Ice To The Eskimos

Author : Jon Spoelstra
Publisher : Harper Collins
Page : 298 pages
File Size : 43,6 Mb
Release : 2009-10-13
Category : Business & Economics
ISBN : 9780061745836

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Ice to the Eskimos by Jon Spoelstra Pdf

You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

Author : Graham Watkins
Publisher : Createspace Independent Publishing Platform
Page : 68 pages
File Size : 44,6 Mb
Release : 2014-01-03
Category : Electronic
ISBN : 1545433771

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How to Sell Ice to Eskimos - 175 Selling Skills You Should Know by Graham Watkins Pdf

In 'How to Sell Ice to Eskimos, ' Graham Watkins shares forty years of selling and marketing experience encapsulated in 175 easy to understand selling tips and sales techniques. Starting as a novice salesman he learned his trade from the bottom up, by making mistakes, but went on to build a multimillion pound business and sell it to a PLC. Here, explained in simple bullet points, are the sales techniques high flying sales people use, broken down into fifteen easy to understand chapters, from opening to closing the sale. It tells you how to read your customers body language and interpret buying signals to boost sales, how to keep control of the sale, deal with objections and take the 'ice' out of price. This book about selling packs a heavyweight punch. If you are a salesman, thinking of going into a career in sales or in sales management you will find lots of valuable selling ideas in 'How to Sell Ice to Eskimos.

Author : Josephine Diebitsch Peary,Robert Edwin Peary
Publisher : Rowman & Littlefield
Page : 313 pages
File Size : 51,5 Mb
Release : 2002
Category : Arctic regions
ISBN : 9780815411987

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My Arctic Journal by Josephine Diebitsch Peary,Robert Edwin Peary Pdf

Wife of self-proclaimed North Pole discoverer Robert Edwin Peary, Josephine Peary was the first white woman to take part in an Artic exploration. Unavailable for nearly a century, this book is her account of Peary's 1891-92 expedition, of her adventurous experiences and cultural encounters, and of her extraordinary treks across the world's upper reaches. This rare, firsthand account--the only Arctic memoir composed by a woman--provides an accurate, elaborate picture of Arctic geography and Inuit culture.

Author : Bernard Planche
Publisher : Ossining, NY : Young Discovery Library
Page : 40 pages
File Size : 44,7 Mb
Release : 1988
Category : History
ISBN : 094458912X

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Living with the Eskimos by Bernard Planche Pdf

Describes the homes, food, clothing, and everyday life of an Eskimo community in Greenland and includes information on animals that live in arctic regions.

Author : V. Stefansson
Publisher : Рипол Классик
Page : 382 pages
File Size : 51,9 Mb
Release : 1941
Category : History
ISBN : 9785871433348

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My life with the Eskimo by V. Stefansson Pdf

Author : ALEX. HIBBERT
Publisher : Unknown
Page : 128 pages
File Size : 44,6 Mb
Release : 2020
Category : Electronic
ISBN : 1912821729

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POLAR ESKIMO. by ALEX. HIBBERT Pdf

Author : John Steckley
Publisher : University of Toronto Press
Page : 172 pages
File Size : 54,6 Mb
Release : 2008-01-01
Category : Social Science
ISBN : 1551118750

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White Lies about the Inuit by John Steckley Pdf

In this lively book, designed specifically for introductory students, Steckley unpacks three white lies: the myth that there are fifty-two words for snow, that there are blond, blue-eyed Inuit descended from the Vikings, and that the Inuit send off their elders to die on ice floes.

Author : Jean Craighead George
Publisher : Penguin
Page : 121 pages
File Size : 50,6 Mb
Release : 2014-04-03
Category : Juvenile Fiction
ISBN : 9781101612699

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Ice Whale by Jean Craighead George Pdf

From the most celebrated children’s nature writer of our time comes a posthumous new novel in the tradition of her Newbery award-winning Julie of the Wolves In 1848, a young boy witnesses a rare sight—the birth of a bowhead, or ice whale, he calls Siku. Years later, he unwittingly brings about the death of an entire pod of whales, and only Siku survives. For this act, the boy receives a curse of banishment. Through the generations, this curse is handed down: Siku returns year after year, in reality and dreams, to haunt the boy’s descendants. Told in alternating voices, both human and whale, Jean Craighead George’s last novel shows the interconnectedness of humankind and the animals they depend on. “It’s a bold, wistful, and heartfelt coda to a distinguished career.”—School Library Journal

Author : Stephen R. Bown
Publisher : D & M Publishers
Page : 288 pages
File Size : 49,6 Mb
Release : 2015-10-17
Category : History
ISBN : 9781771621045

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White Eskimo by Stephen R. Bown Pdf

Though less known today than contemporaries like Amundsen and Peary, Knud Rasmussen (1879–1933) was one of the most intriguing of the great early 20th century arctic explorers. Born and raised in Greenland, and part Inuit on his mother’s side, Rasmussen could shoot a gun and harness a team of sled dogs by the time he was eight. Nevertheless he was well versed in the civilized arts and came to exploration after failing to make a career as an opera singer in Europe. He was obviously more at home on the ice floes than the stage, and undertook some of the most astounding feats of endurance in the annals of polar exploration including his record-setting 18,000-mile “Great Sled Journey”—the first to traverse the Northwest Passage by dogsled. More impressively, he travelled without the elaborate preparations and large support staffs employed by other explorers, surviving with only a few Inuit assistants and living off the land. He once explained his approach by saying, “[As a child] my playmates were native Greenlanders; from the earliest boyhood I played and worked with the hunters, so even the hardships of the most strenuous sledge-trips became pleasant routine for me.” Despite his extraordinary physical prowess, Rasmussen was one of the most intellectual of the great explorers, more interested in scientific study than glamorous feats, producing (among many other works) a ten-volume account documenting Inuit spirituality and culture, an accomplishment that earned him the title “the father of Eskimology.” In this first full-length biography, Stephen R. Bown brings Rasmussen’s inspiring story to English readers in all its richness, giving White Eskimo the readability of a good novel.

Author : Peter Freuchen,David Loth
Publisher : Lyons Press
Page : 0 pages
File Size : 53,9 Mb
Release : 2003
Category : Ocean
ISBN : 1592281257

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Peter Freuchen's Book of the Seven Seas by Peter Freuchen,David Loth Pdf

Discover the great mysteries of the sea with one of the most famous explorers of our time.

Author : Robert Michael Ballantyne
Publisher : New York : D. Appleton
Page : 200 pages
File Size : 45,8 Mb
Release : 1865
Category : Adventure stories
ISBN : IBNF:CF000638500

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Fast in the Ice, Or, Adventures in the Polar Regions by Robert Michael Ballantyne Pdf

Author : Geoffrey K. Pullum
Publisher : University of Chicago Press
Page : 247 pages
File Size : 54,9 Mb
Release : 1991-07-09
Category : Language Arts & Disciplines
ISBN : 9780226685342

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The Great Eskimo Vocabulary Hoax and Other Irreverent Essays on the Study of Language by Geoffrey K. Pullum Pdf

Contains a collection of twenty-three essays originally appearing in the journal "Natural Language and Linguistic Theory."

Author : Peter Freuchen
Publisher : Echo Point Books & Media, LLC
Page : 0 pages
File Size : 50,6 Mb
Release : 2023-02-21
Category : Electronic
ISBN : 1648372708

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Book of Eskimos by Peter Freuchen Pdf

Peter Freuchen's classic memoir offers a first-person account of life among the far northern indigenous peoples. It is filled with exciting tales of Arctic adventure as well as fascinating descriptions of everyday life and culture.

Author : Robert N. Munsch,Holly Harris,Michael Kusugak
Publisher : Dramatic Publishing
Page : 44 pages
File Size : 43,9 Mb
Release : 1995
Category : Juvenile Fiction
ISBN : 0871294931

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A Promise is a Promise by Robert N. Munsch,Holly Harris,Michael Kusugak Pdf

". . . warmth and humor of Munsch at his best".--Globe and Mail. Full-color illustrations.

Author : Jon Spoelstra
Publisher : Bard Press
Page : 364 pages
File Size : 46,9 Mb
Release : 2011-02-16
Category : Business & Economics
ISBN : 9781885167750

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Marketing Outrageously Redux by Jon Spoelstra Pdf

Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules—tested and proven—in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line—without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks —this book is for anyone who influences the course and attitude of your company.