Clear Concise Compelling Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Clear Concise Compelling book. This book definitely worth reading, it is an incredibly well-written.
Written outputs are the primary mechanism for researchers, advisors, academics, and managers of every kind to deliver value, yet few knowledge workers are trained writers. Clear Concise Compelling tackles this essential education gap head on, providing readers with the equivalent of an engaging two-day master class on writing to deliver value.
Author : Richard Kallan Publisher : Taylor & Francis Page : 180 pages File Size : 41,5 Mb Release : 2017-07-06 Category : Language Arts & Disciplines ISBN : 9781351737609
Renovating Your Writing outlines the principles of effective composition by focusing on the essential skill set and mindset every successful writer must possess. Now in its second edition, this novel text provides readers with unique strategies for crafting and revising their writing, whether for school, work, or play. The new edition emphasizes, in particular, the importance of the writer embracing a rhetorical perspective, distinguishing between formal and social media compositional styles, and appreciating the effort needed to produce clear, concise, and compelling messages.
Start Where You Are by Chris Gardner,Mim E. Rivas Pdf
“Gardner is encouraging us all to start where we are and dare to make our lives bigger and stronger, more satisfactory, and better. Chris Gardner is a knockout!” —Maya Angelou Chris Gardner’s astonishing memoir—the phenomenal New York Times bestseller, The Pursuit of Happyness, which inspired the film of the same name starring Will Smith—served as a shining beacon of hope for countless people. In Start Where You Are, “a book that teaches you how to transform the impossible into the possible” (Sidney Poitier), Gardner offers indispensible life lessons in getting from where you are to where you want to be.
Learn the “Big Picture” approach that will aim your congregation at the mission field in your back yard, or around the world. Many churches want to make the transition from an inward to an outward focus, from catering to the needs of members to reaching out into the world to make disciples of Jesus Christ. Too often they try to accomplish this radical change by taking half steps and partial measures, initiating a new program here or adding a new staff members there. Yet this kind of change requires more. To succeed in changing its core focus this way, a congregation must learn strategic thinking; it must commit itself to seeing the big picture, and to taking the steps necessary to paint that picture afresh. Everyone, including pastors, lay leaders, key teams and groups, and the congregation as a whole must be involved in a process of transformation. Paul D. Borden, author of Hit the Bullseye and Direct Hit, knows that this transformation will not be easy. But if the target is bringing more people into saving relationship with Jesus Christ, what could be more worthwhile?
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Social BOOM! addresses every aspect of social media, including the business periphery (blog, personal website, e-zine) that you need in order to create the real law of attraction. When you create a connection, it’s an indicator that that prospect, or that customer, or that individual wants to continue the online relationship, which may lead to real business. Graduate from social media to business social media by creating value that others will perceive as important to fulfilling their needs. As you go through each aspect of this foundation-building, platform-building book, you will learn about the business social media tactics that author Jeffrey Gitomer and other experts are using right now. None of the ideas are random. All of them are fully tested and can be implemented by you, too. None of the ideas contain solicitation (buy my product, make a lot of money). All of them get you and your brand out there in a systematic way that will bring in dollars. Best of all, the strategies are presented in a way that will allow you to put them into practice immediately.
Written by church consultant Will Mancini expert on a new kind of visioning process to help churches develop a stunningly unique model of ministry that leads to redemptive movement. He guides churches away from an internal focus to emphasize participation in their community and surrounding culture. In this important book, Mancini offers an approach for rethinking what it means to lead with clarity as a visionary. Mancini explains that each church has a culture that reflects its particular values, thoughts, attitudes, and actions and shows how church leaders can unlock their church's individual DNA and unleash their congregation's one-of-a-kind potential.
Innovative Presentations For Dummies by Ray Anthony,Barbara Boyd Pdf
Be the speaker they follow with breakthrough innovativepresentations Innovative Presentations For Dummies is a practical guideto engaging your audience with superior, creative, andultra-compelling presentations. Using clear language and a concisestyle, this book goes way beyond PowerPoint to enable you toreimagine, reinvent, and remake your presentations. Learn how tostimulate, capture, and hold your audience in the palm of your handwith sound, sight, and touch, and get up to speed on the latestpresentation design methods that make you a speaker who getsaudiences committed and acting upon your requests. This resourcedelves into desktop publishing skills, online presentations,analyzing your audience, and delivers fresh, new tips, tricks, andtechniques that help you present with confidence and raw power. Focused and innovative presentations are an essential part ofdoing business, and most importantly, getting business.Competition, technology, and the ever-tightening economy have madeout-presenting your competitors more important than ever. Globally,an estimated 350 PowerPoint presentations are given every second.When it's your turn, you need to go high above and far beyond tostand out from the pack, and Innovative Presentations ForDummies provides a winning game plan. The book includesextensive advice on the visual aspect of presentations and, moreimportantly, it teaches you how to analyze your audience and speakdirectly to them. A personalized approach combined with stunningvisuals and full sensory engagement makes for a winningpresentation. Learn how to be an innovative, not just "effective" presenterin any situation Understand how to read and cater to specific audiences Create captivating visual materials using technology andprops Creative customize presentations to best communicate withaudiences More and more employees are being called upon to makepresentations, with or without prior training. With step-by-stepinstruction, vivid examples and ideas and a 360-degree approach topresentations, Innovative Presentations For Dummies willhelp to drastically improve your presentation outcomes as neverbefore.
The Content Marketing Handbook by Robert W. Bly Pdf
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. Readers will learn how to: Create A-level content that gets noticed, gets read, and eliminates “content pollution” Overcome the biggest weakness of content marketing Double marketing response rates by adding lead magnets, bonus reports, and other free content offers Use content to build brands, enhance reputations, and stand out from the competition Plan, execute and measure content marketing in a multichannel environment Know when to stop giving away content and start asking for the orders
Java Jabs and Latte Likes by Cheryl Lynne Arizabal Pdf
Are you a coffee-loving employee or freelancer trying to navigate the wild world of social media marketing? Well, put down your mug and pick up this book, because we’ve got the hacks, tips, and tricks you need to succeed! Whether you’re a social media newbie or a seasoned pro, our coffee-fueled approach to marketing will have you buzzing with ideas and ready to take on the competition!. You will discover a wealth of valuable information to succeed in the world of digital marketing. It provides the essential knowledge you need like shortcuts on making your tasks easier so you’ll be able to reach deadlines (despite the load of work given by your clients).Consider this as a compilation of the golden nuggets you see online. Java Jabs and Latte Likes::Tips and Tricks for the Modern Marketer covers all the essential topics on how we can thrive in a competitive market, and practical advice for overcoming common obstacles. This book is an indispensable resource for anyone looking to establish or grow their business. Learn social media marketing, digital marketing, Facebook ads media buying, b2b sales, building a website (without knowing how to code!), direct response copywriting and content marketing all in this book! So grab another cup of joe and get ready to become the ultimate social media marketing barista!
The Startup Financing Handbook: A Step-by-Step Guide to Raising Capital and Scaling Your Business by Maxillar Vundi Pdf
“The Startup Financing Handbook: A Step-by-Step Guide to Raising Capital and Scaling Your Business” is a comprehensive guide for entrepreneurs and founders looking to fund and grow their businesses. Drawing on practical insights, expert advice, and real-world examples, the book offers a balanced and purpose-driven approach to startup financing that emphasizes the importance of creating long-term value for all stakeholders. From preparing for funding to managing investor relations, this book provides the knowledge and tools needed to make informed decisions, avoid common pitfalls, and build a sustainable and impactful business.
Get more clients, grow your business faster, and spend less time selling! Are you new to getting clients online? Are you struggling with building your crowd and converting them into clients? Are you tired of having to sell? Do you feel like nothing is working? A common challenge for expertise-led businesses is the struggle to market themselves, leaving them frustrated with their stagnant growth and ineffective marketing and sales strategies. In Get Growing, Dean Seddon shows you what really works when it comes to sales and self-promotion. The founder of the fastest-growing business consultancy in the UK, Dean has helped thousands grow their brands and expand their reach, ranging from individual freelancers to international corporations like Amazon, Mastercard, and Microsoft. You don’t need to have a big budget or spend all your time harassing people for sales. Using Dean's simple and scalable methods, you can attract the right audience and convert them into paying customers. Filled with proven ways to grow your business, real-life stories, illustrative examples, and practical applications, this comprehensive guide: Offers practical advice for building awareness, belief, and relationships to eliminate ‘"selling" Explains packaging your services and expertise based on value, not price Features step-by-step guidance on leveraging social selling and personal branding to accelerate growth Provides methods for consistently increasing revenue without cold-pitching, expensive ads, or complex funnels Dean Seddon's foolproof process teaches you to leverage your time and build an audience of people who need what you sell. Get Growing is essential reading for all business owners who feel overwhelmed and confused when it comes to marketing their services and expertise.
Say It Simply outlines eight easy steps that shift reader response from lackluster to exhilarating, not only for your book but also for your blog, your website, your newsletters, your emails, and your marketing materials. Even if you dont think of yourself as a writer, Ninas formula magically guides you through clear, concise, and fearless expression of your stunning genius to hoist you head and shoulders above the crowd and to compel readers to eagerly engage with you.