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Author : Catherine Gudis
Publisher : Psychology Press
Page : 354 pages
File Size : 46,9 Mb
Release : 2004
Category : Business & Economics
ISBN : 0415934559
First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Elizabeth E. Guffey
Publisher : Reaktion Books
Page : 288 pages
File Size : 43,5 Mb
Release : 2014-10-15
Category : Art
ISBN : 9781780234113
From band posters stapled to telephone poles to the advertisements hanging at bus shelters to the inspirational prints that adorn office walls, posters surround us everywhere—but do we know how they began? Telling the story of this ephemeral art form, Elizabeth E. Guffey reexamines the poster’s roots in the nineteenth century and explores the relevance they still possess in the age of digital media. Even in our world of social media and electronic devices, she argues, few forms of graphic design can rival posters for sheer spatial presence, and they provide new opportunities to communicate across public spaces in cities around the globe. Guffey charts the rise of the poster from the revolutionary lithographs that papered nineteenth-century London and Paris to twentieth-century works of propaganda, advertising, pop culture, and protest. Examining contemporary examples, she discusses Palestinian martyr posters and West African posters that describe voodoo activities or Internet con men, stopping along the way to uncover a rich variety of posters from the Soviet Union, China, the United States, and more. Featuring 150 stunning images, this illuminating book delivers a fresh look at the poster and offers revealing insights into the designs and practices of our twenty-first-century world.
Author : Barbara Stern
Publisher : Routledge
Page : 417 pages
File Size : 45,8 Mb
Release : 2003-09-02
Category : Business & Economics
ISBN : 9781134669875
Annotation Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
Author : John Griffiths
Publisher : Routledge
Page : 281 pages
File Size : 54,5 Mb
Release : 2020-04-06
Category : History
ISBN : 9780429798832
Despite the voluminous historical literature on the First World War, a volume devoted to the theme of communication has yet to appear. From the communication of war aims and objectives to the communication of war call-up and war experience and knowledge, this volume fills the gap in the market, including the work of both established and newly emerging scholars working on the First World War across the globe. The volume includes chapters that focus on the experience of belligerent and also neutral powers, thus providing a genuinely representative dimension to the subject.
Author : John F. Sherry,Eileen Fischer
Publisher : Routledge
Page : 241 pages
File Size : 45,7 Mb
Release : 2008-11-24
Category : Business & Economics
ISBN : 9781135971342
The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches. The lived experience of consumption in cultural and historical context, rendered in a fashion that is both intellectually insightful and authentically evocative, and that recognizes the dynamics of accommodation and resistance that characterize the individual's relationship with the market, is the central interpretive thrust of an emerging interdisciplinary field inquiry broadly labelled "consumer culture theory." In this volume, some of the leading scholars of this field explore in great empirical detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, the focus then shifts to specific consumption venues. Analyses of advertising in personal, critical and historical perspective, examination of lifestyle trends from dwelling practices of transnational nomads and regimes of personal training to genetic testing and gambling, interpretations of the dynamics of brand loyalty and corporate image management, and investigation of family consumption rituals are among the topics explored in ethnographic and humanistic perspective.
Author : Ray Broadus Browne,Ronald J. Ambrosetti
Publisher : Popular Press
Page : 280 pages
File Size : 53,5 Mb
Release : 1993
Category : Social Science
ISBN : 0879725931
Examines how the past is portrayed in later popular culture now that the cyclical rhythm of folk culture has been replaced by the linear acceleration of mass society. The 16 essays discuss such topics as the American theme park, popular music, Noah Webster, girl scouts, wars from 1914 to 1991, and shamanic elements in biker culture. No index. Paper edition (unseen), $14.95. Annotation copyright by Book News, Inc., Portland, OR
Author : Anonim
Publisher : Unknown
Page : 120 pages
File Size : 48,7 Mb
Release : 1967-08
Category : Electronic
ISBN : UVA:X030742355
Author : Marguerite S. Shaffer
Publisher : University of Pennsylvania Press
Page : 393 pages
File Size : 52,7 Mb
Release : 2012-04-17
Category : History
ISBN : 9780812206845
In the United States today many people are as likely to identify themselves by their ethnicity or region as by their nationality. In this country with its diversity and inequalities, can there be a shared public culture? Is there an unbridgeable gap between cultural variety and civic unity, or can public forms of expression provide an opportunity for Americans to come together as a people? In Public Culture: Diversity, Democracy, and Community in the United States, an interdisciplinary group of scholars addresses these questions while considering the state of American public culture over the past one hundred years. From medicine shows to the Internet, from the Los Angeles Plaza to the Las Vegas Strip, from the commemoration of the Oklahoma City bombing to television programming after 9/11, public sights and scenes provide ways to negotiate new forms of belonging in a diverse, postmodern community. By analyzing these cultural phenomena, the essays in this volume reveal how mass media, consumerism, increased privatization of space, and growing political polarization have transformed public culture and the very notion of the American public. Focusing on four central themes—public action, public image, public space, and public identity—and approaching shared culture from a range of disciplines—including mass communication, history, sociology, urban studies, ethnic studies, and cultural studies—Public Culture offers refreshing perspectives on a subject of perennial significance.
Author : Miyun Victoria Cho
Publisher : Unknown
Page : 152 pages
File Size : 42,7 Mb
Release : 2007
Category : Electronic
ISBN : UCAL:C3509024
Author : Russell W. Belk
Publisher : Edward Elgar Publishing
Page : 609 pages
File Size : 51,7 Mb
Release : 2007
Category : Business & Economics
ISBN : 9781847204127
A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
Author : Anonim
Publisher : Unknown
Page : 660 pages
File Size : 50,8 Mb
Release : 1952
Category : Hardware
ISBN : NYPL:33433109977193
Author : Margit Keller,Bente Halkier,Terhi-Anna Wilska,Monica Truninger
Publisher : Routledge
Page : 1037 pages
File Size : 42,7 Mb
Release : 2017-02-10
Category : Social Science
ISBN : 9781317380894
Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an intuitive thematic structure and resolutely international outlook, it engages with theory and methodology; markets and businesses; policies, politics and the state; and culture and everyday life. It will be essential reading for students and scholars across the social and economic sciences.
Author : Russell Belk,Eileen Fischer,Robert V Kozinets
Publisher : SAGE
Page : 240 pages
File Size : 45,7 Mb
Release : 2012-12-14
Category : Business & Economics
ISBN : 9781446290392
Electronic Inspection Copy available for instructors here - How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others.
Author : Harding, Simon
Publisher : Bristol University Press
Page : 330 pages
File Size : 54,6 Mb
Release : 2020-05-06
Category : Social Science
ISBN : 9781529203073
Described by the National Crime Agency as a ‘significant threat’, county lines involve gangs recruiting vulnerable youth to sell drugs in provincial areas. This phenomenon has impacted local drug markets, increasing criminal activity and violence. Exploring how county lines evolve, Harding reveals extensive criminal exploitation and control in the daily ‘grind’ to sell drugs. Drawing upon extensive interviews and case studies, this timely book gives voice to users and dealers, providing an in-depth analysis of techniques, relationships and ‘trapping’. With county lines now a critical issue for policing and government, this is an invaluable contribution to literature on gangs, youth violence and drugs.
Author : Kenneth Cmiel,John Durham Peters
Publisher : Unknown
Page : 345 pages
File Size : 48,6 Mb
Release : 2020-02-18
Category : History
ISBN : 9780226611853
"Histories of communication are still relatively rare birds, but this one is distinctive on several grounds. The two authors are/were undisputed giants in the field. Ken Cmiel, the originator of the book, still unfinished when he suddenly died in 2006, was a cultural historian of communication; his best friend, John Peters, is one of the world leaders in the intellectual history of communication. In completing that unfinished manuscript, Peters has performed astonishing prestidigitation here in creating an effective hybrid: he retains the core of Cmiel's account, while creating a unique book that, courtesy of Peters, brilliantly spins out the solid Cmielian core and its material traces into gorgeous reflections on aspects of how we make our way through a world of images and information. Promiscuous Knowledge constructs a cultural and intellectual history of information, images, and conceptions of knowledge since the 17th century, with an emphasis on the American context since the 19th century. Cmiel/Peters sketch the way in which various containers for information-knowledge, expertise, abridgment, books, digests, encyclopedias, museums, etc.-have variably organized gluts of information, and how these containers have eroded since the 1970s. A parallel throughline traces social attitudes and practices around images and key media for circulating and experiencing them. Cmiel envisioned the largest contour of the book as a contribution to the history of truth and truth-making. His protagonists are pictures and facts, images and information. They enact a process of gradual dismantling, erosion, or collapse of the mass culture system from last century into the present. Promiscuous knowledge has a new face, courtesy of the online universe full of filter bubbles, echo chambers, and fake news. Google offers a single portal to a churning mass of confusion; it lacks a principle of inclusion/inclusivity, it has no way of framing the whole. Peters has shaped what Cmiel started out with into a better Trump-era book than an Obama-era book. And he has retained its core: a brief history of how we left the world of fact for the world of information"--