Chew With Your Mind Open

Author : Cameron Day
Publisher : Unknown
Page : 128 pages
File Size : 43,7 Mb
Release : 2021-06-30
Category : Electronic
ISBN : 0578917920

Get Book

Chew with Your Mind Open by Cameron Day Pdf

Allow me to blast a ray of sunshine through the murky clouds hovering over advertising agencies and marketing departments alike. If you've got talent, I can keep you from rolling an embarrassing string of gutter balls. Chew With Your Mind Open is here to make it make sense to the degree that advertising ever will. The politics. The personalities. The nonstop problems in need of smart and effective solutions. I was lucky. I had a great thinker in my corner for over two decades. A rock-solid, real-live 24/7 mentor. My father, Guy Day, knew the advertising racket well and was no stranger to remarkable creative work. He co-founded Chiat/Day as a writer and was the agency's president, twice. My dad helped inspire some of the best advertising of the 20th century, Apple's "1984" Super Bowl spot for example. He also inspired me. What my father gave me, is what I'm now ready to give you. Just enough big-picture guidance to be dangerous. My advice can keep you from falling into unproductive time-sucks and sinking in conceptual quicksand. I'll help you avoid the chronic wallowing, unneeded politicking, and blame game that's all too common in the business. I'll help you develop good habits that will serve you well in the worst of times. Throughout my book, I'll share how I got -- and still get -- my best thinking through the gauntlet without collecting a huge assortment of knives in my back. Granted, a few of them will be unavoidable. I'll address that part, too. My knowledge comes from real-life experiences, and my book is broken down by subject and is served one easily digestible nugget at a time. Sometimes my experiences are funny, other times embarrassing, but they always reveal an underlying truth and a learning opportunity that could spare you some scar tissue. Along the way, readers will be in the room with me as I present work, defend it, debate clients, and push the best thinking forward.

Author : Luke Sullivan
Publisher : John Wiley & Sons
Page : 451 pages
File Size : 54,6 Mb
Release : 2016-01-19
Category : Business & Economics
ISBN : 9781119164029

Get Book

Hey, Whipple, Squeeze This by Luke Sullivan Pdf

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Author : Durga Chew-Bose
Publisher : HarperCollins
Page : 232 pages
File Size : 46,8 Mb
Release : 2017-04-11
Category : Biography & Autobiography
ISBN : 9781443449113

Get Book

Too Much and Not the Mood by Durga Chew-Bose Pdf

**A Globe and Mail Best Book of the Year** From one of Canada’s most distinctive and intelligent emerging voices, a heartfelt collection of essays in Durga Chew-Bose’s captivating and truly inimitable style. In Too Much and Not the Mood, Durga Chew-Bose flings us headlong into her most intimate philosophical, and occasionally brooding, thoughts. The result is a lyrical and piercingly insightful collection of essays and her own brand of essay-meets-prose poetry about identity and culture. Reflective and highly astute, Chew-Bose invites readers to join in her search for a clearer understanding of who we are and the world we live in. This is a beautiful and surprising exploration of what it means to be a young first-generation writer today, shutting out the din in order to find her own voice. Exhibiting the confidence of Lena Dunham, the honesty of Chimamanda Ngozi Adichie, and the extraordinary vision of Zadie Smith, Too Much and Not the Mood is a stunning debut from an author who is sure to become one of this generation’s most esteemed voices.

Author : Luke Sullivan
Publisher : John Wiley & Sons
Page : 423 pages
File Size : 45,9 Mb
Release : 2022-02-17
Category : Business & Economics
ISBN : 9781119819745

Get Book

Hey Whipple, Squeeze This by Luke Sullivan Pdf

The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional. In this fully updated edition, you’ll explore: How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation. How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life. How to go 180 ̊ against common sense for ideas that have the potential of becoming viral. How to create the kind of portfolio that will get you a job in the industry.

Author : Eric Schlosser,Charles Wilson
Publisher : Houghton Mifflin Harcourt
Page : 326 pages
File Size : 43,9 Mb
Release : 2006
Category : Young Adult Nonfiction
ISBN : 0618593942

Get Book

Chew on this by Eric Schlosser,Charles Wilson Pdf

'Chew On This' reveals the truth about the the fast food industry - how it all began, its success, what fast food actually is, what goes on in the slaughterhouses, meatpacking factories and flavour labs, the exploitation of young workers in the thousands of fast-food outlets throughout the world, and much more.

Author : Anonim
Publisher : Unknown
Page : 732 pages
File Size : 45,8 Mb
Release : 2007
Category : Trademarks
ISBN : WISC:89098411911

Get Book

Official Gazette of the United States Patent and Trademark Office by Anonim Pdf

Author : Denise Linn,Meadow Linn
Publisher : Hay House, Inc
Page : 312 pages
File Size : 40,9 Mb
Release : 2012-11-26
Category : Cooking
ISBN : 9781401937232

Get Book

The Mystic Cookbook by Denise Linn,Meadow Linn Pdf

Provocative and insightful, this eclectic, inspiring, and beautiful book will open your eyes to the remarkable link between nourishment and spiritual awakening. Filled with ancient wisdom, practical advice, intriguing personal anecdotes, vibrant ceremonies, and original dishes lavishly illustrated with color photographs, the Mystic Cookbook brings to life a wealth of recipes and a myriad of experiences from places as far-reaching as Mexico, Italy, Vietnam, France, North Africa, and India as well as from mystical, legendary, and mythic realms. In Denise and Meadow Linn’s extraordinary book, learn little-known secrets about the food we eat and how it can mystically transform your life!

Author : Rakhi Kapoor
Publisher : Notion Press
Page : 130 pages
File Size : 51,6 Mb
Release : 2020-03-10
Category : Health & Fitness
ISBN : 9781646508815

Get Book

Deliver with Delight by Rakhi Kapoor Pdf

Today’s fast-paced life with nuclear families has women multitasking and juggling several roles. Pregnancy demands that an expecting woman lead a healthy lifestyle in the best interest of her baby. Handling the normal routine of the day, along with the changes brought about by the pregnancy, can become physically demanding. Fatigue, lack of sleep and anxiety about childbirth can lead to irritability and mood swings. Taking care of a newborn, coupled with other responsibilities, can make a new mom feel exhausted and blue. v Break the barriers of fears and myths about the pregnancy. v Free yourself from the fear of labour pains. v Take care of your mental, emotional and physical wellbeing during the pregnancy. v Make sustainable, practical lifestyle changes for a happy and healthy pregnancy with this simple, practical and personalized book for every expecting woman. The mother takes the seat alongside the creator when she delivers a new life. When the whole world rejoices at the birth of a baby, why should the mother who does all the hard work not be smiling through the whole process? Deliver with delight!

Author : Hillary Morgan Ferrer
Publisher : Harvest House Publishers
Page : 290 pages
File Size : 51,5 Mb
Release : 2019-06-04
Category : Religion
ISBN : 9780736976152

Get Book

Mama Bear Apologetics by Hillary Morgan Ferrer Pdf

*Foreword written by Nancy Pearcey* "Parents are the most important apologists our kids will ever know. Mama Bear Apologetics will help you navigate your kids’ questions and prepare them to become committed Christ followers.” —J. Warner Wallace "If every Christian mom would apply this book in her parenting, it would profoundly transform the next generation." —Natasha Crain #RoarLikeAMother The problem with lies is they don’t often sound like lies. They seem harmless, and even sound right. So what’s a Mama Bear to do when her kids seem to be absorbing the culture’s lies uncritically? Mama Bear Apologetics® is the book you’ve been looking for. This mom-to-mom guide will equip you to teach your kids how to form their own biblical beliefs about what is true and what is false. Through transparent life stories and clear, practical applications—including prayer strategies—this band of Mama Bears offers you tools to train yourself, so you can turn around and train your kids. Are you ready to answer the rallying cry, “Mess with our kids and we will demolish your arguments”? Join the Mama Bears and raise your voice to protect your kids—by teaching them how to think through and address the issues head-on, yet with gentleness and respect.

Author : Jay Shetty
Publisher : Simon and Schuster
Page : 352 pages
File Size : 52,6 Mb
Release : 2020-09-08
Category : Self-Help
ISBN : 9781982134501

Get Book

Think Like a Monk by Jay Shetty Pdf

Jay Shetty, social media superstar and host of the #1 podcast On Purpose, distills the timeless wisdom he learned as a monk into practical steps anyone can take every day to live a less anxious, more meaningful life. When you think like a monk, you’ll understand: -How to overcome negativity -How to stop overthinking -Why comparison kills love -How to use your fear -Why you can’t find happiness by looking for it -How to learn from everyone you meet -Why you are not your thoughts -How to find your purpose -Why kindness is crucial to success -And much more... Shetty grew up in a family where you could become one of three things—a doctor, a lawyer, or a failure. His family was convinced he had chosen option three: instead of attending his college graduation ceremony, he headed to India to become a monk, to meditate every day for four to eight hours, and devote his life to helping others. After three years, one of his teachers told him that he would have more impact on the world if he left the monk’s path to share his experience and wisdom with others. Heavily in debt, and with no recognizable skills on his résumé, he moved back home in north London with his parents. Shetty reconnected with old school friends—many working for some of the world’s largest corporations—who were experiencing tremendous stress, pressure, and unhappiness, and they invited Shetty to coach them on well-being, purpose, and mindfulness. Since then, Shetty has become one of the world’s most popular influencers. In 2017, he was named in the Forbes magazine 30-under-30 for being a game-changer in the world of media. In 2018, he had the #1 video on Facebook with over 360 million views. His social media following totals over 38 million, he has produced over 400 viral videos which have amassed more than 8 billion views, and his podcast, On Purpose, is consistently ranked the world’s #1 Health and Wellness podcast. In this inspiring, empowering book, Shetty draws on his time as a monk to show us how we can clear the roadblocks to our potential and power. Combining ancient wisdom and his own rich experiences in the ashram, Think Like a Monk reveals how to overcome negative thoughts and habits, and access the calm and purpose that lie within all of us. He transforms abstract lessons into advice and exercises we can all apply to reduce stress, improve relationships, and give the gifts we find in ourselves to the world. Shetty proves that everyone can—and should—think like a monk.

Author : Dr. Asoka Nimal Jinadasa
Publisher : Partridge Publishing Singapore
Page : 162 pages
File Size : 49,8 Mb
Release : 2015-09-16
Category : Self-Help
ISBN : 9781482852950

Get Book

Flying Penguin by Dr. Asoka Nimal Jinadasa Pdf

Preschool children learn a multitude of complex skills including walking and talking without a teacher by using their vast inborn intuitive human intelligence. And, they can play games on a smartphone long before they can read. As an adult, you still have that miraculous power sleeping within you. In Flying Penguin, author Dr. Asoka Nimal Jinadasa explains how you can awaken that power. Through simple concepts and techniques, he offers a comprehensive guide to help you unleash your inborn human potential by developing your six dimensions of success: heart, mind, body, passion, focus, and health. He shows you how you can: fly far beyond the limitations of your daily life; achieve highest levels of success in everything you do; become younger, healthier, and sexier each day; reach goals beyond your wildest dreams. Containing a blend of concepts and methodologies drawn from diverse sources such as Chinese martial arts, Tibetan rites, and Himalayan wisdom combined with the latest research in behavioral psychology, neuroscience, genetics, nutrition, and healthcare, Flying Penguin presents ways to experience the thrill of freeing your wings and flying far beyond the limitations of everyday life. It is probably the most comprehensive self-coaching book ever written.

Author : Gabriel Cousens, M.D.
Publisher : North Atlantic Books
Page : 831 pages
File Size : 49,8 Mb
Release : 2009-03-03
Category : Cooking
ISBN : 9781556438585

Get Book

Conscious Eating by Gabriel Cousens, M.D. Pdf

Conscious Eating has been referred to as the "Bible of Vegetarians," for both beginners and advanced students of health. This classic work in the field of live-food nutrition is an inspirational journey and a manual for life. Included is new information on enzymes, vegetarian nutrition for pregnancy, and an innovative international 14-day menu of gourmet, Kosher, vegetarian, live-food cuisine, plus 150 recipes.

Author : Dr. David Stoop
Publisher : Revell
Page : 240 pages
File Size : 49,8 Mb
Release : 2018-06-19
Category : Self-Help
ISBN : 9781493414901

Get Book

Change Your Thoughts, Change Your Life by Dr. David Stoop Pdf

Did you know most of our patterns of behavior are set by the time we are six years old? No wonder it's so hard to change! Dr. David Stoop shows readers that the true way to lasting change is in the renewing of our minds, which we accomplish when we faithfully read God's Word and meditate on it daily. He clearly shows how to move from fear to love, from resentment to gratitude, from lust to purity, from loneliness to connection, from idolatry to contentment, and from mistrust to trust. Anyone eager to find change that lasts will welcome this practical and encouraging message.

Author : Luke Sullivan
Publisher : John Wiley & Sons
Page : 347 pages
File Size : 52,5 Mb
Release : 2008-04-11
Category : Business & Economics
ISBN : 9780470267714

Get Book

Hey, Whipple, Squeeze This by Luke Sullivan Pdf

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Author : Michelle Neff
Publisher : Adams Media
Page : 240 pages
File Size : 47,7 Mb
Release : 2019-12-17
Category : Cooking
ISBN : 9781507212066

Get Book

Going Vegan: Your Daily Planner by Michelle Neff Pdf

Transition to veganism smoothly with this interactive step-by-step guided journal to help you kickstart your vegan diet with delicious recipes, detailed nutritional information, and prompts to record your progress. Starting to experiment with the world of vegan food? Looking for help keeping your healthy, plant-based eating on track? Ready to take the next step from vegan-ish to full-time vegan? This guided journal is here to help! Going vegan doesn’t need to be a scary, drastic change! With the right guide you don’t need to cut out your favorite foods or restock your home with a new pantry—you can jump head first into a fully vegan lifestyle. In 12 short weeks you can transition to whatever level of veganism is right for you and make it a transformation that will last. Going Vegan: Your Daily Planner includes easy vegan recipes, detailed nutritional information, and interactive journaling pages that let you track your water, food, and progress every day while creating delicious meals that keep you happy and healthy…all while staying animal-friendly. Get inspired by this motivational daily planner and take the next steps towards making your own vegan diet a success.