Business Law Essentials You Always Wanted To Know

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Business Law Essentials You Always Wanted To Know

Vibrant Publishers,Komal Shah
Business Law Essentials You Always Wanted To Know Book PDF

Author : Vibrant Publishers,Komal Shah
Publisher : Vibrant Publishers
Page : 180 pages
File Size : 51,8 Mb
Release : 2023-07-11
Category : Business & Economics
ISBN : 9781636511719

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Business Law Essentials You Always Wanted To Know by Vibrant Publishers,Komal Shah Pdf

Business Law Essentials You Always Wanted To Know is a simple yet comprehensive introduction to the laws that impact businesses in the US. It is not advisable for a business founder or owner to be completely unaware of the implications of the legislation on their business and depend totally upon a lawyer to advise and guide them. Business owners must have a working knowledge of the law in their own country so that they can avoid trouble and adhere to the laws. Business Law Essentials is a compact but handy guide for learning about business laws in the US. Whether you are a student on the verge of beginning your career, a new business owner, or an employee, this book will provide you with a deep understanding of the legal limits within which an organization should function and how an organization interacts with the regulators for the specific business sector. Some notable features of this book are: • Coverage of general laws such as contract laws to very specific laws such as securities laws • Coverage of laws that are recently developing, such as laws relating to data protection • Explanation of the rationale behind the laws and features of laws in simple, jargon-free language • Questions at the end of each chapter to test your understanding of the chapter rather than your memory. • Explanations against the backdrop of real-world scenarios and examples This book will give you a headstart into the field of business law and an ability to know where exactly to look, in the event an in-depth understanding of the laws is required.

Business Communication Essentials You Always Wanted To Know

Dr. AnnaMaria Bliven
Business Communication Essentials You Always Wanted To Know Book PDF

Author : Dr. AnnaMaria Bliven
Publisher : Vibrant Publishers
Page : 209 pages
File Size : 50,7 Mb
Release : 2024-05-09
Category : Business & Economics
ISBN : 9781636511641

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Business Communication Essentials You Always Wanted To Know by Dr. AnnaMaria Bliven Pdf

Business Communication Essentials You Always Wanted to Know is a tell-all book on the theme of Business Communication. If you have been struggling with designing and implementing an effective business communication strategy in your organization, this book will be of immense help to you. Business Communication Essentials simplifies the processes of business communication in a way no other book has dealt with the subject-matter. It highlights the essential steps that must be taken at any time to transform your business communication approaches. Reading this book will provide you with all the secrets of powerful and effective business communication. Whether you are a student or a C-suite executive, the pragmatic and easy procedures for achieving quality and top-notch business communication practices that you will discover in this book are truly invaluable. You will gain an understanding of the following: I. Types of business communication and its importance for business growth ii. Audience demographics and drafting relatable business messages iii. How to communicate effectively in this fast-paced world iv. Some modern tools for effective business communication This book is written in a conversational tone and is packed with fun examples that will aid the learning experience.

Business Strategy Essentials You Always Wanted To Know

Callie Daum
Business Strategy Essentials You Always Wanted To Know Book PDF

Author : Callie Daum
Publisher : Vibrant Publishers
Page : 155 pages
File Size : 44,9 Mb
Release : 2020-02-26
Category : Business & Economics
ISBN : 9781949395785

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Business Strategy Essentials You Always Wanted To Know by Callie Daum Pdf

Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with the building blocks of business strategy. You will learn how to define strategy, different levels of strategy for the business versus departments, and how to plan tactics to implement those strategies. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute some of these strategies, you will learn what organization structures fit best with specific strategies. These timeless elements of strategy will provide you the fundamentals with a 21st century point of view. Business Strategy Essentials is part of the Management Essentials series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

Business Plan Essentials You Always Wanted To Know

Vibrant Publishers
Business Plan Essentials You Always Wanted To Know Book PDF

Author : Vibrant Publishers
Publisher : Vibrant Publishers
Page : 215 pages
File Size : 43,9 Mb
Release : 2022-08-12
Category : Business & Economics
ISBN : 9781636511221

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Business Plan Essentials You Always Wanted To Know by Vibrant Publishers Pdf

Business Plan Essentials will help learners and business owners to Recognize the importance of a business plan Formulate a well-structured business plan Analyze their market and write a marketing and operational plan Discover various techniques for forming a business plan with the help of samples relevant to the real world. A practical guide for business students, entrepreneurs, and veteran business owners for creating an effective business plan A crucial factor that influences the success of a business is a Business Plan. Without a business plan, an organization crumples down. Business Plan Essentials You Always Wanted to Know provides all the necessary hands-on tips and pieces of advice you will need to produce a pragmatic and useful business plan. The book provides business plans and strategies for non-profit organizations, small service businesses, manufacturing businesses, and project developments with abundant samples that offer quick and smooth guidance about how to successfully bring a great business plan to life. The book simplifies all the necessary procedures you should follow in drafting your business plan and editing it in order to turn it into a powerful document that will streamline your adventure into entrepreneurship. After reading this book, you will understand Basics of An Effective Business Plan How to Successfully Do Your Own Marketing and Market Analysis How to Make Financial Projections in Your Business Plan The Best Tricks for Designing and Editing a Useful Business Plan About the Series Business Plan Essentials You Always Wanted to Know is part of the Self-Learning Management Series. This series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and cover every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

Organizational Development Essentials You Always Wanted To Know

Ankur Mithal,Vibrant Publishers
Organizational Development Essentials You Always Wanted To Know Book PDF

Author : Ankur Mithal,Vibrant Publishers
Publisher : Vibrant Publishers
Page : 153 pages
File Size : 41,9 Mb
Release : 2023-01-17
Category : Business & Economics
ISBN : 9781636511498

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Organizational Development Essentials You Always Wanted To Know by Ankur Mithal,Vibrant Publishers Pdf

· Do the words Organizational Development (OD) intrigue and excite you? · Do you want to know what role they play in the life of an organization? · Would you like to know more about what an OD practitioner actually does for an organization? · What exactly is an OD intervention through which change is introduced into an organization? Organizational Development Essentials You Always Wanted To Know answers these questions and many more. It is a ready reckoner for people who would like to know more about the subject but do not know where to start. It seeks to provide an understanding of the still relatively new and evolving discipline of OD along with its key characteristics, core values, and goals. In order that it is not confused with some other disciplines like Change Management and Human Resource Management, a distinction is also drawn between them. The book builds the theory of OD around the concept of constant change and suggests that organizations need to move from change that is thrust upon them to change that is planned, with the help of OD interventions. The book also discusses the 5 stages of OD interventions - Entry, Diagnosis, Implementation, Evaluation, and Institutionalization in detail. The discussion is rounded off by discussing the OD practitioner’s core competencies, skills, ethical issues, and knowledge required as well as the expectations the organization has. The book is an ideal pick for managers and leaders in organizations who wish to acquaint themselves with all the aspects of OD. It will be a useful guidebook for students and help them explore the field of OD for a prospective career. This book is part of the Self-Learning Management Series designed to help students, managers, career switchers, and entrepreneurs learn essential management lessons.

Organizational Behavior Essentials You Always Wanted To Know

Vibrant Publishers,Vic Clesceri
Organizational Behavior Essentials You Always Wanted To Know Book PDF

Author : Vibrant Publishers,Vic Clesceri
Publisher : Vibrant Publishers
Page : 280 pages
File Size : 45,6 Mb
Release : 2024-07-07
Category : Business & Economics
ISBN : 9781636512310

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Organizational Behavior Essentials You Always Wanted To Know by Vibrant Publishers,Vic Clesceri Pdf

I. Grasp the intricacies of dynamic workplaces within a global context. ii. Evaluate personal performance drivers such as motivation, decision-making, and problem-solving iii. Cultivate essential group work skills like teamwork and effective communication iv. Recognize that change is inevitable and polish your management skills v. Develop leadership capabilities to drive innovation Improve your leadership and management skills by applying the core concepts of organizational behavior. Navigating through the complexities of group dynamics in an organization can be daunting with challenges such as miscommunication and lack of cooperation often hindering individual performance. However, tackling and mastering these dynamics can lead to better outcomes. Organizational Behavior Essentials You Always Wanted to Know (2nd Edition) serves as a compass for creating successful, inclusive work communities that value diverse perspectives, experiences, and cultures, benefiting both individuals and organizations. What's new – This edition, authored by Vic Clesceri, a specialist in organizational development and talent management, emphasizes the significance of change management in any organization. The book also provides a broad overview of different assessment methods, allowing organizations and individuals to better understand their personnel and set goals that would highlight their finest skills. Additionally, this book includes chapter quizzes and keywords to reinforce concepts necessary for achieving high performance in the sphere of work. Part of the Vibrant Publishers' Self-Learning Management Series, this book equips managers, business leaders, HR specialists, and students with a foundational understanding of essential concepts required for organizational development.

Microeconomics Essentials You Always Wanted to Know

Amlan Ray,Vibrant Publishers
Microeconomics Essentials You Always Wanted to Know Book PDF

Author : Amlan Ray,Vibrant Publishers
Publisher : Vibrant Publishers
Page : 166 pages
File Size : 44,5 Mb
Release : 2022-08-17
Category : Business & Economics
ISBN : 9781636511160

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Microeconomics Essentials You Always Wanted to Know by Amlan Ray,Vibrant Publishers Pdf

Have you wondered how companies decide the price of their products? What factors do companies consider while allocating their resources? How does consumer behavior affect the factors of production? A go-to guide to understanding the building blocks of Microeconomics Microeconomics Essentials You Always Wanted To Know has the answers to all your questions. The book shows how the demand of consumers affects the market supply and how price is a major determinant of them. Next, the book goes on to explain consumer behavior with the help of cardinal and ordinal utility approaches. The book dives deep into the functions of markets and the roles that they play in a booming or receding economy. Lastly, it touches upon the topic of international trade and its advantages for a country. It contains plenty of examples that are relevant to the real world which will make it easier for you to grasp the concepts. Microeconomics Essentials You Always Wanted To Know is a go-to guide for understanding all the crucial concepts that form the building blocks of microeconomics. After reading this book, readers will: Understand the basic concepts of Microeconomics Learn the relationship between demand and supply Get to know the various types of markets Discover how prices of goods and services are determined Understand the theory of factor pricing Appreciate policy decisions related to taxation, interest rate, and international trade About the Series Microeconomics Essentials You Always Wanted to Know is part of the Self-Learning Management Series. This series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes fundamentals, important concepts, standard and well-known principles, and practical ways of application of the subject matter

Macroeconomics Essentials You Always Wanted to Know

Dr. Amlan Ray,Vibrant Publishers
Macroeconomics Essentials You Always Wanted to Know Book PDF

Author : Dr. Amlan Ray,Vibrant Publishers
Publisher : Vibrant Publishers
Page : 138 pages
File Size : 51,6 Mb
Release : 2023-11-02
Category : Business & Economics
ISBN : 9781636511825

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Macroeconomics Essentials You Always Wanted to Know by Dr. Amlan Ray,Vibrant Publishers Pdf

Macroeconomics Essentials You Always Wanted To Know is an introduction to the requisites of macroeconomics, for beginners and veterans alike. Learn the concepts of macroeconomics and the logic behind various economic policies adopted at national and global levels. Macroeconomics Essentials You Always Wanted To Know sheds light on the essential concepts of macroeconomics and how they affect the performance and decision-making of economies. It is imperative for entrepreneurs to understand macroeconomic basics to follow policy matters. This book will fulfill this particular need of entrepreneurs and business professionals. It will also help students of the subject brush up on the fundamentals and have a more comprehensive grasp of the advanced topics, and it will help students new to the subject get a headstart and be at par with their peers. It will help the readers by i. Providing them with an understanding of the basic concepts of macroeconomics ii. Enlightening them about topics like savings, consumption and investment iii. Explaining to them the concepts of money and modern banking iv. Shedding light on how macroeconomic policies are formed and how they impact the world The book also covers topics like external trade, foreign exchange markets, multilateralism in macroeconomics, business policies, and the measurement of national income. It describes the usage of essential formulas for calculations, and provides a summary at the end of every chapter, along with questions to help readers test and enhance their knowledge. The book is authored to make it easier for people from various walks of life to get a firm grip on macroeconomics and how significantly it impacts our lives and the world we live in. The author, Dr. Amlan Ray has 27 years of experience working in corporate, consulting, training, and educational institutions (including A.V. Birla and the TATA group).

Entrepreneurship Essentials You Always Wanted To Know

Dr. AnnaMaria Bliven,Vibrant Publishers
Entrepreneurship Essentials You Always Wanted To Know Book PDF

Author : Dr. AnnaMaria Bliven,Vibrant Publishers
Publisher : Vibrant Publishers
Page : 265 pages
File Size : 49,9 Mb
Release : 2023-05-04
Category : Business & Economics
ISBN : 9781636511610

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Entrepreneurship Essentials You Always Wanted To Know by Dr. AnnaMaria Bliven,Vibrant Publishers Pdf

Whether you are an aspiring entrepreneur or an experienced business owner, Entrepreneurship Essentials You Always Wanted To Know is full of many entrepreneurial insights that you can tap from. It entails all the necessary steps you can take to become successful in your pursuits to build and maintain a flourishing business. Dipping your legs in the sea of competitive businesses and experienced business owners can look daunting. But, if you build a strong foundation for your business and yourself, you can also become a successful entrepreneur. Entrepreneurship Essentials is a primer for people looking to try their hands at entrepreneurship. It talks about what it takes to be a successful business owner and the challenges that arise in the path and provides all the necessary answers to the questions you may have about how to create, manage, and direct a business to profitability. The book covers the fundamental areas that you should know about like: · Identifying business opportunities and leveraging them · Developing a product/service that solves a genuine problem · Setting up a company and registering it · Creating a business plan for your business · Segmenting markets and customers according to your business requirements · Marketing your product and tackling competitors This book does not just state the theories of entrepreneurship but makes learning a fun process with interesting facts, discussion questions, and real-world examples. This self-learning book is also ideal for business students who want to learn about entrepreneurship as it is written in an easy-to-grasp language and comes with online resources to enhance the learning process. Dr. AnnaMaria Bliven, the author of this book is a business professional for over 30 years and has a wide-ranging experience in business development and management.

Agile Essentials You Always Wanted To Know

Vibrant Publishers
Agile Essentials You Always Wanted To Know Book PDF

Author : Vibrant Publishers
Publisher : Vibrant Publishers
Page : 154 pages
File Size : 47,5 Mb
Release : 2020-12-01
Category : Business & Economics
ISBN : 9781636510064

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Agile Essentials You Always Wanted To Know by Vibrant Publishers Pdf

a) Agile Manifesto Principles and Values b) Scrum Pillars, Roles, Artifacts c) Agile Planning and Execution d) Agile Project Management Agile Essentials You Always Wanted To Know is a complete yet compact and easily understandable guide for anyone wanting to learn the fundamentals of Agile. The Agile methodology can be greatly beneficial for many projects and organizations. But what exactly is Agile and is it always beneficial? Agile Essentials You Always Wanted To Know provides a primary understanding of the Agile development methodology, when it is appropriate to use it, and the commonly used Agile practices. By understanding Agile through this book, one will be able to adapt to the changing project requirements, complete projects and work faster, and optimize the workflow along with efficiently managing the various stages of a project. The reader will gain an understanding of the following from this book: a) An overall understanding of Agile, its methodologies and common practices b) An introduction to Scrum, a key Agile methodology c) The various aspects of Agile planning as well as execution d) The applicability of Agile in development and operations e) The concepts and practices in Agile tracking and reporting f) An overview of Agile leadership and team practices About the Series Agile Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. This Self Learning Management Series intends to give a jump start to working professionals, whose job roles demand to have the knowledge imparted in a B-school but haven’t got a chance to visit one. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, be it any industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret. About the Author Kalpesh Ashar is a management consultant and corporate trainer. He holds an MBA from SPJIMR, an Engineering degree, and Agile certifications including CSM (Certified Scrum Master), PMI-ACP (PMI-Agile Certified Practitioner), and SFPC – Scrum Foundations Professional Certificate. Mr. Ashar has over 21 years of experience in large organizations and start-ups in Asia, USA, and Europe. His background provides a platform from which to write in a way to help people with diverse backgrounds understand business topics. About Vibrant Publishers Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Project Management Essentials You Always Wanted To Know

Kalpesh Ashar,Vibrant Publishers
Project Management Essentials You Always Wanted To Know Book PDF

Author : Kalpesh Ashar,Vibrant Publishers
Publisher : Vibrant Publishers
Page : 160 pages
File Size : 45,7 Mb
Release : 2022-01-20
Category : Business & Economics
ISBN : 9781636510729

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Project Management Essentials You Always Wanted To Know by Kalpesh Ashar,Vibrant Publishers Pdf

Simplified explanation of concepts Chapter Summaries Solutions to Practice Exercises Practical approaches for application Best Practices Project Management Templates As employees move into a project management role, they need to learn new skills. These would include management of several different dimensions of a project to deliver the project successfully. Project Management Essentials You Always Wanted to Know: 5th Edition provides the core information about how to manage the complexity of modern projects with improved easy-to-understand explanations, a new WBS template and a new chapter on Agile. The new edition, includes topics such as: Project management overview Project Initiation - Constraints, Stakeholders, PMO, Life Cycles Project Planning - WBS,CPM, Budgeting, Quality, Resources, Communications, Risk, Procurement, Stakeholders Project Execution - Audits, Resources, Communications Project Monitoring & Controlling - Tracking, Quality Control, Change Control Project Closure Agile Overview (new) About the Series The Self-Learning Management series is designed to help students, new managers, career switchers and entrepreneurs learn essential management lessons. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, be it any industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret.

Hr Analytics Essentials You Always Wanted To Know

Vibrant Publishers,Dr. Michael Walsh
Hr Analytics Essentials You Always Wanted To Know Book PDF

Author : Vibrant Publishers,Dr. Michael Walsh
Publisher : Vibrant Publishers
Page : 131 pages
File Size : 46,5 Mb
Release : 2021-04-06
Category : Business & Economics
ISBN : 9781636510347

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Hr Analytics Essentials You Always Wanted To Know by Vibrant Publishers,Dr. Michael Walsh Pdf

After reading this book, you will be able to: ● Define what HR Analytics can do for an organization ● Determine the best HR analytics role for you ● Assess the readiness of your organization for undergoing a study using HR analytics ● Apply HR Analytics in various HR disciplines, including recruiting and staffing, labor negotiations, incentives, and training ● Use Excel to efficiently manage data for your HR analytics Have you ever wondered if there is a science behind the people decisions businesses make? If you have ever been curious about the methods employed by human resources professionals, then HR Analytics Essentials You Always Wanted to Know is the resource guide you need! Part overview of the field, part handbook for getting started in HR Analytics yourself, HR Analytics Essentials You Always Wanted to Know walks readers through the many benefits of using analytics to make better people decisions. HR Analytics requires more than just strong gut instincts and a talent for talking with people. As this guide shows, HR Analytics is both an art and a science that can help your organization make informed decisions that benefit all stakeholders, including employees. Through a blend of theory and practice, you will learn how to think like an HR Analytics professional and apply your expertise in real-world scenarios. With case studies and online tutorials, including a step-by-step guide for using Excel to efficiently work with your data, HR Analytics Essentials You Always Wanted to Know will be the handbook you need to help steer your organization to success. About the Author Dr. Michael Walsh is an industrial and organizational psychologist with over 15 years of human resources and people analytics experience. Michael currently leads Global Talent Management and Organizational Effectiveness for Eaton Corporation’s Vehicle Group. He also teaches a Human Resources Analytics course for master’s level students at the University of Illinois and Wayne State University. Previously, Michael’s passion for People Analytics landed him at Bloomberg and Fiat Chrysler Automobiles where he started and led the Global People Strategy and Analytics and People Analytics and Insights functions, respectively. Michael began his professional career as a client facing consultant for Mercer’s Human Capital practice focused on HR Strategy, Organizational Design/Development and Human Capital Analytics. Michael worked for Mercer in Chicago, Dubai and New York. His master’s degree is in Human Resources and Industrial Relations from the University of Illinois and his PhD is in Industrial and Organizational Psychology. About Vibrant Publishers Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Personal Finance Essentials You Always Wanted to Know

Ankur Mithal,Vibrant Publishers
Personal Finance Essentials You Always Wanted to Know Book PDF

Author : Ankur Mithal,Vibrant Publishers
Publisher : Vibrant Publishers
Page : 165 pages
File Size : 52,9 Mb
Release : 2023-11-08
Category : Business & Economics
ISBN : 9781636511856

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Personal Finance Essentials You Always Wanted to Know by Ankur Mithal,Vibrant Publishers Pdf

Personal Finance Essentials You Always Wanted to Know is a guide that will help you understand money and manage it like a pro. An introduction to managing your personal finances better Do you break out into a sweat at the mention of the word ‘financial planning?’ Do you often struggle with meeting your expenses? Do you worry about the future and ensuring your financial stability? And is the time for filing tax returns stressful for you? Countless others go through the same experience, but it need not be this way. This book answers all your pressing questions about finance and many more. It makes an effort to remove the fear that is often associated with the subject of finance by offering all the essentials in a conversational manner to engage the readers. Packed with fun facts and quizzes, it tackles subjects that constitute the world of personal finance which everyone has to deal with, whether we like it or not. With the help of this book, you will: i. Learn how to budget, save, and invest for your future. ii. Get an overview of home ownership, taxation, insurance, and retirement planning. iii. Calculate your income, expenses, and budget using practical templates. iv. Become better at managing your finances. Personal Finance Essentials is a ready reckoner for individuals who would like to know more but do not know where to start. It could be you and me, or students beginning a course in Finance, or youngsters exploring different lines of education and career. It could also be an organization attempting to help employees understand money management. This book has something for everyone. It is a part of the Self-Learning Management Series designed to help students, managers, career switchers, and entrepreneurs learn essential management lessons.

Marketing Management Essentials You Always Wanted To Know

Callie Daum,Michelle Bartonico,Vibrant Publishers
Marketing Management Essentials You Always Wanted To Know Book PDF

Author : Callie Daum,Michelle Bartonico,Vibrant Publishers
Publisher : Vibrant Publishers
Page : 193 pages
File Size : 53,6 Mb
Release : 2023-11-14
Category : Business & Economics
ISBN : 9781636511795

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Marketing Management Essentials You Always Wanted To Know by Callie Daum,Michelle Bartonico,Vibrant Publishers Pdf

In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge — from budgeting techniques to marketing strategic planning to an introduction to career specialization areas — that will help ensure you are equipped for success as a marketing professional. A modern marketer’s playbook to create value for your organization and its customers In this book you will: i. Learn how to build a marketing plan, ii. Get an understanding of the various marketing specialization areas, iii. Pick up approaches and resources to demonstrate marketing return on investment, iv. Grasp how to self-evaluate your skills and competencies The book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers. The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation. By the end of this book, you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation, helping you with a headstart in your career as a professional in the marketing sphere.

Services Marketing Essentials You Always Wanted to Know

Vishal Desai,Vibrant Publishers
Services Marketing Essentials You Always Wanted to Know Book PDF

Author : Vishal Desai,Vibrant Publishers
Publisher : Vibrant Publishers
Page : 168 pages
File Size : 54,6 Mb
Release : 2023-10-27
Category : Business & Economics
ISBN : 9781636511740

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Services Marketing Essentials You Always Wanted to Know by Vishal Desai,Vibrant Publishers Pdf

Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing. A deep dive into the theory and practice of Services Marketing Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts. This book will help you to: i. Understand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence. ii. Learn the different models of service quality iii. Gauge consumer wants and perceptions to meet their expectations iv. Improve your service design to make it efficient v. Create a pricing strategy according to your service business type The book is a must-read for young managers, B-school students, and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life. Services Marketing Essentials You Always Wanted To Know prepares the readers to meet the challenges and seize the opportunities in today’s dynamic marketplace, especially when the service industry is growing exponentially worldwide. This book is part of Vibrant Publishers’ Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.