research Division
Page : 52 pages
File Size : 49,8 Mb
Release : 1981
Category : Sports & Recreation
ISBN : UOM:39015009417349

Get Book

Audience Development by National Endowment for the Arts. Research Division Pdf

Several specific objectives have had wide recognition in the arts community, namely: to broaden the audience for the performing arts, to determine the applicability of sophisticated tools of marketing to the problem of generating demand for the arts, to find the best predictors of arts attendance, and to develop strategies that will appeal to those who, by these predictors, are potential attenders. This research report summarizes a study conducted in 1977 by Alan R. Andreasen and Russell W. Belk. The investigators collected new audience data in a carefully controlled group of surveys in four southern cities (Atlanta, Baton Rouge, Columbia, and Memphis), and applied to these data a number of sophisticated measuring and marketing techniques to discover efficient and effective methods for inducing marginal attenders of the performing arts to become frequent patrons. Although no hitherto untried means to this end were uncovered, this publication makes advanced techniques more comprehensible and accessible to arts administrators. In addition, by analyzing characteristics that move or do not move people to attend performing arts events, and from that analysis deriving strategies capable of altering factors that lead to nonattendance, enough practical conclusions were reached to recommend an extended program of experimentation in the four cities studied. (BZ)

Author : Steven Hadley
Publisher : Taylor & Francis
Page : 391 pages
File Size : 40,9 Mb
Release : 2024-02-22
Category : Performing Arts
ISBN : 9781040000649

Get Book

A Reader on Audience Development and Cultural Policy by Steven Hadley Pdf

This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. Edited and curated to be accessible to both academics and those working in the cultural sector, the book provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts. Covering a range of topics and international perspectives, it tells the story of how arts marketing and audience development came to be such an important management practice in the cultural sector. This edited volume discusses the relationship of audience development to arts management and cultural policy and outlines the foundational arguments which have led to contemporary debates around everyday creativity and cultural democracy. By providing vital insights from both the theory and practice of arts marketing and audience development, the book will serve as an excellent reference work for researchers. Simultaneously, this book will also be an invaluable read for those working in cultural leadership and arts management roles. The chapters in this book were originally published in various Routledge journals.

Author : Shoshana Danoff Fanizza
Publisher : Lulu.com
Page : 132 pages
File Size : 40,5 Mb
Release : 2015-07-30
Category : Arts
ISBN : 9781483434094

Get Book

The How of Audience Development for the Arts by Shoshana Danoff Fanizza Pdf

Do you want to learn how to build a better audience? This book will teach you the basics about audience development so you can create your very own plan. The definition of audience development, description of the 4 C's, and examples for planning are all included. Grab your cup of coffee and settle in with Shoshana Fanizza, who lives and breathes audience development, to discover the magic of audience development for audience building. A happy and loyal audience is just around the bend.

Author : Shoshana Danoff Fanizza
Publisher : Lulu.com
Page : 406 pages
File Size : 50,5 Mb
Release : 2016
Category : Business & Economics
ISBN : 9781483434667

Get Book

The Tao of Audience Development for the Arts: Philosophies About Audience Development Five Years in the Making by Shoshana Danoff Fanizza Pdf

Philosophies about audience development, five years in the making. This book is a compilation of blog posts since 2009 from the Audience Development Specialists blog. Filled with information and thoughts on audience development, arts management, and arts marketing, this book will help you as an arts leader form a new perspective on building audiences and more enthusiasm for the philosophies and practices of audience development in general.

Author : Graham Black
Publisher : Routledge
Page : 314 pages
File Size : 46,5 Mb
Release : 2012-11-12
Category : Art
ISBN : 9781136761713

Get Book

The Engaging Museum by Graham Black Pdf

This very practical book guides museums on how to create the highest quality experience possible for their visitors. Creating an environment that supports visitor engagement with collections means examining every stage of the visit, from the initial impetus to go to a particular institution, to front-of-house management, interpretive approach and qualitative analysis afterwards. This holistic approach will be immensely helpful to museums in meeting the needs and expectations of visitors and building their audience. This book features: includes chapter introductions and discussion sections supporting case studies to show how ideas are put into practice a lavish selection of tables, figures and plates to support and illustrate the discussion boxes showing ideas, models and planning suggestions to guide development an up-to-date bibliography of landmark research. The Engaging Museum offers a set of principles that can be adapted to any museum in any location and will be a valuable resource for institutions of every shape and size, as well as a vital addition to the reading lists of museum studies students.

Author : Benita Lipps
Publisher : Lulu.com
Page : 124 pages
File Size : 48,6 Mb
Release : 2015-07-04
Category : Participatory theater
ISBN : 9780957684393

Get Book

Culture.Shift. Creative Leadership for Audience-Centric Performing Arts Organisations by Benita Lipps Pdf

Culture.Shift is a practical, hands-on guide to strategic audience development for the performing arts in Europe. It aims to be a companion to creative leaders interested in developing their audiences and creating deeper connections with their communities. It wants to encourage and support performing arts organisations on the road to a more strategic approach to audience and community engagement. Created by creative leaders for their peers, it combines insights, tips, debates and best practice examples. By presenting the stories of houses that have already had their 'Culture.Shift', the book wants to inspire others to follow their example and contribute to the European debate on audience development.

Author : Steven Hadley,Katya Johanson,Ben Walmsley,Anne Torreggiani
Publisher : Taylor & Francis
Page : 184 pages
File Size : 49,8 Mb
Release : 2023-12-04
Category : Social Science
ISBN : 9781003824237

Get Book

Audience Data and Research by Steven Hadley,Katya Johanson,Ben Walmsley,Anne Torreggiani Pdf

This book presents a wide range of new audience studies research in the performing arts to provide a diversity of perspectives from scholarship, policy, management and practice. It explores the insights different methodologies, carried out with different kinds of audiences, can contribute both to our immediate understanding of audiences and to the future development of audience research. The book showcases research across the myriad fields that contribute to audience scholarship, highlighting the ability of audience research to engage thinkers and practitioners, from across often falsely divided art forms and academic fields. Together in one volume, these different methodologies explore the potential complementarity of evolving approaches to audience research and provide an in-depth opportunity for investigating innovative methods. Focusing on the need to understand audiences in a deeper and richer way, this volume offers a crucible of thinking and re-thinking about how society understands the impact of arts and culture on audiences. Audience Data and Research: Perspectives from Cultural Policy, Arts Management and Practice serves as a catalyst to stimulate new critical debate on the potential of empirical audience research to provide fresh insights into questions of audience enrichment and cultural value. It will be a key resource for scholars and researchers of audience studies, media and cultural studies, performance arts research, arts management, and cultural policy. This book was originally published as a special issue of Cultural Trends.

Author : Matthew Reason,Lynne Conner,Katya Johanson,Ben Walmsley
Publisher : Routledge
Page : 774 pages
File Size : 53,5 Mb
Release : 2022-04-05
Category : Performing Arts
ISBN : 9781000537987

Get Book

Routledge Companion to Audiences and the Performing Arts by Matthew Reason,Lynne Conner,Katya Johanson,Ben Walmsley Pdf

The Routledge Companion to Audiences and the Performing Arts represents a truly multi-dimensional exploration of the inter-relationships between audiences and performance. This study considers audiences contextually and historically, through both qualitative and quantitative empirical research, and places them within appropriate philosophical and socio-cultural discourses. Ultimately, the collection marks the point where audiences have become central and essential not just to the act of performance itself but also to theatre, dance, opera, music and performance studies as academic disciplines. This Companion will be of great interest to academics, researchers and postgraduates, as well as to theatre, dance, opera and music practitioners and performing arts organisations and stakeholders involved in educational activities.

Author : Karl Falconer
Publisher : CRC Press
Page : 273 pages
File Size : 46,5 Mb
Release : 2023-05-04
Category : Performing Arts
ISBN : 9781000873450

Get Book

Starting a Theatre Company by Karl Falconer Pdf

Exploring everything from company incorporation and marketing, to legal, finance and festivals, Starting a Theatre Company is the complete guide to running a low-to-no budget or student theatre company. Written by an experienced theatre practitioner and featuring on-the-ground advice, this book covers all aspects of starting a theatre company with limited resources, including how to become a company, finding talent, defining a style, roles and responsibilities, building an audience, marketing, the logistics of a production, legalities, funding, and productions at festivals and beyond. The book also includes a chapter on being a sustainable company, and how to create a mindset that will lead to positive artistic creation. Each chapter contains a list of further resources, key terms and helpful tasks designed to support the reader through all of the steps necessary to thrive as a new organisation. An eResource page contains links to a wide range of industry created templates, guidance and interviews, making it even easier for you to get up and running as simply as possible. Starting a Theatre Company targets Theatre and Performance students interested in building their own theatre companies. This book will also be invaluable to independent producers and theatre makers.

Author : Stephanie E. Pitts,Sarah M. Price
Publisher : Routledge
Page : 214 pages
File Size : 48,5 Mb
Release : 2020-09-23
Category : Business & Economics
ISBN : 9781000167351

Get Book

Understanding Audience Engagement in the Contemporary Arts by Stephanie E. Pitts,Sarah M. Price Pdf

Drawing on unique multi-arts, multi-city scholarly research, Understanding Audiences for the Contemporary Arts makes a timely and urgent contribution to debates about the place of arts and culture in contemporary society. The authors critically interrogate the challenges of access, diversity, privilege and responsibility in contemporary art. Asking who benefits from, pays for and consumes the arts, the book highlights fresh, forward-thinking audience and organisational attitudes that show the potential of live arts engagement to contribute to engaged citizenship. Complemented by comparative global analysis, the cutting-edge insights in this book are relevant for interdisciplinary researchers across audience studies and beyond. Enhanced by a new framework for the understanding audience engagement, the book is relevant to scholars, policymakers and reflective practitioners across the spectrum of arts and cultural industries management. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a CC BY-NC-ND 4.0 license here.

Author : National Endowment for the Arts
Publisher : Unknown
Page : 752 pages
File Size : 44,6 Mb
Release : 1985
Category : Federal aid to the arts
ISBN : UIUC:30112005547598

Get Book

Annual Report by National Endowment for the Arts Pdf

Reports for 1980-19 also include the Annual report of the National Council on the Arts.

Author : United States. Congress. House. Committee on Education
Publisher : Unknown
Page : 1396 pages
File Size : 55,7 Mb
Release : 1970
Category : Electronic
ISBN : UOM:39015039506269

Get Book

Hearings by United States. Congress. House. Committee on Education Pdf

Author : Stephen Harrington
Publisher : Springer
Page : 304 pages
File Size : 54,7 Mb
Release : 2017-08-14
Category : Social Science
ISBN : 9781137472908

Get Book

Entertainment Values by Stephen Harrington Pdf

This collection brings together the work of a range of scholars from around the world with different perspectives on one simple question: How can we assess the value of various entertainment products and forms? Entertainment is everywhere. The industries that produce it earn billions of dollars each year and employ hundreds of thousands of people. Its pervasiveness means almost everyone has something to say about entertainment, too, whether it be our opinion on the latest Hollywood blockbuster, a new celebrity couple, or our concerns over its place in the world of politics. And yet, in spite of its significance, entertainment has too-often been dismissed with surprising ease within the academy as a ‘mindless’, ‘lowbrow’ – even ‘dangerous’ – form of culture, and therefore unworthy of serious appraisal (let alone praise). Entertainment Values, challenges this assumption, offering a better understanding of what entertainment is, why we should take it seriously, as well as helping us to appreciate the significant and complex impact it has on our culture.

Author : United States. Congress. Senate. Committee on Labor and Public Welfare
Publisher : Unknown
Page : 1770 pages
File Size : 51,7 Mb
Release : 1970
Category : Labor policy
ISBN : UCAL:B3603327

Get Book

Hearings, Reports and Prints of the Senate Committee on Labor and Public Welfare by United States. Congress. Senate. Committee on Labor and Public Welfare Pdf