Brand Storytelling

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Brand Storytelling

Miri Rodriguez
Brand Storytelling Book PDF

Author : Miri Rodriguez
Publisher : Kogan Page Publishers
Page : 257 pages
File Size : 55,8 Mb
Release : 2023-07-03
Category : Business & Economics
ISBN : 9781398610095

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Brand Storytelling by Miri Rodriguez Pdf

Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.

Building a StoryBrand

Donald Miller
Building a StoryBrand Book PDF

Author : Donald Miller
Publisher : HarperCollins Leadership
Page : 241 pages
File Size : 40,5 Mb
Release : 2017-10-10
Category : Business & Economics
ISBN : 9780718033330

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Building a StoryBrand by Donald Miller Pdf

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

StoryBranding

Jim Signorelli
StoryBranding Book PDF

Author : Jim Signorelli
Publisher : Greenleaf Book Group
Page : 249 pages
File Size : 52,6 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781608322695

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StoryBranding by Jim Signorelli Pdf

Until this book was written, the phrase "brands are stories" was merely a marketing cliché. Having delved into how stories influence our behavior, however, the author asserts that the association between stories and brands deserves far more than that stock phrase.Among the many books about branding directed toward marketing and advertising practitioners and students, none is like StoryBranding. Modeled after the way stories work, this book provides a unique planning process for creating authentic brand identities. It also reveals a number of concealed traps that other branding approaches often overlook.Drawing on the persuasive power of stories, the author argues that a great deal of wasted effort is put into creating advertising messages that do too much "telling" and too little "showing." To help brands resonate with their audiences, the author takes you step-by-step through StoryBranding's six C's-a process that shows how to approach the development of all brand communications the way story writers approach their characters, plots, and themes. He includes sample "Story Briefs" and "I AM" statements that help brands achieve a greater degree of authenticity than traditional creative or brand briefs have.

Brand Storytelling in the Digital Age

S M A Moin
Brand Storytelling in the Digital Age Book PDF

Author : S M A Moin
Publisher : Springer Nature
Page : 113 pages
File Size : 44,5 Mb
Release : 2020-10-26
Category : Business & Economics
ISBN : 9783030590857

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Brand Storytelling in the Digital Age by S M A Moin Pdf

Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating. Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will be at the intersection of science, art and humanity. The author suggests that there will be a shift from ad to art through the use of cognition and emotion, data and fiction. It suggests that through storytelling, brands will be able to connect with their customers’ hearts and minds. Drawing upon interdisciplinary research on neuroscience, emotional attachment and narrative theory, the book critically analyses existing theories, practices and applications of storytelling, providing a platform for debate between academics, researchers and practitioners.

Brand Storytelling

Keith A. Quesenberry,Michael K. Coolsen
Brand Storytelling Book PDF

Author : Keith A. Quesenberry,Michael K. Coolsen
Publisher : Rowman & Littlefield
Page : 321 pages
File Size : 42,8 Mb
Release : 2023-02-14
Category : Business & Economics
ISBN : 9781538176399

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Brand Storytelling by Keith A. Quesenberry,Michael K. Coolsen Pdf

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan. From the earliest works on storytelling to the latest research, this text explains why and how storytelling works, the forms storytelling takes, and how to develop an integrated advertising, PR, and strategic marketing communications campaign that leverages the power of story within the reality of today’s digital-first media landscape. Keith A. Quesenberry and Michael K. Coolsen present a balance of research and theory with practical application and case studies within a classroom-friendly framework for undergraduate or graduate courses or for the marketing communications professional looking for a guide to integrate storytelling into their brand communications. Emphasizing digital and social media perspectives in the strategic planning and campaign process, Brand Storytelling also surveys TV, radio, outdoor, print opportunities as well as earned, shared, owned, and paid media. Features: Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review. Coverage of new technologies in Web3, such as NFTs, cryptocurrency, media streaming, CTV, and the metaverse, ChatGPT, and DALL-E 2. Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference. Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics. Instructor resources include chapter outlines, learning objectives, test banks, slides, forms, template worksheets, example assignments, and syllabi.

Transmedia Brand Storytelling

Karen E. Sutherland,Richie Barker
Transmedia Brand Storytelling Book PDF

Author : Karen E. Sutherland,Richie Barker
Publisher : Springer Nature
Page : 281 pages
File Size : 44,6 Mb
Release : 2023-11-04
Category : Business & Economics
ISBN : 9789819940011

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Transmedia Brand Storytelling by Karen E. Sutherland,Richie Barker Pdf

This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.

Creating Signature Stories

David Aaker
Creating Signature Stories Book PDF

Author : David Aaker
Publisher : Morgan James Publishing
Page : 157 pages
File Size : 52,8 Mb
Release : 2018-01-02
Category : Business & Economics
ISBN : 9781683506126

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Creating Signature Stories by David Aaker Pdf

“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

Brand Bewitchery

Park Louis Howell
Brand Bewitchery Book PDF

Author : Park Louis Howell
Publisher : Happy H Press
Page : 288 pages
File Size : 40,9 Mb
Release : 2020-06
Category : Business & Economics
ISBN : 1734308117

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Brand Bewitchery by Park Louis Howell Pdf

Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story Cycle System(TM) to craft their overarching brand narrative, a process that has grown business by as much as 600 percent. But how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But & Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact. Brand Bewitchery features 12 precise story quests: individual and team-building exercises that help the brand creator find, craft and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers. When finished with this guide book, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve. The storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and the thousands of people, simply help leaders excel through the stories they tell.

Brand Storytelling

Miri Rodriguez
Brand Storytelling Book PDF

Author : Miri Rodriguez
Publisher : Kogan Page
Page : 240 pages
File Size : 43,9 Mb
Release : 2019-12-28
Category : Business & Economics
ISBN : 1789660580

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Brand Storytelling by Miri Rodriguez Pdf

Engage consumers through emotive storytelling to humanize your brand and achieve business growth, by positioning the customer at the heart of your brand story.

Storytelling

Klaus Fog,Christian Budtz,Baris Yakaboylu
Storytelling Book PDF

Author : Klaus Fog,Christian Budtz,Baris Yakaboylu
Publisher : Springer Science & Business Media
Page : 235 pages
File Size : 53,8 Mb
Release : 2006-03-20
Category : Business & Economics
ISBN : 9783540271161

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Storytelling by Klaus Fog,Christian Budtz,Baris Yakaboylu Pdf

Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.

Personal Branding, Storytelling and Beyond

Dr. Amit Nagpal and Dr. Prakash Hindustani
Personal Branding Storytelling and Beyond Book PDF

Author : Dr. Amit Nagpal and Dr. Prakash Hindustani
Publisher : StoryMirror Infotech Pvt Ltd
Page : 222 pages
File Size : 44,6 Mb
Release : 2016
Category : Self-Help
ISBN : 9788193287675

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Personal Branding, Storytelling and Beyond by Dr. Amit Nagpal and Dr. Prakash Hindustani Pdf

When it is the work of two great minds, the story only comes out to be fantabulous! The new book - ""Personal Branding, Story Telling and Beyond"" authored by eminent authors and successful professionals Dr. Amit Nagpal and Dr. Prakash Hindustani surely conveys the powerful message - 'Branding is only the journey and Bonding is the destination'. As you go through the book, you would understand the rationale of story-telling and becoming the architect of your own personal brand using the Social Media skills while you dwell into the positivity of authentic personal branding. And by the virtue of which you are sure to steer swiftly in your pathway which eventually takes you smoothly towards your destination. This books is a playbook for success using two of the most effective strategies in life and business. Each section provides a concise explanation of what you need to know and why. Tips are included so you can return to the text when you need help.

Brand Management

Emmanuel Mogaji
Brand Management Book PDF

Author : Emmanuel Mogaji
Publisher : Springer Nature
Page : 276 pages
File Size : 44,7 Mb
Release : 2021-04-02
Category : Business & Economics
ISBN : 9783030661199

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Brand Management by Emmanuel Mogaji Pdf

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.

Marketing Made Simple

Donald Miller,Dr. J.J. Peterson
Marketing Made Simple Book PDF

Author : Donald Miller,Dr. J.J. Peterson
Publisher : HarperCollins Leadership
Page : 208 pages
File Size : 47,8 Mb
Release : 2020-03-17
Category : Business & Economics
ISBN : 9781400203802

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Marketing Made Simple by Donald Miller,Dr. J.J. Peterson Pdf

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

Everyday Business Storytelling

Janine Kurnoff,Lee Lazarus
Everyday Business Storytelling Book PDF

Author : Janine Kurnoff,Lee Lazarus
Publisher : John Wiley & Sons
Page : 290 pages
File Size : 52,6 Mb
Release : 2021-02-17
Category : Business & Economics
ISBN : 9781119704669

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Everyday Business Storytelling by Janine Kurnoff,Lee Lazarus Pdf

A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations—and your career—forward In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands—including Colgage-Palmolive, Nestlé, T-Mobile, Medtronic and Meta—bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence the conversation in your next meeting with an executive, or have to communicate with data, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives that meet diverse audience needs. You'll discover how to use a simple, repeatable framework to transform your ideas, data, and insights into an authentic, persuasive story. Within this professional development book, you'll also find clever data visualization and visual display techniques to help humanize your stories and build an audience connection, leading to improved presentation skills and better data literacy. Whether you're looking to enhance your executive presence, align teams, become an expert at converting data analysis into data insights, or want to communicate change and influence audiences, Everyday Business Storytelling is for you. Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. It enables you to display confidence and communicate with clarity regardless of how complex your message is. If you're a busy, talented businessperson looking for tactics to improve your executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.

The Storytelling Animal

Jonathan Gottschall
The Storytelling Animal Book PDF

Author : Jonathan Gottschall
Publisher : Houghton Mifflin Harcourt
Page : 271 pages
File Size : 54,7 Mb
Release : 2012
Category : Literary Criticism
ISBN : 9780547391403

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The Storytelling Animal by Jonathan Gottschall Pdf

A provocative scholar delivers the first book on the new science of storytelling: the latest thinking on why we tell stories and what stories reveal about human nature.