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You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.
Author : Ernest S. Burch Publisher : University of Oklahoma Press Page : 140 pages File Size : 45,5 Mb Release : 1988 Category : Social Science ISBN : 0806121262
Describes the culture, religion, and daily life of the Eskimos, explains their family and community relationships, and looks at tools, masks, clothings, and carvings
Author : John Steckley Publisher : University of Toronto Press Page : 172 pages File Size : 48,9 Mb Release : 2008-01-01 Category : Social Science ISBN : 1551118750
In this lively book, designed specifically for introductory students, Steckley unpacks three white lies: the myth that there are fifty-two words for snow, that there are blond, blue-eyed Inuit descended from the Vikings, and that the Inuit send off their elders to die on ice floes.
Describes the natural environment and traditional way of life of the Eskimos, contrasting their old customs with the new lifestyle brought by modern civilization.
Author : Stephen R. Bown Publisher : D & M Publishers Page : 288 pages File Size : 44,6 Mb Release : 2015-10-17 Category : History ISBN : 9781771621045
Though less known today than contemporaries like Amundsen and Peary, Knud Rasmussen (1879–1933) was one of the most intriguing of the great early 20th century arctic explorers. Born and raised in Greenland, and part Inuit on his mother’s side, Rasmussen could shoot a gun and harness a team of sled dogs by the time he was eight. Nevertheless he was well versed in the civilized arts and came to exploration after failing to make a career as an opera singer in Europe. He was obviously more at home on the ice floes than the stage, and undertook some of the most astounding feats of endurance in the annals of polar exploration including his record-setting 18,000-mile “Great Sled Journey”—the first to traverse the Northwest Passage by dogsled. More impressively, he travelled without the elaborate preparations and large support staffs employed by other explorers, surviving with only a few Inuit assistants and living off the land. He once explained his approach by saying, “[As a child] my playmates were native Greenlanders; from the earliest boyhood I played and worked with the hunters, so even the hardships of the most strenuous sledge-trips became pleasant routine for me.” Despite his extraordinary physical prowess, Rasmussen was one of the most intellectual of the great explorers, more interested in scientific study than glamorous feats, producing (among many other works) a ten-volume account documenting Inuit spirituality and culture, an accomplishment that earned him the title “the father of Eskimology.” In this first full-length biography, Stephen R. Bown brings Rasmussen’s inspiring story to English readers in all its richness, giving White Eskimo the readability of a good novel.
Describes emotional patterning of the Utkuhikhalingmiut, a small group of Eskimos who live at the mouth of the Back River, in the context of their life as seen as lived by the author. Based on field work conducted between June 1963 and March 1965.
How Eskimos Keep Their Babies Warm by Mei-Ling Hopgood Pdf
"The book is breezy and entertaining and Hopgood is charmingly self-deprecating about her own mothering of the formidable Sofia, who emerges as a sassy character in her own right."—Boston Globe A tour of global practices that will inspire American parents to expand their horizons (and geographical borders) and learn that there’s more than one way to diaper a baby. Mei-Ling Hopgood, a first-time mom from suburban Michigan—now living in Buenos Aires—was shocked that Argentine parents allow their children to stay up until all hours of the night. Could there really be social and developmental advantages to this custom? Driven by a journalist’s curiosity and a new mother’s desperation for answers, Hopgood embarked on a journey to learn how other cultures approach the challenges all parents face: bedtimes, potty training, feeding, teaching, and more. Observing parents around the globe and interviewing anthropologists, educators, and child-care experts, she discovered a world of new ideas. The Chinese excel at potty training, teaching their wee ones as young as six months old. Kenyans wear their babies in colorful cloth slings—not only is it part of their cultural heritage, but strollers seem outright silly on Nairobi’s chaotic sidewalks. And the French are experts at turning their babies into healthy, adventurous eaters. Hopgood tested her discoveries on her spirited toddler, Sofia, with some enlightening results. This intimate and surprising look at the ways other cultures raise children offers parents the option of experimenting with tried and true methods from around the world and shows that there are many ways to be a good parent.
Author : Ernest S. Burch Publisher : U of Nebraska Press Page : 408 pages File Size : 42,5 Mb Release : 2005-01-01 Category : Social Science ISBN : 0803213468
Alliance and Conflict combines a richly descriptive study of intersocietal relations in early nineteenth-century Northwest Alaska with a bold theoretical treatise on the structure of the world system as it might have been in ancient times. Ernest S. Burch Jr. illuminates one aspect of the traditional lives of the I_upiaq Eskimos in unparalleled detail and depth. Basing his account on observations made by early Western explorers, interviews with Native historians, and archeological research, Burch describes the social boundaries and geographic borders formerly existing in Northwest Alaska and the various kinds of transactions that took place across them. These ranged from violence of the most brutal sort, at one extreme, to relations of peace and friendship, at the other. Burch argues that the international system he describes approximated in many respects the type of system existing all over the world before the development of agriculture. Based on that assumption, he presents a series of hypotheses about what the world system may have been like when it consisted entirely of hunter-gatherer societies and about how it became more centralized with the evolution of chiefdoms. ø Accounts of specific people, places, and events add an immediate, experiential dimension to the work, complementing its theoretical apparatus and sweeping narrative scope. Provocative and comprehensive, Alliance and Conflict is a definitive look at the greater world of Native peoples of Northwest Alaska.
"Mexican Eskimo" is a story for grown-ups: a love story about finding trust and hope amidst generations of anger and neglect, substance abuse and suicide. A faithful documentation of a most unlikely existence, "Mexican Eskimo" is an intricate layer-cake of actual and imagined pieces of dimly remembered facts, generously frosted with sweet, sticky gobs of Anker Frankoni's gospel-truth fantasies. The story is peppered with international flavor, vibrant characters, multi-cultural themes, and lush settings. It is rife with magical realism, and also features a large cast of young protagonists struggling with identity conflicts and independence, described in a range of historical periods from the 1850's, 1930's, the present day, and even in worlds that existed so long before now, that time itself had not yet started to be counted in years. "Mexican Eskimo" is a tale of two lives, separated by the one Anker Frankoni is currently occupying, and is guaranteed to give readers keen observations into the ones they now call their own.
A true story from the great age of Arctic exploration of an Inuit boy's struggle for dignity against Robert Peary and the American Museum of Natural History in turn-of-the-century New York City. Sailing aboard a ship called Hope in 1897, celebrated Arctic explorer Robert Peary entered New York Harbor with peculiar "cargo": Six Polar Inuit intended to serve as live "specimens" at the American Museum of Natural History. Four died within a year. One managed to gain passage back to Greenland. Only the sixth, a boy of six or seven with a precociously solemn smile, remained. His name was Minik. Although Harper's unflinching narrative provides a much needed corrective to history's understanding of Peary, who was known among the Polar Inuit as "the great tormenter", it is primarily a story about a boy, Minik Wallace, known to the American public as "The New York Eskimo." Orphaned when his father died of pneumonia, Minik never surrendered the hope of going "home," never stopped fighting for the dignity of his father's memory, and never gave up his belief that people would come to his aid if only he could get them to understand.