Basics Design 03 Typography

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Basics Design 03: Typography

Gavin Ambrose,Paul Harris
Basics Design 03 Typography Book PDF

Author : Gavin Ambrose,Paul Harris
Publisher : AVA Publishing
Page : 187 pages
File Size : 48,5 Mb
Release : 2005-06
Category : Art
ISBN : 9782940373352

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Basics Design 03: Typography by Gavin Ambrose,Paul Harris Pdf

Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.

Basics Typography 03: Understanding Type

Michael Harkins
Basics Typography 03 Understanding Type Book PDF

Author : Michael Harkins
Publisher : AVA Publishing
Page : 0 pages
File Size : 53,8 Mb
Release : 2013-04-01
Category : Design
ISBN : 2940411824

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Basics Typography 03: Understanding Type by Michael Harkins Pdf

Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and how it works will inform your practice and improve your work. If you want to know more about the difference between Bodoni and Bembo; why Arial is not the same as Helvetica and what alternatives to consider; what types to respect and what types to avoid, then you will discover the answers here. This book is about looking closer at what most take for granted. Once hooked, you will never see type in the same way again.

The Fundamentals of Typography

Gavin Ambrose,Paul Harris
The Fundamentals of Typography Book PDF

Author : Gavin Ambrose,Paul Harris
Publisher : A&C Black
Page : 202 pages
File Size : 51,6 Mb
Release : 2011-08-31
Category : Design
ISBN : 9782940411764

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The Fundamentals of Typography by Gavin Ambrose,Paul Harris Pdf

Introduces the fundamental principles of typographic theory and practice. This title offers an essential guide to the subject of typography and its role within graphic design.

The Fundamentals of Typography

Gavin Ambrose,Paul Harris
The Fundamentals of Typography Book PDF

Author : Gavin Ambrose,Paul Harris
Publisher : Bloomsbury Publishing
Page : 186 pages
File Size : 54,5 Mb
Release : 2006-12-04
Category : Design
ISBN : 9782940439973

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The Fundamentals of Typography by Gavin Ambrose,Paul Harris Pdf

The Fundamentals of Typography offers an incisive guide to typographic theory and practice. Subjects include an introduction to the history of typography, the practice of typographic detailing, and font generation for print and web. The book demonstrates the power and variety of typography. Basic principles are presented through detailed explanations, expanded illustrations, case studies, and reference material from leading design studios around the world. A sound understanding of type history and classification facilitates controlled, intelligent and thoughtful type usage, across a range of media. This book builds upon these principles and will become an invaluable reference for creatives and designers.

Basics Graphic Design 03: Idea Generation

Neil Leonard,Gavin Ambrose
Basics Graphic Design 03 Idea Generation Book PDF

Author : Neil Leonard,Gavin Ambrose
Publisher : Bloomsbury Publishing
Page : 200 pages
File Size : 49,6 Mb
Release : 2017-07-13
Category : Design
ISBN : 9781350034082

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Basics Graphic Design 03: Idea Generation by Neil Leonard,Gavin Ambrose Pdf

Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.

Typography

Paul Harris,Gavin Ambrose
Typography Book PDF

Author : Paul Harris,Gavin Ambrose
Publisher : Bloomsbury Publishing
Page : 201 pages
File Size : 44,9 Mb
Release : 2017-02-23
Category : Design
ISBN : 9781474225281

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Typography by Paul Harris,Gavin Ambrose Pdf

-Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design---

Basics Typography 02: Using Type

Michael Harkins
Basics Typography 02 Using Type Book PDF

Author : Michael Harkins
Publisher : A&C Black
Page : 186 pages
File Size : 46,6 Mb
Release : 2011-09-01
Category : Design
ISBN : 9782940411559

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Basics Typography 02: Using Type by Michael Harkins Pdf

Using Type outlines the principles of typography and shows examples of historically important work as well as that of contemporary practice.

Design Elements, Typography Fundamentals

Kristin Cullen
Design Elements Typography Fundamentals Book PDF

Author : Kristin Cullen
Publisher : Unknown
Page : 162 pages
File Size : 55,7 Mb
Release : 2012-06
Category : Art
ISBN : 9781592537679

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Design Elements, Typography Fundamentals by Kristin Cullen Pdf

Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!

Basics Design: Print and Finish

Gavin Ambrose,Paul Harris
Basics Design Print and Finish Book PDF

Author : Gavin Ambrose,Paul Harris
Publisher : Bloomsbury Publishing
Page : 184 pages
File Size : 53,8 Mb
Release : 2017-08-06
Category : Design
ISBN : 9781350033979

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Basics Design: Print and Finish by Gavin Ambrose,Paul Harris Pdf

The Basics Design series is designed to provide graphic arts students with a theoretical and practical exploration of fundamental topics, including layout, format, typography, colour and image. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject. The second edition of the sixth book in the series, Print and Finish is a guide to the printing and finishing techniques employed by graphic design studios all over the world. A thorough understanding of these techniques will equip the designer with the ability to harness the creative potential of these processes and add creative elements to a design in order to increase its impact and functionality. Showcasing seven different paper and ink stocks and finishes, the book is an invaluable reference tool. With new contributions and activities, the second edition builds on the success of the first, and is an absolute must-have for all design students.

Basics Design

Paul Harris
Basics Design Book PDF

Author : Paul Harris
Publisher : Unknown
Page : 128 pages
File Size : 52,5 Mb
Release : 2005
Category : Electronic
ISBN : OCLC:748212991

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Basics Design by Paul Harris Pdf

Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader's feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book's aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.

Basics Design 07: Grids

Gavin Ambrose,Paul Harris
Basics Design 07 Grids Book PDF

Author : Gavin Ambrose,Paul Harris
Publisher : AVA Publishing
Page : 210 pages
File Size : 55,8 Mb
Release : 2012-11
Category : Design
ISBN : 9782940411924

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Basics Design 07: Grids by Gavin Ambrose,Paul Harris Pdf

Grids explores not only how to construct grids, but, more fundamentally, why a designer should construct grids at all.

Basics Typography 01: Virtual Typography

Matthias Hillner
Basics Typography 01 Virtual Typography Book PDF

Author : Matthias Hillner
Publisher : AVA Publishing
Page : 187 pages
File Size : 44,7 Mb
Release : 2009-06
Category : Art
ISBN : 9782940373994

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Basics Typography 01: Virtual Typography by Matthias Hillner Pdf

Basics Typography: Virtual Typography addresses a fundamentally new form of typographical communication. The book explores the visual arrangement of words and letters in the context of multimedia. Here, this arrangement is not simply a spatial positioning of text information it is also bound by time. The increasing use of moving, virtual type can help to harmonise this time-based presentation of words on screen. The book touches on work from a variety of designers, including Channel 4 and Pentagram Design. This will provide an excellent introduction to the latest methods in typographical and visual communication.

Basics Design 02: Layout

Gavin Ambrose,Paul Harris
Basics Design 02 Layout Book PDF

Author : Gavin Ambrose,Paul Harris
Publisher : A&C Black
Page : 178 pages
File Size : 40,6 Mb
Release : 2005-05-01
Category : Design
ISBN : 9782940373345

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Basics Design 02: Layout by Gavin Ambrose,Paul Harris Pdf

Introduces the fundamentals of layout within the field of graphic design. This title provides a guide to the effective arrangement of text and image elements within a design scheme, enabling students to learn how to create powerful forms of visual communication in both print and electronic media.

Basics Design 06: Print & Finish

Gavin Ambrose,Paul Harris
Basics Design 06 Print Finish Book PDF

Author : Gavin Ambrose,Paul Harris
Publisher : A&C Black
Page : 186 pages
File Size : 49,8 Mb
Release : 2006-10-01
Category : Language Arts & Disciplines
ISBN : 9782940373420

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Basics Design 06: Print & Finish by Gavin Ambrose,Paul Harris Pdf

Basics Design 06- Print & Finish by Gavin Ambrose and Paul Harris provides an introduction to a variety of printing and finishing techniques. Presentation is everything in graphic design, and professionally applied printing and finishing techniques can add value to a design by imbuing it with a range of different visual and tactile qualities. Ultimately, such processes unite the different elements of a design in a coherent manner allowing it to achieve its intended purpose. The book is itself printed on seven different paper stocks - including coated, uncoated, coloured, woodfree and matt - allowing the reader to see the results that can be achieved with creative stock selection.

Type Form & Function

Jason Tselentis
Type Form Function Book PDF

Author : Jason Tselentis
Publisher : Rockport Publishers
Page : 209 pages
File Size : 50,5 Mb
Release : 2011-03-01
Category : Design
ISBN : 9781610580304

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Type Form & Function by Jason Tselentis Pdf

Type, Form, and Function is a useful, comprehensive typography resource that both students and professional designers should have in their library. It looks at the influences of modern typography and symbols going back through time and examines certain type treatments and movements in design and logo types. It focuses on how type works and emphasizes typographic fundamentals, while touching on logo/logotype design and page layout (print and interactive). This book promises to guide designers through the visual typographic clutter to make their designed messages more meaningful.