Author : Aneta Bogdan
Publisher : Unknown
Page : 0 pages
File Size : 43,7 Mb
Release : 2018
Category : Electronic
ISBN : 9730259135
Branding of the Eastern Front
Aneta Bogdan
Branding On The Eastern Front The Quest Of A Brand Consultant In The New Europe
Branding On The Eastern Front The Quest Of A Brand Consultant In The New Europe Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Branding On The Eastern Front The Quest Of A Brand Consultant In The New Europe book. This book definitely worth reading, it is an incredibly well-written.
Branding on the Eastern Front: The Quest of a Brand Consultant in the New Europe
Aneta Bogdan
Author : Aneta Bogdan
Publisher : Brandient
Page : 208 pages
File Size : 41,9 Mb
Release : 2019-04-10
Category : Business & Economics
ISBN : 9730177341
Branding on the Eastern Front: The Quest of a Brand Consultant in the New Europe by Aneta Bogdan Pdf
Branding on the Eastern Front is both a testimony of how Western-born approaches must adapt to emerging economies, and a crash course in branding and leadership for entrepreneurs, marketers, and contemporary consumers of any kind. The late great branding master Wally Olins said in the Foreword to the book "What is fascinating about the work that my very good friend Aneta Bogdan has been doing for the last dozen years or so is that it seeks not only to create brands in a country in which they had no existence at all for fifty or more years, but that she has done it with such verve, intelligence and creativity." The book is a premier, Eastern view on the debate around the transformative power of branding, including relevant case studies, and an insight into the emergent corporate and entrepreneurial milieus. The author is never average: cynical and idealistic, authoritarian and inspirational-a fresh, break-the-rules storyteller with a speculative and passionate discourse. All in all, the book is a keen practitioner's candid account about the assimilation and development of brands and branding in post-communist Eastern Europe and other emergent markets - in a time when Western-born principles of branding are being tried and tested, not only by their new grounds, but also by the changing times.
Branding on the Eastern Front: The Quest of a Brand Consultant in the New Europe
Aneta Bogdan
Author : Aneta Bogdan
Publisher : Brandient
Page : 208 pages
File Size : 47,9 Mb
Release : 2019-04-10
Category : Business & Economics
ISBN : 9730177341
Branding on the Eastern Front: The Quest of a Brand Consultant in the New Europe by Aneta Bogdan Pdf
Branding on the Eastern Front is both a testimony of how Western-born approaches must adapt to emerging economies, and a crash course in branding and leadership for entrepreneurs, marketers, and contemporary consumers of any kind. The late great branding master Wally Olins said in the Foreword to the book "What is fascinating about the work that my very good friend Aneta Bogdan has been doing for the last dozen years or so is that it seeks not only to create brands in a country in which they had no existence at all for fifty or more years, but that she has done it with such verve, intelligence and creativity." The book is a premier, Eastern view on the debate around the transformative power of branding, including relevant case studies, and an insight into the emergent corporate and entrepreneurial milieus. The author is never average: cynical and idealistic, authoritarian and inspirational-a fresh, break-the-rules storyteller with a speculative and passionate discourse. All in all, the book is a keen practitioner's candid account about the assimilation and development of brands and branding in post-communist Eastern Europe and other emergent markets - in a time when Western-born principles of branding are being tried and tested, not only by their new grounds, but also by the changing times.
UK Directory of Executive Recruitment
Executive Grapevine International Limited
Author : Executive Grapevine International Limited
Publisher : Executive Grapevine Int. Ltd.
Page : 379 pages
File Size : 45,8 Mb
Release : 2004-07
Category : Electronic
ISBN : 9781903550311
UK Directory of Executive Recruitment by Executive Grapevine International Limited Pdf
The UK Directory of Executive Recruitment is a comprehensive source of information on the UK's executive search and selection consultancies.
Marketing
Anonim
Author : Anonim
Publisher : Unknown
Page : 638 pages
File Size : 41,5 Mb
Release : 2009
Category : Marketing
ISBN : IND:30000117324388
Marketing by Anonim Pdf
Brand New Justice
Simon Anholt
Author : Simon Anholt
Publisher : Routledge
Page : 185 pages
File Size : 51,9 Mb
Release : 2006-08-11
Category : Business & Economics
ISBN : 9781136426070
Brand New Justice by Simon Anholt Pdf
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Nation Branding in Modern History
Carolin Viktorin,Jessica C. E. Gienow-Hecht,Annika Estner,Marcel K. Will
Author : Carolin Viktorin,Jessica C. E. Gienow-Hecht,Annika Estner,Marcel K. Will
Publisher : Berghahn Books
Page : 300 pages
File Size : 53,7 Mb
Release : 2018-08-24
Category : History
ISBN : 9781785339240
Nation Branding in Modern History by Carolin Viktorin,Jessica C. E. Gienow-Hecht,Annika Estner,Marcel K. Will Pdf
A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.
How to Brand Nations, Cities and Destinations
T. Moilanen,S. Rainisto
Author : T. Moilanen,S. Rainisto
Publisher : Springer
Page : 202 pages
File Size : 48,8 Mb
Release : 2008-12-14
Category : Business & Economics
ISBN : 9780230584594
How to Brand Nations, Cities and Destinations by T. Moilanen,S. Rainisto Pdf
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
International Who's who of Professionals
Anonim
Author : Anonim
Publisher : Unknown
Page : 1160 pages
File Size : 40,6 Mb
Release : 2001
Category : Biography
ISBN : PSU:000046807434
International Who's who of Professionals by Anonim Pdf
Destination Branding
Nigel Morgan,Annette Pritchard,Roger Pride
Author : Nigel Morgan,Annette Pritchard,Roger Pride
Publisher : Routledge
Page : 327 pages
File Size : 51,5 Mb
Release : 2007-06-07
Category : Business & Economics
ISBN : 9781136411106
Destination Branding by Nigel Morgan,Annette Pritchard,Roger Pride Pdf
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Brands and Branding
Rita Clifton
Author : Rita Clifton
Publisher : John Wiley & Sons
Page : 322 pages
File Size : 41,6 Mb
Release : 2009-04-01
Category : Business & Economics
ISBN : 1576603504
Brands and Branding by Rita Clifton Pdf
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Consultants & Consulting Organizations Directory: Descriptive listings and indexes
Anonim
Author : Anonim
Publisher : Unknown
Page : 1976 pages
File Size : 48,7 Mb
Release : 2009
Category : Business consultants
ISBN : 1414419317
Consultants & Consulting Organizations Directory: Descriptive listings and indexes by Anonim Pdf
Mechanical Engineering
Anonim
Author : Anonim
Publisher : Unknown
Page : 800 pages
File Size : 55,6 Mb
Release : 1973-07
Category : Mechanical engineering
ISBN : UOM:39076000172309
Mechanical Engineering by Anonim Pdf
The Chemical Engineer
Anonim
Author : Anonim
Publisher : Unknown
Page : 862 pages
File Size : 49,5 Mb
Release : 2004
Category : Chemical engineering
ISBN : UOM:39015058778823
The Chemical Engineer by Anonim Pdf
Green Book
Anonim
Author : Anonim
Publisher : Unknown
Page : 700 pages
File Size : 40,6 Mb
Release : 1983
Category : Marketing research
ISBN : UOM:35128000522415