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Author : Jason Rogers
Publisher : Unknown
Page : 550 pages
File Size : 55,6 Mb
Release : 1986
Category : Advertising, Newspaper
ISBN : 8519017401
Author : Jason Rogers
Publisher : Forgotten Books
Page : 639 pages
File Size : 55,9 Mb
Release : 2015-06-05
Category : Business & Economics
ISBN : 1330037030
Excerpt from Building Newspaper Advertising: Selling the by-Product of the Newspaper Building Newspaper Advertising: Selling the By-Product of the Newspaper was written by Jason Rogers in 1919. This is a 634 page book, containing 140989 words and 10 pictures. Search Inside is enabled for this title. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Jason Rogers
Publisher : Unknown
Page : 128 pages
File Size : 49,9 Mb
Release : 1919
Category : Electronic
ISBN : OCLC:314616814
Author : Jason Rogers
Publisher : Forgotten Books
Page : 638 pages
File Size : 48,5 Mb
Release : 2018-02-18
Category : Business & Economics
ISBN : 0656825944
Excerpt from Building Newspaper Advertising: Selling the by-Product of the Newspaper We have discovered that, except in peculiar cases requiring only a sale for a Short period, no matter how perfect and wonderful the advertising, no lasting suc cess can be produced unless the article will repeat and the whole selling and merchandizing plan is sound. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Jason Rogers
Publisher : Unknown
Page : 644 pages
File Size : 53,6 Mb
Release : 1919
Category : Advertising
ISBN : UOM:39015063894011
Author : Jason Rogers
Publisher : Arkose Press
Page : 658 pages
File Size : 43,9 Mb
Release : 2015-10-21
Category : Electronic
ISBN : 1345070594
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Jason 1868-1932 Rogers
Publisher : Legare Street Press
Page : 340 pages
File Size : 48,8 Mb
Release : 2021-09-09
Category : Electronic
ISBN : 1013744039
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Jason Rogers
Publisher : Unknown
Page : 198 pages
File Size : 46,7 Mb
Release : 1922
Category : Journalism
ISBN : UOM:39015059902000
Author : Jason Rogers
Publisher : Forgotten Books
Page : 186 pages
File Size : 48,5 Mb
Release : 2017-12-26
Category : Business & Economics
ISBN : 0484822314
Excerpt from Fundamentals of Newspaper Building: A Brief Consideration of the General Business Principles In Newspaper Building and Building News paper Advertising I have presented more complete and detailed consideration of the subject by telling the why and the how of great successes of the last forty years, the most important in the develop ment of modern independent journalism. A careful reading and study of the simple truths laid down in this little guide to the best modern news paper business practices and principles will give the student or novice a broad er and more practical grasp of the business than is possessed by many long in the harness. In the past, and even today, the majority of newspaper men were and are poor and inefficient busi ness men who, while engaged in serving the public, think that they are entitled to a living; they are de void of that keen business ability to earn and merit through more effective. Service not a mere hand-to mouth living but fair compensation. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Robert S. Clary
Publisher : Unknown
Page : 184 pages
File Size : 49,5 Mb
Release : 1945
Category : Advertising
ISBN : MINN:319510017934697
Author : Anonim
Publisher : Unknown
Page : 892 pages
File Size : 45,5 Mb
Release : 1866
Category : Architecture
ISBN : UIUC:30112117956463
Author : Jason 1868-1932 Rogers
Publisher : Wentworth Press
Page : 368 pages
File Size : 43,9 Mb
Release : 2016-08-27
Category : History
ISBN : 1371195870
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Jason Rogers
Publisher : Palala Press
Page : 364 pages
File Size : 53,8 Mb
Release : 2015-09-10
Category : Electronic
ISBN : 1342262298
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : John Philip Jones
Publisher : SAGE Publications
Page : 409 pages
File Size : 48,8 Mb
Release : 1999-07-13
Category : Business & Economics
ISBN : 9781452267555
John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest. --Andy Fenning, Executive Vice President, Director of Strategic Development,J. Walter Thompson, New York Advertising′s greatest single contribution to business is its ability to build brands, and this comprehensive volume covers all aspects of this critical marketing process. Edited by John Philip Jones, best-selling author of What′s in a Name? Advertising and the Concepts of Brands and When Ads Work: New Proof That Advertising Triggers Sales, this handbook offers an authoritative examination of successful brand-building techniques. An authoritative cast of chapter authors, representing a global mix of academic and professional backgrounds, that examine all aspects of brand management, brand equity, new and mature brands, and "brand magic." The brand concept is also extended in unexpected new areas such as political marketing, green marketing, and the arts. This handbook is part of a series edited by John Philip Jones that stands as a complete library of essential advertising theory and practice. Other volumes in this series include How Advertising Works: The Role of Research and The Advertising Business.
Author : Anonim
Publisher : Unknown
Page : 762 pages
File Size : 40,5 Mb
Release : 1935
Category : Building
ISBN : CUB:U183025681148
