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Bacon S Media Calendar Directory Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Bacon S Media Calendar Directory book. This book definitely worth reading, it is an incredibly well-written.
Author : Anonim
Publisher : Unknown
Page : 1076 pages
File Size : 50,7 Mb
Release : 1996
Category : American newspapers
ISBN : IND:30000035124068
Author : John McLain
Publisher : Strategic Book Publishing
Page : 126 pages
File Size : 45,9 Mb
Release : 2008-06
Category : Business & Economics
ISBN : 9781934925973
National media consultant McLain shows how easy it is to use the promotional secrets of the pros to achieve success, even on a limited budget.
Author : Anonim
Publisher : Unknown
Page : 544 pages
File Size : 43,5 Mb
Release : 2006
Category : Directories
ISBN : STANFORD:36105127757032
Author : Jeffrey Dobkin
Publisher : Danielle Adams Publishing
Page : 419 pages
File Size : 42,7 Mb
Release : 1996
Category : Business & Economics
ISBN : 9780964287921
Money is not the criteria for the successful launch of a new product. Everything you need to know to bring your product to the attention of a national marketplace for under $500 is included in this book.
Author : Anonim
Publisher : Unknown
Page : 1710 pages
File Size : 54,6 Mb
Release : 2004
Category : Business
ISBN : 0787674168
Author : Anonim
Publisher : Unknown
Page : 1608 pages
File Size : 50,7 Mb
Release : 1996
Category : Periodicals
ISBN : WISC:89058710062
A union list of serials commencing publication after Dec. 31, 1949.
Author : Anonim
Publisher : Unknown
Page : 1332 pages
File Size : 44,5 Mb
Release : 2004
Category : Mass media
ISBN : STANFORD:36105115044534
Author : Bohdan S. Wynar
Publisher : Unknown
Page : 840 pages
File Size : 55,8 Mb
Release : 2005
Category : Reference books
ISBN : UOM:39015066009815
1970- issued in 2 vols.: v. 1, General reference, social sciences, history, economics, business; v. 2, Fine arts, humanities, science and engineering.
Author : Eric Yaverbaum,Ilise Benun
Publisher : John Wiley & Sons
Page : 391 pages
File Size : 47,8 Mb
Release : 2011-03-03
Category : Business & Economics
ISBN : 9781118052792
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Author : Bruce W. Marcus,Sherwood Lee Wallace
Publisher : John Wiley & Sons
Page : 438 pages
File Size : 51,6 Mb
Release : 1997-11-03
Category : Business & Economics
ISBN : 0471141534
Die Beziehungen zu den Investoren zu pflegen, Aktionäre zu gewinnen und zu halten - das sind lebenswichtige Themen für die Führungskräfte an der Börse gehandelter Firmen. Dieses Buch enthält alles, was Sie wissen müssen, um diese Mechanismen zu verstehen und zu steuern und auf dem immer härter umkämpften Markt notwendiges Kapital beschaffen zu können.
Author : Jacqueline Deval
Publisher : Penguin
Page : 320 pages
File Size : 50,6 Mb
Release : 2008-07-01
Category : Business & Economics
ISBN : 9781440634390
For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded. This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: Effective networking Defining a target readership Creating pitches for talk shows Getting media coverage Utilizing the Internet and other outlets Preparing for interviews and tours Hiring an independent publicist With totally revised and updated information, advice, and resources, the insiders all agree: “Read this book!—Ellen Levine, editorial director, Hearst Magazines.
Author : Robert L. Dilenschneider
Publisher : Unknown
Page : 504 pages
File Size : 55,9 Mb
Release : 1996
Category : Public relations
ISBN : IND:30000052101676
One of the most important trends in recent years has been the integration of public relations into the marketing mix. No longer do corporations view it as a separate, narrow, objective tactic -- a tactic that is isolated from other marketing activities. Today, most marketers understand that public relations must be linked with other marketing disciplines. They recognize that the planning and implementation of a public relations program must harmonize with overall marketing objectives. It is no longer enough for a PR agency executive to be a great press release writer or to establish terrific media contacts. Today, many PR duties are often performed by non-PR personnel. "Dartnell's Public Relations Handbook" has been designed to guide the individual who does not perform PR duties on a daily basis, but who needs to coordinate PR efforts as one of many assigned tasks. Inexperienced PR personnel will use the handbook as a "guide" to coordinate PR efforts. The experienced PR practitioner will use this handbook as a reference tool of new techniques and strategies to help him or her excel in his or her current job. The new 4th edition includes: -- All-new case studies. -- An updated and expanded chapter on Crisis PR. -- A new series of "how-to" chapters, including: how to write a press release, develop a media kit, build a media list, develop media contacts, use the phone and fax most effectively, speak to the media, etc. -- A new chapter on how to work with a PR firm -- how to select the agency that is right for your needs, how to get the most out of your agency, and your responsibilities as a client in the PR agency partnership.
Author : J.R. O'Dwyer Co
Publisher : Unknown
Page : 532 pages
File Size : 42,6 Mb
Release : 1997
Category : Public relations
ISBN : CORNELL:31924078049255
Author : Joseph M. Zappala,Ann R. Carden
Publisher : Routledge
Page : 442 pages
File Size : 42,9 Mb
Release : 2004-04-06
Category : Business & Economics
ISBN : 9781135633233
Public Relations Worktext is a writing and planning resource for public relations students and practitioners.
Author : Lucy V. Parker
Publisher : Unknown
Page : 354 pages
File Size : 51,6 Mb
Release : 1994
Category : Business & Economics
ISBN : CORNELL:31924073627345
With hands-on techniques and a friendly, personal approach, this indispensable guide shows writers, designers, and other creative types how to unearth the hidden market in local, everyday jobs, and presents a list of clients who buy writing and desktop design services in most communities. Worksheets; forms.