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Beyond the Game: LeBron James by Andrew Maraniss Pdf
Beyond the Game is a new nonfiction chapter book series about athletes who have stepped up beyond sports to make a difference in the world, from acclaimed author, Andrew Maraniss and illustrator DeAndra Hodge. This is the story of LeBron James and his social justice work. Before he became one of the most famous basketball players on the planet, before he began speaking out for justice, LeBron James was just a kid. In this chapter book biography by acclaimed author Andrew Maraniss, illustrated by DeAndra Hodge, readers learn more about the life and work of LeBron James—from growing up with a single mother in Akron, Ohio, to his journey to the NBA and ten NBA championships, to his social justice work creating I PROMISE and speaking up for Black Lives Matter. While known as one of the greatest basketball players of all time, LeBron James has changed the world beyond sports. Complete with black-and-white illustrations throughout, statistics, resources, and ways for kids to make a difference on their own—BEYOND THE GAME is a giftable and inspirational series for every reader.
Author : Göker GÜLAY Publisher : Turkuaz Kongre Organizasyonu Fuarcılık Yayıncılık Eğitim Turizm ve Ticaret Limited Şirketi Page : 99 pages File Size : 52,5 Mb Release : 2024-06-17 Category : Language Arts & Disciplines ISBN : 9786256379688
Beyond the Game: Athletes, Events, Spectators and Venues in Sports Marketing by Göker GÜLAY Pdf
Welcome to the world of sports marketing, where the intersection of athleticism, business acumen, and digital innovation unfolds. In this book, we embark on an intellectual journey that dissects the intricate domain of sports marketing, navigating through essential basics, exploring the strategic use of social media, and delving into the fascinating realm of advertising in and through sports. Chapter 1 sets the stage by offering the foundational knowledge required to grasp the multifaceted nature of sports marketing. From understanding the institutional view of sport and its demand to distinguishing between marketing in sport and marketing through sport, this section lays the groundwork for our exploration. We examine the relationship between advertising and sports, conceptualize sport as a product in marketing, and delve into the role of athletes as key figures in sports marketing. Along the way, we uncover the power of sports celebrities in marketing communication and explore the intricate world of sports consumers. This section takes a dive into sports venues as advertising media, shedding light on their impact and effectiveness. It also discusses how sport events can be used to connect with target audiences, increase brand awareness and boost sales, as sport events present a significant marketing opportunity for businesses and organizations. It discusses a range of strategies and practices for marketing sport events within the framework of event planning and marketing communications. Advertising in and through sport is another important area of sports marketing since sport offers a powerful platform for advertising. Sport events, athletes and sports teams can be an effective way to reach a wide audience. In this context, the book discusses the basics of advertising in and through sport. Chapter 2 turns our attention to the dynamic realm of social media in sports marketing. In an era where digital connectivity reigns supreme, the strategic use of social media is a game-changer. We scrutinize the risks involved in leveraging social media in sports marketing and delve into strategic approaches. This includes an exploration of academic studies on strategic social media use, the concept of relationship marketing in sports, and the art of sports relationship marketing through social media. Social media is becoming an increasingly important tool for sports marketing. It offers a powerful platform that businesses and organizations can use to connect with their target audiences, increase brand awareness and drive sales. This book aims to provide a comprehensive guide on how social media can be used for sports marketing, covering topics such as developing a social media strategy, content creation and social media analytics. This book is designed to cater to a diverse audience. Scholars in the field of communication and media will find rich insights into the evolving dynamics of sports marketing. Professional marketers will discover practical strategies for harnessing the power of social media in their campaigns, while students passionate about sports marketing and advertising will find a comprehensive foundation for their future endeavors. May this book serve as a beacon of knowledge and inspiration as you navigate the dynamic and thrilling world of sports marketing.
A pioneering analysis of the history of basketball & its effect on popular culture from the 1970s until the present day, this book is aimed at sports fans & academics alike.
The Game Is Not a Game by Robert Scoop Jackson Pdf
THE GAME IS NOT A GAME IS AN INSIGHTFUL, UNAPOLOGETIC EXPOSÉ OF THE INTERSECTION OF SPORTS, CULTURE, AND POLITICS FROM VETERAN JOURNALIST ROBERT SCOOP JACKSON.
LeBron James Story: Scoring King - How One Player Defied the Odds and Redefined the Game LeBron James. The name alone inspires brilliance, power, and a legacy that continues to change basketball history. But beyond the honours and wins lies a narrative that transcends the court. This is the story of a little child from Akron, Ohio, who fought the odds to become an NBA star. LeBron James Story: Scoring King digs deep into the lives and career of this remarkable athlete. Witness LeBron's journey from a disadvantaged child with a basketball passion to becoming the "Chosen One," a high school phenomenon with the world following his every move. Experience the highs and lows of his professional career, from his arrival in Cleveland to his contentious choice to join the Miami Heat, and eventually, his emotional return home to give a championship to his city. This book delves beyond the game, analyzing LeBron's unrelenting devotion to his community and his forceful voice for social change. Discover how he "redefined the game" not just with his unrivalled skillset, but with his leadership and impact that goes well beyond the court. LeBron James narrative: Scoring King is a must-read for every basketball fan, but it's also a story of resilience, dedication, and the importance of believing in yourself. It's a monument to the transforming power of athletics and the influence one individual can have on the globe. Join LeBron James on his unbelievable adventure. Get your copy today! About the Author Jack Reynolds is a lifetime basketball lover and a great storyteller. His enthusiasm for the game and his in-depth knowledge of LeBron James' career show through in this riveting biography. With a flair for combining facts with fascinating storytelling, Jack brings LeBron's story to life, inspiring and encouraging readers along the way.
LeBron James vs. the NBA by Brendan Bowers,Ryan Jones Pdf
Showcasing one of professional basketball's best players, this book spotlights the life and career of hardcourt superstar LeBron James. More than just a biography, it relates James' story while also establishing his prominent place in NBA history. By examining his skills and statistics in a variety of categories and comparing him to other NBA legends—including Magic Johnson, Bill Russell, Kareem Abdul-Jabbar, Michael Jordan, and more—the guide makes a strong case for James as basketball's greatest. Along the way, his best and most memorable moments are revisited, from his days as a high school stand-out in Akron, to his first stint with the Cavaliers, to "The Decision" to join the Miami Heat, and the show-stopping performance in the 2016 Finals to bring an NBA title back to Cleveland. LeBron James vs. The NBA is certain to stir up lively debate and is a must-have for Cavs fans and basketball buffs alike.
Basketball in America by Frank Hoffmann,Robert P Batchelor,Martin J Manning Pdf
Examine the social and cultural impact of basketball on America at the amateur and professional levels! Basketball in America: From the Playgrounds to Jordan’s Game and Beyond is a pioneering analysis of the history of basketball and its effect on popular culture from the 1970s to today. The popularity of basketball is undeniable, and the subject allows for such a broad range of interpretations in popular culture. It cuts across economic, racial, and social boundaries, and its major stars cross over into other forms of popular entertainment more than any other professional sport. This book examines the entire scope of modern basketball history, from the playgrounds, where people first learn the fundamentals, to the college and professional levels. Basketball in America is a collection of essays that explores the intersection of basketball and popular culture in America. The contributors are an eclectic mix of writers, scholars, journalists, former players, coaches, and sports enthusiasts who all share an undying love for the game of basketball. The authors analyze the sport from a cross-cultural and historical perspective—digging deep into the profound popular cultural influences of basketball and exploring the scope and depth of its influence. This is the first book that examines the social and cultural impact of basketball on American society to reveal how tightly it is woven into America’s cultural fabric. Also included are photographs and tables to enhance your understanding of the material. Topics covered in Basketball in America include: Elgin Baylor—the first “modern” basketball player Chocolate Thunder and Short Shorts: The NBA in the 1970s Dr. J, Bird, Magic, Jordan, and the Bad Boys: The NBA in the 1980s The Jordan Era: The NBA in the 1990s LeBron James and the future of the NBA the Nike brand and popular culture lessons learned from legendary UNC coach Dean Smith professional women’s basketball and much more! Basketball in America is a comprehensive analysis that will appeal to anyone interested in understanding how the sport has become an integral part of our national culture. It is an insightful read for sports fans as well as for sports historians. In addition, this book can be used as a textbook in sports history or sociology of sports classes. It will entertain and inform those who treasure basketball and the role it plays in the American consciousness. Make it part of your collection today!
Kids have big dreams. And when those dreams are on the line, how far are they willing to go to achieve them? When Jayden and his teammates find out there’s not going to be a Hoop Group this year—and maybe ever again—they have to learn to lean on each other if they want to save their basketball season, in this inspiring new middle grade novel from NBA superstar LeBron James and acclaimed author Andrea Williams. A New York Times bestseller! Jayden Carr has been training all summer to be ready for Hoop Group—the free afterschool basketball program where his hero, NBA superstar Kendrick King, got his start. But when his beloved coach tells him there’s not going to be a Hoop Group this year, Jayden is heartbroken. And he’s not the only one. Coach Beck’s daughter, Tamika, was planning to be the first girl ever to start for the squad. Chris King, Kendrick’s only nephew, spent the summer bragging that his uncle was coming home just to watch him play. For Anthony Pierson, Hoop Group was supposed to be his way out of trouble. And for Dexter Donyel, all 4’6” of him, Hoop Group was his chance to finally be part of a team, instead of just watching from the stands. For each kid, Hoop Group was more than just a chance to ball; it was an escape, a dream, a family. Now their prospects seem all but impossible—but then the world hasn’t met Jayden, Tamika, Chris, Anthony, and Dex before. Determined to have their shot, the five new friends scrap, hustle, fight, and play hard to save their season to prove that sometimes a chance is all it takes. It’s an inspiring, original middle grade story from NBA superstar LeBron James and acclaimed author Andrea Williams that channels the many relatable challenges so many young kids face. The first step to winning is getting out on the court.
Introduction to LeBron James by Gilad James, PhD Pdf
LeBron James is a professional basketball player who currently plays for the Los Angeles Lakers in the NBA. He was born on December 30, 1984, in Akron, Ohio. James was raised by his mother who struggled to raise him as a single parent in poverty. He started playing basketball at a young age and quickly developed a love for the game. During his high school career, James was considered one of the best players in the country and was heavily scouted by college and NBA coaches. James was selected as the first overall pick in the 2003 NBA draft by the Cleveland Cavaliers. He quickly established himself as a dominant player in the league, winning the Rookie of the Year award in his first season. James spent the first seven years of his career with the Cavaliers, leading them to the NBA Finals in 2007 but ultimately falling short. In 2010, James left Cleveland to join the Miami Heat, where he won two NBA championships in his four years there. He returned to Cleveland in 2014 and brought the city their first NBA championship in 2016 after a historic comeback in the Finals. James has been named the NBA MVP four times and is regarded as one of the greatest basketball players of all time. In this book we discuss topics such as: Introduction: Definition of LeBron James, Brief history, Importance in Sports Early Life: Childhood, Background, Family High School Career: Career highlights, Accomplishments, Accolades College Education (if applicable): College life experience, Career highlights, Accomplishments Professional Career: NBA Draft 2003, Cleveland Cavaliers, Miami Heat, Cleveland Cavaliers 2.0, Los Angeles Lakers Accomplishments and Honors: NBA Championships, MVP Awards, All-Star Game Awards, Olympic Medals Off-court Life and Philanthropy: Business Ventures, Endorsements, Philanthropy Controversies and Criticisms: The Decision, Relationship with Sports Media, Criticisms on Game, Legal Issues Legacy and Impact: Impact on Basketball, Role Model for Young Athletes, Influence on Pop Culture Conclusion: Overall Summary of LeBron James' Life and Career and Impressions and Insights. Quizzes are provided at the end of each section.
NEW YORK TIMES BESTSELLER * From the #1 bestselling author of The Dynasty and Tiger Woods—the “definitive…fantastic” (Sports Illustrated) biography of basketball superstar LeBron James, based on three years of exhaustive research and more than 250 interviews. LeBron James is the greatest basketball player of the twenty-first century, and he’s in the conversation with Michael Jordan as the greatest of all time. The reigning king of the game and the first active NBA player to become a billionaire, LeBron wears the crown like he was born with it. Yet his ascent has been anything but effortless and predetermined—the truth is vastly more interesting than that. What makes LeBron’s story so compelling is how he won his destiny despite overwhelmingly long odds, in a drama worthy of a Dickens novel. As a child, he was a scared and lonely little boy living a nomadic existence in Akron, Ohio. His mother, who had LeBron when she was sixteen, would sometimes leave him on his own. Destitute and fatherless, he missed close to one hundred days of school in the fourth grade. Desperate, his mother placed him with a family that gave him stability and put a basketball in his hands. “An absorbing chronicle of talent, character, pluck, and luck” (Wall Street Journal) LeBron tells the full, riveting saga of how a child adrift found the will to become a titan. Jeff Benedict, the most celebrated sports biographer of our time, paints a vivid picture of LeBron’s epic origin story, showing the gradual rise of a star who, surrounded by a tight-knit group of teenage friends and adult mentors, accelerated into a speeding comet during high school. Today LeBron produces Hollywood films and television shows, has a social media presence that includes more than one hundred million followers, engages in political activism, takes outspoken stances on racism and social injustice, and transforms lives through his visionary philanthropy. He went from a lost boy in Akron to a beloved hero who uses his fortune to educate underprivileged children and lift up needy families—and brought home Cleveland’s first NBA championship. But LeBron is more than just the origin story of a GOAT or a recap of his multi-championship, multi-MVP, gold medal–decorated career on the court. Benedict delves into LeBron’s relationship with fame and power: how he has cultivated it, harnessed it, suffered from it, and leveraged it. In these pages, we watch his evolution from a player who avoided politics and was widely criticized for not joining his teammates in protesting China’s role in the Darfur genocide to becoming an athlete who partnered with President Obama; campaigned for Hillary Clinton; became an advocate against gun violence, racism, and voter suppression; and openly clashed with President Trump, empowering other athletes to speak out against social injustice. To capture LeBron’s extraordinary life, Benedict conducted hundreds of interviews with the people who were involved with LeBron at different stages of his life. He also obtained thousands of pages of primary source documents and mined hundreds of hours of video footage. Destined to be the authoritative account of LeBron’s life, LeBron is a “masterful…propulsive” (Los Angeles Times) and unprecedented portrait of one of the world’s most captivating figures.
Part history, part biography, this study examines the Black athlete's search to unify what W.E.B. DuBois called the "two unreconciled strivings" of African Americans--the struggle to survive in black society while adapting to white society. Black athletes have served as vanguards of change, challenging the dominant culture, crossing social boundaries and raising political awareness. Champions like Joe Louis, Jackie Robinson, Muhammad Ali, Jim Brown, Wilma Rudolph, Roberto Clemente, Althea Gibson, Arthur Ashe, Serena Williams, Kareem Abdul-Jabbar and LeBron James make a difference, even as many in the Black community question the idea of athletes as role models. The author argues the importance of sports heroes in a panic-plagued era beset with class division and racial privilege.
Tony Parker: Beyond All of My Dreams by Tony Parker Pdf
"I owe everything to basketball. It was my favorite pastime and my greatest passion. It became my profession, and I became part of its history—maybe even the history of sports in general.... I never could have imagined such a destiny." — Tony Parker For the first time in the English language, the beloved Spurs point guard opens up about his life and career in the NBA, on the international stage, and beyond. By the time he was three years old, Tony Parker was already dribbling a basketball in his hometown of Gravelines in France. In his bedroom, surrounded by posters of his idol Michael Jordan, he imagined himself making it to the NBA and leading his team to a championship. Everyone told him to forget it. He was too short, too skinny, too slow. Besides, no NBA team would ever turn its fortunes over to a point guard from Europe. After a 20-year professional career, four NBA championships, and an NBA Finals MVP award, it's safe to say Tony Parker has succeeded beyond all of his dreams. This candid, conversational autobiography takes fans on a whirlwind tour which includes Parker's early life in France, his years in Texas alongside Gregg Popovich and Tim Duncan, and his time on the red carpet as part of one of Hollywood's most glamorous couples. This is an essential read for all basketball fans and anyone who believes in following their dreams.
"You can't be afraid to fail. It's the only way you succeed--you're not gonna succeed all the time, and I know that"-- LeBron "King" James Have you ever wanted to know what makes Lebron James such a successful player? From the high school courts in Akron, Ohio to the height of his career in the NBA, LeBron James has consistently dazzled and amazed opponents and spectators with his own playing style. There are some great athletes in the NBA, but LeBron is on another level: how did he achieve so much? In this comprehensive LeBron James biography, you'll discover the real secrets and philosophy behind the man, covering the earliest days of his career and the moments of failure that shaped him into the inspirational presence that he became later. You'll also get a sneak peek into how the mind of athletic genius works: discover the superstitious rituals and mental preparation that goes on before taking on a challenge, and how to turn even the most abject failure into a victory down the road. You'll also get the complete low-down into the rigorous training routine including workouts that LeBron uses daily to hone his game and fine-tune his body for maximized performance on and off the court! Readers will benefit from this book by learning: * How to develop the Lebron James mindset * Information about each stage of Lebron James' life * Little known facts about James that true fans will want to know * Rituals and superstitions, philosophies, mental preparation, and techniques that make him the player he is today * Top 5 Motivational Lessons learned from James' life * Insider secrets that can be found nowhere else * And much more! This book is a look at his life through the lens of how what LeBron does can be used to improve what you do on the court. You'll learn about who he is, both on the court and off the court, and how those things affect him as a player. Most of all, you'll be motivated to actually get out on the court yourself! If you have ever wondered why LeBron proudly wears the number 23, and what made him choose basketball over his other great sport, football, you'll find all the answers in this book--along with the powerful motivational secrets that have driven this NBA great to enduring success! Would You Like To Know More? Download now and discover the man behind the legend and how you can apply his philosophy to your own life with successful results. Scroll to the top of the page and select the buy button now to get motivated with the guidance of a true champion! Don't forget to claim a FREE Kindle version with your purchase of Paperback copy!
"LeBron James - The King" is a comprehensive exploration of the life and career of one of basketball's most illustrious figures, LeBron James. The book offers an in-depth look at LeBron's journey, from his humble beginnings in Akron, Ohio, to his rise as a global sports icon. It delves into his remarkable NBA career, examining significant moments like his initial draft into the Cleveland Cavaliers, his controversial move to the Miami Heat, and his triumphant return to Cleveland, among other notable transitions. The book also underscores LeBron's leadership qualities and his influence within the NBA, comparing his impact to other greats like Michael Jordan, Kobe Bryant, and Larry Bird. It explores his extraordinary basketball IQ and how his understanding of the game has shaped his career. Beyond the court, the book shines a light on LeBron's off-court endeavors, including his business investments, philanthropic efforts like the LeBron James Family Foundation and I PROMISE School, and his activism on social and political issues. It also explores his impact on pop culture, including his ventures into movies, TV shows, and music. In the latter sections, the book assesses LeBron's legacy on the game of basketball, his influence on the upcoming generation of players, and his role as a societal figure. It also contemplates what the future might hold for LeBron, both in his basketball career and potential roles post-retirement. An added allure of the book is its inclusion of beautiful color images, turning the hard copies into collectors' items. This visual treat enhances the reading experience and gives fans a closer look at LeBron's life and career. With an addendum highlighting LeBron's career highlights, inspirational quotes, and insights from interviews, "LeBron James - The King" offers a panoramic view of a man who has transcended the game of basketball to become a cultural phenomenon. This is an essential read for any fan of LeBron James, basketball enthusiast, or anyone interested in the journey of a man who rose from adversity to the pinnacle of success.
*"Rivaling the nonfiction works of Steve Sheinkin and Daniel James Brown's The Boys in the Boat....Even readers who don't appreciate sports will find this story a page-turner." --School Library Connection, starred review *"A must for all library collections." --Booklist, starred review Winner of the 2020 AJL Sydney Taylor Honor! From the New York Times bestselling author of Strong Inside comes the remarkable true story of the birth of Olympic basketball at the 1936 Summer Games in Hitler's Germany. Perfect for fans of The Boys in the Boat and Unbroken. On a scorching hot day in July 1936, thousands of people cheered as the U.S. Olympic teams boarded the S.S. Manhattan, bound for Berlin. Among the athletes were the 14 players representing the first-ever U.S. Olympic basketball team. As thousands of supporters waved American flags on the docks, it was easy to miss the one courageous man holding a BOYCOTT NAZI GERMANY sign. But it was too late for a boycott now; the ship had already left the harbor. 1936 was a turbulent time in world history. Adolf Hitler had gained power in Germany three years earlier. Jewish people and political opponents of the Nazis were the targets of vicious mistreatment, yet were unaware of the horrors that awaited them in the coming years. But the Olympians on board the S.S. Manhattan and other international visitors wouldn't see any signs of trouble in Berlin. Streets were swept, storefronts were painted, and every German citizen greeted them with a smile. Like a movie set, it was all just a facade, meant to distract from the terrible things happening behind the scenes. This is the incredible true story of basketball, from its invention by James Naismith in Springfield, Massachusetts, in 1891, to the sport's Olympic debut in Berlin and the eclectic mix of people, events and propaganda on both sides of the Atlantic that made it all possible. Includes photos throughout, a Who's-Who of the 1936 Olympics, bibliography, and index. Praise for Games of Deception: A 2020 ALA Notable Children's Book! A 2020 CBC Notable Social Studies Book! "Maraniss does a great job of blending basketball action with the horror of Hitler's Berlin to bring this fascinating, frightening, you-can't-make-this-stuff-up moment in history to life." -Steve Sheinkin, New York Times bestselling author of Bomb and Undefeated "I was blown away by Games of Deception....It's a fascinating, fast-paced, well-reasoned, and well-written account of the hidden-in-plain-sight horrors and atrocities that underpinned sports, politics, and propaganda in the United States and Germany. This is an important read." -Susan Campbell Bartoletti, Newbery Honor winning author of Hitler Youth "A richly reported and stylishly told reminder how, when you scratch at a sports story, the real world often lurks just beneath." --Alexander Wolff, New York Times bestselling author of The Audacity of Hoop: Basketball and the Age of Obama "An insightful, gripping account of basketball and bias." --Kirkus Reviews "An exciting and overlooked slice of history." --School Library Journal
