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Author : Nancy Dowd,Mary Evangeliste,Jonathan Silberman
Publisher : American Library Association
Page : 153 pages
File Size : 52,8 Mb
Release : 2010
Category : Language Arts & Disciplines
ISBN : 9780838910009
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Author : Jeff Della Mura
Publisher : How To Books
Page : 160 pages
File Size : 40,7 Mb
Release : 2014-03-27
Category : Business & Economics
ISBN : 9781848035942
Good marketing really can transform a business but here's how to get to the nuts and bolts of what is right for your business. This book supports anyone who is responsible for the survival and success of businesses by simplifying the marketing process. It delivers actionable steps on more than 60 topics which form the core of marketing - understanding customer needs in order to satisfy them profitably. It uniquely covers associated vital issues such as working with designers, buying resources, negotiation skills, etcetera. Above all you have quick access to evergreen wisdom and uncomplicated, practical, information that will help move you forward. It is written by an expert - the author is an experienced business professional and a practising marketing professional, an accustomed teacher who knows how to write what a reader needs and a practising business adviser who has first-hand experience of the most common pitfalls and errors.
Author : Owen Jones
Publisher : Megan Publishing Services
Page : 120 pages
File Size : 43,6 Mb
Release : 2024-06-11
Category : Business & Economics
ISBN : 8210379456XXX
It was written for business people – for people who use the Internet and realise it’s potential, but who are spending so much time trying to get their business off the ground, that they are not sure how to promote it on line. And don’t have too much time to find out either! People who want the salient information of how to use the Internet to promote their business right now – at their finger tips. This book is divided up into 52 bite-sized chunks covering all the aspects of Internet promotion that you will need to know for the foreseeable future, so don’t worry about having to buy more books! There cannot be a book two like this with another 52 modules – ever and that’s a promise, despite the fact that the Internet is still evolving quickly.
Author : Rob Weinberg
Publisher : Write Away Books
Page : 204 pages
File Size : 46,6 Mb
Release : 2023-11-30
Category : Business & Economics
ISBN : 9798989643110
Whether you own a business, freelance, or want to stand out from the crowd for personal reasons, THIS is the book for you! Containing dozens of the best works from the syndicated newspaper column Ask Mr. Marketing, this collection consistently delivers solid nuts & bolts advice that can be used immediately, with wisdom, wit, and a user-friendly tone. Highlights include: - Clear-cut insights into both traditional and novel communications tools. - Bite-sized opportunities to expand your messaging results from a mind that's been described as "So creative, he doesn't acknowledge 'the box' exists." Filled with dozens of easy-to-use marketing tools perfect for business, personal, and nonprofit applications, 5 Minutes to Better Branding consistently delivers easily digestible marketing wisdom and food for thought sure to spur additional discussion at the end of each chapter. Brought to you by the author of Removing the Mystery from Marketing and Streetwise Internet Business Plan, every story in this collection is guaranteed to clear the cobwebs and get you thinking differently.
Author : Scott Stratten,Alison Stratten
Publisher : John Wiley & Sons
Page : 325 pages
File Size : 48,8 Mb
Release : 2017-10-09
Category : Business & Economics
ISBN : 9781119417019
UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.
Author : Jay Nagdeman
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 45,7 Mb
Release : 2009-04-06
Category : Business & Economics
ISBN : 9780470467541
The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.
Author : Maria Pease
Publisher : Maria Pease
Page : 120 pages
File Size : 49,8 Mb
Release : 2019-11-30
Category : Electronic
ISBN : 0977451585
Bite-Sized Book Marketing for Authors Simple Steps to SalesDo you want to get your books in the hand of more readers?If you want to build your author career and sell more books, this book can help!Learning how to market your book can be overwhelming and confusing, so having a plan is a must. One of the roadblocks many authors face is lack of time, and if you have the same challenges, you're in the right place. Bite-Sized Book Marketing for Authors offers a variety of marketing options that you can complete in minutes a day, making them simple and manageable.You will learn: -How to create your author platform-Building a website-Blogging-Social media-Reviews-List building-Article marketing-Speaking-And more!Marketing your books doesn't have to be complicated. This book will show you how to set up a plan to market your books simply and easily so you can spend your time writing more books.
Author : Roger C. Parker
Publisher : Happy About
Page : 135 pages
File Size : 41,8 Mb
Release : 2010
Category : Business & Economics
ISBN : 9781616990275
Never underestimate the power of a book title! Titles spell the difference between messages that are read and absorbed, and those that go unnoticed. '#BOOK TITLE tweet Book01' stimulates a new way of thinking about titles and outlines a process for choosing perfect titles and subject lines. Concise and to the point, this book helps business professionals reap maximum value for the time and money they invest in creating and distributing their message. Its tested process for effective title selection is invaluable for business professionals who know that writing can build their brand and position them as thought leaders. If you are an author, an entrepreneur, or an information marketer, you will find that this gem of a book sparks your creativity and provides new directions for effective writing. '#BOOK TITLE tweet Book01' gets you to rethink the importance of titles and see the central value of the title in all your written projects. It demonstrates the importance of market research and early feedback in title selection. By focusing on the power of a title, it gives you a head start on a broad range of writing projects and helps you to examine them in the context of the needs and interests of your readers. Roger C. Parker is a "32 Million Dollar Author," book coach, and online writing resource. His 38 books have sold 1.6 million copies in 35 languages around the world. In this book he shows you how to take a fresh look at titles and re-examine their effectiveness. The hundreds of examples he provides will inspire you to recognize good titles when you see them, and apply their lessons to your own projects. '#BOOK TITLE tweet Book01' coaches you to welcome writing projects, and optimize your written communication to maximize the value of your time, your money, and your brand. '#BOOK TITLE tweet Book01' is part of the THINKaha series whose 100-page books contain 140 well-thought-out quotes (tweets/ahas).
Author : Jason CJ
Publisher : Unknown
Page : 111 pages
File Size : 51,6 Mb
Release : 2020-12-03
Category : Electronic
ISBN : 9798575824039
What we seek to achieve in this book is to unpack as many touchpoints that are relevant in this digital marketing age in a concise, bit-sized manner so that you can benefit from our hours of grinding through the marketing furnace in the shortest possible time. Where we possibly differ from the conventional content is the forward looking perspective that you will need to adopt as a marketer if you want to excel in your craft - both from a strategic as well as the granular level. Do remember that these are bite-sized pieces, zooming in essentials... not a MBA thesis. -- CONTENTS include -- - Bringing it down to the granular level - Data | Funnels | Personas | - Dialling it up to the hard(er) side - Pricing | Digital Marketing | Digital Public Relations | - Swiping it across to the soft(er) side -Selling | Branding | Content Strategy / Copywriting
Author : Owen Jones
Publisher : Createspace Independent Publishing Platform
Page : 118 pages
File Size : 53,6 Mb
Release : 2013-05-30
Category : Electronic
ISBN : 149030083X
This book was written for business people - for people who use the Internet, realise it's potential, but who are spending so much time trying to get their business off the ground, that they are not sure how to promote it on line. And don't have too much time to find out either! People who want the salient information of how to use the Internet to promote their business right now - at their finger tips. This book is divided up into 52 bite-sized chunks covering all the important aspects of on and off line business promotion.
Author : Peggy Barber,Linda Wallace
Publisher : American Library Association
Page : 113 pages
File Size : 46,8 Mb
Release : 2010
Category : Language Arts & Disciplines
ISBN : 9780838910115
Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community.
Author : David M. Brown
Publisher : Routledge
Page : 143 pages
File Size : 51,6 Mb
Release : 2020-10-29
Category : Business & Economics
ISBN : 9781000214307
This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and areas in which new perspectives may enrich our understanding of this crucial subject. Internal marketing is the use of traditional strategies by organisations to market themselves to their employees. Presented in bite-sized sections, each of which dissects the most important themes and concepts underpinning the subject, this book explains how subsidiary areas of study have emerged and suggests how the introduction of concepts and perspectives from channel management literature can help analyse the dyadic encounters in which internal marketing takes place. Brown critically extends the scope of internal marketing theory yet further by presenting and analysing new interview transcripts to suggest that internal demarketing – an organisation making itself less attractive to its employees – may sometimes be undertaken intentionally. Internationally applicable and highly accessible, Internal Marketing is perfect for students, teachers, and researchers with an interest not only in internal marketing, but also in employer relations, internal branding, employer branding, and internal communications. It uses clear language and gradually introduces the reader to more sophisticated theoretical concepts step by step, with a uniquely focused, critical, and comprehensive thematic coverage of internal marketing and its extensive theoretical outputs.
Author : Laura Solomon
Publisher : ALA Editions
Page : 0 pages
File Size : 41,9 Mb
Release : 2016-04-11
Category : Language Arts & Disciplines
ISBN : 0838914322
Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
Author : Susan A. Enns,Robert J. Weese
Publisher : B2B Sales Connections Inc.
Page : 30 pages
File Size : 44,8 Mb
Release : 2013-03-01
Category : Business & Economics
ISBN : 9781301489510
"Quick Sales Tips" is a collection of little ideas to help you realize your sales potential. Simply put, this is practical advice, in bit sized pieces. Whether you are an entrepreneur marketing your own products and services, or a direct sales representative servicing your assigned sales territory, this book will improve your skills so you will sell more. They are in no particular order, just a random collection of over 100 tips to help you achieve your sales potential. When we started the company, B2B Sales Connections, a number of years ago, we realized that one of the best ways to improve people’s sales skills was to distribute a monthly sales newsletter filled with sales tips, techniques, and best practices. The glowing feedback we received from the readers of "AIM HIGHER" was overwhelming and our subscriber quickly grew, as it continues to do so today. One of the most popular sections of the newsletter has always been our monthly quick sales tip, dating all the way back to our first edition. It was when one subscriber wrote us and said, “... if sales folks would follow your "sales tip of the month" every day...their life would change” we decided to put all our best tips in one place and the idea for this book was born. "Quick Sales Tips" is based on over 50 years of successful B2B sales and sales management expertise. It is a collection of our own personal sales techniques, as well as other successful sales professionals we have been lucky enough to work with over the years. They are in no particular order, just a random collection of over 100 tips to help you achieve your sales potential. We hope you find them as influential on the success of your career as our newsletter subscribers have found them to be. When you retire and look back on your career, you will realize it was the small improvements to your skills and techniques you made over the years that made the most difference on your overall success. After all as Alan Weiss once said, Improve by 1 percent a day, and in just seventy days, you're twice as good." Aim higher!
Author : Sonya Gonzalez Mier
Publisher : Kolibri House
Page : 0 pages
File Size : 48,6 Mb
Release : 2023-08-02
Category : Electronic
ISBN : 1739503716
No more jargon, no more fluff - Your straightforward pocket guide to marketing has arrived! "Not everyone has a $100 million Barbie marketing budget. I wish I could learn about more budget-friendly strategies." "I am looking for more guidance on identifying and targeting our specific audience." "Measuring the success of our campaigns is still a challenge. I wish there were more practical examples or tools to help us calculate our ROI accurately." "Where should I advertise? I struggled to find a clear direction to strike the right balance between digital and more traditional channels. I'm not sure where to allocate our resources effectively." "I'm looking for specific case studies or real-life examples of businesses that faced similar challenges and successfully overcame them." "Building a brand is already hard enough, but how do I achieve consistency across all activities?" If all this sounds familiar, then you should check out: mar-ket-ing: Everything you need to know in a bite-sized pocket guide. Written by award-winning marketer Sonya Gonzalez Mier, mar-ket-ing offers a wealth of insights from the marketing giants, including Unilever, P&G, Henkel, Nestle, L'Oréal, and TikTok, alongside cutting-edge research from academic literature. With easy-to-read and bite-sized chapters, this guide provides actionable insights on maximising your marketing efforts and achieving business success. This guide covers a wide range of marketing aspects, including how to effectively set budgets, find and target receptive target audiences, outshine the competition, set up campaigns and measure success effectively, and find the perfect balance between traditional and digital marketing methods. Inside this accessible pocket guide, you'll learn: How to set an effective marketing budget and overcome objections by key stakeholders 5 fundamental techniques to remove bias from your marketing research Handy tools and frameworks to analyse your competition and business How to identify what marketing strategies are needed to grow sales The secret to utilising behavioural psychology to supercharge your marketing efforts How to make your packaging stand out The truth about how pricing your product makes all the difference How to navigate a price war ... and win Actionable how-to guides on how to set up campaigns across all main channels What the 80/20 rule actually means and how to use it How to measure success and make the right decisions with the data available Never get confused by jargon again, with the comprehensive acronym list provided Over 45 concepts explained in bite-sized 5min chapters ... and so much more. Whether you're a seasoned professional seeking to sharpen your skills or a novice marketer hungry for knowledge, this pocket guide is all you need. Pick up your copy today!