Breakthrough Food Product Innovation Through Emotions Research

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Breakthrough Food Product Innovation Through Emotions Research

David Lundahl
Breakthrough Food Product Innovation Through Emotions Research Book PDF

Author : David Lundahl
Publisher : Academic Press
Page : 256 pages
File Size : 52,7 Mb
Release : 2011-10-19
Category : Technology & Engineering
ISBN : 9780123877147

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Breakthrough Food Product Innovation Through Emotions Research by David Lundahl Pdf

More than 95% of all consumer product launched in the packaged goods sector fail to achieve their goals for success. Breakthrough Food Product Innovation Through Emotions Research gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in an otherwise undifferentiated, commoditized marketplace. Through case studies, it lays out a practical approach for applying emotions research throughout the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, select, seek and share their food product experiences. With this novel framework, the science of consumer behavior is made operational for innovation teams. Emotions insight inspires innovation teams to create and helps guide decision making as they design sensory cues and other behavior drivers into products that make consumers want to consume. This book has implications for the whole innovation team - innovators such as product developers, designers, creative chiefs, and marketers; strategists such as line managers; and researchers such as sensory and marketing researchers. Presents a behaviour-driven approach to innovation for the development of breakthrough food products Illustrates a collaborative framework to inspire creativity and guide decision making through emotions insights Explores a research framework that gets to the "whys" of consumer behavior by distilling the science of emotions into research insights Defines design and development methods to build sensory cues into packaging and packaged foods that deliver emotional impact Explains research methods that get to the "so whats" of insights through emotions research Provides case studies and examples proving the value of the behavior-driven approach to food product innovation

Open Innovation in the Food and Beverage Industry

Marian Garcia Martinez
Open Innovation in the Food and Beverage Industry Book PDF

Author : Marian Garcia Martinez
Publisher : Elsevier
Page : 448 pages
File Size : 52,8 Mb
Release : 2013-01-22
Category : Technology & Engineering
ISBN : 9780857097248

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Open Innovation in the Food and Beverage Industry by Marian Garcia Martinez Pdf

Food and beverage companies are increasingly choosing to enhance internal idea development by pursuing an ‘open innovation’ approach, allowing the additional exploitation of external ideas and paths to market. Drawing on a range of important case studies, Open innovation in the food and beverage industry investigates the challenges and opportunities afforded by the incorporation of open innovation into the food industry. Part one provides a comprehensive overview of the changing nature of innovation in the food and drink industry, acknowledging trends and considering the implications and impact of open innovation. Part two then reviews the role of partners and networks in open innovation, with collaboration, co-creation of value with consumers, the effectiveness of cluster organizations and the importance of network knowledge all discussed, before part three goes on to explore the establishment and varied management aspects of open innovation partnerships and networks. Finally, open-innovation tools, processes and managerial frameworks are the focus of part four, with discussion of the development, application and psychology of a range of initiatives. With its distinguished editor and international team of expert contributors, Open innovation in the food and beverage industry is a unique guide to the implementation and management of open innovation for all food industry professionals involved in management, research and product development, as well as academics with an interest in open innovation across all industries. Investigates the challenges and opportunities afforded by the incorporation of open innovation into the food industry Provides a comprehensive overview of the changing nature of innovation in the food and drink industry and reviews the role of partners and networks in open innovation Explores the establishment and varied management aspects of open innovation partnerships and networks and discusses the development, application and psychology of a range of initiatives

Multisensory Flavor Perception

Betina Piqueras-Fiszman,Charles Spence
Multisensory Flavor Perception Book PDF

Author : Betina Piqueras-Fiszman,Charles Spence
Publisher : Woodhead Publishing
Page : 376 pages
File Size : 55,9 Mb
Release : 2016-04-14
Category : Technology & Engineering
ISBN : 9780081003510

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Multisensory Flavor Perception by Betina Piqueras-Fiszman,Charles Spence Pdf

Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace provides state-of-the-art coverage of the latest insights from the rapidly-expanding world of multisensory flavor research. The book highlights the various types of crossmodal interactions, such as sound and taste, and vision and taste, showing their impact on sensory and hedonic perception, along with their consumption in the context of food and drink. The chapters in this edited volume review the existing literature, also explaining the underlying neural and psychological mechanisms which lead to crossmodal perception of flavor. The book brings together research which has not been presented before, making it the first book in the market to cover the literature of multisensory flavor perception by incorporating the latest in psychophysics and neuroscience. Authored by top academics and world leaders in the field Takes readers on a journey from the neurological underpinnings of multisensory flavor perception, then presenting insights that can be used by food companies to create better flavor sensations for consumers Offers a wide perspective on multisensory flavor perception, an area of rapidly expanding knowledge

Consumer-based New Product Development for the Food Industry

Sebastiano Porretta,Howard Moskowitz,Attila Gere
Consumer based New Product Development for the Food Industry Book PDF

Author : Sebastiano Porretta,Howard Moskowitz,Attila Gere
Publisher : Royal Society of Chemistry
Page : 209 pages
File Size : 40,7 Mb
Release : 2021-04-07
Category : Science
ISBN : 9781839161391

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Consumer-based New Product Development for the Food Industry by Sebastiano Porretta,Howard Moskowitz,Attila Gere Pdf

This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach.

Food Product Development

Richard Earle,Allan Anderson
Food Product Development Book PDF

Author : Richard Earle,Allan Anderson
Publisher : CRC Press
Page : 402 pages
File Size : 41,5 Mb
Release : 2001-10-09
Category : Technology & Engineering
ISBN : 0849312094

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Food Product Development by Richard Earle,Allan Anderson Pdf

Product development, from refining an established product range to developing completely new products, is the lifeblood of the food industry. It is, however, a process fraught with risk, often ending in failure. What are the keys to making the process a success? Based on a wealth of experience gathered over 40 years, Food Product Development provides the answers. After an introductory chapter, the first half of the book considers the four core elements of product development: the overall business strategy which directs product development, the various steps in the product development process itself, the knowledge required to fuel the process and, last but not least, keeping product development focused on consumer needs and aspirations. The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful. Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food Product Development will be an essential guide for R & D and product development staff, and all managers concerned with this key issue throughout the food industry. Mary D. Earle and Richard L. Earle are both Professors Emeritus in Massey University, New Zealand. Mary Earle is a pioneer in product development research, and both she and her husband have worked with industry on numerous product development projects. Allan M. Anderson is Chief Executive of the New Zealand Dairy Research Institute, the central R & D organisation for the New Zealand dairy industry, and has extensive experience of managing successful product development projects.

Concept Research in Food Product Design and Development

Howard R. Moskowitz,Sebastiano Porretta,Matthias Silcher
Concept Research in Food Product Design and Development Book PDF

Author : Howard R. Moskowitz,Sebastiano Porretta,Matthias Silcher
Publisher : John Wiley & Sons
Page : 612 pages
File Size : 42,7 Mb
Release : 2008-02-28
Category : Technology & Engineering
ISBN : 9780470289990

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Concept Research in Food Product Design and Development by Howard R. Moskowitz,Sebastiano Porretta,Matthias Silcher Pdf

Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction. Yet, there is a dearth of both practical and scientific information about how to create and evaluate concepts. There has been little or no focus on establishing knowledge bases for concepts. Concept development is too often relegated to the so-called “fuzzy front end.” Concept Research in Food Product Design and Development remedies this inattention to product concepts by providing a unique treatment of concepts for the business professional as well as for research scientists. The book begins with simple principles of concepts, moves forward to methods for testing concepts, and then on to more substantive areas such as establishing validity, testing internationally and with children, creating databases, and selling in new methods for concept testing. The book combines a “how to” business book with a detailed treatment of the different facets of concept research. As such, the book represents a unique contribution to business applications in food, and consumer research methods. The book is positioned specifically for foods, to maintain a focus on a coherent set of topics. Concept Research in Food Product Design and Development appeals to a wide variety of audiences: R&D, marketing, sensory analysts, and universities alike. Corporate R&D professionals will learn how to create strong concepts. Marketers will recognize how concepts are at the heart of their business. Sensory analysts will find the book a natural extension of their interest in product features. University students will understand how concept research is a critical part of the “consumer-connection.” Concept Research in Food Product Design and Development is the definitive, innovative text in describing how to create, analyze, and capitalize upon new product concepts.

Consumer-Driven Innovation in Food and Personal Care Products

S R Jaeger,Hal MacFie
Consumer Driven Innovation in Food and Personal Care Products Book PDF

Author : S R Jaeger,Hal MacFie
Publisher : Elsevier
Page : 704 pages
File Size : 45,8 Mb
Release : 2010-08-30
Category : Technology & Engineering
ISBN : 9781845699970

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Consumer-Driven Innovation in Food and Personal Care Products by S R Jaeger,Hal MacFie Pdf

Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing. Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging. Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights. Consumer-driven innovation in food and personal care products will broaden readers’ understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities. Provides expert insight into the changes in the global market place and developments in research methodologies underpinning NPD Examines the business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing Chapters review the different viewpoints on consumer research methods and statistics for NPD

Consumer-Led Food Product Development

Hal MacFie
Consumer Led Food Product Development Book PDF

Author : Hal MacFie
Publisher : Elsevier
Page : 624 pages
File Size : 53,6 Mb
Release : 2007-06-30
Category : Technology & Engineering
ISBN : 9781845693381

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Consumer-Led Food Product Development by Hal MacFie Pdf

Consumer acceptance is the key to successful food products. It is vital, therefore, that product development strategies are consumer-led for food products to be well received. Consumer-led food product development presents an up-to-date review of the latest scientific research and methods in this important area. Part one gives the reader a general introduction to factors affecting consumer food choice. Chapters explore issues such as sensory perception, culture, ethics, attitudes towards innovation and psychobiological mechanisms. Part two analyses methods to understand consumers’ food-related attitudes and how these methods can be effectively used, covering techniques such as means-end chains and the food-related lifestyle approach. The final part of the book addresses a wide variety of methods used for consumer-led product development. Opportunity identification, concept development, difference testing and preference trials are discussed, as well as the use of techniques such as just-about-right scales and partial least squares methods. Written by an array of international experts, Consumer-led food product development is an essential reference for product developers in the food industry. Introduces the factors affecting consumer food choice Explores issues such as sensory perception, culture and ethics Analyses methods to understand food related attitudes

Product Innovation Toolbox

Kannapon Lopetcharat,Dulce Paredes,Jacqueline H. Beckley
Product Innovation Toolbox Book PDF

Author : Kannapon Lopetcharat,Dulce Paredes,Jacqueline H. Beckley
Publisher : John Wiley & Sons
Page : 565 pages
File Size : 48,8 Mb
Release : 2022-10-19
Category : Technology & Engineering
ISBN : 9781119712862

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Product Innovation Toolbox by Kannapon Lopetcharat,Dulce Paredes,Jacqueline H. Beckley Pdf

PRODUCT INNOVATION TOOLBOX Discover how to implement consumer-centric innovation to help create new product development in this latest edition In recent years, behavioral approaches, social media listening, and other new techniques and technologies—digital techniques, augmented intelligence, machine learning, and advanced biometrics, among others—have been foregrounded in innovation research. A focus on the evolving fields of data science and neuroscience is a driving force for both researchers and the people they study. These digital and mobile technologies have enabled researchers to augment listening, observing and categorizing methods, and to adapt new techniques in attempting to better understand consumers. On the other hand, digitized mobile societies, spurred by faster and cheaper internet access, emphasize an interconnectedness that drastically alters human behaviors and creates borderless influences. Even so, the tenets and approaches to insightful deep learning for consumers and other actors, from discovery through to the launch of successful products, remains an intrinsic part of assessing the market. Product Innovation Toolbox brings together key thought leaders and seasoned consumer researchers from corporate R&D, academia, and marketing research companies to share their experiences, advanced consumer research tools and practical tips for successful and sustainable product innovation. By offering these leading-edge tools and insights, the book ensures consumer-centric innovation by linking strategy and a designed approach. The new edition focuses on the integration and connection of all data—both structured and unstructured???for deep learning and activation, rather than a differentiated qualitative—quantitative approach, reflecting the shifting relationships involved in the latest developments in the field. The second edition of Product Innovation Toolbox also includes: Revised material for more than 70% of the manual, with 11 new and extensively updated chapters New tools sections on digital technologies to create novel ways to stimulate and elicit insights from participants, such as Virtual Reality (VR) and Digital Augmentation Upgraded versions of tools in each updated section, with fresh examples New case studies created using the tools from the previous edition, including cases regarding cross-continental marketplaces and cross-cultural societies An emphasis on tools with global applications Product Innovation Toolbox is an essential resource for product developers, marketers, and technologists.

Product Innovation Toolbox

Jacqueline H. Beckley,Dulce Paredes,Kannapon Lopetcharat
Product Innovation Toolbox Book PDF

Author : Jacqueline H. Beckley,Dulce Paredes,Kannapon Lopetcharat
Publisher : John Wiley & Sons
Page : 45 pages
File Size : 51,5 Mb
Release : 2012-03-07
Category : Technology & Engineering
ISBN : 9781118229200

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Product Innovation Toolbox by Jacqueline H. Beckley,Dulce Paredes,Kannapon Lopetcharat Pdf

Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips for successful and sustainable product innovation. This is an essential resource for product developers, marketers and technologists who want to implement consumer-centric innovation and are responsible for designing product-testing strategies from upfront innovation to support new product development. The scope of the book by chapter shows the steps that transform a consumer researcher to a Consumer Explorer that guides the project team to successful innovation and new product introductions. Product Innovation Toolbox is designed to appeal to broad audiences from consumer researchers, product developers, marketers and executives. With an emphasis on consumer understanding and examples that range from cheese to lipstick and printers to energy beverages, Product Innovation Toolbox offers guidelines and best practices for strategizing, planning and executing studies with confidence and high efficiency yielding faster and better insights.

Products and Process Innovation in the Food Industry

Klaus Günter Grunert,W. Bruce Traill
Products and Process Innovation in the Food Industry Book PDF

Author : Klaus Günter Grunert,W. Bruce Traill
Publisher : Springer
Page : 0 pages
File Size : 54,9 Mb
Release : 2011-09-17
Category : Technology & Engineering
ISBN : 1461284333

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Products and Process Innovation in the Food Industry by Klaus Günter Grunert,W. Bruce Traill Pdf

Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.

Creating Breakthrough Products

Jonathan M. Cagan,Craig M. Vogel
Creating Breakthrough Products Book PDF

Author : Jonathan M. Cagan,Craig M. Vogel
Publisher : FT Press
Page : 490 pages
File Size : 44,8 Mb
Release : 2012-09-04
Category : Business & Economics
ISBN : 9780133011722

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Creating Breakthrough Products by Jonathan M. Cagan,Craig M. Vogel Pdf

For years, Jonathan Cagan’s and Craig M. Vogel’s Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets — or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new Second Edition compares revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation, helping decision-makers choose between them, and make either one work. Cagan and Vogel provide more coverage of Value Opportunity Analysis and ethnography, as well as new case studies ranging from Navistar’s latest long-haul truck to P&G’s reinvention of Herbal Essence. Throughout, readers will find up-to-date insights into identifying Product Opportunity Gaps that can lead to enormous success; navigating the "Fuzzy Front End" of product development; and leveraging contributions from diverse product teams — while staying relentlessly focused on customers’ values and lifestyles, from strategy through execution. Using additional visual maps and illustrations, they’ve made their best-selling book even more intuitive and accessible to both industry and academic audiences.

Creating Breakthrough Products

Jonathan Cagan,Craig M. Vogel
Creating Breakthrough Products Book PDF

Author : Jonathan Cagan,Craig M. Vogel
Publisher : FT Press
Page : 364 pages
File Size : 50,5 Mb
Release : 2002
Category : Business & Economics
ISBN : 0139696946

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Creating Breakthrough Products by Jonathan Cagan,Craig M. Vogel Pdf

Creating Breakthrough Products describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-by-step guide to the new ideal in product development.

Built to Love

Jonathan Cagan,Peter Boatwright
Built to Love Book PDF

Author : Jonathan Cagan,Peter Boatwright
Publisher : ReadHowYouWant.com
Page : 294 pages
File Size : 54,6 Mb
Release : 2011-08-19
Category : Business & Economics
ISBN : 9781459626898

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Built to Love by Jonathan Cagan,Peter Boatwright Pdf

Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices - only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a combination of industry - based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a product's success in the marketplace as well as a firm's success in the stock market (even when the economy is down!). A practical how - to guide, the book next shows how to analyze customers' emotional needs and translate those needs into features that galvanize customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business - to - business worlds, in both large and small firms.

Molecules of Emotion

Candace B. Pert
Molecules of Emotion Book PDF

Author : Candace B. Pert
Publisher : Simon and Schuster
Page : 484 pages
File Size : 52,5 Mb
Release : 2010-05-08
Category : Body, Mind & Spirit
ISBN : 9781439124888

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Molecules of Emotion by Candace B. Pert Pdf

“A highly inspiring story of the search for the biochemical links between consciousness, mind, and body . . . Highly recommended!” —Dean Ornish, MD, New York Times–bestselling author Foreword by Deepak Chopra, MD Why do we feel the way we feel? How do our thoughts and emotions affect our health? Are our bodies and minds distinct from each other or do they function together as parts of an interconnected system? In her groundbreaking book Molecules of Emotion, Candace Pert—an extraordinary neuroscientist who played a pivotal role in the discovery of the opiate receptor—provides startling and decisive answers to these and other challenging questions that scientists and philosophers have pondered for centuries. Pert’s pioneering research on how the chemicals inside our bodies form a dynamic information network, linking mind and body, is not only provocative, it is revolutionary. By establishing the biomolecular basis for our emotions and explaining these scientific developments in a clear and accessible way, Pert empowers us to understand ourselves, our feelings, and the connection between our minds and our bodies—or bodyminds—in ways we could never possibly have imagined before. From explaining the scientific basis of popular wisdom about phenomena such as “gut feelings” to making comprehensible recent breakthroughs in cancer and AIDS research, Pert provides us with an intellectual adventure of the highest order. Molecules of Emotion is a landmark work, full of insight and wisdom and possessing that rare power to change the way we see the world and ourselves. “Reading Molecules of Emotion filled me with molecules associated with joy, inspiration, and hope.” —Christiane Northrup, MD, #1 New York Times–bestselling author