Campaigning For President 2012

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Campaigning for President 2016

Dennis W. Johnson,Lara M. Brown
Campaigning for President 2016 Book PDF

Author : Dennis W. Johnson,Lara M. Brown
Publisher : Routledge
Page : 307 pages
File Size : 41,9 Mb
Release : 2017-07-18
Category : Political Science
ISBN : 9781351673617

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Campaigning for President 2016 by Dennis W. Johnson,Lara M. Brown Pdf

Coming out of one of the most contentious elections in history, Dennis Johnson and Lara Brown have assembled an outstanding team of authors to examine one of the fiercest and most closely fought presidential elections of our time. Like the 2008 and 2012 editions of Campaigning for President, the 2016 edition combines the talents and insights of political scientists who specialize in campaigns and elections together with seasoned political professionals who have been involved in previous presidential campaigns. Campaigning for President is the only series on presidential campaigns that features both political scientists and professional consultants. This book focuses on the most important questions of this most unusual presidential campaign. What was the appeal of Donald Trump? Has Twitter and social media become the dominant means of communicating? How did fake news, WikiLeaks, and the Russians factor in this election? What happened to the Obama coalition and why couldn’t Hillary Clinton capitalize on it? Hundreds of millions of Super PAC dollars were raised and spent, and much of that was wasted. What happened? Is the wild west of online media the new norm for presidential contests? These and many other questions are answered in the provocative essays by scholars and practitioners. The volume also is packed with valuable appendixes: a timeline of the presidential race, biographical sketches of each candidate, a roster of political consultants, the primary and general election results, exit polls, and campaign spending. New to the 2016 Edition The 2016 presidential contest brings a completely new set of players, policies, and electoral challenges. Like the 2008 and 2012 editions, the authors probe the strategies and tactics of the candidate campaigns and the outside organizations. The chapters focus on Donald Trump and Hillary Clinton, but also look at the Bernie Sanders insurgency, the collapse of the mainstream Republican candidates, and the dynamics of the general election. Chapters also analyze the changes in campaign finance, new technologies, the role of social media, and how fake news and subterfuge might become the new realities of presidential campaigning.

Campaign for President

John F. Kennedy School of Government. Institute of Politics
Campaign for President Book PDF

Author : John F. Kennedy School of Government. Institute of Politics
Publisher : Praeger
Page : 328 pages
File Size : 55,8 Mb
Release : 1986-01-30
Category : Political Science
ISBN : UCAL:B4449258

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Campaign for President by John F. Kennedy School of Government. Institute of Politics Pdf

A unique chronicle and critique told in the participants' own words. The campaign leaders for Reagan, Mondale, Hart, Jackson, Hollings, McGovern, Cranston, Askew, and Glenn discuss their strategies. What worked? What backfired? What would they do--or not do--again? Discussion leaders include Judy Woodruff, David Broder, Albert Hunt, Howell Raines, and Kenneth Bode. A document of immense historic and human interest.

The Timeline of Presidential Elections

Robert S. Erikson,Christopher Wlezien
The Timeline of Presidential Elections Book PDF

Author : Robert S. Erikson,Christopher Wlezien
Publisher : University of Chicago Press
Page : 221 pages
File Size : 49,5 Mb
Release : 2012-08-24
Category : Political Science
ISBN : 9780226922164

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The Timeline of Presidential Elections by Robert S. Erikson,Christopher Wlezien Pdf

In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of the United States come down largely to who runs the most effective campaign? It’s a question those who study elections have been considering for years with no clear resolution. In The Timeline of Presidential Elections, Robert S. Erikson and Christopher Wlezien reveal for the first time how both factors come into play. Erikson and Wlezien have amassed data from close to two thousand national polls covering every presidential election from 1952 to 2008, allowing them to see how outcomes take shape over the course of an election year. Polls from the beginning of the year, they show, have virtually no predictive power. By mid-April, when the candidates have been identified and matched in pollsters’ trial heats, preferences have come into focus—and predicted the winner in eleven of the fifteen elections. But a similar process of forming favorites takes place in the last six months, during which voters’ intentions change only gradually, with particular events—including presidential debates—rarely resulting in dramatic change. Ultimately, Erikson and Wlezien show that it is through campaigns that voters are made aware of—or not made aware of—fundamental factors like candidates’ policy positions that determine which ticket will get their votes. In other words, fundamentals matter, but only because of campaigns. Timely and compelling, this book will force us to rethink our assumptions about presidential elections.

Campaigning for President 2012

Dennis W. Johnson
Campaigning for President 2012 Book PDF

Author : Dennis W. Johnson
Publisher : Routledge
Page : 282 pages
File Size : 48,7 Mb
Release : 2013-06-26
Category : Political Science
ISBN : 9781135016500

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Campaigning for President 2012 by Dennis W. Johnson Pdf

In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political scientists and political professionals to examine one of the fiercest and most closely fought presidential elections of our time. Like its predecessor, Campaigning for President 2008, Campaigning for President 2012: Strategy and Tactics focuses on political management. It is written by both elections/campaign scholars and practitioners, who highlight the role of political consultants and campaigns while also emphasizing the strategy and tactics employed by the candidates, the national political parties, and outside interests. The contributors explore the general mood of the electorate in the 2012 election, the challenges Obama faced after his first term, the primaries, money, communication, the important issues of the election, and finally the election itself.

Campaign for President

The Institute of Politics at the Harvard Kennedy School
Campaign for President Book PDF

Author : The Institute of Politics at the Harvard Kennedy School
Publisher : Rowman & Littlefield Publishers
Page : 289 pages
File Size : 41,5 Mb
Release : 2013-05-16
Category : Political Science
ISBN : 9781442222489

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Campaign for President by The Institute of Politics at the Harvard Kennedy School Pdf

In this book, a distinguished group of presidential campaign staff, journalists, and political observers take us inside the 2012 race for the Republican nomination and general election, guiding us through each candidate's campaign from the time each candidate announced his or her intention to seek the presidency through the primaries, conventions, and up to election day. Meeting under the auspices of the Harvard University’s Institute of Politics, the candid discussion allows us to learn about the motivations of each candidate, strategies they deployed, and lessons they learned. In addition, representatives from the major SUPERPACS share their strategies and evaluate their impact in an election characterized by unprecedented campaign spending. Campaign for President: The Managers Look at 2012 is essential reading for anyone interested in the inner workings of national political campaigns.

The Gamble

John Sides,Lynn Vavreck
The Gamble Book PDF

Author : John Sides,Lynn Vavreck
Publisher : Princeton University Press
Page : 360 pages
File Size : 52,9 Mb
Release : 2014-09-07
Category : Political Science
ISBN : 9780691163635

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The Gamble by John Sides,Lynn Vavreck Pdf

A unique "moneyball" look at the 2012 U.S. presidential contest between Barack Obama and Mitt Romney "Game changer." We heard it so many times during the 2012 U.S. presidential election. But what actually made a difference in the contest—and what was just hype? In this groundbreaking book, John Sides and Lynn Vavreck tell the dramatic story of the election—with a big difference. Using an unusual "moneyball" approach and drawing on extensive quantitative data, they look beyond the anecdote, folklore, and conventional wisdom that often pass for election analysis to separate what was truly important from what was irrelevant. The Gamble combines this data with the best social science research and colorful on-the-ground reporting, providing the most accurate and precise account of the election yet written—and the only book of its kind. In a new preface, the authors reflect on the place of The Gamble in the tradition of presidential election studies, its reception to date, and possible paths for future social science research.

The 2012 Campaign and the Timeline of Presidential Elections

Robert S. Erikson,Christopher Wlezien
The 2012 Campaign and the Timeline of Presidential Elections Book PDF

Author : Robert S. Erikson,Christopher Wlezien
Publisher : University of Chicago Press
Page : 45 pages
File Size : 44,8 Mb
Release : 2014-02-26
Category : Political Science
ISBN : 9780226184173

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The 2012 Campaign and the Timeline of Presidential Elections by Robert S. Erikson,Christopher Wlezien Pdf

Do voters cast ballots for the candidates whose positions best match their own? Or does the race for president come down to who runs the most effective campaign? In their book, The Timeline of Presidential Elections, published in 2012, Erikson and Wlezien documented how both factors come into play. Having amassed data from national polls covering presidential elections from 1952 to 2008, they could track how outcomes take shape over the course of an election year. But they wanted to know whether Barak Obama’s historic 2012 campaign would follow the same pattern. This e-book both presents the central arguments from Timeline and updates the statistical analysis to include data from 2012. The authors also use the 2012 presidential campaign as a test of the empirical patterns they found in the previous fifteen elections. They show that Obama’s campaign conforms to their projections, and they confirm that it is through campaigns that voters are made aware of--or not made aware of--fundamental factors like candidates’ policy positions that determine which ticket will get their votes. In other words, fundamentals matter, but only because of campaigns. The 2012 Campaign and the Timeline of Presidential Elections will be useful in courses on the election process.

Groundbreakers

Elizabeth McKenna,Hahrie Han
Groundbreakers Book PDF

Author : Elizabeth McKenna,Hahrie Han
Publisher : Oxford University Press
Page : 269 pages
File Size : 55,7 Mb
Release : 2014
Category : Political Science
ISBN : 9780199394593

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Groundbreakers by Elizabeth McKenna,Hahrie Han Pdf

"Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. But what is missing from these accounts is an understanding of how Obama for America organized its formidable army of 2.2 million volunteers -- over eight times the number of people who volunteered for democratic candidates in 2004. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months--and even years--in advance of election day. In so doing, Groundbreakers argues, the campaign enlisted citizens in the often unglamorous but necessary work of practicing democracy. Hahrie Han and Elizabeth McKenna argue that the legacy of Obama for America is a transformation of the traditional models of field campaigning. Groundbreakers makes the case that the Obama ground game was revolutionary in two regards not captured in previous accounts. First, the campaign piloted and scaled an alternative model of field campaigning that built the power of a community at the same time that it organized it. Second, the Obama campaign changed the individuals who were a part of it, turning them into leaders. Groundbreakers proves that presidential campaigns are still about more than clicks, big data and money, and that one of the most important ways that a campaign develops its capacity is by investing in its human resources"--

Presidential Campaigning in the Internet Age

Jennifer Stromer-Galley
Presidential Campaigning in the Internet Age Book PDF

Author : Jennifer Stromer-Galley
Publisher : Oxford University Press
Page : 272 pages
File Size : 49,7 Mb
Release : 2019-07-29
Category : Political Science
ISBN : 9780190694074

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Presidential Campaigning in the Internet Age by Jennifer Stromer-Galley Pdf

As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.

Winning the Presidency 2012

William J. Crotty
Winning the Presidency 2012 Book PDF

Author : William J. Crotty
Publisher : Routledge
Page : 288 pages
File Size : 41,6 Mb
Release : 2015-11-17
Category : Political Science
ISBN : 9781317248873

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Winning the Presidency 2012 by William J. Crotty Pdf

In this first scholarly reflection on the 2012 elections, a distinguished cast of contributors enlightens students, scholars, and serious political readers about the issues involved in one of the most polarised presidential elections in history. The book includes groundbreaking research on e-politics and online fund-raising, the role of race, class, and gender, and the influence of the Tea Party, Occupy, the economic crisis, and other actors and factors in the election. Characterised by diversity, liveliness, and data-informed analysis, Winning the Presidency 2012 captures the highlights as well as looking ahead.

Dogfight

Calvin Trillin
Dogfight Book PDF

Author : Calvin Trillin
Publisher : Random House
Page : 177 pages
File Size : 51,9 Mb
Release : 2012-11-20
Category : Humor
ISBN : 9780812993691

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Dogfight by Calvin Trillin Pdf

In his latest laugh-out-loud book of political verse, Calvin Trillin provides a riotous depiction of the 2012 presidential election campaign. Dogfight is a narrative poem interrupted regularly by other poems and occasionally by what the author calls a pause for prose (“Callista Gingrich, Aware That Her Husband Has Cheated On and Then Left Two Wives Who Had Serious Illnesses, Tries Desperately to Make Light of a Bad Cough”). With the same barbed wit he displayed in the bestsellers Deciding the Next Decider, Obliviously On He Sails, and A Heckuva Job, America’s deadline poet trains his sights on the Tea Party (“These folks were quick to vocally condemn/All handouts but the ones that went to them”) and the slapstick field of contenders for the Republican nomination (“Though first-tier candidates were mostly out,/Republicans were asking, “What about/The second tier or what about the third?/Has nothing from those other tiers been heard?”). There is an ode to Michele Bachmann, sung to the tune of a Beatles classic (“Michele, our belle/Thinks that gays will all be sent to hell”) and passages on the exit of candidates like Herman Cain (“Although his patter in debates could tickle,/Cain’s pool of knowledge seemed less pool than trickle”) and Rick Santorum (“The race will miss the purity/That you alone endow./We’ll never find another man/Who’s holier than thou.”) On its way to the November 6 finale, Trillin’s narrative takes us through such highlights as the January caucuses in frigid Iowa (“To listen to long speeches is your duty,/And getting there could freeze off your patootie”), the Republican convention (“It seemed like Clint, his chair, and their vignette/Had wandered in from some adjoining set”), and Mitt Romney’s secretly recorded “47 percent” speech, which inspired the “I Got the Mitt Thinks I’m a Moocher, a Taker not a Maker, Blues.”

The 2012 Presidential Campaign

Robert E. Denton
The 2012 Presidential Campaign Book PDF

Author : Robert E. Denton
Publisher : Rowman & Littlefield
Page : 221 pages
File Size : 43,7 Mb
Release : 2013-07-29
Category : Political Science
ISBN : 9781442216754

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The 2012 Presidential Campaign by Robert E. Denton Pdf

Presidential campaigns are our national conversations – the widespread and complex communication of issues, images, social reality, and personas. Political communication specialists break down the 2012 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election, to make sense of the “political bits” of communication that comprise our voting choices. The contributors look at the early campaign period, the nomination process and conventions, the social and political contexts, the debates, the role of candidate spouses, candidate strategies, political strategies, and the use of the Internet and other technologies.

The Audacity of Hope

Barack Obama
The Audacity of Hope Book PDF

Author : Barack Obama
Publisher : Crown
Page : 386 pages
File Size : 54,6 Mb
Release : 2006-10-17
Category : Biography & Autobiography
ISBN : 9780307382092

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The Audacity of Hope by Barack Obama Pdf

#1 NEW YORK TIMES BESTSELLER • Barack Obama’s lucid vision of America’s place in the world and call for a new kind of politics that builds upon our shared understandings as Americans, based on his years in the Senate “In our lowdown, dispiriting era, Obama’s talent for proposing humane, sensible solutions with uplifting, elegant prose does fill one with hope.”—Michael Kazin, The Washington Post In July 2004, four years before his presidency, Barack Obama electrified the Democratic National Convention with an address that spoke to Americans across the political spectrum. One phrase in particular anchored itself in listeners’ minds, a reminder that for all the discord and struggle to be found in our history as a nation, we have always been guided by a dogged optimism in the future, or what Obama called “the audacity of hope.” The Audacity of Hope is Barack Obama’s call for a different brand of politics—a politics for those weary of bitter partisanship and alienated by the “endless clash of armies” we see in congress and on the campaign trail; a politics rooted in the faith, inclusiveness, and nobility of spirit at the heart of “our improbable experiment in democracy.” He explores those forces—from the fear of losing to the perpetual need to raise money to the power of the media—that can stifle even the best-intentioned politician. He also writes, with surprising intimacy and self-deprecating humor, about settling in as a senator, seeking to balance the demands of public service and family life, and his own deepening religious commitment. At the heart of this book is Barack Obama’s vision of how we can move beyond our divisions to tackle concrete problems. He examines the growing economic insecurity of American families, the racial and religious tensions within the body politic, and the transnational threats—from terrorism to pandemic—that gather beyond our shores. And he grapples with the role that faith plays in a democracy—where it is vital and where it must never intrude. Underlying his stories is a vigorous search for connection: the foundation for a radically hopeful political consensus. Only by returning to the principles that gave birth to our Constitution, Obama says, can Americans repair a political process that is broken, and restore to working order a government that has fallen dangerously out of touch with millions of ordinary Americans. Those Americans are out there, he writes—“waiting for Republicans and Democrats to catch up with them.”

Talk Show Campaigns

Michael Parkin
Talk Show Campaigns Book PDF

Author : Michael Parkin
Publisher : Unknown
Page : 0 pages
File Size : 54,6 Mb
Release : 2015-09-29
Category : Communication in politics
ISBN : 1138125822

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Talk Show Campaigns by Michael Parkin Pdf

Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart. In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and late night talk shows with nearly every presidential candidate-from long shot primary contender to major party nominee-hitting the talk show circuit at some point during the campaign. This book explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns. The chapters mix detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are most likely to meet their expectations. The book also explores how these interviews can enhance campaigns by connecting a critical segment of the voting population with candidates who provide useful political information in a casual setting. Talk Show Campaigns shows that this is more than a gimmick-it's a key part of how candidates communicate with voters, which reveals a lot about how campaigns have changed over the past two decades.

Controlling the Message

Victoria A. Farrar-Myers,Justin S. Vaughn
Controlling the Message Book PDF

Author : Victoria A. Farrar-Myers,Justin S. Vaughn
Publisher : NYU Press
Page : 324 pages
File Size : 54,9 Mb
Release : 2015-03-27
Category : Political Science
ISBN : 9781479867592

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Controlling the Message by Victoria A. Farrar-Myers,Justin S. Vaughn Pdf

Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.