Challenges And Opportunities For Change In Food Marketing To Children And Youth

Author : Institute of Medicine,Food and Nutrition Board,Standing Committee on Childhood Obesity Prevention
Publisher : National Academies Press
Page : 87 pages
File Size : 55,5 Mb
Release : 2013-06-14
Category : Medical
ISBN : 9780309269537

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Challenges and Opportunities for Change in Food Marketing to Children and Youth by Institute of Medicine,Food and Nutrition Board,Standing Committee on Childhood Obesity Prevention Pdf

The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 41,7 Mb
Release : 2013
Category : Electronic
ISBN : OCLC:971082906

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Challenges and Opportunities for Change in Food Marketing to Children and Youth by Anonim Pdf

Author : Institute of Medicine,Board on Children, Youth, and Families,Food and Nutrition Board,Committee on Food Marketing and the Diets of Children and Youth
Publisher : National Academies Press
Page : 537 pages
File Size : 44,5 Mb
Release : 2006-05-11
Category : Medical
ISBN : 9780309097130

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Food Marketing to Children and Youth by Institute of Medicine,Board on Children, Youth, and Families,Food and Nutrition Board,Committee on Food Marketing and the Diets of Children and Youth Pdf

Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.

Author : Shelly Rodgers,Esther Thorson
Publisher : Routledge
Page : 592 pages
File Size : 54,6 Mb
Release : 2017-02-17
Category : Business & Economics
ISBN : 9781317225454

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Digital Advertising by Shelly Rodgers,Esther Thorson Pdf

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.

Author : Marion Nestle
Publisher : Oxford University Press
Page : 352 pages
File Size : 45,8 Mb
Release : 2015-09-07
Category : Medical
ISBN : 9780190263447

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Soda Politics by Marion Nestle Pdf

Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers--principally Coca-Cola and PepsiCo--into a multibillion-dollar industry with global recognition, distribution, and political power. Billed as "refreshing," "tasty," "crisp," and "the real thing," sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type-2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them. Habitually drinking large volumes of soda not only harms individual health, but also burdens societies with runaway healthcare costs. So how did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, the 2016 James Beard Award for Writing & Literature Winner, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle, a renowned food and nutrition policy expert and public health advocate, shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world. But Soda Politics does more than just diagnose a problem--it encourages readers to help find solutions. From Berkeley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks. And their actions are having an impact--for all of the hardball and softball tactics the soft drink industry employs to maintain the status quo, soda consumption has been flat or falling for years. Health advocacy campaigns are now the single greatest threat to soda companies' profits. Soda Politics provides readers with the tools they need to keep up pressure on Big Soda in order to build healthier and more sustainable food systems.

Author : Ann M. Coulston,Carol J. Boushey,Mario Ferruzzi,Linda Delahanty
Publisher : Academic Press
Page : 1072 pages
File Size : 43,8 Mb
Release : 2017-04-28
Category : Technology & Engineering
ISBN : 9780128029473

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Nutrition in the Prevention and Treatment of Disease by Ann M. Coulston,Carol J. Boushey,Mario Ferruzzi,Linda Delahanty Pdf

Nutrition in the Prevention and Treatment of Disease, Fourth Edition, is a compilation of current knowledge in clinical nutrition and an overview of the rationale and science base of its application to practice in the prevention and treatment of disease. In its fourth edition, this text continues the tradition of incorporating new discoveries and methods related to this important area of research Generating and analyzing data that summarize dietary intake and its association with disease are valuable tasks in treating disease and developing disease prevention strategies. Well-founded medical nutrition therapies can minimize disease development and related complications. Providing scientifically sound, creative, and effective nutrition interventions is both challenging and rewarding. Two new chapters on metabolomics and translational research, which have come to be used in nutrition research in recent years. The new areas of study are discussed with the perspective that the application of the scientific method is by definition an evolutionary process. A new chapter on Genetics and Diabetes which reviews the latest research on causal genetic variants and biological mechanisms responsible for the disease, and explores potential interactions with environmental factors such as diet and lifestyle. Includes all major "omics" – the exposome, metabolomics, genomics, and the gut microbiome. Expands the microbiota portions to reflect complexity of diet on gut microbial ecology, metabolism and health

Author : Institute of Medicine,Food and Nutrition Board,Standing Committee on Childhood Obesity Prevention
Publisher : National Academies Press
Page : 133 pages
File Size : 40,8 Mb
Release : 2013-12-25
Category : Medical
ISBN : 9780309294737

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Creating Equal Opportunities for a Healthy Weight by Institute of Medicine,Food and Nutrition Board,Standing Committee on Childhood Obesity Prevention Pdf

Creating Equal Opportunities for a Healthy Weight is the summary of a workshop convened by the Institute of Medicine's Standing Committee on Childhood Obesity Prevention in June 2013 to examine income, race, and ethnicity, and how these factors intersect with childhood obesity and its prevention. Registered participants, along with viewers of a simultaneous webcast of the workshop, heard a series of presentations by researchers, policy makers, advocates, and other stakeholders focused on health disparities associated with income, race, ethnicity, and other characteristics and on how these factors intersect with obesity and its prevention. The workshop featured invited presentations and discussions concerning physical activity, healthy food access, food marketing and messaging, and the roles of employers, health care professionals, and schools. The IOM 2012 report Accelerating Progress in Obesity Prevention acknowledged that a variety of characteristics linked historically to social exclusion or discrimination, including race, ethnicity, religion, socioeconomic status, gender, age, mental health, disability, sexual orientation or gender identity, geographic location, and immigrant status, can thereby affect opportunities for physical activity, healthy eating, health care, work, and education. In many parts of the United States, certain racial and ethnic groups and low-income individuals and families live, learn, work, and play in places that lack health-promoting resources such as parks, recreational facilities, high-quality grocery stores, and walkable streets. These same neighborhoods may have characteristics such as heavy traffic or other unsafe conditions that discourage people from walking or being physically active outdoors. The combination of unhealthy social and environmental risk factors, including limited access to healthy foods and opportunities for physical activity, can contribute to increased levels of chronic stress among community members, which have been linked to increased levels of sedentary activity and increased calorie consumption. Creating Equal Opportunities for a Healthy Weight focuses on the key obesity prevention goals and recommendations outlined in Accelerating Progress in Obesity Prevention through the lens of health equity. This report explores critical aspects of obesity prevention, while discussing potential future research, policy, and action that could lead to equity in opportunities to achieve a healthy weight.

Author : Melissa Bernstein,Kimberley McMahon
Publisher : Jones & Bartlett Learning
Page : 634 pages
File Size : 49,5 Mb
Release : 2022-02-02
Category : Health & Fitness
ISBN : 9781284207323

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Nutrition Across Life Stages by Melissa Bernstein,Kimberley McMahon Pdf

"Life cycle nutrition texts generally lack specificity when it comes to breaking down each portion of the lifespan. Nutrition Across Life Stages carefully differentiates different segments of the pediatric and geriatric populations, providing a comprehensive rundown of normal and clinical nutrition for lactation, infancy, early childhood, older adult, and geriatric populations"--

Author : Jakob A. Klein,James L. Watson
Publisher : Bloomsbury Publishing
Page : 497 pages
File Size : 41,9 Mb
Release : 2016-08-25
Category : Social Science
ISBN : 9781350001145

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The Handbook of Food and Anthropology by Jakob A. Klein,James L. Watson Pdf

Winner of the CHOICE Outstanding Academic Title of the Year Award 2017. Interest in the anthropology of food has grown significantly in recent years. This is the first handbook to provide a detailed overview of all major areas of the field. 20 original essays by leading figures in the discipline examine traditional areas of research as well as cutting-edge areas of inquiry. Divided into three parts – Food, Self and Others; Food Security, Nutrition and Food Safety; Food as Craft, Industry and Ethics – the book covers topics such as identity, commensality, locality, migration, ethical consumption, artisanal foods, and children's food. Each chapter features rich ethnography alongside wider analysis of the subject. Internationally renowned scholars offer insights into their core areas of specialty. Examples include Michael Herzfeld on culinary stereotypes, David Sutton on how to conduct an anthropology of cooking, Johan Pottier on food insecurity, and Melissa Caldwell on practicing food anthropology. The book also features exceptional geographic and cultural diversity, with chapters on South Asia, South Africa, the United States of America, post-socialist societies, Maoist China, and Muslim and Jewish foodways. Invaluable as a reference as well as for teaching, The Handbook of Food and Anthropology serves to define this increasingly important field. An essential resource for researchers and students in anthropology and food studies.

Author : Melvin Delgado
Publisher : Routledge
Page : 248 pages
File Size : 40,7 Mb
Release : 2015-10-30
Category : Social Science
ISBN : 9781317406310

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Community Practice and Urban Youth by Melvin Delgado Pdf

Community Practice and Urban Youth is for graduate level students in fields that offer youth studies and community practice courses. Practitioners in these fields, too, will find the book particularly useful in furthering the integration of social justice as a conceptual and philosophical foundation. The use of food, environmental justice, and immigrant-rights and the book’s focus on service-learning and civic engagement involving these three topics offers an innovative approach for courses.

Author : Hammaker,Thomas M. Knadig,Sarah J. Tomlinson
Publisher : Jones & Bartlett Publishers
Page : 546 pages
File Size : 51,6 Mb
Release : 2016-02-29
Category : Business & Economics
ISBN : 9781284101607

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Health Care Ethics and the Law by Hammaker,Thomas M. Knadig,Sarah J. Tomlinson Pdf

This text engages students with the ethical decisions faced by health care professionals every day. Based on principles and applications in health care ethics and the law, this text extends beyond areas that are often included in discussions of political philosophy and the principles of justice.

Author : Ichiro Kawachi,Iain Lang,Walter Ricciardi
Publisher : Oxford University Press, USA
Page : 689 pages
File Size : 52,8 Mb
Release : 2020-04-23
Category : Medical
ISBN : 9780198800125

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Oxford Handbook of Public Health Practice 4e by Ichiro Kawachi,Iain Lang,Walter Ricciardi Pdf

This is the quick, go-to-reference book for public health trainees and practitioners. It distils information from the core disciplines of public health into one concise volume. It is also packed with practical tips on professional competencies and skills development, as well as new emerging topics.

Author : Theodore H. Tulchinsky,Elena A. Varavikova
Publisher : Academic Press
Page : 912 pages
File Size : 50,9 Mb
Release : 2014-03-26
Category : Medical
ISBN : 9780124157675

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The New Public Health by Theodore H. Tulchinsky,Elena A. Varavikova Pdf

The New Public Health has established itself as a solid textbook throughout the world. Translated into 7 languages, this work distinguishes itself from other public health textbooks, which are either highly locally oriented or, if international, lack the specificity of local issues relevant to students' understanding of applied public health in their own setting. This 3e provides a unified approach to public health appropriate for all masters' level students and practitioners—specifically for courses in MPH programs, community health and preventive medicine programs, community health education programs, and community health nursing programs, as well as programs for other medical professionals such as pharmacy, physiotherapy, and other public health courses. Changes in infectious and chronic disease epidemiology including vaccines, health promotion, human resources for health and health technology Lessons from H1N1, pandemic threats, disease eradication, nutritional health Trends of health systems and reforms and consequences of current economic crisis for health Public health law, ethics, scientific d health technology advances and assessment Global Health environment, Millennium Development Goals and international NGOs

Author : Institute of Medicine (U.S.). Committee on Food Marketing and the Diets of Children and Youth
Publisher : National Academy Press
Page : 516 pages
File Size : 42,7 Mb
Release : 2006
Category : Child consumers
ISBN : 0309100895

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Food Marketing to Children and Youth by Institute of Medicine (U.S.). Committee on Food Marketing and the Diets of Children and Youth Pdf

Author : Nicoletta A. Wilks
Publisher : Unknown
Page : 0 pages
File Size : 41,8 Mb
Release : 2009
Category : Advertising
ISBN : 1606929135

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Marketing Food to Children and Adolescents by Nicoletta A. Wilks Pdf

This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an analysis of 2006 expenditures and activities by 44 companies - are presented here. Included are not only the traditional measured media - television, radio, and print, but also activities on the Internet and other new electronic media, as well as previously unmeasured forms of marketing to young people, such as packaging, in-store advertising, event sponsorship, and promotions that take place in schools. Integrated advertising campaigns that combine several of these techniques and often involve cross-promotions - linking a food or beverage to a licensed character, a new movie, or a popular television program, dominate today's landscape of advertising to youth. The data presented in this book tell the story of food and beverage marketing in a year just preceding, or early in the development of, industry self-regulatory activities designed to reduce or change the profile of such marketing to children. Furthermore, this book, which compiles information not previously assembled or available to the research community, may serve as a benchmark for measuring future progress with respect to these initiatives.