Brand Real

Author : Laurence Vincent
Publisher : AMACOM
Page : 364 pages
File Size : 42,8 Mb
Release : 2012-03-28
Category : Business & Economics
ISBN : 9780814416778

Get Book

Brand Real by Laurence Vincent Pdf

Brand Real is a business strategy guide for making a brand’s promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands--logos, advertising, imagery, communications--directly to the core elements of business strategy. Most importantly, they’ll explore the correlation between a succinct, efficient brand and powerful, lasting connections with their customers.Companies are becoming increasingly creative in their branding strategies--building identities ranging from the warm and fuzzy to the ultra cool and edgy. But it seems many of these enterprises forget that a brand, at its heart, is a promise to deliver. Brand Real ensures your customers’ experiences lives up to that promise and that their loyalties stay with you.

Author : Steven Savino
Publisher : iUniverse
Page : 120 pages
File Size : 43,5 Mb
Release : 2008-03
Category : Business & Economics
ISBN : 9780595484539

Get Book

The Adventures of (a Real Life) Brand Czar by Steven Savino Pdf

The crafting of winning brand strategies is the cornerstone to any marketer's professional success and personal growth. This book is all about critical success factors that showcase the key lessons learned and tools of the trade from years of experience in battling the highly competitive marketing wars on both a global and local market front. Introduced are marketing rules of engagement illustrated through personal experiences with actionable best practices so that marketers can have the confidence to build on big ideas by slaughtering sacred cows and avoiding the repeat of several prototypical brand marketing mistakes and misconceptions. Several new ways to implement the traditional tools for the trade are presented including a new strategy model called the Brand Activation Matrix; a new approach to utilizing SWOT analysis whereby a manageable number of Must-Win-Battles are leveraged throughout the organization; a brand positioning model that truly differentiates; a new product development growth strategy model that is based on identifying industry segment 'Hot Spots'; and a Brand Marketing Annual Planning Template that leverages the brand's key issues and challenges for strategies, action plans, budget development, ROI and measurement criteria.

Author : Austin McGhie
Publisher : Advantage Media Group
Page : 285 pages
File Size : 46,6 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781599323275

Get Book

Brand is a Four Letter Word by Austin McGhie Pdf

In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.

Author : Alycia de Mesa
Publisher : Springer
Page : 187 pages
File Size : 40,8 Mb
Release : 2009-02-27
Category : Business & Economics
ISBN : 9780230233713

Get Book

Brand Avatar by Alycia de Mesa Pdf

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

Author : Nicolai Graakjaer
Publisher : Routledge
Page : 179 pages
File Size : 40,5 Mb
Release : 2014-11-27
Category : Business & Economics
ISBN : 9781317671893

Get Book

Analyzing Music in Advertising by Nicolai Graakjaer Pdf

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

Author : Robin Landa
Publisher : Simon and Schuster
Page : 240 pages
File Size : 51,7 Mb
Release : 2013-08-06
Category : Design
ISBN : 9781440324574

Get Book

Build Your Own Brand by Robin Landa Pdf

What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: Personal brand essence Visual identity and style Resume and elevator pitch and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!

Author : Anonim
Publisher : Unknown
Page : 494 pages
File Size : 53,9 Mb
Release : 1884
Category : Law reports, digests, etc
ISBN : UOM:35112105485694

Get Book

The Queensland Law Journal Reports by Anonim Pdf

Author : David Aaker
Publisher : Morgan James Publishing
Page : 220 pages
File Size : 40,7 Mb
Release : 2014-02-01
Category : Business & Economics
ISBN : 9781614488330

Get Book

Aaker on Branding by David Aaker Pdf

“A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. Aaker on Branding is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. “Nobody knows brand strategy better than David Aaker. Aaker has taken all of the essential principles of branding and collapsed them into one epic brand book. Whether you’re a seasoned brand marketer or just getting started, this book will provide you with a practical path to creating, nurturing and leveraging strong brands.” —Ann Lewnes, CMO Adobe Technology “I am a devoted user of David Aaker’s work over many years, I, like many of you, have benefitted from his insights in chunks. Here those chunks are all pulled together, and seasoned with years of his own applied work. It’s just outstanding.” —Richard Lyons, Dean, Berkeley-Haas School of Business Administration

Author : Rongzom Chokyi Zangpo
Publisher : Shambhala Publications
Page : 274 pages
File Size : 51,6 Mb
Release : 2021-06-15
Category : Religion
ISBN : 9781611809619

Get Book

Entering the Way of the Great Vehicle by Rongzom Chokyi Zangpo Pdf

The first English translation of a classic treatise on how the Tibetan practice of Dzogchen, or Great Perfection, is in fact the culmination of the path of Mahayana Buddhism. Rongzom Chökyi Zangpo wrote this treatise in the eleventh century during the renaissance of Buddhism in Tibet that was spurred by the influx of new translations of Indian Buddhist texts, tantras, and esoteric transmissions from India. For political and religious reasons, adherents of the “new schools” of Tibetan Buddhism fostered by these new translations cast the older tradition of lineages and transmissions as impure and decadent. Rongzompa composed the work translated here in order to clearly and definitively articulate how Dzogchen was very much in line with the wide variety of sutric and tantric teachings espoused by all the Tibetan schools. Using the kinds of philosophic and linguistic analyses favored by the new schools, he demonstrates that the Great Perfection is indeed the culmination and maturation of the Mahāyāna, the Great Vehicle. The central topic of the work is the notion of illusory appearance, for when one realizes deeply that all appearances are illusory, one realizes also that all appearances are in that respect equal. The realization of the equality of all phenomena is said to be the Great Perfection approach to the path, which frees one from both grasping at, and rejecting, appearances. However, for those unable to remain effortlessly within the natural state, in the final chapter Rongzompa also describes how paths with effort are included in the Great Perfection approach.

Author : Stanton A. Glantz
Publisher : Univ of California Press
Page : 562 pages
File Size : 50,8 Mb
Release : 1996
Category : Business & Economics
ISBN : 0520213726

Get Book

The Cigarette Papers by Stanton A. Glantz Pdf

These documents provide a shocking inside account of the activities of one tobacco company, Brown & Williamson, and its multinational parent, British American Tobacco, over more than thirty years.

Author : Mainak Dhar
Publisher : John Wiley & Sons
Page : 225 pages
File Size : 44,6 Mb
Release : 2007-05-21
Category : Business & Economics
ISBN : 9780470822296

Get Book

Brand Management 101 by Mainak Dhar Pdf

"Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace

Author : Akel, Gökhan
Publisher : IGI Global
Page : 596 pages
File Size : 55,6 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781668443828

Get Book

Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices by Akel, Gökhan Pdf

Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.

Author : Madhukar N Hiregange, Vishal Jain A and Roopa Nayak
Publisher : Notion Press
Page : 465 pages
File Size : 50,8 Mb
Release : 2024-06-27
Category : Education
ISBN : 9789352061969

Get Book

Student’s Handbook on Indirect Taxes by Madhukar N Hiregange, Vishal Jain A and Roopa Nayak Pdf

Full Syllabus Coverage of Service Tax, Central Excise, Customs, VAT and CST Use of simple language with a clear examination focus Recent Amendments made by Finance Act, 2014 highlighted Recent Circulars, Notifications and Case Laws Examples and Solved Illustrations for Crystallization of Concepts Use of Tables and Flowcharts for Easy Understanding of Concepts Student-friendly Presentation for Effective Learning Chapter Overview at the beginning of each Chapter Self-Examination Questions at the end of each Chapter “Short Revision Notes” for Quick Revision at the end of each Chapter

Author : Anonim
Publisher : e-agency
Page : 84 pages
File Size : 42,9 Mb
Release : 2004
Category : Brand name products
ISBN : 9780976058205

Get Book

Branding: The 6 Easy Steps by Anonim Pdf

Author : Consumers Union of United States
Publisher : Unknown
Page : 508 pages
File Size : 51,6 Mb
Release : 1936
Category : Commercial products
ISBN : UOM:39015081517537

Get Book

Consumers Union Reports by Consumers Union of United States Pdf