Brand New Memory

Author : ElÕas Miguel MuÐoz
Publisher : Arte Publico Press
Page : 244 pages
File Size : 40,5 Mb
Release : 1998-03-30
Category : Fiction
ISBN : 1611920760

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Brand New Memory by ElÕas Miguel MuÐoz Pdf

Gina Domingo lives in the world of southern California pop culture. Cuban-American by birth, Gina is less a multiculturalist than an omniculturalist, absorbing everything in her path. But her life with her overly-protective parents takes an unexpected turn when GinaÍs paternal grandmother, Estela, visits. Here is GinaÍs abuela„whom Gina hasnÍt seen since the family left Cuba„come to set the record straight. Now GinaÍs entire range of experience, memories, and family truths begin to change. Estela doesnÍt impose her history on a family still coming to grips with its past and life in exile. Instead, she regales her granddaughter with tales of the island. When Estela unexpectedly dies while visiting the United States, Gina finds she has been bequeathed a legacy of freedom to create her own memories, her own version of the past. Like SalingerÍs Holden Caulfield, or the heroines of Joyce Carol OatesÍs Foxfire, the teenaged protagonist of Brand New Memory is possessed of a voice so simpàtica„so engrossing in her perception of herself, her family, and her friends„that we find ourselves mesmerized and unable to stop turning the pages.

Author : R. P. Schank
Publisher : Psychology Press
Page : 256 pages
File Size : 43,6 Mb
Release : 2013-08-21
Category : Psychology
ISBN : 9781134930302

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Explanation Patterns by R. P. Schank Pdf

First Published in 1986. Routledge is an imprint of Taylor & Francis, an informa company.

Author : C. Whan Park,Deborah J. MacInnis,Andreas B. Eisingerich
Publisher : John Wiley & Sons
Page : 290 pages
File Size : 50,7 Mb
Release : 2016-10-03
Category : Business & Economics
ISBN : 9781119308065

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Brand Admiration by C. Whan Park,Deborah J. MacInnis,Andreas B. Eisingerich Pdf

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

Author : Iraida H. Lopez
Publisher : University Press of Florida
Page : 290 pages
File Size : 50,9 Mb
Release : 2018-03-19
Category : Literary Criticism
ISBN : 9780813063430

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Impossible Returns by Iraida H. Lopez Pdf

In this one-of-a-kind volume, Iraida López explores various narratives of return by those who left Cuba as children or adolescents. Including memoirs, semi-autobiographical fiction, and visual arts, many of these accounts feature a physical arrival on the island while others depict a metaphorical or vicarious experience by means of fictional characters or childhood reminiscences. As two-way migration increases in the post-Cold War period, many of these narratives put to the test the boundaries of national identity. Through a critical reading of works by Cuban American artists and writers like María Brito, Ruth Behar, Carlos Eire, Cristina García, Ana Mendieta, Gustavo Pérez Firmat, Ernesto Pujol, Achy Obejas, and Ana Menéndez, López highlights the affective ties as well as the tensions underlying the relationship between returning subjects and their native country. Impossible Returns also looks at how Cubans still living on the island depict returning émigrés in their own narratives, addressing works by Jesús Díaz, Humberto Solás, Carlos Acosta, Nancy Alonso, Leonardo Padura, and others. Blurring the lines between disciplines and geographic borders, this book underscores the centrality of Cuba for its diaspora and bears implications for other countries with widespread populations in exile.

Author : Adam Thomson
Publisher : Babelcube Inc
Page : 327 pages
File Size : 46,5 Mb
Release : 2022-04-08
Category : Fiction
ISBN : 9781507168721

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Eleanor Xander And The Awakening Of The Power by Adam Thomson Pdf

What would happen if a contemporary New York girl discovered she was a witch? Eleanor is 16 years old, lives with her grandmother and is an orphan. Life is normal, when one morning... Xander and her friends enter a world without rules or limits, travelling across continents, from India to Sweden, from South Africa to the pyramids of Bosnia, from ancient Antarctica to the Hamptons of today. They find themselves overwhelmed by their passions, loves, envy and struggle for survival against ruthless demons and sorcerers.Far from the daily life of school, cheerleaders and athletes, Eleanor and her friends find themselves in a mystical and spiritual New York, where Woodlawn Cemetery, Hart Island and China Town reveal their deepest secrets. The mysteries, buried by time, are revealed through archaeology, while the pyramids of Kruger Park and those of Bosnia give off their power.Ancient Gods blend with the Creepy pasta, Tarots, New Orleans voodoo and every type of belief to create a universe in which everything is possible...

Author : Tadeusz Marek,Waldemar Karwowski,Marek Frankowicz,Jussi Kantola,Pavel Zgaga
Publisher : CRC Press
Page : 1177 pages
File Size : 45,6 Mb
Release : 2014-06-02
Category : Technology & Engineering
ISBN : 9781466572874

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Human Factors of a Global Society by Tadeusz Marek,Waldemar Karwowski,Marek Frankowicz,Jussi Kantola,Pavel Zgaga Pdf

During the last 60 years the discipline of human factors (HF) has evolved alongside progress in engineering, technology, and business. Contemporary HF is clearly shifting towards addressing the human-centered design paradigm for much larger and complex societal systems, the effectiveness of which is affected by recent advances in engineering, science, and education. Human Factors of a Global Society: A System of Systems Perspective explores the future challenges and potential contributions of the human factors discipline in the Conceptual Age of human creativity and social responsibility. Written by a team of experts and pioneers, this book examines the human aspects related to contemporary societal developments in science, engineering, and higher education in the context of unprecedented progress in those areas. It also discusses new paradigms for higher education, including education delivery, and administration from a systems of systems perspective. It then examines the future challenges and potential contributions of the human factors discipline. While there are other books that focus on systems engineering or on a specific area of human factors, this book unifies these different perspectives into a holistic point of view. It gives you an understanding of human factors as it relates to the global enterprise system and its newly emerging characteristics such as quality, system complexity, evolving management system and its role in social and behavioral changes. By exploring the human aspects related to actual societal developments in science, the book opens a new horizon for the HF community.

Author : Larry Percy
Publisher : Routledge
Page : 328 pages
File Size : 42,5 Mb
Release : 2008-06-20
Category : Business & Economics
ISBN : 9781136363078

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Strategic Integrated Marketing Communications by Larry Percy Pdf

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations where the needs of the brand can become lost in managerial needs to pursue IMC budgets- i.e. the share of the internal pie is more important than the external impact. It demonstrates that IMC is not just the utilisation of multiple communications options in a campaign but depends on- * Effective brands having the right positioning and brand attitude * The use of IMC to ensure that that all aspects of the brand communications reinforce the brand message consistently * That IMC is ensures that all marketing communications for brands also support the company's overall identity, image and reputation

Author : Herm Holland
Publisher : Lulu.com
Page : 78 pages
File Size : 41,8 Mb
Release : 2024-05-10
Category : Electronic
ISBN : 9781471603228

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Preparing the Curtain by Herm Holland Pdf

Author : Julie Adair King
Publisher : John Wiley & Sons
Page : 339 pages
File Size : 55,6 Mb
Release : 2010-01-07
Category : Photography
ISBN : 9780470571538

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Nikon D300s For Dummies by Julie Adair King Pdf

Harness the power of this versatile camera and maximize every feature. Get the scoop here, and you'll start getting excited about what you can create!

Author : Hendrik-Jan Grievink
Publisher : Bis Pub
Page : 60 pages
File Size : 42,9 Mb
Release : 2012-01-10
Category : Games & Activities
ISBN : 9063692625

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Brand Memory by Hendrik-Jan Grievink Pdf

Can you match cards by only the brand colors, typefaces and an often funny description of the brands visual look?

Author : Robin Sinclair
Publisher : Gem delos Santos
Page : 45 pages
File Size : 46,9 Mb
Release : 2015-08-30
Category : Self-Help
ISBN : 9781311786845

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The Memory Management and Development Bible : Memory Aids For Fixing And Enhancing Memory! by Robin Sinclair Pdf

This book gives you the much needed information and tools to keep your memory running at its peak! Common memory problems i.E. Why we can't memorize, or we cant recall etc., Will also be tackled in this book. The options available out there will be discussed, such as memorizing techniques, naturopathic/herbal solutions, which can be used to improve and even keep our memories running in tip-top shape! This is a holistic, memory management package, not just mnemonics and similar techniques how to memorize better, but completely ignoring the other aspects to memory--found in most memory books! Please look at the table of contents, if this appeals to you. ================ Table of contents ================= introduction the memory stages of cognition 1. Possession 2. Interpretation 3. Repossession the dangers of memory loss short and long term memory how memory is gained 1. Acquisition. 2. Consolidation of memories 3. Retrieval memory and your health mnemonic tricks and tips peg words to improve memory tips to improve your memory the common mnemonic devices are: Stay clear of confusion to improve memory chunking utilizing the environment you deal with remembering names, places and other things use sleeping techniques recuperate diminishing memory the stress of alzheimer’s aromatherapy and essential oils encouraging unique and creative ideas getting rid of repetitive actions

Author : Jane Hampton
Publisher : Self Publisher
Page : 165 pages
File Size : 46,7 Mb
Release : 2019-11-14
Category : Self-Help
ISBN : 9788835332824

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Neuroplasticity by Jane Hampton Pdf

The frontal lobe, without it, life would be miserable. We wouldn’t be able to move at all, nor could we even form simple thoughts. This book talks a bit about what kinds of damage can happen to the frontal lobe, along with treatments for it. This book also talks about various ways we learn, and which methods work better than others. This guide will also give you some nifty, worthwhile speed-reading strategies. While also teaching you about ways to improve your focus and memory. What is neurogenesis, and how can it increase my brain? Can it help recover an aging brain? Can some aspects of it be increased? Does melatonin affect in any way? What does this mean for Alzheimer’s? The answers to these questions lie within these pages. Neuroplasticity, what is it, what is its origin? Neuroplasticity is kinda like the wiring for your brain, it’s what helps form habits and organize your brain. Learn how to enhance it using the four pillars of brain physical fitness. Learn how to use it to treat eating disorders. Find out how it is used in Neuromuscular Scoliosis in Spastic Paralysis. What are you waiting for? Buy this book and improve your brain now!

Author : Dileep Srinivasan
Publisher : Gatekeeper Press
Page : 256 pages
File Size : 43,5 Mb
Release : 2020-06-05
Category : Business & Economics
ISBN : 9781662901201

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Achieving Lifetime Employability by Dileep Srinivasan Pdf

The 4 P's: Keys to Achieving Lifetime Employability is perhaps the most comprehensive and detailed book in the marketplace today on how to achieve and sustain career growth in this new millennium.

Lifetime Employability picks up where The 'Me"" Enterprise left off. This time, the authors have risen to a new level to conduct a detailed examination of just what it takes to survive, thrive, and remain viable and employable in the 21st century workplace. What are the skills, attributes and attitudes required to maintain your relevance and employability in an everchanging marketplace fueled by innovation, technology and global competition?

If you are looking to,

Continually be employable,
Achieve accelerated growth in the workplace,
Navigate the organizational complexities of your workplace,
Cultivate your leadership skills, or
Hone your entrepreneurial skills

then Achieving Lifetime Employability is for you.

Author : Atul Gawande
Publisher : Penguin Books India
Page : 276 pages
File Size : 45,6 Mb
Release : 2002
Category : Biography & Autobiography
ISBN : 0143028456

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Complications by Atul Gawande Pdf

In Gripping Accounts Of True Cases, Atul Gawande Performs Exploratory Surgery On Medicine Itself, Laying Bare A Science Not In Its Idealized Form But As It Actually Is Complicated, Perplexing And Profoundly Human. He Offers An Unflinching View From The Scalpel S Edge, Where Science Is Ambiguous, Information Is Limited, The Stakes Are High, Yet Decisions Must Be Made. Dramatic, Revealing Stories Of Patients And Doctors Explore How Daily Mistakes Occur, Why Good Surgeons Go Bad, And What Happens When Medicine Comes Up Against The Inexplicable: An Architect With Incapacitating Back Pain For Which There Is No Physical Cause; A Young Woman With Nausea That Won T Go Away; A Television Newscaster Whose Blushing Is So Severe That She Cannot Do Her Job. At Once Tough-Minded And Humane, Complications Is A New Kind Of Medical Writing, Nuanced And Lucid, Unafraid To Confront The Uncertainties That Lie At The Heart Of Modern Medicine, Yet Always Alive To The Possibilities Of Wisdom In This Extraordinary Endeavor. Highly Acclaimed Book That Is Destined To Be A Bestseller Literally Straight-From-The-Gut Writing

Author : Rachel Keener
Publisher : Center Street
Page : 250 pages
File Size : 43,6 Mb
Release : 2010-03-12
Category : Fiction
ISBN : 9781599952703

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The Memory Thief by Rachel Keener Pdf

"Burning down Black Snake trailer was easy. The hard thing was walking away, when what I wanted most was to watch it die... " When Angel sets fire to her childhood home, it isn't the end -- it's the beginning. Left with nothing but a few memories in her pocket, Angel escapes into the fields of tobacco, the only place she has ever felt safe. Hidden by those green-gold leaves, she sets her eyes on the mountains and believes someone waits for her there. Angel will do whatever she has to until she finds her. She longs to empty her pockets, hand over the answers to what became of her, and whisper, This is my story. As Angel journeys toward the mountains, Hannah is struggling to tell her own story. The daughter of missionaries who follow the rules of a small and strict religious sect, modesty is prized above all else. Wearing floor length polyester skirts, and never cutting her hair, Hannah is forced to live a separate life from her peers. Until the summer her family moves to James Island, South Carolina. Slowly, Hannah begins to escape the confines of her strict upbringing, and soon makes a choice that will forever change the course of her life. As these two women's paths connect, Hannah's past will prove to mean everything to Angel's future.