Brandchild

Author : Martin Lindstrom
Publisher : Kogan Page Publishers
Page : 370 pages
File Size : 50,5 Mb
Release : 2004-10-03
Category : Business & Economics
ISBN : 9780749447113

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BrandChild by Martin Lindstrom Pdf

Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "BRANDchild will be a valuable addition to our industry's literature." - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson "Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom." - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques. Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.

Author : Martin Lindstrom
Publisher : Simon and Schuster
Page : 194 pages
File Size : 46,8 Mb
Release : 2010-02-02
Category : Business & Economics
ISBN : 9781439172018

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Brand Sense by Martin Lindstrom Pdf

The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

Author : Marcia Amidon Lusted
Publisher : ABDO Publishing Company
Page : 114 pages
File Size : 50,8 Mb
Release : 2008-09-01
Category : Juvenile Nonfiction
ISBN : 9781617852732

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Advertising to Children by Marcia Amidon Lusted Pdf

This book gives readers a balanced look at the issue of advertising to children and its surrounding arguments. Advertising to Children familiarizes readers with the basics of marketing and selling products, the history of children as consumers, current marketing strategies, food marketing, branding, and overconsumption. Color photos and informative sidebars accompany easy-to-follow text. Features include a timeline, facts, additional resources, web sites, a glossary, a bibliography, and an index.

Author : Tim Sudworth,Graham Cray,Chris Russell
Publisher : Church House Publishing
Page : 150 pages
File Size : 43,9 Mb
Release : 2007
Category : Religion
ISBN : 0715140825

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Mission-shaped Youth by Tim Sudworth,Graham Cray,Chris Russell Pdf

Tim Sudworth presents an overview of innovative and dynamic ways of reaching out to young people. The book includes examples of work with schools, youth congregations, engaging young people in more traditional services and outreach projects.

Author : Joel Bakan
Publisher : Simon and Schuster
Page : 290 pages
File Size : 46,7 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781439121221

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Childhood Under Siege by Joel Bakan Pdf

Computer game designers craft techniques to titillate children with sex and violence, while social media developers infiltrate and shape children's social and emotional worlds to compel them to spend more and more monetizable time online. America's schools are being transformed into profit centers while children are subjected to increasingly regimented teaching that thwarts curiosity and creativity, numbing the joy of learning. And children's chronic health problems, from asthma to cancer, autism, and birth defects, steadily escalate as thousands of new industrial chemicals are dumped into their environments. Nelson Mandela once sagely remarked that "there can be no keener revelation of a society's soul than the way it treats its children." The problem today, as Joel Bakan reveals, is that business interests have made protecting children extremely difficult.

Author : Martin Lindstrom
Publisher : Unknown
Page : 128 pages
File Size : 46,9 Mb
Release : 2003
Category : Electronic
ISBN : 7494386734

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Brandchild by Martin Lindstrom Pdf

Author : Louise M. Brandson,Laura L. Brandson,Rhiann A.L. Hosking
Publisher : FriesenPress
Page : 163 pages
File Size : 41,5 Mb
Release : 2019-01-28
Category : Self-Help
ISBN : 9781525509865

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Shattering the Glass Heart by Louise M. Brandson,Laura L. Brandson,Rhiann A.L. Hosking Pdf

This moving account of loss, grief, healing, and spiritual awakening is written and narrated by three individuals: Louise Brandson, Laura Brandson, and Rhiann Hosking. It traces the aftermath of the sudden death, in a horrific automobile accident, of a central figure in the three authors' lives - a husband, father, and grandfather, respectively. This book as well, is an empowering account of the journey through domestic abuse and ultimate triumphant over the life altering effects experienced by author Laura Brandson and family. Each individual describes her path from the initial shock through the grieving process toward healing and spiritual awakening. This work will appeal to those who have lost a loved one or lived through domestic abuse, and are searching for solace. At it's heart, this work explores the beautiful and mystical nature of life and life after death.

Author : Andrew Gibbons
Publisher : BRILL
Page : 199 pages
File Size : 46,8 Mb
Release : 2007-01-01
Category : Education
ISBN : 9789087903237

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The Matrix Ate My Baby by Andrew Gibbons Pdf

The book interrogates the value of play as an essential component of learning, and the essential role of play in a technological society’s aspirations for progress. Drawing upon the philosophy of technology, this book provides parents, teachers and teacher educators with a critique of predominant perspectives regarding the young child’s increasingly hi-tech world.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1600 pages
File Size : 44,5 Mb
Release : 2014-10-31
Category : Business & Economics
ISBN : 9781466665446

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Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.

Author : Greg Urban
Publisher : University of Pennsylvania Press
Page : 392 pages
File Size : 43,5 Mb
Release : 2014-05-26
Category : Business & Economics
ISBN : 9780812246025

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Corporations and Citizenship by Greg Urban Pdf

President Theodore Roosevelt once proclaimed, "Great corporations exist only because they are created and safeguarded by our institutions, and it is therefore our right and duty to see that they work in harmony with those institutions." But while corporations are ostensibly regulated by citizens through their governments, the firms in turn regulate many aspects of social and political life for individuals beyond their own employees and the communities that support them. Corporations are endowed with many of the same rights as citizens, such as freedom of speech, but are not themselves typically constituted around ideals of national belonging and democracy. In the wake of the global financial collapse of 2008, the question of what relationship corporations should have to governing institutions has only increased in urgency. As a democratically sanctioned social institution, should a corporation operate primarily toward profit accumulation or should its proper goal be to provision society with needed goods and services? Corporations and Citizenship addresses the role of modern for-profit corporations as a distinctive kind of social formation within democratic national states. Scholars of legal studies, business ethics, politics, history, and anthropology bring their perspectives to bear on particular case studies, such as Enron and Wall Street, as well as broader issues of belonging, social responsibility, for-profit higher education, and regulation. Together, these essays establish a complex and detailed understanding of the ways corporations contribute positively to human well-being as well as the dangers that they pose. Contributors: Joel Bakan, Jean Comaroff, John Comaroff, Cynthia Estlund, Louis Galambos, Rosalie Genova, Peter Gourevitch, Karen Ho, Nien-hê Hsieh, Walter Licht, Jonathan R. Macey, Hirokazu Miyazaki, Lynn Sharp Paine, Katharina Pistor, Amy J. Sepinwall, Jeffery Smith, Jeffrey L. Sturchio, Greg Urban.

Author : Jean Lammiman,Michel Syrett
Publisher : John Wiley & Sons
Page : 248 pages
File Size : 48,6 Mb
Release : 2004-08-20
Category : Business & Economics
ISBN : 9781841126173

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CoolSearch by Jean Lammiman,Michel Syrett Pdf

There never has been a time when changes in taste, social outlookand lifestyle have been faster and more fundamental. Coolsearchshows that the revolution that is going on inside the workplace andthat which is taking place in the marketplace are two sides of thesame coin. Traditional divisions between work and play and betweenhome and the office are being eroded. Twenties-somethings are usingtheir mastery of new technology to transform product development,marketing and merchandising as consumers and ideas generation anddecision making as workers. But how can older companies with deeper vested interests andcomplex hierachies keep in touch with the needs generated by thenew generation? Syrett and Lammiman show how street-wise marketresearch, better use of technology, shorter decision makinghierarchies, corporate venturing and bottom up leadership hashelped a variety of seeming dinosaurs get abreast of the trends.Stories and case studies of companies such as IKEA, GMT, 3M, andL'Oreal and their championing the latest trends and thinking arethroughout the book. Coolsearch draws on original research by the authors on how newideas are inspired and shaped in organisations as well as oninterviews with leading thinkers in innovation including LondonBusiness School's Costas Markides, Strategos's Gary Hamel andInsead's W Chan Kim and Renee Mauborgne.

Author : David Buckingham
Publisher : John Wiley & Sons
Page : 282 pages
File Size : 44,7 Mb
Release : 2013-04-26
Category : Medical
ISBN : 9780745637440

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The Material Child by David Buckingham Pdf

Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture? The Material Child provides a comprehensive critical overview of debates about children’s changing engagement with the commercial market. It moves from broad overviews of the theory and history of children’s consumption to insightful case studies of key areas such as obesity, sexualisation, children’s broadcasting and education. In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for a more balanced account that locates children’s consumption within a broader analysis of social relationships, for example within the family and the peer group. While refuting the popular view of children as incompetent and vulnerable consumers that is adopted by many campaigners, it also rejects the easy celebration of consumption as an expression of children’s power and autonomy. Written by one of the leading international scholars in the field, The Material Child will be of interest to students, researchers and policy-makers, as well as parents, teachers and others who work directly with children.

Author : Montgomery, Heather,Kellett, Mary
Publisher : Policy Press
Page : 272 pages
File Size : 45,8 Mb
Release : 2009-07-08
Category : Social Science
ISBN : 9781847423887

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Children and Young People's Worlds by Montgomery, Heather,Kellett, Mary Pdf

This comprehensive reader combines post-graduate level theory with contemporary case studies to illustrate and analyse the complications of children and young people's lived experiences in the UK and worldwide in the early 21st century.Authors in several fields of childhood and youth studies apply their expertise to areas such as young people and the law, children's rights, child protection, sexuality, participation, politics and family life. Using the voices of the children and young people themselves, key topics illustrate important contemporary issues in the study of childhood and youth and show how these impact on policy initiatives and practical interventions in children's lives.

Author : Martin Lindstrom
Publisher : Unknown
Page : 0 pages
File Size : 55,7 Mb
Release : 2004
Category : Electronic
ISBN : OCLC:1137353286

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BrandChild by Martin Lindstrom Pdf

Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "BRANDchild will be a valuable addition to our industry's literature." - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson "Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom." - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques. Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.

Author : Anonim
Publisher : Unknown
Page : 320 pages
File Size : 53,9 Mb
Release : 2003
Category : Demographic surveys
ISBN : UCSC:32106015921767

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American Demographics by Anonim Pdf