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Author : Jonathan Tankel
Publisher : Unknown
Page : 128 pages
File Size : 45,9 Mb
Release : 1990-01-01
Category : Electronic
ISBN : 0070175497
Author : Joseph R. Dominick,Barry L. Sherman,Gary Copeland
Publisher : McGraw-Hill Companies
Page : 532 pages
File Size : 45,6 Mb
Release : 1990
Category : Social Science
ISBN : IND:30000000279285
Author : Joseph R. Dominick,Barry L. Sherman,Fritz Messere
Publisher : Unknown
Page : 335 pages
File Size : 55,9 Mb
Release : 2004
Category : Broadcasting
ISBN : 0071215255
Author : Sarah Banet-Weiser,Cynthia Chris,Anthony Freitas
Publisher : NYU Press
Page : 376 pages
File Size : 42,6 Mb
Release : 2007-09
Category : Performing Arts
ISBN : 9780814799499
Looks beyond broadcasting's mainstream, toward cable's alternatives, to critically consider the capacity of commercial media to serve the public interest. This work offers an overview of the industry's history and regulatory trends, case studies of cable newcomers aimed at niche markets, and analyses of programming forms introduced by cable TV.
Author : Joseph R. Dominick,Barry L. Sherman,Gary Copeland
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
Page : 530 pages
File Size : 48,7 Mb
Release : 1993
Category : Broadcasting
ISBN : UCSC:32106012035736
Author : Joseph R. Dominick,Barry L. Sherman
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
Page : 372 pages
File Size : 47,5 Mb
Release : 2004
Category : Computers
ISBN : UOM:39015059121890
Author : Joseph R. Dominick,Fritz Messere,Barry L. Sherman
Publisher : McGraw-Hill Humanities Social
Page : 416 pages
File Size : 40,8 Mb
Release : 2003-07-01
Category : Technology & Engineering
ISBN : 0072935189
Author : Joseph Dominick
Publisher : Unknown
Page : 350 pages
File Size : 47,7 Mb
Release : 2011
Category : Electronic
ISBN : 0077433742
This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.
Author : Joseph R. Dominick,Barry L. Sherman,Gary Copeland
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
Page : 520 pages
File Size : 48,5 Mb
Release : 1996
Category : Social Science
ISBN : PSU:000025669664
Broadcasting/Cable and Beyond provides a comprehensive yet manageable view of the broadcasting and cable industries, with coverage of history, regulation, economics, and career opportunities. The third edition has been fully revised and updated and a wealth of new anecdotes and relevant boxes have been added throughout the book. New to this edition are chapter-opening "freeze frames" - which highlight various facts and figures relating to chapter content and pique students' curiosity - and additional sections throughout the book on the new technologies that are building the information superhighway. Additionally, the chapters on audio and video technology (formerly Chapters 12 and 13) have been placed earlier in the book to follow respective history chapters and more accurately reflect the sequence used to teach the course.
Author : Michael Scriven,Monia Lecomte
Publisher : Berghahn Books
Page : 270 pages
File Size : 46,5 Mb
Release : 1999
Category : Performing Arts
ISBN : 1571819460
This is the first study devoted to the highly significant roles played by France and Britain in the formulation of European audiovisual policy, providing a truly comparative analysis of the contemporary audiovisual scene in the two countries.
Author : Robert L Hilliard,Michael C Keith
Publisher : Taylor & Francis
Page : 390 pages
File Size : 50,5 Mb
Release : 2012-10-02
Category : Language Arts & Disciplines
ISBN : 9781136027376
The Broadcast Century and Beyond is a popular history of the most influential and innovative industry of the century. The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication. The latest edition includes coverage of all the technologies that have emerged over the past decade and discusses the profound impact they have had on the broadcasting industry in political, social, and economic spheres. "Broadcasting as a whole has been completely revolutionized with the advent of YouTube, podcasting, iphones, etc, and the authors show how this closing of world-wide broadcasting channels affects the industry.
Author : Joseph R. Dominick
Publisher : Unknown
Page : 457 pages
File Size : 48,7 Mb
Release : 2009
Category : Mass media
ISBN : 0073378836
Author : Brett Hutchins,David Rowe
Publisher : Routledge
Page : 256 pages
File Size : 50,8 Mb
Release : 2012
Category : Computers
ISBN : 9780415887182
Computers, the Internet, Web, mobile, and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures.
Author : Timothy Hollins,Broadcasting Research Unit (Great Britain)
Publisher : British Film Institute
Page : 410 pages
File Size : 49,9 Mb
Release : 1984
Category : Juvenile Nonfiction
ISBN : STANFORD:36105040016664
No Marketing Blurb
Author : Susan Tyler Eastman,Douglas A. Ferguson,Robert Klein
Publisher : Taylor & Francis
Page : 352 pages
File Size : 44,8 Mb
Release : 2012-11-12
Category : Language Arts & Disciplines
ISBN : 9781136024818
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.