Balancing Automation And Human Interaction In Modern Marketing

Author : Nair, Arjun J.,Manohar, Sridhar,Mittal, Amit,Ahmed, Wasim
Publisher : IGI Global
Page : 348 pages
File Size : 41,8 Mb
Release : 2024-04-05
Category : Business & Economics
ISBN : 9798369322772

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Balancing Automation and Human Interaction in Modern Marketing by Nair, Arjun J.,Manohar, Sridhar,Mittal, Amit,Ahmed, Wasim Pdf

In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.

Author : Malay A. Upadhyay,Pooja Chitnis
Publisher : BPB Publications
Page : 368 pages
File Size : 40,8 Mb
Release : 2021-12-23
Category : Business & Economics
ISBN : 9789391030216

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Modern Marketing Using AI by Malay A. Upadhyay,Pooja Chitnis Pdf

Your guide to becoming a marketing guru and supercharge your brand with modern technologies. KEY FEATURES ● Industry-led best practices and real-world examples of brand successes and failures. ● Leading AI tools, guidelines, and templates for Marketing, Sales, and Customer Success. ● Advanced forms of marketing such as Consumer Neuroscience, Subliminal Marketing, and Virtual Advertising. DESCRIPTION How can some businesses survive centuries while hundreds collapse every year - from micro-enterprises to global brands? A brand's journey to grow and maintain loyal supporters is one of the timeless foundations for every company that its customer teams need to know. 'Modern Marketing Using AI' covers it all by taking a customer perspective to look at best practices, industry-leading strategies, technologies, and their timing to maximise the value of a brand. The book starts with an overview of a brand journey, how marketing, sales, and customer success work at each stage, and why the usage of AI in this field has become a need. It then dives into each stage, teaching us how to validate a product, define the brand, expand its visibility, and turn customers into fans with AI-led marketing techniques for channels, accounts, referrals, affiliates, influencers, social media and much more. At every stage, it highlights brand stories and how operational automation and insights can be leveraged for marketing. We conclude with guidelines on how marketers can prepare for AI and even estimate its impact on their jobs. You will walk away with a keen awareness of how to drive your organizational growth and gain a professional advantage by being ready for the era of artificial intelligence. WHAT YOU WILL LEARN ● Learn how Marketing, Sales, and Customer Success work together to define a brand and grow its customer base. ● Learn how to create brand recognition, credibility, engagement, receptivity, and resonance to optimize brand equity. ● Create a robust marketing plan and perfectly time the different marketing initiatives, from digital channels to neuroscience. ● Learn when, how, and what AI-enabled tools to deploy in marketing, sales, and customer success operations. WHO THIS BOOK IS FOR This book is aimed at entrepreneurs and marketing professionals, as well as educators and students who want to learn how to create a successful brand leveraging modern technologies. Readers are only required to have a rudimentary understanding of marketing, sales, and customer success. TABLE OF CONTENTS Section 1: Understanding the Brand Journey 1. The Importance of Brand Equity 2. A Typical Brand Journey 3. The Convergence of Marketing, Sales and Customer Success 4. AI and the Future of Marketing Section 2: Attracting Customers 5. Validating Your Brand and Product 6. Brand Identity 7. Brand Awareness – Web Presence 8. Brand Awareness – Social Media 9. Brand Awareness – Online Ads Section 3: Winning the Customers 10. Operational Alignment and Automation 11. Brand Credibility 12. Brand Engagement 13. Selling Strategies Section 4: Turning the Customers into Fans 14. Customer Onboarding 15. Brand Receptivity 16. Brand Resonance 17. How to Prepare for the AI Era

Author : Chandan, Harish Chandra
Publisher : IGI Global
Page : 332 pages
File Size : 48,6 Mb
Release : 2024-04-26
Category : Business & Economics
ISBN : 9798369313152

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Impact of Teleworking and Remote Work on Business: Productivity, Retention, Advancement, and Bottom Line by Chandan, Harish Chandra Pdf

The surge in remote and hybrid work arrangements has sparked a paradigm shift in the employment ecosystem. While remote work offers employees the coveted flexibility and freedom from daily commutes, it also introduces challenges such as isolation, reduced visibility, and questions about productivity. Impact of Teleworking and Remote Work on Business: Productivity, Retention, Advancement, and Bottom Line delves into the multifaceted impact of teleworking on businesses, exploring how different organizations grapple with these challenges, drawing on the experiences of industry giants like Google and IBM. It carefully dissects the advantages and disadvantages of teleworking, addressing distractions, cybersecurity concerns, and the polarized nature of remote work across global and skill dimensions. The book presents an exploration of solutions tailored for diverse stakeholders. From strategies to enhance employee productivity and maintain confidentiality to fostering human connections and tackling the challenges faced by new hires, each chapter offers actionable insights. Employers, employees, and management teams will find guidance on creating a collaborative and innovative remote work culture, mitigating distractions, and striking a balance between work and personal life. The suggested topics span the gamut of remote work intricacies, from the relationship between remote work and job satisfaction to strategies for maintaining connections between managers and remote employees. With small, medium, and large companies, government agencies, and universities as the target audience, the book serves as a strategic guide for entities seeking to harness the potential of remote work while mitigating its challenges.

Author : Masengu, Reason,Chiwaridzo, Option Takunda,Dube, Mercy,Ruzive, Benson
Publisher : IGI Global
Page : 515 pages
File Size : 49,5 Mb
Release : 2024-04-22
Category : Business & Economics
ISBN : 9798369321669

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AI-Driven Marketing Research and Data Analytics by Masengu, Reason,Chiwaridzo, Option Takunda,Dube, Mercy,Ruzive, Benson Pdf

The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.

Author : Carl Corrigan
Publisher : Carl Corrigan
Page : 141 pages
File Size : 48,7 Mb
Release : 2023-09-07
Category : Business & Economics
ISBN : 8210379456XXX

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The Automation Advantage: Mastering Marketing Automation for Business Success by Carl Corrigan Pdf

This book serves as a comprehensive guide to marketing automation, covering everything from strategy development to implementation and future trends. It aims to equip marketers with the knowledge and tools needed to thrive in the digital age of marketing and is designed to be read by senior leaders setting strategy, Marketing professionals building out automation capability and Marketeers who want to learn about Automation from the ground up.

Author : Radhika Shrivastava,Kokil Jain
Publisher : Emerald Group Publishing
Page : 166 pages
File Size : 52,8 Mb
Release : 2024-03-08
Category : Business & Economics
ISBN : 9781837973323

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Humanizing Businesses for a Better World of Work by Radhika Shrivastava,Kokil Jain Pdf

Humanizing Businesses for a Better World of Work provides a strategic perspective on how organizations can transform their structures and practices to accommodate a more humanized, people-first workplace in the face of the fundamental transitions happening in the post-pandemic world.

Author : Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Publisher : Springer Nature
Page : 337 pages
File Size : 55,7 Mb
Release : 2019-11-11
Category : Business & Economics
ISBN : 9783030243746

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Digital and Social Media Marketing by Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi Pdf

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author : Alex Khang,Pushan Kumar Dutta,Sachin Gupta,Nishu Ayedee,Sandeep Chatterjee
Publisher : CRC Press
Page : 367 pages
File Size : 44,7 Mb
Release : 2024-06-07
Category : Business & Economics
ISBN : 9781040038307

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Revolutionizing the AI-Digital Landscape by Alex Khang,Pushan Kumar Dutta,Sachin Gupta,Nishu Ayedee,Sandeep Chatterjee Pdf

This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies. In addition, the book will also offer a comprehensive overview of the various digital marketing tools available to entrepreneurs, discussing their features, benefits, and potential drawbacks. This will help entrepreneurs make well-informed decisions when selecting the tools most suited to their needs and objectives. It is designed to help entrepreneurs develop and implement successful strategies, leveraging the latest tools and technologies to achieve their business goals. As the digital landscape continues to evolve rapidly, this book aims to serve as a valuable resource for entrepreneurs looking to stay ahead of the curve and capitalize on new opportunities. The book's scope encompasses a wide range of topics, including customer experience, content marketing, AI strategy, and digital marketing tools.

Author : Stephen Dann,Susan Dann
Publisher : Bloomsbury Publishing
Page : 488 pages
File Size : 54,6 Mb
Release : 2017-09-16
Category : Business & Economics
ISBN : 9780230364738

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E-Marketing by Stephen Dann,Susan Dann Pdf

Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

Author : thunder::tech
Publisher : thunder::tech
Page : 13 pages
File Size : 49,9 Mb
Release : 2019-11-11
Category : Business & Economics
ISBN : 8210379456XXX

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Marketing Trends 2020 by thunder::tech Pdf

Accelerate your brand Forward into the FUTURE! Our new 24-page magazine is filled with actionable insights around marketing trends that directly impact your business. Learn how to take your brand Direct to the Consumer, use modern methods to Market Your HR department, stay on top of Digital Commerce advancements, choose the right Digital Experience Platform for your needs and more. Download your copy right now!

Author : Paul R. Daugherty,H. James Wilson
Publisher : Harvard Business Press
Page : 264 pages
File Size : 47,9 Mb
Release : 2018-03-20
Category : Computers
ISBN : 9781633693876

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Human + Machine by Paul R. Daugherty,H. James Wilson Pdf

AI is radically transforming business. Are you ready? Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now--in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on? In Human + Machine, Accenture leaders Paul R. Daugherty and H. James (Jim) Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization--whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly--or to completely reimagine them. AI is changing all the rules of how companies operate. Based on the authors' experience and research with 1,500 organizations, the book reveals how companies are using the new rules of AI to leap ahead on innovation and profitability, as well as what you can do to achieve similar results. It describes six entirely new types of hybrid human + machine roles that every company must develop, and it includes a "leader’s guide" with the five crucial principles required to become an AI-fueled business. Human + Machine provides the missing and much-needed management playbook for success in our new age of AI. BOOK PROCEEDS FOR THE AI GENERATION The authors' goal in publishing Human + Machine is to help executives, workers, students and others navigate the changes that AI is making to business and the economy. They believe AI will bring innovations that truly improve the way the world works and lives. However, AI will cause disruption, and many people will need education, training and support to prepare for the newly created jobs. To support this need, the authors are donating the royalties received from the sale of this book to fund education and retraining programs focused on developing fusion skills for the age of artificial intelligence.

Author : Steven Brough
Publisher : GRASPED Digital
Page : 37 pages
File Size : 44,6 Mb
Release : 2024-04-07
Category : Business & Economics
ISBN : 8210379456XXX

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GRASPED Digital Dynamism by Steven Brough Pdf

Digital Dynamism: Leveraging Technology for Peak Productivity is the third pivotal installment in the GRASPED: The Balanced Path Series. In this book, readers rejoin Emma and Baxter as they navigate the digital landscape to enhance productivity and efficiency in both personal and professional realms. Emma delves into the world of digital tools, apps, and platforms, learning to harness their power to streamline her work processes, enhance communication, and manage her time more effectively. With Baxter’s curious exploration of new gadgets serving as a charming parallel, Emma discovers how to balance the benefits of technology with the need for digital mindfulness. This book offers readers a guide to integrating technology into their lives in a way that boosts productivity without compromising well-being. Digital Dynamism: Leveraging Technology for Peak Productivity stands out by intertwining the exploration of digital tools with a narrative that emphasizes mindful technology use. Unlike traditional guides that list tools and techniques, this book presents a journey of digital discovery led by relatable characters, offering practical insights alongside lessons in digital balance and wellness. Emma's journey, complemented by Baxter’s simple yet insightful interactions with technology, illustrates the potential of digital tools to enhance our lives while also reminding us of the importance of using technology intentionally. The unique blend of story and strategy makes the exploration of digital productivity tools both engaging and enlightening.

Author : Harvard Business Review
Publisher : HBR Insights
Page : 160 pages
File Size : 50,7 Mb
Release : 2019
Category : Business & Economics
ISBN : 1633697894

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Artificial Intelligence by Harvard Business Review Pdf

Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.

Author : Kingsley Inkoom
Publisher : Graphic Communications Group
Page : 96 pages
File Size : 40,5 Mb
Release : 2014-09-29
Category : Electronic
ISBN : 8210379456XXX

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Daily Graphic by Kingsley Inkoom Pdf

Author : Anonim
Publisher : Unknown
Page : 1482 pages
File Size : 43,6 Mb
Release : 1998
Category : English imprints
ISBN : UOM:39015046780428

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International Books in Print by Anonim Pdf