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Author : Matt Haig
Publisher : Kogan Page Publishers
Page : 340 pages
File Size : 42,8 Mb
Release : 2006
Category : Business & Economics
ISBN : 0749448261
More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.
Author : Stephen Bates
Publisher : Quarto Publishing Group USA
Page : 416 pages
File Size : 50,8 Mb
Release : 2015-09-03
Category : History
ISBN : 9781781314791
The former Guardian royal correspondent “wisely explores a host of issues surrounding the royals, from the monarchy’s role to the legacy of Diana” (Get Surrey). It was an amazing feat in the twenty-frst century that Queen Elizabeth II, a small woman in her late-eighties, was one of the most recognisable people on the planet. The world had utterly, irreversibly, and radically evolved since she ascended the throne in 1952 and yet, in an era of instant celebrity, she remained, more popular than ever: a bastion of certainty and comfort to the British and many other people during uncertain times. But with her death on September 8, 2022, questions remain: How secure is the British Royal Family? How much depended on the person of the Queen herself, and how much on the institution? To answer these questions, Royalty Inc. combines a history of the British Crown’s evolution through the modern age with a journalistic peek behind the curtain at the machinery that sustains the Windsors today. Written by the Guardian’s former Royal correspondent, its line is neither royalist nor republican. Instead it takes a clear-eyed look at a host of issues, including the future of the Commonwealth, the Monarchy’s role in the British constitution and class system, King Charles’ notorious “black spider memos,” the true scale of the Royal finances, the legacy of Diana, and the problems and pressures faced by any heir to the throne in the future. “Fearless and perceptive . . . Stephen Bates tells it like it is, covering every aspect with rare humour and intelligence. I couldn’t recommend it more highly.” —Literary Review
Author : Philip J. Kitchen,Don E. Schultz
Publisher : Springer
Page : 433 pages
File Size : 48,9 Mb
Release : 2001-09-04
Category : Business & Economics
ISBN : 9780230554580
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
Author : Matteo Fabbi
Publisher : GRIN Verlag
Page : 69 pages
File Size : 47,5 Mb
Release : 2011-11
Category : Business & Economics
ISBN : 9783656055969
Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 70%, University of Westminster (Westminster Business School ), course: Branding Management, language: English, abstract: For the first time Royal Caribbean Cruise Line (RCCL) takes its roots off shore with the aim to impress its public once more with a revolutionary new concept: The Aqua Theatre Caf ', a multi-centre new site providing customers with innovative entertainment and dining experiences. Created from scratch by the Royal Caribbean R&D Department, the new theatre will benefit from the most innovative technology and an original architectural design, likely to become a new London iconic venue. Located in a premium position of the famous area of West End, offering a fantastic view of the city, The Aqua Theatre will provide an additional value to the so-called English "Theatre Land", by offering something original and never seen before by the thousand of people that every day visit this fantastic city. It will also enhance the RCCL brand portfolio with a new energetic and provocative brand, which will boost RCCL brand awareness both domestically and globally. Additionally the brand will benefit from the great media coverage and public interest given the 2012 Olympics Games to take place in London.
Author : Battersby, Grimes
Publisher : Wolters Kluwer
Page : 534 pages
File Size : 54,6 Mb
Release : 2016-12-07
Category : Copyright
ISBN : 9781454872023
This valuable reference presents the -going- royalty rate for virtually any product, including over 1,500 products and services in ten lucrative categories--art, celebrity, character and entertainment, collegiate, corporate, designer, event, sports, nonprofit and music. The essential reference for both beginning and more experienced licensing professionals. By Gregory J. Battersby, Charles W. Grimes Knowing the -going- royalty rate for virtually any product is as simple as reaching for the newly published Licensing Royalty Rates, 2017 Edition . Setting a royalty rate too high can scare away potential licensees, while accepting a lower rate can cost licensors hundreds of thousands of dollars. Licensing Royalty Rates, 2017 Edition provides all the information you need to calculate the right rate every time. The data in Licensing Royalty Rates is compiled using information from the U.S. Patent and Trademark Office. After careful review by a blue-ribbon panel of expert licensing consultants uniquely qualified to know what the appropriate rate range is for specific properties in each licensing category, the information is organized into four time-saving sections that give researchers fast access to comprehensive statistical and analytical data: Royalty rate listing alphabetically by licensed product --provides a detailed alphabetical listing of products and their suggested rate range across all product categories. Royalty rate listing by international trademark class--lets you quickly identify subtle royalty rate differences between similar products within specific international trademark classes. Checklist of licensed products and services--offers a quick-reference to products with a high potential for licensing. Comprehensive list of licensed products and services--presents a detailed list of all surveyed products and services within a trademark class for preparing intent-to-use trademark applications. This detailed information gives both beginning and more experienced licensing professionals the confidence needed to negotiate the maximum allowable rate regardless of the product, the market and the parameters of the specific deal itself.
Author : Michael A. Crew,Paul R. Kleindorfer
Publisher : Springer Science & Business Media
Page : 400 pages
File Size : 49,5 Mb
Release : 2002-12-31
Category : Business & Economics
ISBN : 1402070357
Postal and Delivery Services: Delivering on Competition is an indispensable source of information and analysis on the current state of the postal and delivery sector. It offers current insight into strategy, regulation as well as the economics of this sector. Issues addressed include international postal policy, the universal service obligation, regulation, competition, entry, the role of scale and scope economies, the nature and role of cost and demand analysis in postal service, productivity, interaction of law and economics, human resources, transition and reform issues.
Author : Bill Chiaravalle,Barbara Findlay Schenck
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 40,6 Mb
Release : 2014-12-04
Category : Business & Economics
ISBN : 9781118958094
Discover how brands are created, managed, differentiated,leveraged, and licensed Whether your business is large or small, global or local, thisnew edition of Branding For Dummies gives you the nuts andbolts to create, improve, and maintain a successful brand. It'llhelp you define your company's mission, the benefits and featuresof your products or services, what your customers and prospectsalready think of your brand, what qualities you want them toassociate with your company, and so much more. Packed with plain-English advice and step-by-step instructions,Branding For Dummies covers assembling a top-notch brandingteam, positioning your brand, handling advertising and promotions,avoiding blunders, and keeping your brand viable, visible, andhealthy. Whether you're looking to develop a logo and tagline,manage and protect your brand, launch a brand marketing plan, fix abroken brand, make customers loyal brand champions—oranything in between—Branding For Dummies makes it fastand easy. Includes tips and cautionary advice on social media and itsimpact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how toavoid making the same mistakes Shows brand marketers how to create brands that match theiremployers' objectives while launching their own careers If you're a business leader looking to set your brand up for theultimate success, Branding For Dummies has you covered.
Author : Pier Luigi Parcu,Timothy J. Brennan,Victor Glass
Publisher : Springer
Page : 338 pages
File Size : 53,5 Mb
Release : 2019-02-13
Category : Business & Economics
ISBN : 9783030029371
This book addresses major issues facing postal and delivery services throughout the world. Worldwide, there is currently a considerable amount of interest in postal and delivery economics. The industry is reacting to a state of near crisis and is implementing different drastic changes. The European Commission and member States are still wrestling with the problem of how to implement entry liberalization into postal markets, how to address digital competition, and how to maintain the universal service obligation (USO). The Postal Accountability and Enhancement Act of 2006 in the U.S. has perhaps created and exacerbated the problems faced by USPS. Digitalisation, technological development and online platforms are strongly affecting both the way postal and delivery operators are managing their services as well as their role on the market. Strong emphasis was attributed to the assets of Postal Operators (POs) and their added value in the digital age as well as on new business strategies. This volume presents original essays by prominent researchers in the field, selected and edited from papers presented at this year’s 26th Conference on Postal and Delivery Economics held in Split, Croatia, from May 30- June 2, 2018.Topics addressed by this volume include quality of service, last mile solutions, and competition in the liberalized market. This book will be a useful tool not only for graduate students and professors, but also for postal administrations, consulting firms, and federal government departments.
Author : Paul Stobart
Publisher : Springer
Page : 289 pages
File Size : 54,8 Mb
Release : 2016-07-27
Category : Business & Economics
ISBN : 9781349128402
An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself. Many in the world of marketing have commented on the power of individual brands and the value that they have in contributing to the financial well-being of a company. Seldom however have the owners of the world's leading brands been invited to give their views. This book gives brand owners the opportunity to put forward their own views on the power and importance of brands. Contributions from senior executives at Coca-Cola, Guinness, Nestle, Grand Metropolitan, Mercedes, BSN, Benetton, Tesco, Maruha and Mars cover subjects such as the importance of brand power and how to create, manage and value brand power and important contributions from academics, management consultants and marketing experts are also included.
Author : Gordon V. Smith,Susan M. Richey
Publisher : John Wiley & Sons
Page : 368 pages
File Size : 41,7 Mb
Release : 2013-11-25
Category : Law
ISBN : 9781118245262
A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition. Considers methods to determine the real value of your trademark and exploit its full potential Offers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations Communicates complex legal and financial concepts, terms, principles, and practices in plain English Discusses GATT, NAFTA, emerging markets, and other international trademark considerations
Author : Richard H. Elliott,Richard Rosenbaum-Elliott,Larry Percy,Simon Pervan
Publisher : Oxford University Press, USA
Page : 347 pages
File Size : 40,6 Mb
Release : 2015
Category : Brand name products
ISBN : 9780198704201
Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers.
Author : Pete Canalichio
Publisher : Brand Alive
Page : 47 pages
File Size : 53,6 Mb
Release : 2024-05-10
Category : Business & Economics
ISBN : 8210379456XXX
Learn proven negotiation strategies, get industry Deal Term Ranges, extract more concessions from licensees, read sample negotiation dialogues and learn how to get past NO in a negotiation.
Author : Graeme Martin
Publisher : Routledge
Page : 439 pages
File Size : 48,5 Mb
Release : 2006-08-14
Category : Business & Economics
ISBN : 9781136382758
Managing People and Organizations in Changing Contexts addresses the contemporary problems faced by managers in dealing with people, organizations and managing change in a theoretically-informed and practical way. This textbook is a contemporary and relevant alternative to the standard works that cover material on Organization Behaviour and Human Resource Management because it approaches people management from the perspective of managers and aspiring managers. The book has an international orientation and many of the cases and examples in the book reflect this. It addresses the problems that managers face in managing people in old and new economy organisations and is interdisciplinary in its approach, including contributions from management, organisational behaviour, HRM, strategy, marketing and reputation management, and technology. This text meets the requirements of managers, leaders and students in managing people in contemporary and changing contexts. Managing People and Organizations in Changing Contexts offers: * a contemporary and relevant edge with an original structure * awareness of international and current trends and up-to-the-minute detail. * cases based on original research and consulting experience * new material on the role of management and leadership, technology and reputation management, and covers much of the material for CIPD’s core management standards * material that has been tested with managers and students in Europe, the USA and Asia * a website on
Author : Mike Davies,Ron Paterson,Allister Wilson
Publisher : Springer
Page : 1901 pages
File Size : 42,7 Mb
Release : 1997-09-10
Category : Business & Economics
ISBN : 9781349138197
Most companies have to produce year-end accounts. UK GAAP is an essential tool for all those involved in preparing, auditing and using company accounts. It explains all accounting regulations in force and illustrates them fully with extracts from the accounts of major companies. As a result it is now the best-selling guide to UK financial reporting on the market.
Author : Graham Smith
Publisher : Random House
Page : 244 pages
File Size : 41,6 Mb
Release : 2023-05-04
Category : Political Science
ISBN : 9781529908220
'A crucial, riveting polemic in support of one of the most precious things humanity has built - democracy itself' OWEN JONES 'Graham Smith shows what fools our rotten constitution makes of us, with a monarch as emblem of a country beset by nepotism, backhanders, chumocracy and inherited privilege. Read and rebel!' POLLY TOYNBEE We're constantly told the same things about the monarchy: But the monarchy is good for tourism.. It isn't! Evidence points to some royal weddings actually having a negative impact on inbound tourism. But the monarchy makes a big difference to charity.. Of the approx. 1,200 charities with a royal patron, 74% had no contact with their patron during the preceding year. But everyone loves the monarchy.. A January 2023 poll showed support for the monarchy is down 55 percent. It's wrong in principle and it doesn't work in practice. It doesn't have to be this way. They say Britain should be proud to have the mother of parliaments, to be a shining beacon of democracy and an example to other nations. But there's an elephant in the room. At the heart of power is a single family. They weren't elected but they live off the public purse. They aren't accountable to anyone, and yet between them they are privy to more government secrets than many cabinet ministers. Divinely appointed using a special hat, the head of the family is your superior, you his subject. Apparently he is guardian of our constitution - but we're also told he wouldn't dream of interfering in politics. If you accept the monarchy, you must accept the moral compromise that comes with it, from its erosion of the principle of equality to the secret interference in our laws. But the good news is that we don't have to accept it. True democracy is within our reach.