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Author : Kirsten A. Foot,Steven M. Schneider
Publisher : Unknown
Page : 298 pages
File Size : 46,7 Mb
Release : 2006
Category : Business & Economics
ISBN : UOM:39015066773428
Foot and Schneider examine the evolution of political campaign web practices.
Author : Bruce Bimber,Richard Davis
Publisher : Oxford University Press
Page : 240 pages
File Size : 50,8 Mb
Release : 2003-09-11
Category : Political Science
ISBN : 9780198034575
After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. Do these efforts influence voters, expand democracy, increase the coverage of political issues, or mobilize a shrinking and apathetic electorate? Campaigning Online answers these questions by looking at how candidates present themselves online and how voters respond to their efforts-including whether voters learn from candidates' websites and whether voters' views are affected by what they see. Although the Internet will not lead to a revolution in democracy, it will, Bimber and Davis argue, have consequences: reinforcing messages, mobilizing activists, and strengthening partisans' views. Reporting on a wealth of new data drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff, and analysis of web sites themselves, Campaigning Online draws the most complete picture of the role of campaign websites in American elections to date.
Author : Jennifer Stromer-Galley
Publisher : Oxford University Press
Page : 272 pages
File Size : 40,5 Mb
Release : 2019-07-29
Category : Political Science
ISBN : 9780190694074
As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.
Author : Darren Lilleker,Nigel Jackson
Publisher : Routledge
Page : 217 pages
File Size : 53,9 Mb
Release : 2013-03
Category : Political Science
ISBN : 9781136815300
This book offers an in-depth, comparative analysis of how interactive Web 2.0 online tools, including weblogs, social networking sites and file-sharing sites, are utilised by candidates and parties during three recent election campaigns in France, Belgium, the US and the UK.
Author : Michael Cornfield
Publisher : Unknown
Page : 164 pages
File Size : 41,8 Mb
Release : 2004
Category : Computers
ISBN : UOM:39015060093591
The popularization of the Internet has shepherded a revolution in business and personal communication. But how has online technology been used in mainstream American politics? In Politics Moves Online, Michael Cornfield provides a comprehensive guide to how the Internet has been used in political campaigns. He shows, for example, how candidates such as George Bush and John McCain in 2000 —as well as political action committees and the media —struggled to figure out how to fit the Internet into their ongoing operations. Through a series of insightful cases, he examines how candidates use the Web as a campaign tool and as a fund-raising mechanism, and how voters use the Internet to gather information and become more knowledgeable voters. He finds that while many political pundits have argued that the Internet can be a revolutionary force in politics, citizens and politicians alike have yet to find innovative uses that go beyond conventional political operations.
Author : Costas Panagopoulos,Vassia Gueorguieva,Allison Slotnick,Girish Gulati,Christine Williams
Publisher : Rutgers University Press
Page : 315 pages
File Size : 43,8 Mb
Release : 2009-05-01
Category : Political Science
ISBN : 9780813548654
Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.
Author : Alex Marland,Thierry Giasson,Anna Lennox Esselment
Publisher : UBC Press
Page : 384 pages
File Size : 44,9 Mb
Release : 2017-06-28
Category : Political Science
ISBN : 9780774834513
Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from staffers in the Prime Minister’s Office to backbench MPs practise political marketing and communication as though each day were a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties’ relentless search for votes and popularity and what constant electioneering means for governance. This is the first study of a phenomenon – including the use of public resources for partisan gain – that has become embedded in Canadian politics and government.
Author : Pippa Norris,John Curtice,David Sanders,Margaret Scammell,Holli A Semetko
Publisher : SAGE
Page : 233 pages
File Size : 51,8 Mb
Release : 1999-05-26
Category : Social Science
ISBN : 9780857022127
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.
Author : Ariadne Vromen
Publisher : Springer
Page : 278 pages
File Size : 42,9 Mb
Release : 2016-11-25
Category : Political Science
ISBN : 9781137488657
This book considers the radical effects the emergence of social media and digital politics have had on the way that advocacy organisations mobilise and organise citizens into political participation. It argues that these changes are due not only to technological advancement but are also underpinned by hybrid media systems, new political narratives, and a new networked generation of political actors. The author empirically analyses the emergence and consolidation within advanced democracies of online campaigning organisations, such as MoveOn, 38 Degrees, Getup and AVAAZ. Vromen shows that they have become leading political advocates, and influential on both national and international level governance. The book critically engages with this digital disruption of traditional patterns of political mobilisation and organisation, and highlights the challenges in embracing new ideas such as entrepreneurialism and issue-driven politics. It will be of interest to advanced students and scholars in political participation and citizen politics, interest groups, civil society organisations, e-government and politics and social media.
Author : Bruce Allen Bimber,Richard Davis
Publisher : Oxford University Press on Demand
Page : 235 pages
File Size : 51,8 Mb
Release : 2003
Category : Political Science
ISBN : 9780195151565
A portrait of the role of campaign websites in American elections. How do candidates use the Internet to gain or reinforce voter support? Are voters influenced by what they see on candidate's websites? Do they learn anything? Are their votes influenced? The authors answer these questions using a wealth of data and evidence about the 2000 election drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff and analysis of websites themselves.
Author : Eric Lee,Edd Mustill
Publisher : Createspace Independent Pub
Page : 66 pages
File Size : 41,6 Mb
Release : 2012-12-19
Category : Political Science
ISBN : 1481804448
LabourStart has 15 years of experience running online campaigns in partnership with trade unions around the world. This book serves as an introduction to LabourStart's campaigning work, and brings together some of our success stories. We have worked with our brothers and sisters around the world to help get union reps reinstated, get activists out of prison, give support to striking and locked-out workers, and mobilise international support to fight against the union-busting designs of governments and multinationals. These experiences provide invaluable lessons for any trade unionists who want to use online tools to strengthen their struggles in the workplace.
Author : Darren Lilleker,Nigel Jackson
Publisher : Routledge
Page : 226 pages
File Size : 49,5 Mb
Release : 2013-03-01
Category : Political Science
ISBN : 9781136815294
The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. Political Campaigning, Elections and the Internet contextualises the US Presidential campaign of 2008 within three other contests: France 2007; Germany 2009; and the UK 2010. In offering a comparative history of the use of the Internet as an election tool, the authors are able to test the optimistic view that the Internet is transforming elections while also mapping the role the Internet plays and performs for parties and candidates. Lilleker and Jackson offer in-depth analysis demonstrating how interactive Web 2.0 online tools, including weblogs, social networking sites and file-sharing sites, are utilised and evaluate the role of these tools in the marketing and branding of parties and candidates. Examining the interactivity between candidate, party, and voter, this important book will be of strong interest to students and scholars of political science, elections, international relations and political communication. It will be of value to those within public relations, marketing and related communication and media programmes.
Author : Randolph Kluver,Nicholas Jankowski,Kirsten Foot,Steven M. Schneider
Publisher : Routledge
Page : 298 pages
File Size : 51,8 Mb
Release : 2007-05-07
Category : Computers
ISBN : 9781134114634
This volume represents an important contribution towards gaining a cross-national understanding of the current and emerging impacts of the Internet on political practice.
Author : Solo, Ashu M. G.
Publisher : IGI Global
Page : 399 pages
File Size : 41,9 Mb
Release : 2014-05-31
Category : Political Science
ISBN : 9781466660632
Technology and the Internet especially have brought on major changes to politics and are playing an increasingly important role in political campaigns, communications, and messaging. Political Campaigning in the Information Age increases our understanding of aspects and methods for political campaigning, messaging, and communications in the information age. Each chapter analyzes political campaigning, its methods, the effectiveness of these methods, and tools for analyzing these methods. This book will aid political operatives in increasing the effectiveness of political campaigns and communications and will be of use to researchers, political campaign staff, politicians and their staff, political and public policy analysts, political scientists, engineers, computer scientists, journalists, academicians, students, and professionals.
Author : Bruce Allen Bimber,Richard Davis
Publisher : Unknown
Page : 0 pages
File Size : 51,6 Mb
Release : 2023
Category : Elections
ISBN : 0197733018
