Business Analytics For Managers

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Business Analytics for Managers

Gert Laursen,Jesper Thorlund
Business Analytics for Managers Book PDF

Author : Gert Laursen,Jesper Thorlund
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 45,5 Mb
Release : 2010-07-13
Category : Business & Economics
ISBN : 9780470890615

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Business Analytics for Managers by Gert Laursen,Jesper Thorlund Pdf

"While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure that your organization knows the analytics it needs to succeed, and uses them in the service of key strategies and business processes. You too can go beyond reporting!"—Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College; coauthor, Analytics at Work: Smarter Decisions, Better Results Deliver the right decision support to the right people at the right time Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions. Take a look inside and find: Proven guidance on developing an information strategy Tips for supporting your company's ability to innovate in the future by using analytics Practical insights for planning and implementing BA How to use information as a strategic asset Why BA is the next stepping-stone for companies in the information age today Discussion on BA's ever-increasing role Improve your business's decision making. Align your business processes with your business's objectives. Drive your company into a prosperous future. Taking BA from buzzword to enormous value-maker, Business Analytics for Managers helps you do it all with workable solutions that will add tremendous value to your business.

Business Analytics for Managers

Wolfgang Jank
Business Analytics for Managers Book PDF

Author : Wolfgang Jank
Publisher : Springer Science & Business Media
Page : 189 pages
File Size : 46,9 Mb
Release : 2011-09-08
Category : Business & Economics
ISBN : 1461404061

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Business Analytics for Managers by Wolfgang Jank Pdf

The practice of business is changing. More and more companies are amassing larger and larger amounts of data, and storing them in bigger and bigger data bases. Consequently, successful applications of data-driven decision making are plentiful and increasing on a daily basis. This book will motivate the need for data and data-driven solutions, using real data from real business scenarios. It will allow managers to better interact with personnel specializing in analytics by exposing managers and decision makers to the key ideas and concepts of data-driven decision making. Business Analytics for Managers conveys ideas and concepts from both statistics and data mining with the goal of extracting knowledge from real business data and actionable insight for managers. Throughout, emphasis placed on conveying data-driven thinking. While the ideas discussed in this book can be implemented using many different software solutions from many different vendors, it also provides a quick-start to one of the most powerful software solutions available. The main goals of this book are as follows: to excite managers and decision makers about the potential that resides in data and the value that data analytics can add to business processes and provide managers with a basic understanding of the main concepts of data analytics and a common language to convey data-driven decision problems so they can better communicate with personnel specializing in data mining or statistics.

Analytics for Managers

Peter C. Bell,Gregory S. Zaric
Analytics for Managers Book PDF

Author : Peter C. Bell,Gregory S. Zaric
Publisher : Routledge
Page : 327 pages
File Size : 51,9 Mb
Release : 2013-01-04
Category : Business & Economics
ISBN : 9781136255342

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Analytics for Managers by Peter C. Bell,Gregory S. Zaric Pdf

Analytics is one of a number of terms which are used to describe a data-driven more scientific approach to management. Ability in analytics is an essential management skill: knowledge of data and analytics helps the manager to analyze decision situations, prevent problem situations from arising, identify new opportunities, and often enables many millions of dollars to be added to the bottom line for the organization. The objective of this book is to introduce analytics from the perspective of the general manager of a corporation. Rather than examine the details or attempt an encyclopaedic review of the field, this text emphasizes the strategic role that analytics is playing in globally competitive corporations today. The chapters of this book are organized in two main parts. The first part introduces a problem area and presents some basic analytical concepts that have been successfully used to address the problem area. The objective of this material is to provide the student, the manager of the future, with a general understanding of the tools and techniques used by the analyst.

Business Analytics for Sales and Marketing Managers

Gert H. N. Laursen
Business Analytics for Sales and Marketing Managers Book PDF

Author : Gert H. N. Laursen
Publisher : John Wiley & Sons
Page : 234 pages
File Size : 49,7 Mb
Release : 2011-03-16
Category : Business & Economics
ISBN : 9781118030387

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Business Analytics for Sales and Marketing Managers by Gert H. N. Laursen Pdf

Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes.

HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)

Harvard Business Review
HBR Guide to Data Analytics Basics for Managers HBR Guide Series Book PDF

Author : Harvard Business Review
Publisher : Harvard Business Press
Page : 256 pages
File Size : 43,6 Mb
Release : 2018-03-13
Category : Business & Economics
ISBN : 9781633694293

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HBR Guide to Data Analytics Basics for Managers (HBR Guide Series) by Harvard Business Review Pdf

Don't let a fear of numbers hold you back. Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started? Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others. You'll learn how to: Identify the metrics you need to measure Run experiments and A/B tests Ask the right questions of your data experts Understand statistical terms and concepts Create effective charts and visualizations Avoid common mistakes

The Business Analyst / Project Manager

Robert K. Wysocki
The Business Analyst Project Manager Book PDF

Author : Robert K. Wysocki
Publisher : John Wiley & Sons
Page : 257 pages
File Size : 43,6 Mb
Release : 2010-08-20
Category : Business & Economics
ISBN : 9780470910689

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The Business Analyst / Project Manager by Robert K. Wysocki Pdf

A breakthrough game plan illustrating the need for better collaboration between Project Managers and Business Analysts In The Business Analyst/Project Manager, author Robert Wysocki draws on his forty-five years of professional experience as a PM/BA to shed light on the similarities and differences of the roles and responsibilities of these two positions, the need for greater collaboration, and how to staff a project with one or both of these professionals. Examines the boundaries and interactions between the BA and the PM Looks at how to identify the skill sets needed to make the project a success The typical relationship of the BA and PM across the project management life cycle Making the best configuration of leadership assignments based on project characteristics Where the responsibilities of the BA leave off and the PM's begins and where the two have collaborative responsibilities How to use a PM/BA to enhance project performance How to foster a "dual career path" for PM/BAs development The in-depth discussion of the synergies between the two roles and the advantages of a combined PM/BA makes The Business Analyst/Project Manager a valuable contribution in your ability to be successful on the complex projects of the 21st century.

Key Business Analytics

Bernard Marr
Key Business Analytics Book PDF

Author : Bernard Marr
Publisher : Pearson UK
Page : 312 pages
File Size : 45,5 Mb
Release : 2016-02-10
Category : Business & Economics
ISBN : 9781292017464

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Key Business Analytics by Bernard Marr Pdf

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities. It includes analysis techniques within the following categories: Financial analytics – cashflow, profitability, sales forecasts Market analytics – market size, market trends, marketing channels Customer analytics – customer lifetime values, social media, customer needs Employee analytics – capacity, performance, leadership Operational analytics – supply chains, competencies, environmental impact Bare business analytics – sentiments, text, correlations Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials: What is it? When should I use it? How do I use it? Tips and pitfalls Further reading This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.

Business Analytics with Management Science Models and Methods

Arben Asllani
Business Analytics with Management Science Models and Methods Book PDF

Author : Arben Asllani
Publisher : FT Press
Page : 401 pages
File Size : 51,8 Mb
Release : 2014-11-17
Category : Business & Economics
ISBN : 9780133760668

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Business Analytics with Management Science Models and Methods by Arben Asllani Pdf

Master decision modeling and analytics through realistic examples, intuitive explanations, and tested Excel templates. Business Analytics with Management Science has been designed to help students, practitioners and managers use business analytics to improve decision-making systems. Unlike previous books, it emphasizes the application of practical management science techniques in business analytics. Drawing on 20+ years of teaching and consulting experience, Dr. Arben Asllani introduces decision analytics through realistic examples and intuitive explanations – not complex formulae and theoretical definitions. Throughout, Asllani helps practitioners focus more on the crucial input-output aspects of decision making – and less upon internal model complexities that can usually be "delegated" to software.

Applied Sport Business Analytics

Christopher Atwater,Robert E. Baker,Ted Kwartler
Applied Sport Business Analytics Book PDF

Author : Christopher Atwater,Robert E. Baker,Ted Kwartler
Publisher : Human Kinetics
Page : 218 pages
File Size : 55,7 Mb
Release : 2022-03-17
Category : Sports administration
ISBN : 9781492598534

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Applied Sport Business Analytics by Christopher Atwater,Robert E. Baker,Ted Kwartler Pdf

"This book addresses the fundamental use of analytical metrics to inform sport managers, framing sport analytics for practical use within organizations. The book is organized to present the background of sport analytics, why it is useful, selected techniques and tools employed, and its applications in sport organizations. The text guides the reader in selecting and communicating information in a useable format, and the translation of metrics in informing managers, guiding decisions, and maximizing efficiency in achieving desired outcomes"--

Business Intelligence

David Loshin
Business Intelligence Book PDF

Author : David Loshin
Publisher : Newnes
Page : 400 pages
File Size : 51,6 Mb
Release : 2012-11-27
Category : Computers
ISBN : 9780123858900

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Business Intelligence by David Loshin Pdf

Business Intelligence: The Savvy Managers Guide, Second Edition, discusses the objectives and practices for designing and deploying a business intelligence (BI) program. It looks at the basics of a BI program, from the value of information and the mechanics of planning for success to data model infrastructure, data preparation, data analysis, integration, knowledge discovery, and the actual use of discovered knowledge. Organized into 21 chapters, this book begins with an overview of the kind of knowledge that can be exposed and exploited through the use of BI. It then proceeds with a discussion of information use in the context of how value is created within an organization, how BI can improve the ways of doing business, and organizational preparedness for exploiting the results of a BI program. It also looks at some of the critical factors to be taken into account in the planning and execution of a successful BI program. In addition, the reader is introduced to considerations for developing the BI roadmap, the platforms for analysis such as data warehouses, and the concepts of business metadata. Other chapters focus on data preparation and data discovery, the business rules approach, and data mining techniques and predictive analytics. Finally, emerging technologies such as text analytics and sentiment analysis are considered. This book will be valuable to data management and BI professionals, including senior and middle-level managers, Chief Information Officers and Chief Data Officers, senior business executives and business staff members, database or software engineers, and business analysts. Guides managers through developing, administering, or simply understanding business intelligence technology Keeps pace with the changes in best practices, tools, methods and processes used to transform an organization’s data into actionable knowledge Contains a handy, quick-reference to technologies and terminology

Introduction to Business Analytics Using Simulation

Jonathan P. Pinder
Introduction to Business Analytics Using Simulation Book PDF

Author : Jonathan P. Pinder
Publisher : Academic Press
Page : 513 pages
File Size : 51,9 Mb
Release : 2022-02-06
Category : Business & Economics
ISBN : 9780323991179

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Introduction to Business Analytics Using Simulation by Jonathan P. Pinder Pdf

Introduction to Business Analytics Using Simulation, Second Edition employs an innovative strategy to teach business analytics. The book uses simulation modeling and analysis as mechanisms to introduce and link predictive and prescriptive modeling. Because managers can't fully assess what will happen in the future, but must still make decisions, the book treats uncertainty as an essential element in decision-making. Its use of simulation gives readers a superior way of analyzing past data, understanding an uncertain future, and optimizing results to select the best decision. With its focus on uncertainty and variability, this book provides a comprehensive foundation for business analytics. Students will gain a better understanding of fundamental statistical concepts that are essential to marketing research, Six-Sigma, financial analysis, and business analytics. Teaches managers how they can use business analytics to formulate and solve business problems to enhance managerial decision-making Explains the processes needed to develop, report and analyze business data Describes how to use and apply business analytics software Offers expanded coverage on the value and application of prescriptive analytics Includes a wealth of illustrative exercises that are newly organized by difficulty level Winner of the 2017 Textbook and Academic Authors Association's (TAA) Most Promising New Textbook Award in the prior edition

Big Data Analytics

Kim H. Pries,Robert Dunnigan
Big Data Analytics Book PDF

Author : Kim H. Pries,Robert Dunnigan
Publisher : CRC Press
Page : 576 pages
File Size : 50,6 Mb
Release : 2015-02-05
Category : Computers
ISBN : 9781482234527

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Big Data Analytics by Kim H. Pries,Robert Dunnigan Pdf

With this book, managers and decision makers are given the tools to make more informed decisions about big data purchasing initiatives. Big Data Analytics: A Practical Guide for Managers not only supplies descriptions of common tools, but also surveys the various products and vendors that supply the big data market.Comparing and contrasting the dif

Big Data for Managers

Atal Malviya,Mike Malmgren
Big Data for Managers Book PDF

Author : Atal Malviya,Mike Malmgren
Publisher : Routledge
Page : 198 pages
File Size : 48,9 Mb
Release : 2018-12-07
Category : Business & Economics
ISBN : 9780429952609

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Big Data for Managers by Atal Malviya,Mike Malmgren Pdf

In today’s fast growing digital world, the web, mobile, social networks and other digital platforms are producing enormous amounts of data that hold intelligence and valuable information. Correctly used it has the power to create sustainable value in different forms for businesses. The commonly used term for this data is Big Data, which includes structured, unstructured and hybrid structured data. However, Big Data is of limited value unless insightful information can be extracted from the sources of data. The solution is Big Data analytics, and how managers and executives can capture value from this vast resource of information and insights. This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyze data, and produce meaningful analytics to make informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance. The authors provide multiple case studies on global industries and business units, chapter summaries and discussion questions for the reader to consider and explore. Big Data for Managers also presents small cases and challenges for the reader to work on – making this a thorough and practical guide for students and managers.

The Value of Business Analytics

Evan Stubbs
The Value of Business Analytics Book PDF

Author : Evan Stubbs
Publisher : John Wiley & Sons
Page : 336 pages
File Size : 49,5 Mb
Release : 2011-07-26
Category : Business & Economics
ISBN : 9781118012390

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The Value of Business Analytics by Evan Stubbs Pdf

TURN YOUR CHALLENGES INTO SUCCESSES – LEARN HOW AND WHY SOME TEAM STRUGGLE AND SOME SUCCEED This groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company. Drawing from numerous practical examples, The Value of Business Analytics provides an overview of how business analytics maps to organizational strategy and through examining the mistakes teams commonly make that prevent their success, author Evan Stubbs uncovers a four-step framework which helps improve the odds of success. Built on field-tested experience, The Value of Business Analytics explains the importance of and how to: Define the Value: Link analytics outcomes to business value, thereby helping build a sense of urgency and a need for change. Communicate the Value: Persuade the right people by understanding what motivates them. Deliver the Value: Link tactical outcomes to long-term strategic differentiation. Measure the Value: Validate wins and deliver continuous improvement to help drive ongoing transformation. Translating massive amounts of data into real insight is beyond magic—it’s competitive advantage distilled. Nothing else offers an equivalent level of agility, productivity improvement, or renewable value. Whether you’re looking to quantify the value of your work or generate organizational support, learn how to leverage advanced business analytics with the hands-on guidance found in The Value of Business Analytics. Drawing on the successes and failures of countless organizations, author Evan Stubbs provides a reference rich in content that spans everything from hiring the right people, understanding technical maturity, assessing culture, and structuring strategic planning. A must-read for any business analytics leader and an essential reference in shifting the perspective of business analytics away from algorithms towards outcomes. Learn how to increase the odds of successful value creation with The Value of Business Analytics.

Profit Driven Business Analytics

Wouter Verbeke,Bart Baesens,Cristian Bravo
Profit Driven Business Analytics Book PDF

Author : Wouter Verbeke,Bart Baesens,Cristian Bravo
Publisher : John Wiley & Sons
Page : 420 pages
File Size : 41,8 Mb
Release : 2017-10-09
Category : Business & Economics
ISBN : 9781119286554

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Profit Driven Business Analytics by Wouter Verbeke,Bart Baesens,Cristian Bravo Pdf

Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. Detailed discussion delves into the wide range of analytical approaches and modeling techniques that can help maximize business payoff, and the author team draws upon their recent research to share deep insight about optimal strategy. Real-life case studies and examples illustrate these techniques at work, and provide clear guidance for implementation in your own organization. From step-by-step instruction on data handling, to analytical fine-tuning, to evaluating results, this guide provides invaluable guidance for practitioners seeking to reap the advantages of true business analytics. Despite widespread discussion surrounding the value of data in decision making, few businesses have adopted advanced analytic techniques in any meaningful way. This book shows you how to delve deeper into the data and discover what it can do for your business. Reinforce basic analytics to maximize profits Adopt the tools and techniques of successful integration Implement more advanced analytics with a value-centric approach Fine-tune analytical information to optimize business decisions Both data stored and streamed has been increasing at an exponential rate, and failing to use it to the fullest advantage equates to leaving money on the table. From bolstering current efforts to implementing a full-scale analytics initiative, the vast majority of businesses will see greater profit by applying advanced methods. Profit-Driven Business Analytics provides a practical guidebook and reference for adopting real business analytics techniques.