Business Creativity

Author : Ian Grais,Tom Shepansky
Publisher : Figure 1 Publishing
Page : 364 pages
File Size : 54,9 Mb
Release : 2020-04-10
Category : Business & Economics
ISBN : 9781773271385

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Rethink the Business of Creativity by Ian Grais,Tom Shepansky Pdf

If you think doing consistently great creative work inevitably leads to long hours, chaos and burnout, we have just one thing to say: Rethink. Rethink your priorities. Rethink your approach. And rethink your product in the process. Rethink is a one-word business plan for any company in the creative arts—from advertising, to design, to publishing, architecture or software development. Rethink is also one of the world’s most consistently awarded advertising and design agencies. Headquartered far off the beaten track in Vancouver, Rethink has been radically breaking rules for two decades, proving that you can do work that gets the world’s attention, without sacrificing efficiency and a balanced life. Now, for the first time, Rethink offers you a how-to manual of their 55 best tools for creating a sustainable, successful creative culture—tools that will help you inspire your people, boost your bottom line and take your creative product to the next level. Tried, true, constantly tweaked and consistently proven, these tools are simple and effective ways to inspire teams, boost creativity and cut through the bullshit at every stage of the process. Rethink’s step-by-step plan is radical, refreshing and relatable to any business striving for creative excellence.

Author : Michael Ray,Rochelle Myers
Publisher : Main Street Books
Page : 242 pages
File Size : 48,5 Mb
Release : 1988-12-24
Category : Business & Economics
ISBN : 9780385248518

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Creativity in Business by Michael Ray,Rochelle Myers Pdf

This exploration of innovative thinking in companies of all kinds "shows us how creativity in business can enrich us, and those who work with us." -- Spencer Johnson, co-author, The One Minute Manager

Author : Luc De Brabandere,Alan Iny
Publisher : Random House
Page : 353 pages
File Size : 46,8 Mb
Release : 2013-09-10
Category : Business & Economics
ISBN : 9780812992953

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Thinking in New Boxes by Luc De Brabandere,Alan Iny Pdf

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities. IT INVENTED A NEW BOX. Your business can, too. And simply thinking “out of the box” is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start THINKING IN NEW BOXES —a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG). To make sense of the world, we all rely on assumptions, on models—on what Luc de Brabandere and Alan Iny call “boxes.” If we are unaware of our boxes, they can blind us to risks and opportunities. This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps: • Doubt everything. Challenge your current perspectives. • Probe the possible. Explore options around you. • Diverge. Generate many new and exciting ideas, even if they seem absurd. • Converge. Evaluate and select the ideas that will drive breakthrough results. • Reevaluate. Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly. Creativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe’s, Thinking in New Boxes will help you and your company overcome missed opportunities and stay ahead of the curve. This book isn’t a simpleminded checklist. This is Thinking in New Boxes. And it will be fun. (We promise.) Praise for Thinking in New Boxes “Excellent . . . While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself.”—Blogcritics “Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment.”—Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin “Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I’ve read in a long time.”—Jennifer Fox, CEO, Fairmont Hotels & Resorts “As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive, step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace.”—Peter Gelb, general manager, Metropolitan Opera

Author : Len Ferman
Publisher : Unknown
Page : 326 pages
File Size : 42,5 Mb
Release : 2018-09-20
Category : Business & Economics
ISBN : 1516541944

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Business Creativity and Innovation: Perspectives and Best Practices by Len Ferman Pdf

Business Creativity and Innovation: Perspectives and Best Practices provides a foundation in the principles of innovation and introduces some cutting-edge concepts. The core of the book demonstrates how to generate, evaluate, and design ideas to solve business problems. Over the course of eight chapters, the anthology delivers insightful articles carefully selected from leading authors such as Clayton Christensen, Robert Cooper, Ram Charan, and Vijay Govindarajan, as well as award-winning case studies on how prominent businesses, including Apple and Google, have leveraged innovation. Readers explore insightful articles about driving business growth through innovation, creating a culture of innovation, identifying customer needs, and using innovation to solve customer problems. Additional readings examine idea evaluation, how to design new products and services to meet customer's needs, and the implementation of innovation processes and practices. Business Creativity and Innovation is ideal for undergraduate and graduate courses in business innovation, product development, strategic management, business leadership, entrepreneurship, design thinking, marketing strategy, and decision making. The book can also serve as an enlightening manual for businesses and corporations, as it provides a framework for managing the innovation process from which organizations of any size can benefit. A former business innovation executive for Fortune 100 companies like AT&T and Bank of America, Len Ferman earned his M.B.A. from Duke University's Fuqua School of Business, M.A. in economics from Duke University, and B.S. in economics from Lehigh University. He is an adjunct professor of management at the University of North Florida, where he teaches courses he developed on business innovation, and is a faculty member of the American Management Association. He is the founder and managing director of Ferman Innovation and a frequent speaker on business innovation.

Author : Keith Granet
Publisher : Chronicle Books
Page : 191 pages
File Size : 44,5 Mb
Release : 2016-12-06
Category : Design
ISBN : 9781616895532

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The Business of Creativity by Keith Granet Pdf

Long known as the go-to management consultant of the design world, Keith Granet reveals more of his clear-eyed insights about running a creative business in this follow-up to his book The Business of Design. While aimed at creative enterprises, Granet's advice, quickly summarized as "know what you do best and focus on that," applies to any organization, small or large, commercial or nonprofit. He delves into the skill sets and people needed to grow a business, as well as the things you don't need (bad clients, bad employees, negative energy), in an engaging and easy-to-implement manner. His shrewd understanding, gleaned from decades of consulting for brands like Harrods, Pantone, John Varvatos, and Urban Archeology, makes this essential reading for anyone managing a business or thinking of starting one.

Author : Margherita Pagani,Renaud Champion
Publisher : Taylor & Francis
Page : 142 pages
File Size : 49,8 Mb
Release : 2023-07-05
Category : Business & Economics
ISBN : 9781000953930

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Artificial Intelligence for Business Creativity by Margherita Pagani,Renaud Champion Pdf

Artificial Intelligence for Business Creativity provides an in-depth examination of the integration of Artificial Intelligence (AI) into the business sector to foster creativity. The book explores the interplay between micro-level individual creativity and macro-level organizational innovation through the lens of AI. It delves into three crucial areas where AI can stimulate business creativity: product and service design, optimized processes, and enhanced organizational collaboration. The authors also highlight the versatility and capability of generative AI systems in promoting creativity and innovation. Intended for business leaders, managers, entrepreneurs, and those interested in AI and creativity, the book offers practical guidance and insightful recommendations on how organizations can effectively utilize AI to enhance their creative process. By offering a comprehensive understanding of the role of AI in fostering creativity, the book equips its readers with the tools to stay ahead in the rapidly changing landscape of AI and creativity. This book is a valuable resource for anyone seeking to understand the impact of AI on business creativity and how to effectively leverage it to foster creativity and innovation in their organization. It is a must-read for anyone looking to increase their knowledge and understanding of AI and its impact on business creativity.

Author : Micael Dahlen
Publisher : John Wiley & Sons
Page : 372 pages
File Size : 44,8 Mb
Release : 2010-03-19
Category : Business & Economics
ISBN : 9780470722121

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Creativity Unlimited by Micael Dahlen Pdf

Flying in the face of current thinking, this book suggests that we do not need to ‘think outside the box’ in our quest for creativity, rather we should rethink the way we look ‘inside the box’. This idea will resonate only too well with those who have endeavoured to be creative by thinking outside that box, only to have their attempts scuppered by the constraints of bureaucracy and organizational politics. Instead of fighting a losing battle, the author suggests that creativity should be worked at within the constraints of the organizational box, but that space needs to be grown and allowed to be shaken up. Only by experimenting, mutating and finding new directions can you uncover business paths that lead to success. The reader is encouraged not to free themselves from all their knowledge and experiences (the thinking outside the box method) but to use their knowledge and experience in new ways. The book is structured around three key steps: Expanding the box: so that the pieces of the puzzle in it can move around more freely Filling the box: with even more knowledge, and how to get these new pieces of the puzzle to connect with the existing ones Shaking the box: so that the pieces fall into new places and form new patterns. The book shows that anybody can be creative. The creative methods suggested in the book will be linked to real business examples from which techniques have been developed to help their implementation. Numerous exercises and ‘eye-openers’ form part of the practical implementation of Micael Dahlén’s ideas. The book is framed by models and concepts of how creativity works (the creative process, the creative person and the creative result) and what its effects are.

Author : Keith Granet
Publisher : Chronicle Books
Page : 224 pages
File Size : 55,9 Mb
Release : 2021-06-15
Category : Design
ISBN : 9781648960345

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The Business of Design by Keith Granet Pdf

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

Author : Brian Moeran
Publisher : Routledge
Page : 297 pages
File Size : 46,7 Mb
Release : 2016-06-16
Category : Social Science
ISBN : 9781315418834

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The Business of Creativity by Brian Moeran Pdf

How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.

Author : Anonim
Publisher : Creativity Innovation eBook
Page : 192 pages
File Size : 52,7 Mb
Release : 2024-06-28
Category : Electronic
ISBN : 8210379456XXX

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Creativity And Innovation in Business - 212-page collection of 55 best practices, case studies, and insights on the current state of Innovation in Business at Top Innovators including Apple, Google, Netflix, 3M, Proctor & Gamble, Johnson & Johnson, GE,... by Anonim Pdf

Author : Ed Catmull,Amy Wallace
Publisher : Random House
Page : 366 pages
File Size : 48,5 Mb
Release : 2023-09-28
Category : Business & Economics
ISBN : 9780593594650

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Creativity, Inc. (The Expanded Edition) by Ed Catmull,Amy Wallace Pdf

The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.

Author : Michael C Fanning
Publisher : Unknown
Page : 334 pages
File Size : 43,6 Mb
Release : 2020-02-12
Category : Electronic
ISBN : 9798606296392

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Business Creativity by Michael C Fanning Pdf

Business Creativity is the first volume of a series of textbooks called Fundamentals of Sustainable Entrepreneurship, which has won multiple awards in Africa and Europe. It is a comprehensive guidebook for aspiring entrepreneurs who desperately want to acquire the critical business tools to generate a brilliant idea and turn it into an innovative start-up company.In a refreshingly enjoyable and well-illustrated how-to guide for first-time entrepreneurs... Michael C. Fanning serves up 17 bite-sized Lectures ... helping start-up founders to: -Accelerate their entrepreneurial mind-sets by providing them with proven and tested scientific methods that foster creativity in business.-Identify and change the self-sabotaging beliefs and behaviours that stop them from creating and maintaining sustainable enterprises.-Learn to apply various hands-on techniques to collect constructive feedback from industry experts to formulate a successful product launch.By the end of Business Creativity, first-time entrepreneurs will be educated, empowered and equipped to apply creative thinking while attempting to develop innovative products, processes and services which help carry out the United Nations' Sustainable Development Goals (SDGs).[ Each entrepreneur purchasing this textbook through Amazon will automatically be granted access to the online course 'Business Creativity' via PhilTech Business Academy's website: https: //www.PhilTech.Academy provided that they email their proof of purchase of the textbook to this email address: [email protected] ]In order to finalize this textbook, Michael C. Fanning has traveled extensively and met with Government officials in Stuttgart, where he took part in the Autumn School for Sustainable Entrepreneurship at Social Impact Lab Stuttgart (Germany). He also worked in France for two months to refine the entrepreneurship curriculum, which makes up the full series of 8 textbooks and called Fundamentals of Sustainable Entrepreneurship. He trained and collected feedback from entrepreneurs in Gabon, Cameroon, Burundi and Nigeria.He was invited by the President of Egypt H.E Abdul Fattah El-sisi to take part in the Arab and African Youth Platform in Aswan (Egypt) where he met with the president on live Egyptian television. Further, through this presidential event, he was introduced to Nelson Mandela and Winnie Mandela's grandson; Zondwa Mandela who gave him a training on Social Entrepreneurship while he was in Egypt. Lastly, this book was refined even further when Michael C. Fanning had the immense privilege to take part in the 2nd edition of the Pan African Youth Forum held at the African Union's Headquarters located in Addis Ababa (Ethiopia). The African Union was a great opportunity to be exposed to the 2063 Agenda, as well as the 1 Million campaign by 2021 initiated by the President of the African Union Commission; H.E Moussa Faki.

Author : Perseus Publishing
Publisher : Unknown
Page : 229 pages
File Size : 49,5 Mb
Release : 2003-07-10
Category : Business & Economics
ISBN : 9780738208497

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The Best Business Books Ever by Perseus Publishing Pdf

From The Art of War to Being Digital-the 100 books that have shaped management thinking and practice

Author : A. Gogatz,R. Mondejar
Publisher : Springer
Page : 285 pages
File Size : 44,6 Mb
Release : 2004-10-27
Category : Business & Economics
ISBN : 9780230510265

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Business Creativity by A. Gogatz,R. Mondejar Pdf

Many companies and organizations have found it difficult to develop creative skills. The authors argue that while individuals have inherent creativity there are a number of assassins or barriers that block individual creative development. This bold new approach to creativity enhancement will focus upon how to remove this block of barriers and create conditions under which creativity can flourish.

Author : Cameron S. Foote
Publisher : W. W. Norton & Company
Page : 444 pages
File Size : 40,7 Mb
Release : 2002
Category : Antiques & Collectibles
ISBN : 039373093X

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The Business Side of Creativity by Cameron S. Foote Pdf

Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a thorough understanding of the business side of creativity. Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed -- from getting launched as a freelancer to running a multiperson shop to retiring comforably. The appendices include sample business forms and documents to help put the information into practice. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.