Beyond The Dark Arts Advancing Marketing And Communication Theory And Practice

Author : Linda Brennan,Lukas Parker,Krzysztof Kubacki,Ella Chorazy,Michaela Jackson
Publisher : World Scientific
Page : 334 pages
File Size : 41,7 Mb
Release : 2023-04-25
Category : Business & Economics
ISBN : 9789811276071

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Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice by Linda Brennan,Lukas Parker,Krzysztof Kubacki,Ella Chorazy,Michaela Jackson Pdf

Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing. The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns. It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics.

Author : Steven W. Kleinknecht,Lisa-Jo K. van den Scott,Carrie B. Sanders
Publisher : Canadian Scholars
Page : 416 pages
File Size : 50,9 Mb
Release : 2018-12-07
Category : Social Science
ISBN : 9781773380971

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The Craft of Qualitative Research by Steven W. Kleinknecht,Lisa-Jo K. van den Scott,Carrie B. Sanders Pdf

The Craft of Qualitative Research is a consultative handbook that offers students a superb introduction to the practice of conducting qualitative research. Kleinknecht, van den Scott, and Sanders bring together a rich collection of perspectives, ideas, and experiences from scholars and professionals who span all stages of the academic career, from graduate students to emeritus professors. Highly accessible and practical, this text equips readers with the tools necessary to manage and overcome obstacles, biases, and power dynamics while researching in the field. Over the course of ten sections, every stage of the qualitative research process is explored, including planning, reflecting on ethical considerations, gaining entry to the field, collecting and analyzing data, leaving the field, and disseminating findings. Representing a diversity of academic disciplines, the fifty-five contributors share their knowledge gained and challenges encountered on the ground, providing a behind-the-scenes look at the reality of doing fieldwork. Filled with sound advice, engaging stories, and active learning exercises, this edited collection will help develop the skills and confidence needed to conduct qualitative research, making it the perfect resource for students in the social sciences, particularly sociology, anthropology, criminology, health studies, and social work.

Author : Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Publisher : Springer Nature
Page : 337 pages
File Size : 44,9 Mb
Release : 2019-11-11
Category : Business & Economics
ISBN : 9783030243746

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Digital and Social Media Marketing by Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi Pdf

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author : Terry Anderson
Publisher : Athabasca University Press
Page : 485 pages
File Size : 45,7 Mb
Release : 2008
Category : Computers
ISBN : 9781897425084

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The Theory and Practice of Online Learning by Terry Anderson Pdf

"Neither an academic tome nor a prescriptive 'how to' guide, The Theory and Practice of Online Learning is an illuminating collection of essays by practitioners and scholars active in the complex field of distance education. Distance education has evolved significantly in its 150 years of existence. For most of this time, it was an individual pursuit defined by infrequent postal communication. But recently, three more developmental generations have emerged, supported by television and radio, teleconferencing, and computer conferencing. The early 21st century has produced a fifth generation, based on autonomous agents and intelligent, database-assisted learning, that has been referred to as Web 2.0. The second edition of "The Theory and Practice of Online Learning" features updates in each chapter, plus four new chapters on current distance education issues such as connectivism and social software innovations."--BOOK JACKET.

Author : Eric Staples,Roger Pilon,Ruth A. Hannon
Publisher : Canadian Scholars
Page : 588 pages
File Size : 54,7 Mb
Release : 2020-12-18
Category : Medical
ISBN : 9781773382173

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Canadian Perspectives on Advanced Practice Nursing, Second Edition by Eric Staples,Roger Pilon,Ruth A. Hannon Pdf

Now in its second edition, Canadian Perspectives on Advanced Practice Nursing provides a comprehensive and uniquely Canadian review of the roles of clinical nurse specialists and nurse practitioners, the two streams of advanced practice nursing (APN) in the country. With contributions from notable professionals and academics of the field, the text explores the history and evolution of APN in Canada, from its rural and remote outpost beginnings to the present, and proposes a vision for its future within the health care system. Key issues are examined in relation to economic, educational, legislative, political, regulatory, and social environments that have shaped the continued integration of APN roles across the country. Additionally, the contributors apply the Canadian Nurses Association’s pan-Canadian framework and role competencies to real clinical cases. Speciality roles, including geropsychiatry, ambulatory care, and neonatal, are also examined. New to this edition are chapters that focus on the unique challenges of developing APN roles in Quebec; the social determinants of health of Indigenous, inner-city, rural and remote, LGBT2SQ, and refugee and migrant populations in Canada; and other critical issues, such as performance assessment and global perspectives. Thoroughly updated, this second edition of Canadian Perspectives on Advanced Practice Nursing is a must-read for those in the nursing profession, especially students in nursing programs.

Author : Anne Gregory
Publisher : Kogan Page Publishers
Page : 200 pages
File Size : 51,6 Mb
Release : 2010-06-03
Category : Business & Economics
ISBN : 9780749459284

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Planning and Managing Public Relations Campaigns by Anne Gregory Pdf

Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.

Author : Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim
Publisher : CRC Press
Page : 945 pages
File Size : 52,7 Mb
Release : 2021-09-26
Category : Business & Economics
ISBN : 9781000408027

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Social and Sustainability Marketing by Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim Pdf

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

Author : Catrina Brown,Judy E. MacDonald
Publisher : Canadian Scholars’ Press
Page : 446 pages
File Size : 52,8 Mb
Release : 2020-05-29
Category : Social Science
ISBN : 9781773381695

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Critical Clinical Social Work: Counterstorying for Social Justice by Catrina Brown,Judy E. MacDonald Pdf

This edited collection offers an original critical clinical approach to social work practice, written by social work educators from the School of Social Work at Dalhousie University and their collaborators. It provides a Canadian perspective on the diverse issues social workers encounter in the field, highlighting the practical application of feminist, narrative, anti-racist, and postcolonial frameworks. With the aim of producing counterstories that participate in social resistance, this volume focuses on integrating critical theory with direct clinical practice. Through the use of case studies, the contributors tackle a range of substantive issues including ethics, working with complex trauma, men’s use of violence, substance use among women and girls, Indigenous social work praxis, critical child welfare approaches, counterstorying experiences of (dis)Ability, and animal-informed social work practice.

Author : John Russell Graham,John Coates,Barbara Swartzentruber,Brian Ouellette
Publisher : Canadian Scholars’ Press
Page : 378 pages
File Size : 40,7 Mb
Release : 2007
Category : Body, Mind & Spirit
ISBN : 9781551303291

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Spirituality and Social Work by John Russell Graham,John Coates,Barbara Swartzentruber,Brian Ouellette Pdf

Spirituality is an area of thought and practice that is attracting an increasing amount of attention and interest from social work practitioners, theorists, and instructors. This book explores the history, practice, and diversity of faith traditions with which spirituality and social work are intertwined.

Author : Anol Bhattacherjee
Publisher : CreateSpace
Page : 156 pages
File Size : 53,9 Mb
Release : 2012-04-01
Category : Science
ISBN : 1475146124

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Social Science Research by Anol Bhattacherjee Pdf

This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.

Author : Michael J. Baker
Publisher : Unknown
Page : 416 pages
File Size : 51,5 Mb
Release : 1995
Category : Electronic
ISBN : 0333650395

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Marketing by Michael J. Baker Pdf

Author : Margo Greenwood,Sarah de Leeuw,Nicole Marie Lindsay
Publisher : Canadian Scholars
Page : 414 pages
File Size : 52,9 Mb
Release : 2018-04-25
Category : Social Science
ISBN : 9781773380377

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Determinants of Indigenous Peoples' Health, Second Edition by Margo Greenwood,Sarah de Leeuw,Nicole Marie Lindsay Pdf

Now in its second edition, Determinants of Indigenous Peoples’ Health adds current issues in environmental politics to the groundbreaking materials from the first edition. The text is a vibrant compilation of scholarly papers by research experts in the field, reflective essays by Indigenous leaders, and poetry that functions as a creative outlet for healing. This timely edited collection addresses the knowledge gap of the health inequalities unique to Indigenous peoples as a result of geography, colonialism, economy, and biology. In this revised edition, new pieces explore the relationship between Indigenous bodies and the land on which they reside, the impact of resource extraction on landscapes and livelihoods, and death and the complexities of intergenerational family relationships. This volume also offers an updated structure and a foreword by Dr. Evan Adams, Chief Medical Officer of the First Nations Health Authority. This is a vital resource for students in the disciplines of health studies, Indigenous studies, public and population health, community health sciences, medicine, nursing, and social work who want to broaden their understanding of the social determinants of health. Ultimately, this is a hopeful text that aspires to a future in which Indigenous peoples no longer embody health inequality.

Author : Patricia Spindel
Publisher : Canadian Scholars' Press
Page : 270 pages
File Size : 49,7 Mb
Release : 2020-12-29
Category : Social Science
ISBN : 9781773382104

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Case Management from an Empowerment Perspective, Fourth Edition by Patricia Spindel Pdf

Written for case managers working in health and human services, this practical guide addresses the need for more progressive and compassionate ways of working with others. Introducing innovative strategies for working with people that challenge the status quo, the book reconsiders old forms of social casework in favour of empowerment approaches that incorporate individual systemic advocacy. Patricia Spindel covers the history of case management, traditional approaches and their critiques, barriers to an empowerment approach, the ethical issues of labelling, stereotyping, stigmatization and pathologizing, and key empowerment philosophies and the research that supports them. This guide provides concrete methods that will help readers put principles of empowerment philosophy into practice. With practical case studies and questions for reflection featured throughout the chapters, it is well suited for human services, social services, and social work programs in colleges and universities in Canada. FEATURES: - Offers a practical "how to" for developing an empowerment plan and deals with common issues in practice, such as projection, countertransference, and transference - Includes core concepts of empowerment and methodology for building individual and community capacity and competence - Provides students with case studies from the field and questions to encourage reflection

Author : Anonim
Publisher : Unknown
Page : 938 pages
File Size : 53,7 Mb
Release : 1988
Category : Education
ISBN : UOM:39015021468825

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Resources in Education by Anonim Pdf

Author : Arie Wallert,Erma Hermens,Marja Peek
Publisher : Getty Publications
Page : 241 pages
File Size : 46,5 Mb
Release : 1995-08-24
Category : Art
ISBN : 9780892363223

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Historical Painting Techniques, Materials, and Studio Practice by Arie Wallert,Erma Hermens,Marja Peek Pdf

Bridging the fields of conservation, art history, and museum curating, this volume contains the principal papers from an international symposium titled "Historical Painting Techniques, Materials, and Studio Practice" at the University of Leiden in Amsterdam, Netherlands, from June 26 to 29, 1995. The symposium—designed for art historians, conservators, conservation scientists, and museum curators worldwide—was organized by the Department of Art History at the University of Leiden and the Art History Department of the Central Research Laboratory for Objects of Art and Science in Amsterdam. Twenty-five contributors representing museums and conservation institutions throughout the world provide recent research on historical painting techniques, including wall painting and polychrome sculpture. Topics cover the latest art historical research and scientific analyses of original techniques and materials, as well as historical sources, such as medieval treatises and descriptions of painting techniques in historical literature. Chapters include the painting methods of Rembrandt and Vermeer, Dutch 17th-century landscape painting, wall paintings in English churches, Chinese paintings on paper and canvas, and Tibetan thangkas. Color plates and black-and-white photographs illustrate works from the Middle Ages to the 20th century.