Bringing A Hardware Product To Market

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Bringing a Hardware Product to Market

Elaine Chen
Bringing a Hardware Product to Market Book PDF

Author : Elaine Chen
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 40,9 Mb
Release : 2015-02-21
Category : Computer engineering
ISBN : 1505380839

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Bringing a Hardware Product to Market by Elaine Chen Pdf

Teams developing a software product for the first time can draw on a wealth of free and readily available resources to come up to speed, learn best practices, and get their minimum viable product (MVP) to market very quickly. Not so for teams working with hardware. The design, development and prototyping process takes longer, and is more costly than its software counterpart. Depending on the complexity of the product, iterations culminating in new physical prototypes can be measured in weeks or months, not days. User testing needs to be tightly planned and coordinated with the prototyping schedule. Business model testing is much harder than software products due to regulatory compliance requirements. There is also much less available information to help new teams navigate these unfamiliar waters and plan for success. This book levels the playing field for hardware teams by providing a concise and practical roadmap that helps teams navigate the path to bring a hardware product from concept to production. Teams will be able to accelerate product development by building knowledge in the following areas: Understand the steps to bring a hardware product with integrated software components to market Get practical tips on how to execute each step while saving time and money Use primary market research to ensure the right product is built for the right customers Manage the transition to manufacturing and operations to produce a quality product Build a high performing cross-functional team to speed time to market Author's note - March, 2020: The world moves at a very rapid pace. The global picture for product development, manufacturing and supply chain management has changed substantially since this book was first published. While the general principles and best practices for hardware development have not changed, hardware innovators now have a vast array of new options that were not available in the past. Examples include the rise of the maker movement and the subsequent widespread availability of makerspaces for rapid prototyping, the rise of Shenzhen as a hub for rapid prototyping for consumer electronics, and the impact of geopolitical and global healthcare trends and events on supply chain management. We encourage you to use this book as the first step in your journey to learn all about new and exciting options as you navigate the process from idea to product launch.

Pitch Perfect

Erica Sadun,Steve Sande
Pitch Perfect Book PDF

Author : Erica Sadun,Steve Sande
Publisher : Addison-Wesley
Page : 208 pages
File Size : 45,9 Mb
Release : 2013-04-25
Category : Computers
ISBN : 9780133391046

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Pitch Perfect by Erica Sadun,Steve Sande Pdf

The Must-Have Promotion Guide for Every App and Hardware Developer! Developing your product took lots of hard work over months, nights, and weekends filled with blood, sweat, and tears. Don’t abandon it now. Shower your app with the quality promotion it deserves! Erica Sadun and Steve Sande help you earn strong app reviews that can transform sales from lackluster to blockbuster. As leading tech bloggers, they know exactly what reviewers are looking for. Now, they deliver simple step-by-step advice to position your product, build key relationships, and sell your story. Packed with real case studies from their overflowing inboxes, they reveal where developers can go wrong and when they’ve gotten it right. Great tech promotion doesn’t need to cost a lot. You can do it yourself, even if you’ve never marketed anything before. It just takes a little time, thought, and the skills you learn in this book. • Peek behind the curtain to learn how web review sites really work • Get your product into shape and ready for your marketing push • Craft great pitches that sell your excitement and explain your product’s key features and appeal • Lead reviewers “by the hand” with simple, succinct language • Avoid common mistakes that kill your chances for a review • Create the essential PR support material your product needs • Respond productively to both good and negative coverage • Keep bloggers in the loop about what you’ll be doing next Includes exclusive worksheets and checklists for: • Profiling potential customers • Evaluating competitors • Estimating market size • Writing and checking your pitch • Tracking and targeting bloggers

The Hardware Startup

Renee DiResta,Brady Forrest,Ryan Vinyard
The Hardware Startup Book PDF

Author : Renee DiResta,Brady Forrest,Ryan Vinyard
Publisher : "O'Reilly Media, Inc."
Page : 323 pages
File Size : 49,9 Mb
Release : 2015-05-20
Category : Business & Economics
ISBN : 9781491907108

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The Hardware Startup by Renee DiResta,Brady Forrest,Ryan Vinyard Pdf

Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business. Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process. Validate your idea by learning the needs of potential users Develop branding, marketing, and sales strategies early on Form relationships with the right investment partners Prototype early and often to ensure you're on the right path Understand processes and pitfalls of manufacturing at scale Jumpstart your business with the help of an accelerator Learn strategies for pricing, marketing, and distribution Be aware of the legal issues your new company may face

Bringing Your Product to Market...In Less Than a Year

Don Debelak
Bringing Your Product to Market In Less Than a Year Book PDF

Author : Don Debelak
Publisher : John Wiley & Sons
Page : 402 pages
File Size : 53,7 Mb
Release : 2005-06-24
Category : Business & Economics
ISBN : 9780471738701

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Bringing Your Product to Market...In Less Than a Year by Don Debelak Pdf

A revised and expanded new edition of the classic guide for inventors When this comprehensive resource for inventors was first published, bringing a new product to market was costly, time-consuming, and very risky. But today, new technologies including the Internet have drastically changed the world of inventing. In the past, inventors had to handle production, manufacturing, packaging, and distribution by themselves. Today, large companies are constantly looking for new inventions to license, and new technology makes it easier than ever for inventors to outsource what they can't handle themselves. A leading expert on invention and innovation, author Don Debelak has brought this one-of-a-kind inventor's guide fully up to date. This new edition is packed with trustworthy, proven advice on product design, manufacturing, patenting, licensing, distribution, financing, and more. Plus, the latest innovative strategies in funding, outsourcing, and Internet marketing make this the most complete and up-to-the-minute guide available for inventors like you. Inside, you'll learn how to: * Recognize a valuable, moneymaking idea * Determine if your product is market-ready * Create a custom, step-by-step product-to-market strategy * Adjust your strategy for changing market conditions * Find financial help from investors and partners * Use turbo-outsourcing to bring your product to market in a year or less * Find a manufacturer to cover up-front development costs With more funding, licensing, and outsourcing options available, it's easier and cheaper than ever to get your product on the shelves. So why wait? Whether you're an experienced inventor who wants to sell more of your creations, or just someone with a million-dollar idea, this is your guide to financial success. Don Debelak's expert advice and timeless wisdom have already helped thousands of people turn their inventions into cash. Don't miss the boat!

Marketing IT Products and Services

Jessica Keyes
Marketing IT Products and Services Book PDF

Author : Jessica Keyes
Publisher : CRC Press
Page : 336 pages
File Size : 42,9 Mb
Release : 2009-09-14
Category : Business & Economics
ISBN : 9781439803202

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Marketing IT Products and Services by Jessica Keyes Pdf

Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing m

Innovation Leadership in Practice

Karina R. Jensen,Stephanie Kaudela-Baum,Rob Sheffield
Innovation Leadership in Practice Book PDF

Author : Karina R. Jensen,Stephanie Kaudela-Baum,Rob Sheffield
Publisher : Emerald Group Publishing
Page : 406 pages
File Size : 53,8 Mb
Release : 2023-12-07
Category : Business & Economics
ISBN : 9781837533961

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Innovation Leadership in Practice by Karina R. Jensen,Stephanie Kaudela-Baum,Rob Sheffield Pdf

Innovation Leadership in Practice provides a unique source of new insights on the role of innovation leadership and effective practices through conceptual models, empirical case studies, development interventions, and tools.

Managing in the Modular Age

Raghu Garud,Arun Kumaraswamy,Richard Langlois
Managing in the Modular Age Book PDF

Author : Raghu Garud,Arun Kumaraswamy,Richard Langlois
Publisher : John Wiley & Sons
Page : 424 pages
File Size : 55,6 Mb
Release : 2009-02-09
Category : Business & Economics
ISBN : 9781405141949

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Managing in the Modular Age by Raghu Garud,Arun Kumaraswamy,Richard Langlois Pdf

This book brings together seminal articles by leading scholars of technological and organizational systems, exploring the impact of 'modularity'. Modularity refers to an ability to take apart and put together differenct products and networks, or to 'mix and match' components in order to meet different user specifications. This is of key importance today where new systems such as the World Wide Web and many areas of the computer industry depend on it. The volume pulls together and defines an exciting new area of inquiry: into how our 'modular age' is reshaping the business eco-system. Includes contributions from leading scholars of technology and organization Modularity refers to an ability to take apart and put together different products and systems, or to 'mix and match' components in order to meet different user specifications. Consolidates and defines an area of inquiry that is becoming increasingly important with the development of web-based and 'network' industries. Sensitizes readers to the complexity of issues surrounding new modular products and systems created by e-business Encourages readers to make connections among different levels and disciplines. Initiates a debate around issues of modularity. Includes a commentary co-authored by the late Nobel Laureate Herbert A. Simon to whom the book is dedicated.

42 Rules of Product Management (2nd Edition)

Brian Lawley
42 Rules of Product Management 2nd Edition Book PDF

Author : Brian Lawley
Publisher : Happy About
Page : 126 pages
File Size : 55,6 Mb
Release : 2012
Category : Product management
ISBN : 9781607730910

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42 Rules of Product Management (2nd Edition) by Brian Lawley Pdf

42 Rules of Product Management is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here. The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!

LEAN HARDWARE STARTUP

András Bence-Kiss,Dr. Krisztina Bence-Kiss
LEAN HARDWARE STARTUP Book PDF

Author : András Bence-Kiss,Dr. Krisztina Bence-Kiss
Publisher : András Bence-Kiss
Page : 197 pages
File Size : 47,6 Mb
Release : 2022-05-06
Category : Business & Economics
ISBN : 9786150140445

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LEAN HARDWARE STARTUP by András Bence-Kiss,Dr. Krisztina Bence-Kiss Pdf

LEAN HARDWARE STARTUP “Hardware is hard. It's called hardware for a reason.” Marc Andreessen Building software startups is like mastering the art of making an omelet. A broad variety of recipes are available and they are all validated to work. Preparation is relatively cheap and fast, so you just need to choose a recipe, consider the one fitting your empty stomach the best and there you are: you are almost a cook. If your first, second, or third omelets are still not perfect, you can try as many times as you want, it will be relatively cheap. On the other hand, building a hardware startup is like a spacewalk. You decide on the career path, start studying, study for long years and prove your abilities in many different ways. After 20 years, there you are, right before launch, which had been prepared for at least 5 years. You arrive at the space station and prepare for your 7-minute spacewalk for another 3-5 weeks. It is a one-time opportunity, where the opportunity window is very limited. Time, location, position, equipment, backup system, emergency plan, next opportunity window, and many other factors HAVE TO BE there without any of them missing, to even start your first step. In this book, you will get an overview and tools on how to plan and execute your spacewalk. After reading it, you will see every major aspect of building a HW startup to be able to make a decision. Are you in? We hope so! Read it and build innovative products customers will love and buy!

Managing Embedded Hardware

John Catsoulis
Managing Embedded Hardware Book PDF

Author : John Catsoulis
Publisher : John Catsoulis
Page : 196 pages
File Size : 41,9 Mb
Release : 2024-01-05
Category : Computers
ISBN : 8210379456XXX

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Managing Embedded Hardware by John Catsoulis Pdf

Unlock the secrets of efficient hardware development with 'Managing Embedded Hardware: An Agile Approach to Creating Hardware-based Products,' a comprehensive guide blending agile methodologies with practical insights, ensuring a seamless journey from concept to market-ready embedded systems. Learn how to manage and run development teams doing embedded product development.

Leading Edge Marketing

Veronica A. Williams
Leading Edge Marketing Book PDF

Author : Veronica A. Williams
Publisher : Business Expert Press
Page : 244 pages
File Size : 47,5 Mb
Release : 2014-03-15
Category : Business & Economics
ISBN : 9781606496077

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Leading Edge Marketing by Veronica A. Williams Pdf

This book is a comprehensive blueprint of the Five Ps of Marketing (www.The5Ps.com): Product, Packaging, Price, Promo, and Place. Using the Five Ps presents you with key strategies and principles to deliver “must-have” solutions for your current and future business needs. Inside are several strategies for anyone who wants to learn how to identify, create, and deliver a hi-tech product or service that will be purchased by a critical mass of people. It presents the techniques and end-to-end process to produce a profit from products and services. The essence of this book is that it takes old principles, updates them to the current environment, adapts them to technology, and, most importantly, explains how they can be put to work to deliver respectable market share and strong profits...with integrity. It is a comprehensive guide to deliver a winning solution—from concept to profit.

Bringing a Medical Device to the Market

Gennadi Saiko
Bringing a Medical Device to the Market Book PDF

Author : Gennadi Saiko
Publisher : CRC Press
Page : 274 pages
File Size : 53,5 Mb
Release : 2022-09-29
Category : Medical
ISBN : 9781000632187

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Bringing a Medical Device to the Market by Gennadi Saiko Pdf

Many of us in science have this "Aha!" moment when the mental puzzle is put together and you get a clear picture of a product, which will change the world. Moreover, you have a clear understanding of how it can be a commercial success. So, you decide to start a new company, a startup, and have a clear path to success. However, soon you come face to face with reality, where things are much more complicated. Only a minute fraction of startups survives and becomes successful. This is particularly true in the complex world of medical devices. There are many good books on startups but this book is specifically about startups specializing in medical devices, which are very different from other ones. It is written by a MedDev entrepreneur for first-time MedTech entrepreneurs.

The Hardware Hacker

Andrew Bunnie Huang
The Hardware Hacker Book PDF

Author : Andrew Bunnie Huang
Publisher : No Starch Press
Page : 416 pages
File Size : 54,5 Mb
Release : 2019-08-27
Category : Technology & Engineering
ISBN : 9781593278137

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The Hardware Hacker by Andrew Bunnie Huang Pdf

For over a decade, Andrew "bunnie" Huang, one of the world's most esteemed hackers, has shaped the fields of hacking and hardware, from his cult-classic book Hacking the Xbox to the open-source laptop Novena and his mentorship of various hardware startups and developers. In The Hardware Hacker, Huang shares his experiences in manufacturing and open hardware, creating an illuminating and compelling career retrospective. Huang’s journey starts with his first visit to the staggering electronics markets in Shenzhen, with booths overflowing with capacitors, memory chips, voltmeters, and possibility. He shares how he navigated the overwhelming world of Chinese factories to bring chumby, Novena, and Chibitronics to life, covering everything from creating a Bill of Materials to choosing the factory to best fit his needs. Through this collection of personal essays and interviews on topics ranging from the legality of reverse engineering to a comparison of intellectual property practices between China and the United States, bunnie weaves engineering, law, and society into the tapestry of open hardware. With highly detailed passages on the ins and outs of manufacturing and a comprehensive take on the issues associated with open source hardware, The Hardware Hacker is an invaluable resource for aspiring hackers and makers.

Engineering the Complex SOC

Chris Rowen
Engineering the Complex SOC Book PDF

Author : Chris Rowen
Publisher : Pearson Education
Page : 619 pages
File Size : 51,7 Mb
Release : 2008-11-11
Category : Technology & Engineering
ISBN : 9780132441988

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Engineering the Complex SOC by Chris Rowen Pdf

Engineering the Complex SOC The first unified hardware/software guide to processor-centric SOC design Processor-centric approaches enable SOC designers to complete far larger projects in far less time. Engineering the Complex SOCis a comprehensive, example-driven guide to creating designs with configurable, extensible processors. Drawing upon Tensilica’s Xtensa architecture and TIE language, Dr. Chris Rowen systematically illuminates the issues, opportunities, and challenges of processor-centric design. Rowen introduces a radically new design methodology, then covers its essential techniques: processor configuration, extension, hardware/software co-generation, multiple processor partitioning/communication, and more. Coverage includes: Why extensible processors are necessary: shortcomings of current design methods Comparing extensible processors to traditional processors and hardwired logic Extensible processor architecture and mechanisms of processor extensibility Latency, throughput, coordination of parallel functions, hardware interconnect options, management of design complexity, and other issues Multiple-processor SOC architecture for embedded systems Task design from the viewpoints of software andhardware developers Advanced techniques: implementing complex state machines, task-to-task synchronization, power optimization, and more Toward a “sea of processors”: Long-term trends in SOC design and semiconductor technology For all architects, hardware engineers, software designers, and SOC program managers involved with complex SOC design; and for all managers investing in SOC designs, platforms, processors, or expertise. PRENTICE HALL Professional Technical Reference Upper Saddle River, NJ 07458 www.phptr.com

The Complete Indiegogo Facebook Advertising Playbook - From Beginner to Advanced, Build leads and Boost sales

Samit Patel
The Complete Indiegogo Facebook Advertising Playbook From Beginner to Advanced Build leads and Boost sales Book PDF

Author : Samit Patel
Publisher : Samit Patel
Page : 128 pages
File Size : 53,8 Mb
Release : 2024-06-28
Category : Business & Economics
ISBN : 8210379456XXX

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The Complete Indiegogo Facebook Advertising Playbook - From Beginner to Advanced, Build leads and Boost sales by Samit Patel Pdf

"Samit's knowledge and expertise have been crucial in supporting multiple top-performing campaigns on Indiegogo. His marketing strategy clearly works and I'd recommend his agency to anyone looking to crowdfund". - Joel, Head of Indiegogo Europe The Complete Indiegogo Facebook Advertising Playbook - From Beginner to Advanced, Build Leads and Boost Sales gives you the insight, information, and action plan you need to promote, grow & market your Indiegogo crowdfunding campaign on Facebook. - Transforms a newbie with zero knowledge about Facebook advertising and Indiegogo into someone armed with action plans of advanced marketers - Step by Step - Provides the complete guide on building a high converting community for any launch on any platform whether on your own website, crowdfunding or opening of a shop. The same principles can be applied anywhere. This book will be the most valuable investment you make if you plan to launch a successful Indiegogo campaign. Samit Patel is a world-recognized leader in crowdfunding and product launches having raised over $30 million on crowdfunding platforms like Kickstarter and Indiegogo. Featured by Forbes, Alphr and Fast Company, he is also recommended by accelerators and incubators such as Virgin, HAX, Highway 1, Alchemist and Hardware Club. Samit is an official marketing expert listed on Kickstarter and Indiegogo own website for design and technology products. He is also a renowned speaker speaking to thousands around the world in areas of product launches and validation as well as crowdfunding.