Chinese Local New Luxury Brands In A Digitally Empowered Era

Author : Hongbo Lai
Publisher : Springer Nature
Page : 153 pages
File Size : 46,9 Mb
Release : 2021-05-20
Category : Business & Economics
ISBN : 9789811621451

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Chinese Local New Luxury Brands in a Digitally Empowered Era by Hongbo Lai Pdf

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.

Author : Michel Chevalier,Pierre Xiao Lu
Publisher : John Wiley & Sons
Page : 273 pages
File Size : 40,8 Mb
Release : 2011-09-02
Category : Business & Economics
ISBN : 9781118181546

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Luxury China by Michel Chevalier,Pierre Xiao Lu Pdf

A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.

Author : Pierre Xiao Lu
Publisher : John Wiley & Sons
Page : 203 pages
File Size : 44,8 Mb
Release : 2011-12-27
Category : Business & Economics
ISBN : 9781118179215

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Elite China by Pierre Xiao Lu Pdf

A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

Author : Glyn Atwal,Douglas Bryson
Publisher : Springer
Page : 256 pages
File Size : 52,7 Mb
Release : 2017-06-27
Category : Business & Economics
ISBN : 9781137547156

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Luxury Brands in China and India by Glyn Atwal,Douglas Bryson Pdf

This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.

Author : Michel Chevalier,Michel Gutsatz
Publisher : John Wiley & Sons
Page : 390 pages
File Size : 54,6 Mb
Release : 2020-03-24
Category : Business & Economics
ISBN : 9781119542339

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Luxury Retail and Digital Management by Michel Chevalier,Michel Gutsatz Pdf

Develop a winning customer experience in the digital world Luxury consumers are changing – they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA? Luxury Retail and Digital Management, 2nd Edition sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalisation and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing. • Defines all the tools that are necessary to manage luxury stores including analysis of location and design concept • Explores the selection, training and motivation of the staff • Covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retail Written by luxury retail experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail and Digital Management, 2nd Edition provides deep insight into the main challenges that luxury brands are facing in this digital age.

Author : Young Won Park
Publisher : Springer Nature
Page : 264 pages
File Size : 47,8 Mb
Release : 2022-11-22
Category : Business & Economics
ISBN : 9789811926273

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Ambidextrous Global Strategy in the Era of Digital Transformation by Young Won Park Pdf

This book deals with the importance of ambidexterity in innovation activities and global strategies. Ambidextrous global strategy (AGS) is crucial for global firms in the turbulent twenty-first century. Here, AGS is defined as simultaneous achievements of global integration and local adaptation, or responsiveness, through utilization of a firm’s core facilities and organizational capabilities. To illustrate the specific implementation mechanism, a framework of AGS with global market strategy and organizational capability is shown for the purpose of analysis. There is also a focus on effective ambidextrous business strategies for the digital transformation era. Distinctive features of the book include, first, a framework of ambidextrous innovation and AGS. Second, there are analyses of examples of many industries to implement ambidexterity strategies, including Korean shipbuilding firms, Korean and Japanese steel firms, LCD panel flat-glass manufacturers, Japan’s trucking industry, agricultural corporations, and other Japanese manufacturing firms. Finally, the book focuses on effective ambidextrous business strategies for the digital transformation era with the integration of open and closed innovation. The book presents specific business strategies for survival in the digital transformation era and then suggests an architectural analysis using artificial intelligence (AI) for the realization of AGS. The target readership is made up of academics, students, and practitioners in the areas of global management, organizational theory, and strategic management. Especially for those readers, the book clarifies the critical practices and business strategies of innovative global firms in the era of digital transformation.

Author : Anna Cabigiosu
Publisher : Springer Nature
Page : 252 pages
File Size : 55,9 Mb
Release : 2020-07-13
Category : Business & Economics
ISBN : 9783030488109

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Digitalization in the Luxury Fashion Industry by Anna Cabigiosu Pdf

The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry.

Author : Bart L. MacCarthy,Dmitry Ivanov
Publisher : Elsevier
Page : 466 pages
File Size : 50,8 Mb
Release : 2022-06-09
Category : Transportation
ISBN : 9780323916158

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The Digital Supply Chain by Bart L. MacCarthy,Dmitry Ivanov Pdf

The Digital Supply Chain is a thorough investigation of the underpinning technologies, systems, platforms and models that enable the design, management, and control of digitally connected supply chains. The book examines the origin, emergence and building blocks of the Digital Supply Chain, showing how and where the virtual and physical supply chain worlds interact. It reviews the enabling technologies that underpin digitally controlled supply chains and examines how the discipline of supply chain management is affected by enhanced digital connectivity, discussing purchasing and procurement, supply chain traceability, performance management, and supply chain cyber security. The book provides a rich set of cases on current digital practices and challenges across a range of industrial and business sectors including the retail, textiles and clothing, the automotive industry, food, shipping and international logistics, and SMEs. It concludes with research frontiers, discussing network science for supply chain analysis, challenges in Blockchain applications and in digital supply chain surveillance, as well as the need to re-conceptualize supply chain strategies for digitally transformed supply chains.

Author : Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Publisher : Springer Nature
Page : 337 pages
File Size : 51,5 Mb
Release : 2019-11-11
Category : Business & Economics
ISBN : 9783030243746

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Digital and Social Media Marketing by Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi Pdf

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author : Wided Batat
Publisher : SAGE
Page : 340 pages
File Size : 45,5 Mb
Release : 2019-04-29
Category : Business & Economics
ISBN : 9781526483560

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Digital Luxury by Wided Batat Pdf

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

Author : Ashley Dudarenok
Publisher : Alarice International Limited
Page : 95 pages
File Size : 45,8 Mb
Release : 2024-06-30
Category : Business & Economics
ISBN : 8210379456XXX

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Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media by Ashley Dudarenok Pdf

This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.

Author : Fabio De Felice,Antonella Petrillo
Publisher : CRC Press
Page : 101 pages
File Size : 42,9 Mb
Release : 2024-01-19
Category : Technology & Engineering
ISBN : 9781003826828

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Digital Effects, Strategies, and Industry 5.0 by Fabio De Felice,Antonella Petrillo Pdf

This book discusses the increase in global competitiveness which challenges the manufacturing market to integrate design and product in order to improve quality and process. The book goes on to examine digital manufacturing technologies and critiques how they are transforming every link of the manufacturing value chain. Digital Effects, Strategies, and Industry 5.0 presents many different tooling processes that digital manufacturing utilizes such as artificial intelligence, automation and robotics, additive technology, human-machine interaction, and IoT. Digital manufacturing technologies and how they can transform every link of the manufacturing value chain, from research and development, supply chain, and factory operations to marketing, sales, and service, are examined within the book. Also included is coverage of Industry 5.0, the future, and how it is already starting a trend of change processes directed towards closer cooperation between man and machine, as well as systematic prevention of waste and wasting including industrial upcycling, along with case studies. This book is aimed at professionals and students in the areas of manufacturing and processing, productivity improvement, environmental, engineering management, and information management.

Author : Ashok Sethi
Publisher : Springer
Page : 235 pages
File Size : 44,7 Mb
Release : 2018-08-07
Category : Business & Economics
ISBN : 9789811089923

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Chinese Consumers by Ashok Sethi Pdf

This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

Author : Netexplo (France),UNESCO. Assistant Director-General for Communication and Information
Publisher : UNESCO Publishing
Page : 174 pages
File Size : 53,6 Mb
Release : 2019-04-17
Category : Electronic
ISBN : 9789231003158

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Human learning in the digital era by Netexplo (France),UNESCO. Assistant Director-General for Communication and Information Pdf

Author : Jean-Noël Kapferer,Vincent Bastien
Publisher : Kogan Page Publishers
Page : 408 pages
File Size : 51,6 Mb
Release : 2012-09-03
Category : Business & Economics
ISBN : 9780749464929

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The Luxury Strategy by Jean-Noël Kapferer,Vincent Bastien Pdf

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.