Classic Muscle Car Advertising

Author : Mitch Frumkin
Publisher : Krause Publications Incorporated
Page : 160 pages
File Size : 50,8 Mb
Release : 2002
Category : Antiques & Collectibles
ISBN : 0873493362

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Classic Muscle Car Advertising by Mitch Frumkin Pdf

Ride along during a historical cruise of muscle car advertising from the '50s, '60s, and '70s. Near full size ads paint the history of thundering muscle cars from three tumultuous decades. This valuable reference depicts some of the last remnants of promotional print material containing hard-to-find factory facts and images on muscle car models. More than 160 ads have been restored to their original, vibrant color. Muscle cars from American Motors, Buick, Chevrolet, Chrysler, Dodge, Ford, General Motors, Mercury, Oldsmobile, Plymouth, and Pontiac are included. Covers popular models such as Javelins, Gremlins, Barracudas, Belvederes, Road Runners, Chargers, Camaros, Corvettes, Novas, and GTOs.

Author : Diego Rosenberg
Publisher : CarTech Inc
Page : 194 pages
File Size : 47,8 Mb
Release : 2016-10-14
Category : Transportation
ISBN : 9781613252031

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Selling the American Muscle Car by Diego Rosenberg Pdf

As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar. Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. Manufacturers poured millions into racing programs, operating under the principle of "Win on Sunday, Sell on Monday." Cars were given catchy nicknames, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials to print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious. Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.

Author : Heon Stevenson
Publisher : McFarland
Page : 294 pages
File Size : 43,6 Mb
Release : 2008-09-10
Category : Transportation
ISBN : 9780786452316

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American Automobile Advertising, 1930Ð1980 by Heon Stevenson Pdf

This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the “Big Three” automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

Author : Joe Oldham,Jim Wangers,Colin Comer,David Newhardt,Randy Leffingwell
Publisher : Motorbooks International
Page : 195 pages
File Size : 40,8 Mb
Release : 2017-05-22
Category : Transportation
ISBN : 9780760353356

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The All-American Muscle Car by Joe Oldham,Jim Wangers,Colin Comer,David Newhardt,Randy Leffingwell Pdf

Get the full history of the American muscle car in The All-American Muscle Car, from it's origin as an act of descent, to where it sits now.

Author : Chris Lezotte
Publisher : McFarland
Page : 200 pages
File Size : 51,5 Mb
Release : 2018-07-25
Category : Transportation
ISBN : 9781476631738

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Power Under Her Foot by Chris Lezotte Pdf

Since their introduction in 1964, American muscle cars have been closely associated with masculinity. In the 21st century, women have been a growing presence in the muscle car world, exhibiting classic cars at automotive events and rumbling to work in modern Mustangs, Camaros and Challengers. Informed by the experiences of 88 female auto enthusiasts, this book highlights women’s admiration and passion for American muscle, and reveals how restoring, showing and driving classic and modern cars provides a means to challenge longstanding perceptions of women drivers and advance ideas of identity and gender equality.

Author : Mitch Frumkin
Publisher : Unknown
Page : 176 pages
File Size : 46,7 Mb
Release : 1981
Category : Technology & Engineering
ISBN : 0879381531

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Muscle Car Mania by Mitch Frumkin Pdf

Collects a decade of automobile advertising stressing performance.

Author : Aiden Livingston
Publisher : Self-Counsel Press
Page : 136 pages
File Size : 40,8 Mb
Release : 2013-05-15
Category : Business & Economics
ISBN : 9781770409286

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Secrets of Advertising to Gen Y Consumers by Aiden Livingston Pdf

This book explains the new and innovative ways to market products and services to the younger, Gen Y. This book shows you how to leverage the Internet and social media, and how to become the type of company Gen Y will be loyal to.

Author : Colin Romanick
Publisher : Bloomsbury Publishing
Page : 64 pages
File Size : 46,5 Mb
Release : 2012-07-20
Category : Antiques & Collectibles
ISBN : 9781782001515

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Muscle Cars by Colin Romanick Pdf

Muscle Cars is the story of America's pursuit of sheer horsepower in the 1960s and '70s. The first of the type, the famous Pontiac GTO or "Goat,†? would launch a race between America's automotive manufacturers to produce ever-more-powerful V8 engines wrapped in legendary "Coke-bottle†? sheet metal styling. Following Ford's extremely successful introduction of the galloping Mustang in 1964, others would follow, such as General Motors's Camaro and Firebird as well as Plymouth's Barracuda, competing against one another on race tracks to "Win on Sunday, Sell on Monday.†? This book details these golden years, as well as the economic and environmental developments of the 1970s that brought an end to the muscle car era.

Author : Heon Stevenson
Publisher : McFarland
Page : 429 pages
File Size : 53,5 Mb
Release : 2015-03-27
Category : Transportation
ISBN : 9781476611303

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British Car Advertising of the 1960s by Heon Stevenson Pdf

During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.

Author : Jack Sim
Publisher : Penguin
Page : 352 pages
File Size : 40,5 Mb
Release : 2011-02-28
Category : Antiques & Collectibles
ISBN : 9781440225833

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Ultimate Gas Pump ID and Pocket Guide Identification by Jack Sim Pdf

From the owner of the largest gas pump literature collection in the United States comes the most comprehensive identification and price guide available on collectible gas pumps. Petroliana collectors will find models from every known gas pump manufacturer from 1885 to 1965 in this full-color volume. Listings detail manufacturer, pump model number, years in production, original cost, brief description and history, and current market value. This illustrated reference guide features more than 1,400 images from original petroleum literature. Some of the companies listed include Acme Pump & Tank Company, Chicago Steel Tank Company, Erie Pump Company, United States Pump & Tank Company, and Wayne Tank & Pump Company.

Author : Phil Patton
Publisher : Unknown
Page : 477 pages
File Size : 52,7 Mb
Release : 2009
Category : Electronic
ISBN : 3386514634

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20th Century Classic Cars by Phil Patton Pdf

Author : John Gunnell
Publisher : Penguin
Page : 224 pages
File Size : 55,8 Mb
Release : 2002-05-31
Category : Transportation
ISBN : 9781440225703

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Standard Catalog of Firebird 1967-2002 by John Gunnell Pdf

Embrace the thundering horsepower of Firebird, Pontiac's number one performance car, in this full-color reference featuring comprehensive coverage of every Firebird built from 1967 to 2002. Owners and fans will enjoy tracking the evolution through hundreds of color photos while learning about their favorite models. More than 725 model and price listings provide vehicle descriptions, serial number explanations, original price and weight charts, equipment and available production data, engine details, historical facts, VIN information, and collector values for 1967 to 1995 models. The pricing section uses the Old Cars Price Guide’s 1-to-6-price condition rating scale. All Firebird models are covered, including base Firebird, Firebird 326, Formula Firebird, Firebird 400, Ram Air 400, Esprit, Trans-Am, and SLP Bandit, Firehawk series, and more.

Author : David Newhardt
Publisher : Motorbooks
Page : 242 pages
File Size : 51,6 Mb
Release : 2013-05-19
Category : Transportation
ISBN : 9781610587556

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The Art of the Muscle Car by David Newhardt Pdf

“Just what is a Muscle Car?” Road Test magazine asked in June 1967. The answer: “Exactly what the name implies. It is a product of the American car industry adhering to the hot rodder’s philosophy of taking a small car and putting a BIG engine in it. . . . The Muscle Car is Charles Atlas kicking sand in the face of the 98 horsepower weakling.” Unconcerned with such trivial details as comfort and handling, the vintage American muscle car was built for straight-line speed and quickly became the ride of choice for power-hungry racers and serious gearheads. In a country where performance was measured in brute force, a quarter mile at a time, the muscle car was the perfect machine. In the intervening years, these down-and-dirty, high-performing beauties have earned their place in the automotive pantheon. As prized by collectors and aficionados as they are by denizens of garages and drag strips, classic muscle cars now fetch upwards of a million dollars at auctions and feature in any story of America’s automotive glory days. The icons of muscle car art—including Camaro and Chevelle SS, the Hemi and 440-6 ’Cuda, Challenger, Roadrunner, Super Bee, GTX, Super Bird, Daytona Charger, Super Cobra Jet and Boss Mustang, Talladega Torino, Buick GSX and W30 Oldsmobile 442, and AMX Javelin—are all here, on full display in this lavishly illustrated volume, each described in a detailed essay followed by a gallery of portraits and special gatefold presentations that capture the art of the muscle car at its finest.

Author : William Aspray,Barbara M. Hayes
Publisher : MIT Press
Page : 366 pages
File Size : 49,9 Mb
Release : 2011-03-04
Category : Computers
ISBN : 9780262294423

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Everyday Information by William Aspray,Barbara M. Hayes Pdf

An intimate, everyday perspective on information-seeking behavior, reaching into the social context of American history and American homes. All day, every day, Americans seek information. We research major purchases. We check news and sports. We visit government Web sites for public information and turn to friends for advice about our everyday lives. Although the Internet influences our information-seeking behavior, we gather information from many sources: family and friends, television and radio, books and magazines, experts and community leaders. Patterns of information seeking have evolved throughout American history and are shaped by a number of forces, including war, modern media, the state of the economy, and government regulation. This book examines the evolution of information seeking in nine areas of everyday American life. Chapters offer an information perspective on car buying, from the days of the Model T to the present; philanthropic and charitable activities; airline travel and the complex layers of information available to passengers; genealogy, from the family Bible to Ancestry.com; sports statistics, as well as fantasy sports leagues and their fans' obsession with them; the multimedia universe of gourmet cooking; governmental and publicly available information; reading, sharing, and creating comics; and text messaging among young people as a way to exchange information and manage relationships. Taken together, these case studies provide a fascinating window on the importance of information in the past century of American life.

Author : John Gunnell
Publisher : Unknown
Page : 290 pages
File Size : 44,7 Mb
Release : 2002
Category : Antiques & Collectibles
ISBN : 0873492625

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Standard Guide to American Muscle Cars by John Gunnell Pdf

This full-color reference to more than four decades of American-made muscle cars covers Ford, Pontiac, Chevrolet, AMC, Oldsmobile, Dodge, Plymouth, and more. Every car is featured in full-color. Listings include original specs, options, production figures, and a pricing guide with six condition grades.