Bernard Shaw And Modern Advertising

Author : Christopher Wixson
Publisher : Springer
Page : 181 pages
File Size : 49,5 Mb
Release : 2018-06-13
Category : Performing Arts
ISBN : 9783319786285

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Bernard Shaw and Modern Advertising by Christopher Wixson Pdf

This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw’s 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman. Helping to enhance the visibility of his literary writing and dovetailing with his Fabian political activities, 'G.B.S.' also became a key figure in the evolution of testimonial endorsement and the professionalizing of modern advertising. The study analyzes multiple ad series in which Shaw was prominently featured that were occasions for self-promotion for both Shaw and the agencies, and presage the iconoclastic style of contemporary 'public personality' and techniques of celebrity marketing.

Author : George Bernard Shaw
Publisher : Unknown
Page : 351 pages
File Size : 47,8 Mb
Release : 2021
Category : Literary Collections
ISBN : 9780198816591

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Major Political Writings by George Bernard Shaw Pdf

A new collection of Shaw's major political writings presents an opportunity to reflect on his influential role as a public intellectual. At the forefront of economic and political debate from the 1880s to the 1950s, George Bernard Shaw was once the most widely read socialist writer in the English language, and his lifelong crusade against inequality and exploitation is far from irrelevant today. The thorough interpenetration of Shaw's literary and political engagements is an unusual story in modern literature, and this volume offers a portrait of Shaw as a political artist in the purest possible sense: that is, as a writer of essays, articles, pamphlets, and books with explicitly and expressly political aims. The selected writings in this volume showcase Shaw's most influential and most accomplished political work, but also provide a cross-section that is representative of the whole of his long career. ABOUT THE SERIES: For over 100 years Oxford World's Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford's commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.

Author : John Soluri
Publisher : UNC Press Books
Page : 176 pages
File Size : 52,5 Mb
Release : 2024-03-22
Category : History
ISBN : 9781469675732

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Creatures of Fashion by John Soluri Pdf

Today, the mention of Patagonia and Tierra del Fuego conjures images of idyllic landscapes untouched by globalization. Creatures of Fashion upends this, revealing how the exploitation of animals—terrestrial and marine, domesticated and wild, living and dead—was central to the region's transformation from Indigenous lands into the national territories of Argentina and Chile. Drawing on evidence from archives and digital repositories, John Soluri traces the circulation of furs and fibers to explore how the power of fashion stretched far beyond Europe's houses of haute couture to entangle the fates of Indigenous hunters, migrant workers, and textile manufacturers with those of fur seals, guanacos, and sheep at the "end of the world." From the nineteenth-century rise of commercial hunting to twentieth-century sheep ranching to contemporary conservation-based tourism, Soluri's narrative explains how struggles for control over the production of commodities and the reproduction of animals drove the social and environmental changes that tied Patagonia to global markets, empires, and wildlife conservation movements. By exposing seams in national territories and global markets knit together by force, this book provides perspectives and analyses vital for understanding contemporary conflicts over mass consumption, the conservation of biodiversity, and struggles for environmental justice in Patagonia and beyond.

Author : Christopher Wixson
Publisher : Oxford University Press, USA
Page : 161 pages
File Size : 50,6 Mb
Release : 2020-09-24
Category : Electronic
ISBN : 9780198850090

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George Bernard Shaw: a Very Short Introduction by Christopher Wixson Pdf

Christopher Wixson introduces George Bernard Shaw, the greatest playwright in English after Shakespeare. Taking a chronological approach through his works, he provides an overview of Shaw's sensibility as a writer, and studies the creative evolution of core themes and styles throughout his long career.

Author : Hesketh Pearson
Publisher : House of Stratus
Page : 458 pages
File Size : 50,8 Mb
Release : 2015-04-01
Category : Biography & Autobiography
ISBN : 9780755154272

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Bernard Shaw: His Life And Personality by Hesketh Pearson Pdf

First published in 1942, Hesketh Pearson’s much lauded biography has been hailed as the standard work on George Bernard Shaw. Pearson wrote it with the close cooperation of Shaw. All aspects of Shaw’s life are explored including politics, personal life, letters, writings, contribution to English theatre and famous personalities of his time.

Author : Miranda El-Rayess
Publisher : Cambridge University Press
Page : 249 pages
File Size : 46,8 Mb
Release : 2014-06-09
Category : Literary Criticism
ISBN : 9781107039056

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Henry James and the Culture of Consumption by Miranda El-Rayess Pdf

This book focuses on Henry James's engagement with the fast-developing consumer culture of the late nineteenth and early twentieth centuries.

Author : Anonim
Publisher : Unknown
Page : 880 pages
File Size : 40,5 Mb
Release : 1898
Category : Advertising
ISBN : PSU:000066995067

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Printers' Ink; the ... Magazine of Advertising, Management and Sales by Anonim Pdf

Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
Page : 1794 pages
File Size : 52,9 Mb
Release : 1958
Category : Copyright
ISBN : STANFORD:36105011809188

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Catalog of Copyright Entries. Third Series by Library of Congress. Copyright Office Pdf

Includes Part 1, Number 1 & 2: Books and Pamphlets, Including Serials and Contributions to Periodicals (January - December)

Author : R. Howells
Publisher : Springer
Page : 213 pages
File Size : 47,5 Mb
Release : 1999-03-29
Category : Social Science
ISBN : 9780230510845

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The Myth of the Titanic by R. Howells Pdf

The first critical analysis of the Titanic as modern myth, this book focuses on the second of the two Titanics . The first was the physical Titanic , the rusting remains of which can still be found twelve thousand feet below the north Atlantic. The second is the mythical Titanic which emerged just as its tangible predecessor slipped from view on 15 April 1912. It is the second of the two Titanics which remains the more interesting and which continues to carry cultural resonances today. The Myth of the Titanic begins with the launching of the 'unsinkable ship' and ends with the outbreak of the 'war to end all wars'. It provides an insight into the particular culture of late-Edwardian Britain and beyond this draws far greater conclusions about the complex relationship between myth, history, popular culture and society as a whole.

Author : Michael L. Ross
Publisher : McGill-Queen's Press - MQUP
Page : 227 pages
File Size : 54,7 Mb
Release : 2015-05-01
Category : Literary Criticism
ISBN : 9780773583986

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Designing Fictions by Michael L. Ross Pdf

Advertising, long a controlling force in industrial society, has provoked an important body of imaginative work by English language writers. Michael Ross's Designing Fictions is the first study to investigate this symbiotic relationship on a broad scale. In view of the appreciable overlap between literary and promotional writing, Ross asks whether imaginative fiction has the latitude to critique advertising as an industry and as a literary form, and finds that intended critiques, time and again, turn out to be shot through with ambivalence. The texts considered include a wide range of books by British, American, and Canadian authors, from H.G. Wells’s pioneering fictional treatment of mass marketing in Tono-Bungay (1909) to Joshua Ferris’s depiction of a faltering Chicago agency in Then We Came to the End (2007). Along the way, among other examples, Ross discusses George Orwell’s seriocomic study of the stand-off between poetry and advertising in his 1936 novel Keep the Aspidistra Flying and Margaret Atwood’s probing of the impact of promotion on perception in The Edible Woman (1969). The final chapter of the book considers the popular television series Mad Men, where the tension between artistic and commercial pressures is especially acute. Written in a straightforward style for a wide audience of readers, Designing Fictions argues that the impact of advertising is universal and discussions of its significance should not be restricted to a narrow group of specialists.

Author : Kim Solga
Publisher : Bloomsbury Publishing
Page : 296 pages
File Size : 50,6 Mb
Release : 2019-08-08
Category : History
ISBN : 9781350135499

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A Cultural History of Theatre in the Modern Age by Kim Solga Pdf

To call something modern is to assert something fundamental about the social, cultural, economic and technical sophistication of that thing, over and against what has come before. A Cultural History of Theatre in the Modern Age provides an interdisciplinary overview of theatre and performance in their social and material contexts from the late 19th century through the early 2000s, emphasizing key developments and trends that both exemplify and trouble the various meanings of the term 'modern', and the identity of modernist theatre and performance. Highly illustrated with 40 images, the ten chapters each take a different theme as their focus: institutional frameworks; social functions; sexuality and gender; the environment of theatre; circulation; interpretations; communities of production; repertoire and genres; technologies of performance; and knowledge transmission.

Author : David Shelley Nicholl
Publisher : MacDonald & Evans
Page : 252 pages
File Size : 42,5 Mb
Release : 1978
Category : Advertising
ISBN : UCAL:B5478116

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Advertising by David Shelley Nicholl Pdf

Author : United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher : Unknown
Page : 356 pages
File Size : 42,7 Mb
Release : 1956
Category : Advertising
ISBN : LOC:00134402155

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Liquor Advertising by United States. Congress. Senate. Committee on Interstate and Foreign Commerce Pdf

Considers legislation to prohibit all interstate liquor advertising, including radio and TV advertising.

Author : United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher : Unknown
Page : 430 pages
File Size : 53,6 Mb
Release : 1956
Category : Advertising
ISBN : LOC:00187007409

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Advertising of Alcoholic Beverages by United States. Congress. House. Committee on Interstate and Foreign Commerce Pdf

Author : R. S. Deese
Publisher : Univ of California Press
Page : 240 pages
File Size : 55,6 Mb
Release : 2014-11-14
Category : Religion
ISBN : 9780520281523

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We Are Amphibians by R. S. Deese Pdf

We Are Amphibians tells the fascinating story of two brothers who changed the way we think about the future of our species. As a pioneering biologist and conservationist, Julian Huxley helped advance the Òmodern synthesisÓ in evolutionary biology and played a pivotal role in founding UNESCO and the World Wildlife Fund. His argument that we must accept responsibility for our future evolution as a species has attracted a growing number of scientists and intellectuals who embrace the concept of Transhumanism that he first outlined in the 1950s. Although Aldous Huxley is most widely known for his dystopian novel Brave New World, his writings on religion, ecology, and human consciousness were powerful catalysts for the environmental and human potential movements that grew rapidly in the second half of the twentieth century. While they often disagreed about the role of science and technology in human progress, Julian and Aldous Huxley both believed that the future of our species depends on a saner set of relations with each other and with our environment. Their common concern for ecology has given their ideas about the future of Homo sapiens an enduring resonance in the twenty-first century. The amphibian metaphor that both brothers used to describe humanity highlights not only the complexity and mutability of our species but also our ecologically precarious situation.