Boutique London

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Marketing Plans

Malcolm McDonald,Hugh Wilson
Marketing Plans Book PDF

Author : Malcolm McDonald,Hugh Wilson
Publisher : John Wiley & Sons
Page : 712 pages
File Size : 50,8 Mb
Release : 2011-03-29
Category : Business & Economics
ISBN : 9780470670125

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Marketing Plans by Malcolm McDonald,Hugh Wilson Pdf

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. "It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning." —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York "I am extremely impressed by the step lucidity of what is presented." —Dr D. H. Eaton, North Carolina University "A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing." —Kenneth Simmonds, Professor of Marketing and International Business, London Business School "Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!" —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio

Boutique London

Richard Lester
Boutique London Book PDF

Author : Richard Lester
Publisher : Antique Collectors Club Dist
Page : 0 pages
File Size : 54,5 Mb
Release : 2010
Category : Carnaby Street (London, England)
ISBN : 1851496491

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Boutique London by Richard Lester Pdf

To any style conscious Londoner in the sixties just two places mattered: the King's Road and Carnaby Street. By the end of the decade the whole world came to see and be seen, to take part in the theatre that played out of the new boutiques and onto the street. From the sleek modernist tailoring of 'Top Gear' and 'His Clothes' to the nostalgic dressing up box style of the World's End boutiques, at the heart of it all were the young designers whose conviction to make and sell clothes on their own terms generated an explosion of talent which lasted and evolved over twenty years, leaving an indelible mark in fashion history. Boutique London follows the journey of the first risk-takers like Mary Quant and John Stephen, to the celebrity salons of Ossie Clark, 'Mr Fish' and 'Granny Takes a Trip', stopping along the way to include the weird and the wonderful, the glamorous and the bizarre. With in-depth profiles of over thirty retailers and lavish illustrations, the clothes, interiors and characters of Boutique London are as diverse as they are colourful, vividly bringing to life a vanished London, which changed the way we shop forever. AUTHOR: Richard Lester trained with Sotheby's in the early 1990s having worked for Osborne & Little and Liberty and combines writing with running an online vintage fashion business based in Sussex. In 2004 he donated a large collection of designs by John Bates to the Fashion Museum in Bath and assisted in organising the designer's retrospective exhibition at the museum in 2006. ACC Editions published John Bates: Fashion Designer in 2008 and Photographing Fashion: British Style in the Sixties in 2009. SELLING POINTS: Follows the developing fashions and boutiques of King's Road and Carnaby Street in the 1960s, profiling more than 30 retailers, and illustrating the clothes, interiors and characters of this vibrant epicentre of the fashion world ILLUSTRATIONS 150 colour & 55 b/w illustrations

Retail Market Study 2014

Marc-Christian Riebe
Retail Market Study 2014 Book PDF

Author : Marc-Christian Riebe
Publisher : The Location Group
Page : 1500 pages
File Size : 41,8 Mb
Release : 2014-02-01
Category : Electronic
ISBN : 9783952427910

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Retail Market Study 2014 by Marc-Christian Riebe Pdf

The Retail Market Study 2014 of The Location Group is the one and only study of its kind with 150 of the most notable international cities of the fashion and retail world and 3'000 store openings on 1,500 pages. Over 1,000 retailers, 800 shopping streets and 500 shopping centers were analyzed. The study reached more than 100,000 readers worldwide so far.

London’s Working-Class Youth and the Making of Post-Victorian Britain, 1958–1971

Felix Fuhg
London s Working Class Youth and the Making of Post Victorian Britain 1958 1971 Book PDF

Author : Felix Fuhg
Publisher : Springer Nature
Page : 444 pages
File Size : 52,9 Mb
Release : 2021-05-20
Category : History
ISBN : 9783030689681

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London’s Working-Class Youth and the Making of Post-Victorian Britain, 1958–1971 by Felix Fuhg Pdf

This book examines the emergence of modern working-class youth culture through the perspective of an urban history of post-war Britain, with a particular focus on the influence of young people and their culture on Britain’s self-image as a country emerging from the constraints of its post-Victorian, imperial past. Each section of the book – Society, City, Pop, and Space – considers in detail the ways in which working-class youth culture corresponded with a fast-changing metropolitan and urban society in the years following the decline of the British Empire. Was teenage culture rooted in the urban experience and the transformation of working-class neighbourhoods? Did youth subcultures emerge simply as a reaction to Britain's changing racial demographic? To what extent did leisure venues and institutions function as laboratories for a developing British pop culture, which ultimately helped Britain re-establish its prominence on the world stage? These questions and more are answered in this book.

Fodor's London 2014

Fodor's
Fodor s London 2014 Book PDF

Author : Fodor's
Publisher : Fodor's Travel
Page : 817 pages
File Size : 43,9 Mb
Release : 2013-08-13
Category : Travel
ISBN : 9780770432201

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Fodor's London 2014 by Fodor's Pdf

The crowds keep coming to England's capital as much to discover the hippest galleries, shops, and raging after-hours scene as to enjoy great art, palace-hopping, and royal ceremonies. Capturing it all, the new London 2014 Gold Guide ebook edition has comprehensive coverage of sights, dining, lodging, and attractions. EXPANDED COVERAGE: With its state-of-the-art hotels, glittering new restaurants, and multi-million-pound makeovers of museums, swinging-again London now outranks its neighbors as Europe's most future-forward spot. This new edition covers the latest hot spots and insider favorites, including a roundup of museums and a tour of the East End. INDISPENSABLE TRIP PLANNING TOOLS: Convenient overviews of each neighborhood's highlights make planning simple, as do features on top attractions, best bets for hotels and restaurants, free things to do, and family favorites. There's also practical advice for getting around, and a pullout On-the-Go city map shows the Underground and includes key attractions, nearby dining, and great walks. DISCERNING RECOMMENDATIONS: Fodor's London 2014 ebook offers savvy advice and recommendations from local writers to help travelers make the most of their time. Fodor's Choice designates our best picks, from hotels to nightlife. "Word of Mouth" quotes from fellow travelers provide valuable insights. TRIPADVISOR REVIEWS: Our experts' hotel selections are reinforced by the latest customer feedback from TripAdvisor. Travelers can book their London stay with confidence, as only the best properties make the cut. ABOUT FODOR'S AUTHORS: Each Fodor's Travel Guide is researched and written by local experts.

A History of Interior Design

John Pile,Judith Gura,Drew Plunkett
A History of Interior Design Book PDF

Author : John Pile,Judith Gura,Drew Plunkett
Publisher : John Wiley & Sons
Page : 1474 pages
File Size : 41,5 Mb
Release : 2024-01-17
Category : Architecture
ISBN : 9781119638865

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A History of Interior Design by John Pile,Judith Gura,Drew Plunkett Pdf

A History of Interior Design tells the story of 6,000 years of domestic and public space. It’s an essential resource for students, professionals, and anyone interested in interior design, the decorative arts, architecture, and art history. It explores a broad range of styles and movements, weaving together a fascinating narrative from cave dwellings and temple architecture, through Gothic cathedrals and Islamic palaces, to modern skyscrapers and the retail spaces of the 21st-century. This fully updated fifth edition includes: More on the contributions of women designers and architects Additional coverage of furniture, product design, and decoration Numerous new examples of diverse modern styles from around the world Over 700 images, more than 300 of which are new or color replacements for black and white photos An extra final chapter focusing on the influence of the latest technology and current thinking on the importance of conservation and ethical sourcing

Fodor's London 2024

Fodor's Travel Guides
Fodor s London 2024 Book PDF

Author : Fodor's Travel Guides
Publisher : Fodor's Travel
Page : 499 pages
File Size : 47,6 Mb
Release : 2023-09-05
Category : Travel
ISBN : 9781640976238

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Fodor's London 2024 by Fodor's Travel Guides Pdf

Whether you want to pose in front of Big Ben's Elizabeth Tower, explore the Tower of London, or visit the royal family at Buckingham Palace, the local Fodor's travel experts in London are here to help! Fodor's London guidebook is packed with maps, carefully curated recommendations, and everything else you need to simplify your trip-planning process and make the most of your time. This new edition has an easy-to-read layout, fresh information, and beautiful color photos. Fodor's London travel guide includes: AN ILLUSTRATED ULTIMATE EXPERIENCES GUIDE to the top things to see and do MULTIPLE ITINERARIES to effectively organize your days and maximize your time MORE THAN 15 DETAILED MAPS and a FREE PULL-OUT MAP to help you navigate confidently COLOR PHOTOS throughout to spark your wanderlust! HONEST RECOMMENDATIONS FROM LOCALS on the best sights, restaurants, hotels, nightlife, shopping, performing arts, activities, side-trips, and more PHOTO-FILLED “BEST OF” FEATURES on “London's Best Museums”, “London's Best Royal Sites”, “London's Best Historic Pubs”, and more TRIP-PLANNING TOOLS AND PRACTICAL TIPS including when to go, getting around, beating the crowds, and saving time and money HISTORICAL AND CULTURAL INSIGHTS providing rich context on the local people, politics, art, architecture, cuisine, geography and more SPECIAL FEATURES on the British Museum and the Tower of London LOCAL WRITERS to help you find the under-the-radar gems UP-TO-DATE COVERAGE ON: Westminster Abbey, Buckingham Palace, the Tower of London, St. Paul's Cathedral, the British Museum, the Tate Modern, Shakespeare's Globe, Hyde Park, Houses of Parliament, Kensington Palace, Windsor Castle, Hampton Court, and more. Planning on visiting the rest of Great Britain? Check out Fodor's Essential England, Fodor's Essential Scotland, and Fodor's Essential Great Britain. *Important note for digital editions: The digital edition of this guide does not contain all the images or text included in the physical edition. ABOUT FODOR'S AUTHORS: Each Fodor's Travel Guide is researched and written by local experts. Fodor's has been offering expert advice for all tastes and budgets for over 80 years. For more travel inspiration, you can sign up for our travel newsletter at fodors.com/newsletter/signup, or follow us @FodorsTravel on Facebook, Instagram, and Twitter. We invite you to join our friendly community of travel experts at fodors.com/community to ask any other questions and share your experience with us!

Peacock Revolution

Daniel Delis Hill
Peacock Revolution Book PDF

Author : Daniel Delis Hill
Publisher : Bloomsbury Publishing
Page : 232 pages
File Size : 42,8 Mb
Release : 2018-04-05
Category : Design
ISBN : 9781350056459

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Peacock Revolution by Daniel Delis Hill Pdf

The Peacock Revolution in menswear of the 1960s came as a profound shock to much of America. Men's long hair and vividly colored, sexualized clothes challenged long established traditions of masculine identity. Peacock Revolution is an in-depth study of how radical changes in men's clothing reflected, and contributed to, the changing ideas of American manhood initiated by a 'youthquake' of rebellious baby boomers coming of age in an era of social revolutions. Featuring a detailed examination of the diverse socio-cultural and socio-political movements of the era, the book examines how those dissents and advocacies influenced the youthquake generation's choices in dress and ideas of masculinity. Daniel Delis Hill provides a thorough chronicle of the peacock fashions of the time, beginning with the mod looks of the British Invasion in the early 1960s, through the counterculture street styles and the mass-market trends they inspired, and concluding with the dress-for-success menswear revivals of the 1970s Me-Decade.

Fashion in the 1960s

Daniel Milford-Cottam
Fashion in the 1960s Book PDF

Author : Daniel Milford-Cottam
Publisher : Bloomsbury Publishing
Page : 64 pages
File Size : 42,7 Mb
Release : 2020-07-23
Category : Crafts & Hobbies
ISBN : 9781784424060

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Fashion in the 1960s by Daniel Milford-Cottam Pdf

Perhaps more so than any other decade, the sixties had the broadest impact on the twentieth-century Western world. Across society, culture and the arts, youth voices rose to prominence and had a significant influence on new trends. Mature polished elegance was replaced by young liveliness as the fashionable ideal. Although only the most daring young followers of fashion wore the tiny miniskirts and borderline-unwearable plastic and metal outfits publicised in the press, stylish and smart fashion was increasingly available to all, with an emphasis on self-expression. New style icons such as Twiggy combined girl-next-door looks with trendy, aspirational and accessible outfits, and popular culture heavily influenced mainstream fashion. This beautifully illustrated book offers a concise guide to changing styles across the decade.

Basics Interior Design 01: Retail Design

Lynne Mesher
Basics Interior Design 01 Retail Design Book PDF

Author : Lynne Mesher
Publisher : Bloomsbury Publishing
Page : 186 pages
File Size : 49,9 Mb
Release : 2017-10-05
Category : Architecture
ISBN : 9781350034495

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Basics Interior Design 01: Retail Design by Lynne Mesher Pdf

Basics Interior Design 01: Retail Design approaches the subject of interior design in a retail context. Retail spaces are at the forefront of contemporary interior design because they are updated regularly to stay competitive and appealing This book examines brand and identity as a starting point for the design concept, and the relationship between the interior and its context, site and setting. It introduces ways of manipulating space and volume, exploring the spatial elements of ceilings, floors and walls, and investigating the notions of layout, circulation and pace. It also pays close attention to the effects of a building on the environment. This is a complete guide to creating retail spaces that entice, excite and enthral the consumer by creating an experience with which they can relate.

Waterloo Sunrise

John Davis
Waterloo Sunrise Book PDF

Author : John Davis
Publisher : Princeton University Press
Page : 600 pages
File Size : 43,8 Mb
Release : 2024-03-26
Category : History
ISBN : 9780691223797

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Waterloo Sunrise by John Davis Pdf

"This is an urban history of London during the pivotal years of the 1960s and 1970s, when the metropolis was transformed from an industrial city that the Victorians might have recognised to an embryonic modern 'world city.' Previous work on London in these years has tended to focus upon the 1960s -in particular the 'Swinging London' phenomenon. Mary Quant, Carnaby Street and the King's Road, Chelsea, all appear in these pages, but it is argued that the 'swinging moment' of the mid-sixties was a passing symptom of a much broader transformation from an industrial to a service-based city, and it is that transformation which this book examines. London is too complex and diverse a city to be comprehended in a simple linear narrative; this book adopts instead an innovative approach to urban history, by which London life and London's transformation are examined through a number of case studies looking at specific themes and areas of the city. Consumerism and the 'experience economy', home ownership and gentrification, deindustrialisation and deprivation, racial tension and unemployment, the attrition of public services and the steady loss of confidence in public agencies - national and local - emerge as overarching themes from the individual case studies in this book. Their combined effect, it is argued, was to prepare the ground for the Britain that Margaret Thatcher is usually held to have created after 1979 - without Thatcher herself having anything to do it"--

Shopping and the Senses, 1800-1970

Serena Dyer
Shopping and the Senses 1800 1970 Book PDF

Author : Serena Dyer
Publisher : Springer Nature
Page : 221 pages
File Size : 51,9 Mb
Release : 2022-03-12
Category : History
ISBN : 9783030903350

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Shopping and the Senses, 1800-1970 by Serena Dyer Pdf

This book demonstrates the primacy of touch, smell, taste, sight and sound within the retail landscape. It shows that histories of the senses, body, and emotions were inextricably intertwined with processes and practices of retail and consumption. Shops are sensory feasts. From the rustle of silk to the tempting aroma of coffee, the multi-sensory appeal of goods has long been at the heart of how we shop. This book delves into and beyond this seductive idyl of consumer sensuality. Shopping was a sensory activity for consumers and retailers alike, but this experience was not always positive. This book is inhabited by tired feet and weary workers, as well as eager shoppers. It considers embodied sensory experiences and practices, and it represents both a celebration and interrogation of the integration of sensory histories into the study of retail and consumption. Crucially, this book places breathing, feeling human bodies back into the retail space.

Fodor's 25 Best London

Fodor's,Louise Nicholson
Fodor s 25 Best London Book PDF

Author : Fodor's,Louise Nicholson
Publisher : Fodors Travel Publications
Page : 178 pages
File Size : 42,6 Mb
Release : 2012-03-06
Category : Travel
ISBN : 9780307928092

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Fodor's 25 Best London by Fodor's,Louise Nicholson Pdf

Includes folded map contained in pocket inside back cover.

Fodor's London 2015

Fodor's Travel Guides
Fodor s London 2015 Book PDF

Author : Fodor's Travel Guides
Publisher : Fodor's Travel
Page : 730 pages
File Size : 44,5 Mb
Release : 2014-08-12
Category : Travel
ISBN : 9780804142595

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Fodor's London 2015 by Fodor's Travel Guides Pdf

Fodor’s correspondents highlight the best of London, including its iconic sights, historic neighborhoods, and the latest restaurants, hotels, boutiques, and galleries. Our local experts vet every recommendation to ensure you make the most of your time, whether it’s your first trip or your fifth. MUST-SEE ATTRACTIONS from Big Ben to Buckingham Palace PERFECT HOTELS for every budget BEST RESTAURANTS to satisfy a range of tastes GORGEOUS FEATURES on the Tower of London and the Thames VALUABLE TIPS on when to go and ways to save INSIDER PERSPECTIVE from local experts COLOR PHOTOS AND MAPS to inspire and guide your trip

No Rules! Logos

John Stones
No Rules Logos Book PDF

Author : John Stones
Publisher : Unknown
Page : 207 pages
File Size : 44,6 Mb
Release : 2009-06-30
Category : Art
ISBN : 9781592535439

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No Rules! Logos by John Stones Pdf

No Rules! Logos is a new survey series that rounds up the most innovative, radical, and out-there graphic solutions, from around the world. In each book, dyed-in-the-wool design rules are identified, and a range of examples demonstrate how to break those rules, to great effect. Each entry is featured in a number of illustrations, analysed and assessed, and includes feedback about impact and audience reaction. No Rules! Logos tackles perhaps the most venerated discipline of graphic design, the corporate identity and its logotype. Of course, in the world of No Rules! anything goes, especially with a young generation of entrepreneurs and boutique businesses needing logos and identities to grace products as diverse as vinyl toys, home-made recordings, recycled fashion, and limited-edition products from skateboards to pet accessories. The book identifies 10 key “rules” of logo design, such as “keep it simple,” “make a mark that is constant and unchanging,” and “keep to primary colors or black and white.”