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Author : Jackley Cesar
Publisher : Web 2.0 Business Websites
Page : 101 pages
File Size : 55,6 Mb
Release : 2008-05
Category : Business websites
ISBN : 9780981642109
Cesar provides a step-by-step procedure to build a Web 2.0 business or organization Web site that generates results in the value chain of a company.
Author : Miltiadis D. Lytras,Ernesto Damiani,Patricia Ordóñez de Pablos
Publisher : Springer Science & Business Media
Page : 324 pages
File Size : 51,8 Mb
Release : 2008-10-20
Category : Business & Economics
ISBN : 9780387858951
While the web itself is about twenty years old, businesses are still impleme- ing the technology into the fabric of the business model. The background section will focus on defining the building blocks for the framework including defining the basic components of Web 1. 0 which focused on the presence and business transaction. The Web 2. 0 section will focus on defining the basic building blocks of customer interactions, while the final section will focus on a review the wine industry. 2. 1 Web 1. 0: Presence and Electronic Commerce The term Web 1. 0 emerged from the research around the development of Web 2. 0. Prior to this, researchers commonly referred to Web 1. 0 as Electronic C- merce or E-Business. Where as, web 1. 0 focused on a read only web interface, Web 2. 0 focuses on a read-write interface where value emerges from the contri- tion of a large volume of users. The Internet initially focused on the command and control of the information itself. Information was controlled by a relative small number of resources but distributed to a large number which spawned the massive growth of the web itself. Like television before it, the web allowed for the broadcasting of information to a large number of users. Initial web sites were built simply to communicate presence or provide information on the business - self. This component includes information like marketing materials, investor re- tions, employment opportunities, and product information.
Author : Amy Shuen
Publisher : "O'Reilly Media, Inc."
Page : 270 pages
File Size : 49,5 Mb
Release : 2008-04-23
Category : Computers
ISBN : 9780596553753
Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.
Author : Susan Rice Lincoln
Publisher : Kogan Page Publishers
Page : 224 pages
File Size : 52,8 Mb
Release : 2009-06-03
Category : Business & Economics
ISBN : 9780749457518
Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you to make informed decisions and create an intelligent, holistic marketing strategy. She investigates the new tools of the web 2.0 world such as blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts, describing how to put them all to good use, or select the most appropriate one for you. Mastering Web 2.0 is not for techies or utopian visionaries - it's a book for the rest of us. It will help you to strip away the hype and fully grasp the powerful possibilities the internet has in store for you.
Author : Vince Casarez,Billy Cripe,Jean Sini,Philipp Weckerle
Publisher : McGraw Hill Professional
Page : 290 pages
File Size : 45,7 Mb
Release : 2008-10-15
Category : Computers
ISBN : 9780071643665
Integrate Web 2.0 trends and technologies into the enterprise Written by a team of experts from the Web 2.0 community and Oracle Corporation, this innovative guide provides a blueprint for leveraging the new culture of participation in an enterprise environment. Reshaping Your Business with Web 2.0 offers proven strategies for the successful adoption of an enterprise 2.0 paradigm and covers the technical solutions that best apply in specific situations. You will find clear guidelines for using Web 2.0 technologies and standards in a productive way to align with business goals, increase efficiency, and provide measurable bottom line growth. Foster collaboration and accelerate information dissemination with blogs and wikis Implement folksonomic strategies to achieve business intelligence, analytics, and semantic web goals Capture and broadcast connection graphs and activity streams via social networks Bring together application data, business analytics, unstructured information, and collaborative interactions in enterprise mashups Enable rich Internet applications with Ajax, Ruby on Rails, Flash, FLEX, and other technologies Connect your Web 2.0 ecosystem through Web services, such as REST and JSON Ensure security and compliance management
Author : James Governor,Dion Hinchcliffe,Duane Nickull
Publisher : "O'Reilly Media, Inc."
Page : 276 pages
File Size : 42,9 Mb
Release : 2009-05-05
Category : Computers
ISBN : 9780596555771
Web 2.0 is more pervasive than ever, with business analysts and technologists struggling to comprehend the opportunity it represents. So what exactly is Web 2.0 -- a marketing term or technical reality? This fascinating book finally puts substance behind the phenomenon by identifying the core patterns of Web 2.0, and by introducing an abstract model and reference architecture to help you take advantage of them. In Web 2.0 Architectures, authors Duane Nickull, Dion Hinchcliffe, and James Governor -- who have 40 years of combined experience with technical specifications and industry trends -- examine what makes successful Web 2.0 services such as Google AdSense, Flickr, BitTorrent, MySpace, Facebook, and Wikipedia work. The result is a base of knowledge that developers, business people, futurists, and entrepreneurs can understand and use as a source of ideas and inspiration. This book reveals: A Web 2.0 model: How the classic Client-Server model evolved into a more detailed Web 2.0 model. Web 2.0 reference architecture: A generic component view of basic Web 2.0 patterns that can be repurposed for other commercial ventures. Specific Web 2.0 patterns: How service oriented architecture (SOA), Software as a Service (SaaS), participation-collaboration, mashups, rich user experience, collaborative tagging systems (Folksonomy), and more can be used in your business. If you want to understand what makes Web 2.0 tick, and how it will enhance your business, Web 2.0 Architectures takes you right to the core.
Author : John I. Todor
Publisher : John Todor
Page : 93 pages
File Size : 43,6 Mb
Release : 2008
Category : Business networks
ISBN : 9781934198377
Businesses and business people with out a visible and credible web 2.0 or social media presence are losing out. This book take them, step-by-step through the process of being both visible and credible. Web 2.0 and social media are impacting businesses in a profound way - they are rapidly becoming the primary source of influence over customer purchase decisions and much of this influence comes from customer-generated content. Businesses and business people who cannot be vetted online are missing opportunities with high-quality customers. A traditional website is not enough.
Author : Anonim
Publisher : Routledge
Page : 272 pages
File Size : 40,6 Mb
Release : 2024-06-15
Category : Electronic
ISBN : 9781134011384
Author : Gavin Bell
Publisher : "O'Reilly Media, Inc."
Page : 440 pages
File Size : 52,8 Mb
Release : 2009-09-17
Category : Computers
ISBN : 9781449379414
Building a web application that attracts and retains regular visitors is tricky enough, but creating a social application that encourages visitors to interact with one another requires careful planning. This book provides practical solutions to the tough questions you'll face when building an effective community site -- one that makes visitors feel like they've found a new home on the Web. If your company is ready to take part in the social web, this book will help you get started. Whether you're creating a new site from scratch or reworking an existing site, Building Social Web Applications helps you choose the tools appropriate for your audience so you can build an infrastructure that will promote interaction and help the community coalesce. You'll also learn about business models for various social web applications, with examples of member-driven, customer-service-driven, and contributor-driven sites. Determine who will be drawn to your site, why they'll stay, and who they'll interact with Create visual design that clearly communicates how your site works Build the software you need versus plugging in one-size-fits-all, off-the-shelf apps Manage the identities of your visitors and determine how to support their interaction Monitor demand from the community to guide your choice of new functions Plan the launch of your site and get the message out
Author : Azab, Nahed Amin
Publisher : IGI Global
Page : 561 pages
File Size : 49,5 Mb
Release : 2012-11-30
Category : Computers
ISBN : 9781466625167
As the majority of the world continues to move into an internet-based society we have seen significant social, cultural, economic and technological changes. Most developing countries have embraced Web 2.0 and have moved onto the next generation of the World Wide Web, however, some developing countries still struggle to bridge the digital divide. Cases on Web 2.0 in Developing Countries: Studies on Implementation, Application, and Use investigates the perception of the value of Web 2.0, the adoption and application of its technologies, as well as the different approaches and innovations necessary for the implementation of Web applications in developing countries.
Author : Miko Coffey
Publisher : Packt Publishing Ltd
Page : 447 pages
File Size : 49,8 Mb
Release : 2017-10-26
Category : Computers
ISBN : 9781788395496
Discover the best way to build, design and launch professional websites with Squarespace quickly, without needing to learn any code About This Book Discover time-saving tricks and best practices, and avoid common pitfalls while creating a website Create visually stunning Responsive Design templates for your website with Squarespace 7 Understand how to monitor, measure, and manage your website after launching it Who This Book Is For This book is ideal for anyone who wants to learn how to use the latest version of Squarespace to create a website from scratch and take it through to go-live. You don't need any prior experience with Squarespace, HTML, or CSS, or building websites in general as everything is done using Squarespace's simple, browser-based interface. What You Will Learn Develop an essential Website Toolkit that will act as reference and materials for your entire project, ensuring you stay on-target to meet your objectives Set up your Squarespace account, learn how the interface works, and select the correct template for your website's purpose and goals Create your website framework, fill it with content, and arrange your pages using Squarespace's easy drag-and-drop tools Customize your site's look and feel to match your brand, and create a stunning visual impact for your website on all types of devices, including mobiles and tablets Configure the core functions your business needs, whether connecting to social media, promoting events, showcasing your work, or selling goods and services online Learn time-saving tricks and how to avoid common pitfalls from an experienced professional with years of Squarespace experience Gain valuable insights about search engine optimization, communicating effectively online, and other e-marketing advice How to monitor, measure, and manage your website post-launch In Detail Squarespace is a web-based tool that allows non-technical people to create and manage professional-looking websites quickly, without needing to write any code. It empowers business owners to take total control of their own websites, without needing to pay someone to design or maintain it. This book covers much more than just how to use Squarespace. It covers all aspects of creating a successful business website, from developing your brand identity, to writing and structuring content to match your target audience's needs, and dozens of other other valuable tips that will help your website shine. Most importantly, you'll learn the correct steps to follow in order to ensure your project is smooth and stress-free. The book starts by helping you plan your website project and gather all the raw materials you'll need. Next, you'll set up your account and become familiar with the terminology and tools that you'll be using. Once you've learned the basics of how the Squarespace interface, templates, and different page types operate, you will create the framework of your website, ready for you to insert content and functionality. Then, once all the core elements are in place, you'll apply the aesthetic fine-tuning needed to bring your website in line with your brand. After the aesthetics have been honed and all functions tested, you will launch your website and drive traffic to it, monitor it, and improve it. Style and approach This easy-to-follow guide will teach you to build websites the easiest way in the latest version of Squarespace.
Author : Faith Glasgow
Publisher : John Wiley & Sons
Page : 692 pages
File Size : 55,7 Mb
Release : 2012-02-27
Category : Business & Economics
ISBN : 9780470997864
Keeping track of the finances is fundamental to the success of every business, but tackling the task yourself can be intimidating. Help is at hand, however, with this complete guide to small business money management. Packed with expert advice on all aspects of business finance, including basic bookkeeping and accounting, monitoring profit and performance, managing payroll, tackling tax, and forecasting for growth, Small Business Finance All-in-One For Dummies helps you to take control of your finances, stay on top of the paperwork, and keep the cash flowing.
Author : Dirk Schubert
Publisher : diplom.de
Page : 103 pages
File Size : 49,6 Mb
Release : 2008-05-07
Category : Computers
ISBN : 9783836612807
Inhaltsangabe:Abstract: Marc Hessen, president of the National Venture Capital Association, stated: The issue of venture capital hits close to home in the technology field, where investors got so badly burned with the dot-com bubble Investors learned their lessons from the poor business models of Internet companies of the late 1990s and early 2000s. Jeffrey Sohl from the UNH verified the situation: Many venture capitalists have placed more stringent demands on the businesses they invest in to show viable business models and the ability to generate revenue. In Web 1.0, you didn't even need to do that. Today, they have to show they have a real company and real customers. They need to show they can make money over time.' The burst of the New Economy bubble was the end of a hype a the begin of the development of more revenue-based business models. But which business models survived the New Economy? Why are eBay an Amazon so successful today? Which success factors have the surviving companies used? Are there similar developments in the Web 2.0? Is the Web 2.0 even a Internet bubble, a hype or the new era of business? The history of the Internet shows the development as even the surviving and fall of new business models during the New Economy. In the first two chapters I analyse the technology and the development of the Internet and the New Economy. Which business models have been developed, which models survived the fall? The result of mistakes made till 2001 could be the experience for a new Internet era: the Web 2.0. What does the term Web 2.0 mean? In the third chapter I examine the technology basics, and in the fourth chapter the different business models. The development of this Internet era is ongoing. To identify successful business models I compare companies with different business models. The comparison is based on the review business model, the financials and the performance of the websites. With the help of software applications it is possible to identify trends. My hypothesis is: Web 2.0 companies have to concentrate more to the market places than to Advertising business models like on Web 2.0 communities; or to include this market places if possible. Inhaltsverzeichnis:Table of Contents: EXECUTIVE SUMMARY2 TABLE OF CONTENTS3 LIST OF ABBREVIATIONS5 LIST OF FIGURES7 LIST OF TABLES9 LIST OF TABLES9 1.INTRODUCTION / OBJECTIVES10 2.METHODOLOGY11 3.MAIN PART12 3.1Internet - a Brief History of the Web12 3.1.1The [...]
Author : Tim O'Reilly
Publisher : "O'Reilly Media, Inc."
Page : 59 pages
File Size : 51,5 Mb
Release : 2009-09-23
Category : Computers
ISBN : 9781449391072
The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International. Dale Dougherty, web pioneer and O'Reilly VP, noted that far from having "crashed", the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What's more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as "Web 2.0" might make sense? We agreed that it did, and so the Web 2.0 Conference was born. In the year and a half since, the term "Web 2.0" has clearly taken hold, with more than 9.5 million citations in Google. But there's still a huge amount of disagreement about just what Web 2.0 means, with some people decrying it as a meaningless marketing buzzword, and others accepting it as the new conventional wisdom. This article is an attempt to clarify just what we mean by Web 2.0.
Author : Tom Funk
Publisher : Bloomsbury Publishing USA
Page : 192 pages
File Size : 41,7 Mb
Release : 2008-11-30
Category : Computers
ISBN : 9780313351884
Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. Web 2.0 is more a series of trends than a basket of things: —More and more, power is in the hands of individual users and their networks. —Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. —New technology now makes rich online experiences and complex software applications possible, and at a low cost. —Integration is breaking down walls between PCs and mobile devices. Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. Web 2.0 takes advantage of higher bandwidth and lighter-weight programming tools to create rich, engaging online experiences that compete with television and other offline activities. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages.
