Aviation Business Strategy

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Driving Airline Business Strategies through Emerging Technology

Nawal K. Taneja
Driving Airline Business Strategies through Emerging Technology Book PDF

Author : Nawal K. Taneja
Publisher : Routledge
Page : 272 pages
File Size : 54,8 Mb
Release : 2017-03-02
Category : Transportation
ISBN : 9781351942829

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Driving Airline Business Strategies through Emerging Technology by Nawal K. Taneja Pdf

In the rapidly evolving airline industry, new technologies play an increasingly critical role in the delivery of real and perceived value in reducing costs, enhancing revenue, and improving customer service and customer safety/security. This book focuses at a senior executive level, examining the key forces affecting the airline business and their potential in terms of short and long-term strategies. The author discusses the role of emerging technology on the airline industry, defined very broadly and including computers, information, databases, aircraft, telecommunications, Internet, wireless, speech recognition, face recognition, etc. His argument is that technology should not only be an enabler of business strategy but crucially the driver of business strategy. The central theme is the vital interaction between technology and business strategy across a wide spectrum of functions - executives sharing their insights of what is needed in terms of revolutions in consumers, technologies, and productivities. What has held airlines back are not so much legacy systems but legacy mindsets, organizational structures and processes, as well as the intelligent selection, investments, and implementation of value-adding technologies. The book is the outcome of the author's own experience while working with a number of airlines and his participation in many discussions with practitioners in the airline and technology firms.

Designing and Executing Strategy in Aviation Management

Triant G. Flouris,Sharon L. Oswald
Designing and Executing Strategy in Aviation Management Book PDF

Author : Triant G. Flouris,Sharon L. Oswald
Publisher : Routledge
Page : 208 pages
File Size : 44,5 Mb
Release : 2016-04-08
Category : Technology & Engineering
ISBN : 9781317152200

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Designing and Executing Strategy in Aviation Management by Triant G. Flouris,Sharon L. Oswald Pdf

Designing and Executing Strategy in Aviation Management is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, it allows both professionals and students to understand the principles and practicalities of crafting and executing business strategies with an aviation context. The result is a comprehensive and multifaceted teaching/learning package, which includes applied case studies on a wide range of airlines and aviation businesses, setting out how these organizations deal with strategy formulation and implementation in critical areas. Topics covered include: corporate strategy, generic strategy, competitive strategy, internal and external environment assessment, mergers, alliances, safety and security. Written directly for both aviation professionals and student courses in aviation strategy, aviation management and aviation operations, it will also be of great interest to aviation professionals in a variety of different fields, including airlines, corporate aviation, consultancy, etc., as well as academics within the field of aviation and those within the field of strategy and management science.

Strategic Management in the Aviation Industry

Herbert Baum,Stefan Auerbach
Strategic Management in the Aviation Industry Book PDF

Author : Herbert Baum,Stefan Auerbach
Publisher : Taylor & Francis
Page : 689 pages
File Size : 43,9 Mb
Release : 2017-07-05
Category : Transportation
ISBN : 9781351897686

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Strategic Management in the Aviation Industry by Herbert Baum,Stefan Auerbach Pdf

This book provides a comprehensive overview of current strategic challenges and measures required to meet those challenges in a dynamic industry. Experts from aviation practice and management, in addition to acknowledged scholars, contribute to this volume and combine academic expertise with economic and business perspectives in an unprecedented way for the aviation field. The focus is not restricted to passenger airlines. The five parts of the book additionally include chapters on alliance management and formation, strategic issues for air freight carriers and airport companies, as well as impacts the airline industry exerts on its environment. The book combines both concepts and results from recent academic research with applications and case studies from major industry players. Readership includes academics, students on advanced aviation courses, senior aviation professionals in airline, airport and supplier companies, international organizations and governmental agencies.

Aviation Business Strategy

Lucy Budd,Stephen Ison
Aviation Business Strategy Book PDF

Author : Lucy Budd,Stephen Ison
Publisher : Routledge
Page : 330 pages
File Size : 45,7 Mb
Release : 2019-10-21
Category : Electronic
ISBN : 1472451619

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Aviation Business Strategy by Lucy Budd,Stephen Ison Pdf

The world's commercial aviation industry comprises a complex and highly diverse range of businesses with different forms of governance, ownership, management structure and organisational philosophies. The essays in this Volume address issues of market structure, focusing particularly on changes in the aviation industry that have resulted from policies of deregulation, as well as revenue, cost and pricing, airline mergers and acquisitions and the reasons for and characteristics of global airline alliances. One of the most significant developments in aviation business strategy over the last four decades has been the emergence and expansion of low cost carriers and the implications that this business model has had for the sector in terms of competition, route offering, service innovation and profitability. Central to these discussions are issues of cost and the need to manage yields. This raises the issue of pricing, elasticity, and price discrimination, all of which are of relevance to passenger airlines, air cargo operators and airports. Policies of air service deregulation and liberalisation have fundamentally changed the market structure of airlines and airports. As a result of new airlines entering the market place, many incumbent carriers sought to protect and grow their market share by reconfiguring their network into a hub and spoke operation and merging with, or acquiring their competitors. Another strategy airlines can use to increase their network presence, market power, and obtain enhanced economies of scale and scope is to enter into a strategic alliance with another carrier. Membership of an alliance enables a firm to access new markets that would previously have been difficult and/or expensive to operate into and help to overcome (at least in part) ownership restrictions, a lack of traffic rights to a particular country and markets with limited demand. Deregulation and liberalisation have also changed the competitive nature of the airline market and led to a change in the ownership and control of airports and airlines with many moving from the public to the private sector. The increasingly competitive and contestable market, combined with commercial imperatives to generate a return on investment, means that airlines and airports are incentivised to grow their business through marketing and enhanced customer loyalty. Airlines helped to pioneer the development of customer loyalty schemes and the resulting frequent flyer programmes have become a standard aspect of many full service airline operators' product offerings. However, increased competition and business model innovation have prompted a reconfiguration of these schemes with some low cost operators now incorporating elements of frequent flyer schemes.

Values, Ergonomics and Risk Management in Aviation Business Strategy

Ayse Kucuk Yilmaz,Triant G. Flouris
Values Ergonomics and Risk Management in Aviation Business Strategy Book PDF

Author : Ayse Kucuk Yilmaz,Triant G. Flouris
Publisher : Springer Nature
Page : 241 pages
File Size : 49,6 Mb
Release : 2019-11-17
Category : Business & Economics
ISBN : 9789811510069

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Values, Ergonomics and Risk Management in Aviation Business Strategy by Ayse Kucuk Yilmaz,Triant G. Flouris Pdf

This book discusses the successful integration of values, ergonomy and risk management to achieve corporate strategic goals. Companies are starting to focus on risk management and corporate sustainability, but also value-based approaches in order to stay competitive. Although constantly emerging techniques are making this task easier, managing ergonomic based risks remain a challenge. The book largely focuses on values, ergonomy and risk management in the context of aviation business strategy. Offering insights into the principles of successful aviation business management using a value-based approach, it is a valuable resource for academics and postgraduate students as well as professionals in the aviation industry.

Cleared for Take-Off

Professor of Strategy and International Management Thomas C Lawton,Thomas C. Lawton
Cleared for Take Off Book PDF

Author : Professor of Strategy and International Management Thomas C Lawton,Thomas C. Lawton
Publisher : Routledge
Page : 234 pages
File Size : 46,9 Mb
Release : 2016-10-26
Category : Electronic
ISBN : 1138273066

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Cleared for Take-Off by Professor of Strategy and International Management Thomas C Lawton,Thomas C. Lawton Pdf

Cleared for Take-Off is a comprehensive and topical study of the international low fare airline (LFA) business, its market and industry context and the structures and strategies of its main protagonists.

Fundamentals of Airline Marketing

Scott Ambrose,Blaise Waguespack
Fundamentals of Airline Marketing Book PDF

Author : Scott Ambrose,Blaise Waguespack
Publisher : Routledge
Page : 256 pages
File Size : 41,5 Mb
Release : 2021-05-27
Category : Transportation
ISBN : 9780429614163

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Fundamentals of Airline Marketing by Scott Ambrose,Blaise Waguespack Pdf

Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace. Fundamentals of Airline Marketing begins with a survey of current airline business strategies and the macro forces that have shaped the airline industry in the past and will continue to do so in the future. The growing importance of technology is discussed both from the perspective of better understanding customer needs and engaging more effectively with them. The central role of the "customer" is explored through the lens of modern segmentation and branding approaches. Coverage then shifts to the tactical decision areas consisting of the 4Ps—product, place, promotion, and price—in which marketers shape and execute their strategies. The book concludes with a focus on executing marketing initiatives internally through customer-facing employee groups and externally through the measurement and management of the customer experience. Fundamentals of Airline Marketing: • is an accessible textbook on the fundamentals of marketing for commercial passenger air transportation; • chronicles the marketing innovations and controversies that have been central to the historic shift in airline fortunes; • demonstrates how airline decisions fit within the fundamentals of marketing and how the marketplace is continuing to evolve; • provides a bridge between key marketing principles and their specific application to the airline industry in each chapter. This textbook is written primarily for undergraduate college students enrolled in aviation business administration programs and related courses. It will also serve as an accessible primer on airline marketing for industry professionals not presently working in marketing and for frontline airline employees seeking to learn more about marketing.

Airline Marketing and Management

Stephen Shaw
Airline Marketing and Management Book PDF

Author : Stephen Shaw
Publisher : Routledge
Page : 367 pages
File Size : 41,6 Mb
Release : 2020-10-15
Category : Business & Economics
ISBN : 9781000152685

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Airline Marketing and Management by Stephen Shaw Pdf

Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. *Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. *Airline websites and their role as both a selling and distributing tool. *The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.

Designing and Executing Strategy in Aviation Management

Triant G. Flouris,Sharon L. Oswald
Designing and Executing Strategy in Aviation Management Book PDF

Author : Triant G. Flouris,Sharon L. Oswald
Publisher : Routledge
Page : 219 pages
File Size : 43,8 Mb
Release : 2016-04-08
Category : Technology & Engineering
ISBN : 9781317152194

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Designing and Executing Strategy in Aviation Management by Triant G. Flouris,Sharon L. Oswald Pdf

Designing and Executing Strategy in Aviation Management is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, it allows both professionals and students to understand the principles and practicalities of crafting and executing business strategies with an aviation context. The result is a comprehensive and multifaceted teaching/learning package, which includes applied case studies on a wide range of airlines and aviation businesses, setting out how these organizations deal with strategy formulation and implementation in critical areas. Topics covered include: corporate strategy, generic strategy, competitive strategy, internal and external environment assessment, mergers, alliances, safety and security. Written directly for both aviation professionals and student courses in aviation strategy, aviation management and aviation operations, it will also be of great interest to aviation professionals in a variety of different fields, including airlines, corporate aviation, consultancy, etc., as well as academics within the field of aviation and those within the field of strategy and management science.

Aviation Communication

Linda J. Tavlin
Aviation Communication Book PDF

Author : Linda J. Tavlin
Publisher : Routledge
Page : 226 pages
File Size : 46,9 Mb
Release : 2019-03-27
Category : Transportation
ISBN : 9780429863660

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Aviation Communication by Linda J. Tavlin Pdf

Do you ever wonder why an airline’s communication strategy can crash and burn in a crisis? A lack of understanding an acceptable aviation communication strategy can, in this fast world of social media, ruin a company’s credibility in the aviation industry. Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures is the first go-to book to reveal to everyone in the aviation industry how to stop an organization’s communication strategy from becoming the tragedy-after-the-tragedy that we’ve seen so often. In such instances, after the media go home, the economic, political, regulatory, and legal effects can linger for years. The strategies and messages in this book show how to prevent this along with the ultimate safety net used by those who have been successful. Readers will learn to prevent catastrophic communication mistakes with strategic templates for a wide array of scenarios, as well as 25 specific techniques that give the actual words to use to deliver the book’s messages. This book is a must-have for the international aviation business community as a tri-functional induction, training, and reference tool.

Cleared for Take-Off

Thomas C. Lawton
Cleared for Take Off Book PDF

Author : Thomas C. Lawton
Publisher : Routledge
Page : 206 pages
File Size : 42,9 Mb
Release : 2017-03-02
Category : Transportation
ISBN : 9781351951012

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Cleared for Take-Off by Thomas C. Lawton Pdf

Competition in air transport has been transformed by industry liberalization initiatives, resulting in the emergence of a wide array of new airline start-ups. Restrictions on low fares have been removed, uniform control requirements have been established, and legislation has facilitated the proliferation of low-fare carriers and competition. The new breed of independent low-fare airlines (LFAs) use market freedoms to shake up the industry's competitive dynamics and offer the customer the alternative of low prices and basic service. A successful low fare business model requires a ruthless and relentless focus on cost cutting and increased operational productivity, combined with an ability to generate and maintain a cash surplus and a cautious but steady fleet and route network expansion. The mastery of these techniques has made Southwest and Ryanair industry leaders, but others such as EasyJet also have a proven record of profitability and market growth, despite not always being the lowest cost or price providers. In this comprehensive and topical study the author systematically provides: · a step-by-step approach to understanding the conditions and choices shaping airline competitiveness, and an assessment of the nature of the low fare market · a comprehensive study of the low fare airline sector's evolution and growth and arguments as to why the European low fare industry is here to stay despite the inevitability of a shake out (reminiscent of the early 1980s in the USA). · unique insights into the success of low fare market leaders in Europe, North America and Australasia and an examination of the experience of US new entrants in the post-deregulations era, to discern strategic lessons for their counterparts; · critical perspectives on strategic management principles and practices in modern airline companies, discussing strategies for survival, and comparing competitive strategies for the main low fare airlines and their limitations; · key reasons for the robustness of the low fare business model during industry crises The book also determines the conditions and strategies that shape sustainable advantage for LFAs in highly competitive deregulated markets where established airlines seek to force out new entrants and considerable political interference remains. Moreover, the book considers why, during the airline industry crisis of late 2001, the market capitalizations of low fare leaders held steady in the wake of the US terrorist attacks, while the major carriers on both sides of the Atlantic were decimated. Cleared for Take-Off is essential reading for airline executives, aerospace manufacturers, regulatory and government transportation agencies, researchers or students of aviation management, transport studies, the travel industry and/or corporate strategy.

Air Transport Management

Eyden Samunderu
Air Transport Management Book PDF

Author : Eyden Samunderu
Publisher : Kogan Page Publishers
Page : 385 pages
File Size : 55,6 Mb
Release : 2019-11-03
Category : Transportation
ISBN : 9780749484576

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Air Transport Management by Eyden Samunderu Pdf

The aviation industry is a major driver of world trade. As global markets and economies are constantly evolving, practitioners and academics need more quality information and a broader perspective of aviation management rather than just silo-based knowledge, particularly if they wish to move up the management ladder and progress. Air Transport Management presents the dynamic shifts which have influenced structural changes in the aviation industry, such as the emergence of low cost carriers. These changes have transformed the market, leading to deregulation and consolidation. The author provides a viable road map aimed at giving students and managers in the aviation industry a rigorous understanding on how to manage strategically in complex and turbulent market conditions. Air Transport Management examines the airline industry structure in terms of entry barriers, competition dynamics and competing business models. With the inclusion of fascinating case studies, this handbook assesses different business models used by international companies and proposes best fit management practices which airlines should follow in order to survive.

Strategy in Airline Loyalty

Evert R. de Boer
Strategy in Airline Loyalty Book PDF

Author : Evert R. de Boer
Publisher : Springer
Page : 268 pages
File Size : 53,7 Mb
Release : 2017-10-09
Category : Business & Economics
ISBN : 9783319626000

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Strategy in Airline Loyalty by Evert R. de Boer Pdf

This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.

Sustaining Airline Profitability. Strategic Management and Leadership

Fu On Lui
Sustaining Airline Profitability Strategic Management and Leadership Book PDF

Author : Fu On Lui
Publisher : GRIN Verlag
Page : 26 pages
File Size : 51,7 Mb
Release : 2016-10-13
Category : Business & Economics
ISBN : 9783668319905

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Sustaining Airline Profitability. Strategic Management and Leadership by Fu On Lui Pdf

Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, Northumbria University, course: Bachelor of Arts in Human Resources Management, language: English, abstract: The commercial airline is an extremely competitive, safety-sensitive, high technology service industry. People, employees and customers, not products and machines, must be an arena of organization's core competence. Sustaining airline profitability, ensuring safety and security, and developing adequate air transportation infrastructure are the important challenges to the airlines. In the following chapters, the strategic reasons that lead Singapore Airline (SIA) success will be discuss with strategic frameworks.

Strategic Alliances in the Aviation Industry

Hendrik Vedder
Strategic Alliances in the Aviation Industry Book PDF

Author : Hendrik Vedder
Publisher : GRIN Verlag
Page : 78 pages
File Size : 54,8 Mb
Release : 2008-12
Category : Airlines
ISBN : 9783640230372

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Strategic Alliances in the Aviation Industry by Hendrik Vedder Pdf

Bachelor Thesis from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,9, European Business School - International University Schloß Reichartshausen Oestrich-Winkel (Chair of Strategic Aviation Management), course: Bacheloarbeit, language: English, abstract: "Companies are just beginning to learn what nations have always known: in a complex, uncertain world filled with dangerous opponents, it is best not to go it alone" (Ohmae, 1989, p. 143). This statement emphasises the significant developments in firms' corporate strategy in the 1980s. As a response to the rise of globalisation, and thus, increased competition, companies throughout the world started collaborating with partners with interfirm cooperation. Their cooperative practices, though, were not equally relevant in all branches, but concentrated mainly on industries that were affected most by the in-creasing environmental dynamic and complexity. Therefore, firms in various industries, such as the automotive or telecommunication industry, established alliances with their competitors in order to stay competitive and to jointly expand into world markets. However, the aviation industry, in particular, has experienced downright alliance frenzy since that time. With the gradual liberalisation of international air transport, collabora-tions between carriers have steadily gained importance. Therefore, airline alliances have developed from purely horizontal links into more complex and integrated strategic alliances. These strategic alliances have been established mainly to bypass existing regula-tory restrictions and to adapt to customers' altered preferences by extending the airlines' networks. However, with the incidents that occurred during the first years of the 21st century, such as the terrorist acts of 9/11, partner airlines were forced to react to the changed external conditions. This development highlights the high dependence of air-lines and their strateg