Cim Coursebook 03 04 Marketing Planning

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CIM Coursebook 03/04 Marketing Planning

Author : Karen Beamish
Publisher : Routledge
Page : 374 pages
File Size : 46,7 Mb
Release : 2012-10-02
Category : Business & Economics
ISBN : 9781136010019

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CIM Coursebook 03/04 Marketing Planning by Karen Beamish Pdf

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

CIM Coursebook 03/04 Marketing Fundamentals

Author : Frank Withey
Publisher : Routledge
Page : 377 pages
File Size : 54,9 Mb
Release : 2013-05-13
Category : Business & Economics
ISBN : 9781136005947

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CIM Coursebook 03/04 Marketing Fundamentals by Frank Withey Pdf

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

CIM Coursebook 03/04 Marketing Management in Practice

Author : Tony Curtis
Publisher : Routledge
Page : 285 pages
File Size : 47,5 Mb
Release : 2012-09-11
Category : Business & Economics
ISBN : 9781136005541

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CIM Coursebook 03/04 Marketing Management in Practice by Tony Curtis Pdf

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

CIM Coursebook 03/04 Strategic Marketing Management

Author : Helen Meek,Richard Meek
Publisher : Routledge
Page : 303 pages
File Size : 45,8 Mb
Release : 2012-10-02
Category : Business & Economics
ISBN : 9781136009938

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CIM Coursebook 03/04 Strategic Marketing Management by Helen Meek,Richard Meek Pdf

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

CIM Coursebook 03/04 Marketing Fundamentals

Author : Frank Withey
Publisher : Routledge
Page : 378 pages
File Size : 53,6 Mb
Release : 2013-05-13
Category : Business & Economics
ISBN : 9781136005930

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CIM Coursebook 03/04 Marketing Fundamentals by Frank Withey Pdf

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

CIM Coursebook: The Marketing Planning Process

Author : Ray Donnelly,Graham Harrison
Publisher : Routledge
Page : 256 pages
File Size : 52,5 Mb
Release : 2010-09-08
Category : Business & Economics
ISBN : 9781136442049

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CIM Coursebook: The Marketing Planning Process by Ray Donnelly,Graham Harrison Pdf

Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

CIM Coursebook 03/04 Marketing in Practice

Author : Mike Hyde
Publisher : Routledge
Page : 242 pages
File Size : 54,5 Mb
Release : 2012-10-02
Category : Business & Economics
ISBN : 9781136005770

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CIM Coursebook 03/04 Marketing in Practice by Mike Hyde Pdf

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

Marketing Planning

Author : Karen Beamish
Publisher : Routledge
Page : 134 pages
File Size : 54,6 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780750682961

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Marketing Planning by Karen Beamish Pdf

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised

CIM Coursebook 03/04 Marketing Management in Practice

Author : Tony Curtis
Publisher : Routledge
Page : 286 pages
File Size : 55,6 Mb
Release : 2012-09-11
Category : Business & Economics
ISBN : 9781136005534

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CIM Coursebook 03/04 Marketing Management in Practice by Tony Curtis Pdf

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

CIM Coursebook 03/04 Marketing Environment

Author : Mike Oldroyd
Publisher : Routledge
Page : 415 pages
File Size : 48,9 Mb
Release : 2012-10-02
Category : Business & Economics
ISBN : 9781136005626

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CIM Coursebook 03/04 Marketing Environment by Mike Oldroyd Pdf

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

CIM Coursebook 03/04 Marketing Communications

Author : Graham Hughes,Chris Fill,Director of Fillassociates Visiting Professor at Poitiers Business School Formerly Principal Lecturer at the University of Portsmouth and Senior Examiner at the Chartered Institute of Marketing Chris Fill
Publisher : Routledge
Page : 228 pages
File Size : 45,7 Mb
Release : 2003
Category : Business & Economics
ISBN : 9780750659598

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CIM Coursebook 03/04 Marketing Communications by Graham Hughes,Chris Fill,Director of Fillassociates Visiting Professor at Poitiers Business School Formerly Principal Lecturer at the University of Portsmouth and Senior Examiner at the Chartered Institute of Marketing Chris Fill Pdf

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Co-written by the CIM Senior Examiner for the Integrated Marketing Communications module and the Senior Examiner for the Marketing Communications module to guide you through the 2003-2004 syllabus * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.

CIM Coursebook 03/04 Marketing Communications

Author : Chris Fill
Publisher : Routledge
Page : 228 pages
File Size : 42,6 Mb
Release : 2013-05-13
Category : Business & Economics
ISBN : 9781136005695

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CIM Coursebook 03/04 Marketing Communications by Chris Fill Pdf

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

Marketing Planning, 2005-2006

Author : Karen Beamish
Publisher : Unknown
Page : 411 pages
File Size : 46,7 Mb
Release : 2005
Category : Marketing
ISBN : 1136421343

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Marketing Planning, 2005-2006 by Karen Beamish Pdf

CIM Coursebook 03/04 Marketing Communications

Author : Chris Fill
Publisher : Routledge
Page : 227 pages
File Size : 54,9 Mb
Release : 2013-05-13
Category : Business & Economics
ISBN : 9781136005701

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CIM Coursebook 03/04 Marketing Communications by Chris Fill Pdf

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

CIM Coursebook 03/04 Marketing Environment

Author : Mike Oldroyd
Publisher : Routledge
Page : 416 pages
File Size : 41,8 Mb
Release : 2012-10-02
Category : Business & Economics
ISBN : 9781136005619

Get Book

CIM Coursebook 03/04 Marketing Environment by Mike Oldroyd Pdf

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts