Brand Comparison Audi Volkswagen Volvo

Author : Jan Heyn,Patrick Blank,Maximilian Hohmann,Stefan Wozniak
Publisher : GRIN Verlag
Page : 25 pages
File Size : 54,6 Mb
Release : 2012-04-23
Category : Business & Economics
ISBN : 9783656175421

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Brand Comparison Audi, Volkswagen, Volvo by Jan Heyn,Patrick Blank,Maximilian Hohmann,Stefan Wozniak Pdf

Essay from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Bedfordshire, language: English, abstract: The American Marketing Association defined in the 1960s a brand as “a name, term, sign, symbol, or design, or a combination of them which is intended to identify the goods or services of one seller or a group of sellers and to differentiate them from those of competitors”. Three brands of the automobile sector have been chosen which will be analyzed in the following report. This particular industry sector is interesting because of the limitation in building cars differently what makes the brand image even more important (Kapferer 2008). The brand position, image and effectiveness of Volkswagen, Audi and Volvo will be critically evaluated to conclude with recommendations. These brands are an appropriate choice because they are differentially positioned and the companies use furthermore different strategies to sell their products. After all, a conclusion will give recommendations and future directions.

Author : Nirmalya Kumar,Jan-Benedict E.M Steenkamp
Publisher : Springer
Page : 213 pages
File Size : 40,8 Mb
Release : 2013-06-13
Category : Business & Economics
ISBN : 9781137276629

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Brand Breakout by Nirmalya Kumar,Jan-Benedict E.M Steenkamp Pdf

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

Author : Oliver Heneric,Georg Licht,Wolfgang Sofka
Publisher : Springer Science & Business Media
Page : 275 pages
File Size : 54,7 Mb
Release : 2006-03-30
Category : Business & Economics
ISBN : 9783790816440

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Europe's Automotive Industry on the Move by Oliver Heneric,Georg Licht,Wolfgang Sofka Pdf

The automotive industry is a major pillar of the modern global economy and one of Europe’s key industries. There can hardly be any doubt about the important role of this sector as an engine for employment, growth and innovation in Europe, and there are crucial challenges and opportunities ahead. The authors shed light on a broad range of issues – globalisation and restructuring, trade and foreign direct investment, innovation, regulation, and industry policy – and put a special focus on the new member states. While change may be inevitable, progress is not. This book shall serve as a map to all stakeholders: business executives and policy makers, investors and scholars.

Author : Josef Windsperger,Gérard Cliquet,George Hendrikse,Mika Tuunanen
Publisher : Springer Science & Business Media
Page : 358 pages
File Size : 44,8 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9783790826623

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Economics and Management of Franchising Networks by Josef Windsperger,Gérard Cliquet,George Hendrikse,Mika Tuunanen Pdf

Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21st century: Franchising networks as organizational arrangement for growth and internationalization of firms.

Author : OECD
Publisher : OECD Publishing
Page : 246 pages
File Size : 54,7 Mb
Release : 2007-11-08
Category : Electronic
ISBN : 9789264037809

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OECD Reviews of Regional Innovation Globalisation and Regional Economies Can OECD Regions Compete in Global Industries? by OECD Pdf

Looks at how different regions are responding to these challenges and the strategies they have adopted to support existing competitive advantages and to transform their assets to develop new competitive strengths.

Author : United States. Congress. Senate. Committee on the Judiciary
Publisher : Unknown
Page : 1154 pages
File Size : 51,9 Mb
Release : 1974
Category : Electronic
ISBN : STANFORD:36105011650681

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The Industrial Reorganization Act by United States. Congress. Senate. Committee on the Judiciary Pdf

Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher : Unknown
Page : 592 pages
File Size : 51,8 Mb
Release : 1973
Category : Antitrust law
ISBN : UOM:39015005440592

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The Industrial Reorganization Act: Ground transportation industries. Appendix. 2 v by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly Pdf

Author : Anonim
Publisher : Unknown
Page : 766 pages
File Size : 41,5 Mb
Release : 1974
Category : Electronic
ISBN : LOC:00011414643

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HEARINGS BOFRE THE SUBCOMMITTEE ON ANTITRUST AND MONOPOLY OF THE COMMITTEE ON THE JUDICIARY UNITED STATES SENATE NINETY-THIRD CONGRESS SECOND SESSION ON S. 1167 PART 4 GROUND TRANSPORTATION INTUSTRIES APRIL 4, 9, AND 11, 1974 by Anonim Pdf

Author : Anders Parment
Publisher : Kogan Page Publishers
Page : 264 pages
File Size : 53,9 Mb
Release : 2014-01-03
Category : Business & Economics
ISBN : 9780749469306

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Auto Brand by Anders Parment Pdf

The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive in size and opportunity. Auto Brand provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert, featuring case studies from major car brands including Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. It includes findings from 100 interviews conducted with CEOs, marketing managers, sales managers and sales people, from manufacturer level to small rural dealers, as well as industry experts, policy makers, free-stranding repair shops and professional organizations. Auto Brand is essential reading for marketing managers, sales managers, CEOs, development managers and dealers in all types of companies in the car industry including: manufacturers, national sales companies/importers, dealers, finance companies, insurance companies, free-standing repair shop channels and more. It is the first book to specifically address how to deal with the challenges facing the automotive industry and illustrates how companies can take advantage of new technologies, adapt to emerging trends in consumer behaviour, improve profitability and build even more successful brands in the future.

Author : Anna Pistoni,Lucrezia Songini
Publisher : Emerald Group Publishing
Page : 328 pages
File Size : 51,5 Mb
Release : 2017-11-29
Category : Business & Economics
ISBN : 9781787148451

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Servitization Strategy and Managerial Control by Anna Pistoni,Lucrezia Songini Pdf

This book intends to present and discuss the main challenges that companies interested in servitization strategies have to overcome, with a particular focus on the design of managerial control systems. The book can represent a useful tool for companies interested developing successful servitization strategies.

Author : United States. Congress. House. Committee on Science. Subcommittee on Technology
Publisher : Unknown
Page : 120 pages
File Size : 44,6 Mb
Release : 1999
Category : Technology & Engineering
ISBN : PSU:000043023806

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Unscrewing the Fastener Quality Act by United States. Congress. House. Committee on Science. Subcommittee on Technology Pdf

Author : Sergio Saponara,Alessandro De Gloria
Publisher : Springer Nature
Page : 340 pages
File Size : 45,5 Mb
Release : 2022-04-09
Category : Technology & Engineering
ISBN : 9783030954987

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Applications in Electronics Pervading Industry, Environment and Society by Sergio Saponara,Alessandro De Gloria Pdf

This book provides a thorough overview of cutting-edge research on electronics applications relevant to industry, the environment, and society at large. It covers a broad spectrum of application domains, from automotive to space and from health to security, while devoting special attention to the use of embedded devices and sensors for imaging, communication and control. The volume is based on the 2021 ApplePies Conference, held online in September 2021, which brought together researchers and stakeholders to consider the most significant current trends in the field of applied electronics and to debate visions for the future. Areas addressed by the conference included information communication technology; biotechnology and biomedical imaging; space; secure, clean and efficient energy; the environment; and smart, green and integrated transport. As electronics technology continues to develop apace, constantly meeting previously unthinkable targets, further attention needs to be directed toward the electronics applications and the development of systems that facilitate human activities. This book, written by industrial and academic professionals, represents a valuable contribution in this endeavor.

Author : Micael Dahlen,Fredrik Lange,Terry Smith
Publisher : John Wiley & Sons
Page : 613 pages
File Size : 46,7 Mb
Release : 2009-12-21
Category : Business & Economics
ISBN : 9780470319925

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Marketing Communications by Micael Dahlen,Fredrik Lange,Terry Smith Pdf

Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***

Author : Phil Edmonston
Publisher : Dundurn
Page : 567 pages
File Size : 54,8 Mb
Release : 2013-11-18
Category : Transportation
ISBN : 9781459719422

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Lemon-Aid New and Used Cars and Trucks 1990–2015 by Phil Edmonston Pdf

Lemon-Aid New and Used Cars and Trucks 1990-2015 steers the confused and anxious buyer through the purchase of new and used vehicles unlike any other car-and-truck book on the market. "Dr. Phil," Canada's best-known automotive expert for more than 42 years, pulls no punches.

Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
Page : 588 pages
File Size : 55,9 Mb
Release : 2008
Category : Automobile industry and trade
ISBN : 9781593921224

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Cemeterians by Jack W. Plunkett Pdf

Franklin, Jack, Marla, Thadius, and Caitlin... this unlikely group of assorted misfits are the Cemetarians, a group that will take on any job - no, really, we mean any bloody job (money's a bit tight right now)! Trudge through disgusting sewers to battle manatee-massacring mermaids and soggy cultists, creep through creepy, fog-littered cemeteries straight out of an ancient Hammer Film soundstage, confront undead lecherous lodgers and other assorted beasties, creepies, and ghoulies. It all comes down to whether an adolescent giant Automaton, a truly mad, Mad Scientist, a surly Necromancer, a Banshee's granddaughter, and a reluctant furry monster straight from under your little sister's bed can manage not to kill each other - or, at least, quit fighting over the tele-privilege-schedule long enough to get the job done! Not likely.