Case Based Research In Tourism Travel And Hospitality

Author : Marianna Sigala,Anastasia Yeark,Rajka Presbury,Marcela Fang,Karen A. Smith
Publisher : Springer Nature
Page : 503 pages
File Size : 43,5 Mb
Release : 2022-01-05
Category : Business & Economics
ISBN : 9789811646713

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Case Based Research in Tourism, Travel, Hospitality and Events by Marianna Sigala,Anastasia Yeark,Rajka Presbury,Marcela Fang,Karen A. Smith Pdf

This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction. Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. Professor Xander Lub, President, EuroCHRIE The book inspires educators and students. The cases provide context to students’ learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. Professor Brian King, Chair, THE-ICE Assessment Panel The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. Dr Paul Whitelaw, Academic Director, Southern Cross University This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of “real world issues”, the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.

Author : Marianna Sigala,Marcela Fang,Anastasia Yeark,Julia N. Albrecht,Oscar Vorobjovas-Pinta
Publisher : Springer
Page : 0 pages
File Size : 42,7 Mb
Release : 2024-06-01
Category : Business & Economics
ISBN : 9819718902

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Case Based Research in Tourism, Travel, and Hospitality by Marianna Sigala,Marcela Fang,Anastasia Yeark,Julia N. Albrecht,Oscar Vorobjovas-Pinta Pdf

This book consolidates case study based research in tourism, travel, hospitality, and events under one roof. It aims to consolidate cutting edge case study based research within the wider tourism industry that investigates topical and contemporary industry challenges and practices, which in turn can help tourism scholars to build new theory for advancing tourism research and educational practices. Case study based research is well recognised for its ability to develop theories and to support pedagogical aims. This book explores the repercussions of COVID-19 on tourism in how this has magnified the need and the urgency to use case based research and teaching. COVID-19 has accelerated profound changes in the tourism industry that are demonstrated in transformed: consumer profiles and behaviours; industry structures, business models and operations; and tourism labour markets. Subsequently, tourism educators, providers and researchers are required to study and address the abovementioned changes by undertaking transformational tourism research that can challenge and shift existing theories and knowledge frontiers, help industry and academia alike to reset new industry standards; and 2) develop tourism graduates that meet the new industry requirements, are resilient, flexible and adaptable, they possess transferable knowledge and skills that can solve real industry problems. The aim of this book to meets the market gap of books focusing on case study based research and teaching and further expands to address the COVID-19 repercussions and opportunities for tourism research and case studies.

Author : Marianna Sigala
Publisher : Springer Nature
Page : 271 pages
File Size : 40,7 Mb
Release : 2024-06-11
Category : Electronic
ISBN : 9789819718917

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Case Based Research in Tourism, Travel, and Hospitality by Marianna Sigala Pdf

Author : Rob Harris,Leo Jago,Brian King
Publisher : Unknown
Page : 228 pages
File Size : 45,7 Mb
Release : 2005-01-01
Category : Hospitality
ISBN : 1862505020

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Case Studies in Tourism and Hospitality Marketing by Rob Harris,Leo Jago,Brian King Pdf

Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, detailing the development and implementation of these strategies. Harris at Uni of Technology, Sydney, Jago and King at Victoria University, Melbourne, Vic.

Author : Evangelos Christou
Publisher : Routledge
Page : 338 pages
File Size : 41,8 Mb
Release : 2016-04-01
Category : Business & Economics
ISBN : 9781317053804

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Social Media in Travel, Tourism and Hospitality by Evangelos Christou Pdf

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Author : Kenneth F. Hyde,Chris Ryan,Arch G. Woodside
Publisher : Emerald Group Publishing
Page : 583 pages
File Size : 50,8 Mb
Release : 2012-06-26
Category : Business & Economics
ISBN : 9781780527420

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Field Guide to Case Study Research in Tourism, Hospitality and Leisure by Kenneth F. Hyde,Chris Ryan,Arch G. Woodside Pdf

This international field guide provides methods and studies on how-to-do case study research in natural settings. This text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict case behavior.

Author : Gürhan Aktaş,Metin Kozak
Publisher : Taylor & Francis
Page : 270 pages
File Size : 54,5 Mb
Release : 2022-06-09
Category : Business & Economics
ISBN : 9781000600315

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International Case Studies in Tourism Marketing by Gürhan Aktaş,Metin Kozak Pdf

This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies follows a logical and uniform structure and covers topics such as marketing mix, crisis management, digital marketing, quality development, product development and sustainability. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.

Author : Kevin D. Lyons,Stephen Wearing
Publisher : CABI
Page : 235 pages
File Size : 40,8 Mb
Release : 2008
Category : Business & Economics
ISBN : 9781845933814

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Journeys of Discovery in Volunteer Tourism by Kevin D. Lyons,Stephen Wearing Pdf

Offers an insight into how volunteer tourism is growing and developing. This title includes case studies from researchers in the field which explore the experiences of the volunteer tourist and the relationships between volunteers and host communities and commercial, non-commercial and government entities involved in volunteer tourism.

Author : Victor T. C. Middleton,Jackie Clarke
Publisher : Routledge
Page : 501 pages
File Size : 41,5 Mb
Release : 2001
Category : Business & Economics
ISBN : 9780750644716

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Marketing in Travel and Tourism by Victor T. C. Middleton,Jackie Clarke Pdf

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike. Explains the concepts and principles of marketing Extensive use of case histories and examples A classic work of reference

Author : Rosa M. Batista Canino,Teresa Aguiar Quintana
Publisher : Cambridge Scholars Publishing
Page : 365 pages
File Size : 41,5 Mb
Release : 2017-08-21
Category : Business & Economics
ISBN : 9781527502789

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Successful Case Studies in the Canary Islands' Tourism Industry by Rosa M. Batista Canino,Teresa Aguiar Quintana Pdf

This book offers an interesting overview of good practices in the tourism industry. Its main strength is that its focus is not solely limited to hotels; rather, it provides several snapshots of the way economic activities of various different natures have been properly managed in order to make the Canary Islands a successful symbol of integrated tourist supply for a range of customers. Each case study provided here offers particular insights into the way local resources, including physical, environmental, human, and entrepreneurial factors, have been exploited in order to boost tourism. The book can be also serve as a reference tool for those who are thinking about improving their business or starting a new one.

Author : Marianna Sigala,Ulrike Gretzel
Publisher : Routledge
Page : 341 pages
File Size : 51,7 Mb
Release : 2017-07-20
Category : Science
ISBN : 9781317185130

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Advances in Social Media for Travel, Tourism and Hospitality by Marianna Sigala,Ulrike Gretzel Pdf

This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making. Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.

Author : Timothy L. G. Lockyer
Publisher : Routledge
Page : 653 pages
File Size : 45,9 Mb
Release : 2013-05-13
Category : Business & Economics
ISBN : 9781136452321

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Global Cases on Hospitality Industry by Timothy L. G. Lockyer Pdf

Get a comprehensive research-based look at real life hospitality industry issues from leaders in the field Global Cases on Hospitality Industry is a comprehensive examination into hospitality issues around the world. This detailed look at the industry’s dynamics uses an international perspective that provides reader understanding by spanning several strategic and functional areas in management practices. Leading academics, trainers, and consultants from around the globe offer research-based perspectives on real life issues in this competitive industry. This important text extensively explores various aspects of the industry from both Asian and Western countries, providing important insights into policymaking, research, consulting, and teaching. Global Cases on Hospitality Industry presents extensively-researched illustrative case studies and accounts of revealing management practices from experts around the world. This book explains both the positive and negative impact of certain real life policy and management decisions in various aspects of the industry. This text discusses topics such as marketing, human resources, strategy, entrepreneurship, the use of technology, and ethics, using inside looks into different hospitality and travel and tourism companies. The book includes numerous figures and tables to clearly illustrate research data. Topics in Global Cases on Hospitality Industry include: consumer marketing research price promotions consumer behaviors bed and breakfast expectation analysis assessment of service quality company organizational structure labor productivity human resource issues franchise restaurants impact around the world tour operator strategies similarity of problems between the hospitality and tourism industries heritage tourism societal effects of tourism development ethical challenges and much more! Global Cases on Hospitality Industry is essential reading for hospitality management educators, students, trainers, and researchers in services management.

Author : Camillo, Angelo A.
Publisher : IGI Global
Page : 622 pages
File Size : 50,8 Mb
Release : 2015-08-17
Category : Business & Economics
ISBN : 9781466686076

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Handbook of Research on Global Hospitality and Tourism Management by Camillo, Angelo A. Pdf

The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.

Author : Bonita Kolb
Publisher : Routledge
Page : 294 pages
File Size : 43,9 Mb
Release : 2018-01-29
Category : Business & Economics
ISBN : 9781351702218

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Marketing Research for the Tourism, Hospitality and Events Industries by Bonita Kolb Pdf

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1600 pages
File Size : 44,5 Mb
Release : 2014-10-31
Category : Business & Economics
ISBN : 9781466665446

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Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.