Brand Premium

Author : N. Hollis
Publisher : Springer
Page : 225 pages
File Size : 45,5 Mb
Release : 2017-06-30
Category : Medical
ISBN : 9781137510389

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Brand Premium by N. Hollis Pdf

Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and transient buzz. And marketers focus on plan execution rather than creating meaningful differentiation rooted in the brand experience. This lack of meaning is creating a market full of commodities rather than products that instill loyalty. But loyalty (i.e., repeat business) is the key to long term success, and that requires focusing on meaningful differentiation: functional, emotional, or societal. Here, brand expert Nigel Hollis focuses on the four components of a meaningfully different brand: purpose, delivery, resonance, and difference.This unique model will be applied to two very different brand models: premium priced and value priced. The models will show readers how to amplify what their brand stands for across all the brand touch points including: findability, affordability, credibility, vitality, and extendibility. The book will include cases of global brands such as Dyson, Johnnie Walker, Geico, Volkswagen, and more.

Author : Max Brand,Frederick Schiller Faust
Publisher : Good Press
Page : 4067 pages
File Size : 47,5 Mb
Release : 2024-01-12
Category : Fiction
ISBN : EAN:8596547808718

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MAX BRAND Premium Collection: 29 Western Classics & Adventure Tales - Including The Dan Barry Series & The Ronicky Doone Trilogy by Max Brand,Frederick Schiller Faust Pdf

This carefully crafted ebook: "MAX BRAND Premium Collection: 29 Western Classics & Adventure Tales - Including The Dan Barry Series & The Ronicky Doone Trilogy" is formatted for your eReader with a functional and detailed table of contents. Frederick Schiller Faust (1892-1944) was an American author known primarily for his thoughtful and literary Westerns under the pen name Max Brand. Brand also created the popular fictional character of young medical intern Dr. James Kildare in a series of pulp fiction stories. Prolific in many genres he wrote historical novels, detective mysteries, pulp fiction stories and many more. His love for mythology was a constant source of inspiration for his fiction, and it has been speculated that these classical influences accounted in some part for his success as a popular writer. Many of his stories would later inspire films. Table of Contents: The Dan Barry Trilogy The Untamed The Night Horseman The Seventh Man The Ronicky Doone Trilogy Ronicky Doone Ronicky Doone's Treasure Ronicky Doone's Reward Other Novels Above the Law Harrigan! Trailin'! Riders of the Silences Crossroads The Man Who Forgot Christmas Black Jack The Cure of Silver Cañon Donnegan Bull Hunter Jerico's Garrison Finish The Long, Long Trail Way of the Lawless Alcatraz The Garden of Eden The Power of Prayer The Rangeland Avenger Wild Freedom Short Stories John Ovington Returns That Receding Brow Hole-In-The-Wall Barrett The Ghost Out of the Dark

Author : Jean-Noël Kapferer
Publisher : Kogan Page Publishers
Page : 576 pages
File Size : 47,7 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780749450854

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The New Strategic Brand Management by Jean-Noël Kapferer Pdf

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.

Author : Bill Chiaravalle,Barbara Findlay Schenck
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 50,9 Mb
Release : 2014-12-04
Category : Business & Economics
ISBN : 9781118958094

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Branding For Dummies by Bill Chiaravalle,Barbara Findlay Schenck Pdf

Discover how brands are created, managed, differentiated,leveraged, and licensed Whether your business is large or small, global or local, thisnew edition of Branding For Dummies gives you the nuts andbolts to create, improve, and maintain a successful brand. It'llhelp you define your company's mission, the benefits and featuresof your products or services, what your customers and prospectsalready think of your brand, what qualities you want them toassociate with your company, and so much more. Packed with plain-English advice and step-by-step instructions,Branding For Dummies covers assembling a top-notch brandingteam, positioning your brand, handling advertising and promotions,avoiding blunders, and keeping your brand viable, visible, andhealthy. Whether you're looking to develop a logo and tagline,manage and protect your brand, launch a brand marketing plan, fix abroken brand, make customers loyal brand champions—oranything in between—Branding For Dummies makes it fastand easy. Includes tips and cautionary advice on social media and itsimpact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how toavoid making the same mistakes Shows brand marketers how to create brands that match theiremployers' objectives while launching their own careers If you're a business leader looking to set your brand up for theultimate success, Branding For Dummies has you covered.

Author : Jörg Igelbrink
Publisher : Springer Nature
Page : 320 pages
File Size : 40,7 Mb
Release : 2019-11-27
Category : Business & Economics
ISBN : 9783658287672

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Perceived Brand Localness by Jörg Igelbrink Pdf

Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author’s findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.

Author : John A. Davis
Publisher : John Wiley & Sons
Page : 358 pages
File Size : 44,9 Mb
Release : 2012-11-19
Category : Business & Economics
ISBN : 9781118153765

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Measuring Marketing by John A. Davis Pdf

Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization's marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn't one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when. Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately Measuring marketing success is difficult, but this book shows what and when to assess Designed to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways.

Author : Isaac Cheah,Ian Phau,Gaetano Aiello
Publisher : Routledge
Page : 132 pages
File Size : 47,6 Mb
Release : 2020-06-29
Category : Business & Economics
ISBN : 9780429535659

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Country of Origin Effect by Isaac Cheah,Ian Phau,Gaetano Aiello Pdf

This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for utilising Country of Origin, including how country image can influence market entry positioning strategies, and how brand heritage can be utilised as a communication tool. There is also a study of what percentage of online products require COO identification, and whether this percentage correlates to customer satisfaction. Several contributors look at consumers’ preference for food in relation to COO and authenticity, and further chapters explore the impact of consumer identification with a nation on how they evaluate brands. As Country of Origin is increasingly evaluated by consumers and used by marketers to safeguard locally-owned products, this book will be of interest to those studying the relationship between country-authentic brands and their promotion in the global marketplace. This book was originally published as a special issue of the Journal of Promotion Management.

Author : Lucie Scholz
Publisher : GRIN Verlag
Page : 97 pages
File Size : 40,9 Mb
Release : 2012-02
Category : Business & Economics
ISBN : 9783656132585

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Brand Management and Marketing of Luxury Goods by Lucie Scholz Pdf

Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Neu-Ulm, language: English, abstract: Luxury as is the case with most abstract notions has a somewhat floating and mercurial character. It has undergone considerable changes during the last centuries (Kapferer 2008; Lasslop 2005; Valtin 2008) and there are good reasons for supposing that the concept will be subject to changes in the future as well. Luxury finds its expression in tangible products or services and there is a huge industry which caters to the needs of those who can afford the ultimate in price and quality. We will try and analyse the ways and means with which luxury goods succeed in finding or defending their position in this highly competitive market (Strauss 2011: online). In order to better understand the concept of luxury in our time it is useful to highlight some historical and economic factors which have contributed to the shaping of our present-day perception without attempting an in-depth historical or sociological analysis.

Author : Chuck Pettis
Publisher : iUniverse
Page : 244 pages
File Size : 42,5 Mb
Release : 2001-07-01
Category : Business & Economics
ISBN : 1462099572

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Technobrands by Chuck Pettis Pdf

In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day branding has been around for more than a centuryeverybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokiavery few people know the secrets of branding and how to successfully apply branding. Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names. While written from a technology product perspective, the proven branding process in TechnoBrands has been applied to consumer brands and non-profit organizations, with great success. Chuck Pettis has written an important book on a subject of great significance to technology companies of all types. Those who dont grasp the meaning and value of the brand assets can only hope their competitors are equally nave. Roy E. Verley, Director, Corporate Communications, Hewlett-Packard Building strong brands is the only way to ensure enduring profitable growth. If this is your goal, read TechnoBrands. Larry Light, President & CEO, Arcature Corporation

Author : Arun Kumar & N. Meenakshi
Publisher : Vikas Publishing House
Page : 942 pages
File Size : 50,6 Mb
Release : 2011
Category : Business & Economics
ISBN : 9788125942597

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Marketing Management, 2nd Edition by Arun Kumar & N. Meenakshi Pdf

Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

Author : Patrick Bouchet,Dieter Hillairet,Guillaume Bodet
Publisher : Routledge
Page : 210 pages
File Size : 51,7 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780415532846

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Sport Brands by Patrick Bouchet,Dieter Hillairet,Guillaume Bodet Pdf

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.

Author : Paul Stobart
Publisher : Springer
Page : 289 pages
File Size : 41,6 Mb
Release : 2016-07-27
Category : Business & Economics
ISBN : 9781349128402

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Brand Power by Paul Stobart Pdf

An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself. Many in the world of marketing have commented on the power of individual brands and the value that they have in contributing to the financial well-being of a company. Seldom however have the owners of the world's leading brands been invited to give their views. This book gives brand owners the opportunity to put forward their own views on the power and importance of brands. Contributions from senior executives at Coca-Cola, Guinness, Nestle, Grand Metropolitan, Mercedes, BSN, Benetton, Tesco, Maruha and Mars cover subjects such as the importance of brand power and how to create, manage and value brand power and important contributions from academics, management consultants and marketing experts are also included.

Author : Donna D. Heckler,Brian D. Till
Publisher : FT Press
Page : 225 pages
File Size : 42,9 Mb
Release : 2008-10-10
Category : Business & Economics
ISBN : 9780132701181

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The Truth About Creating Brands People Love by Donna D. Heckler,Brian D. Till Pdf

Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great. “I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.” DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos

Author : T. Blackett,R. Boad
Publisher : Springer
Page : 150 pages
File Size : 55,5 Mb
Release : 1999-09-24
Category : Business & Economics
ISBN : 9780230599673

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Co-Branding by T. Blackett,R. Boad Pdf

The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two well-matched brands working together in harmony can be considerable and enhance both profitability and the valuation of the brand for both parties. However, the challenges presented by co-branding are considerable, getting the strategy right for a single brand is hard enough, but once two brands are brought together the challenges increase considerably. The brand personalities must be complementary. This is the first book to explore this important area.

Author : United States. Congress. House. Select Committee on Small Business
Publisher : Unknown
Page : 1214 pages
File Size : 51,6 Mb
Release : 1965
Category : Electronic
ISBN : UOM:39015081251442

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Hearings by United States. Congress. House. Select Committee on Small Business Pdf