Coca Colonization And The Cold War

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Coca-Colonization and the Cold War

Reinhold Wagnleitner
Coca Colonization and the Cold War Book PDF

Author : Reinhold Wagnleitner
Publisher : Univ of North Carolina Press
Page : 388 pages
File Size : 41,9 Mb
Release : 2000-11-09
Category : Political Science
ISBN : 9780807866139

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Coca-Colonization and the Cold War by Reinhold Wagnleitner Pdf

Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War. In Coca-Colonization and the Cold War, he shows that 'Americanization' was the result not only of market forces and consumerism but also of systematic planning on the part of the United States. Wagnleitner traces the intimate relationship between the political and economic reconstruction of a democratic Austria and the parallel process of cultural assimilation. Initially, U.S. cultural programs had been developed to impress Europeans with the achievements of American high culture. However, popular culture was more readily accepted, at least among the young, who were the primary target group of the propaganda campaign. The prevalence of Coca-Cola and rock 'n' roll are just two examples addressed by Wagnleitner. Soon, the cultural hegemony of the United States became visible in nearly all quarters of Austrian life: the press, advertising, comics, literature, education, radio, music, theater, and fashion. Hollywood proved particularly effective in spreading American cultural ideals. For Europeans, says Wagnleitner, the result was a second discovery of America. This book is a translation of the Austrian edition, published in 1991, which won the Ludwig Jedlicka Memorial Prize.

Consuming Germany in the Cold War

David F. Crew
Consuming Germany in the Cold War Book PDF

Author : David F. Crew
Publisher : Bloomsbury Publishing PLC
Page : 232 pages
File Size : 43,9 Mb
Release : 2003-09
Category : Business & Economics
ISBN : UOM:39015057614680

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Consuming Germany in the Cold War by David F. Crew Pdf

After World War Two most Germans wanted to know which of the two German states would erase the material traces of their wartime suffering most quickly. This work focuses on the two competing consumer societies that developed and the legacy each left.

The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

Daniel Thomas Cook,J. Michael Ryan
The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies Book PDF

Author : Daniel Thomas Cook,J. Michael Ryan
Publisher : John Wiley & Sons
Page : 630 pages
File Size : 52,8 Mb
Release : 2015-03-02
Category : Social Science
ISBN : 9780470672846

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The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies by Daniel Thomas Cook,J. Michael Ryan Pdf

With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, and a timeline Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior Available online with interactive cross-referencing links and powerful searching capabilities within the work and across Wiley’s comprehensive online reference collection or as a single volume in print www.consumptionandconsumerstudies.com

We'll Always Have Paris

Harvey Levenstein
We ll Always Have Paris Book PDF

Author : Harvey Levenstein
Publisher : University of Chicago Press
Page : 397 pages
File Size : 49,6 Mb
Release : 2010-03-15
Category : History
ISBN : 9780226473802

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We'll Always Have Paris by Harvey Levenstein Pdf

For much of the twentieth century, Americans had a love/hate relationship with France. While many admired its beauty, culture, refinement, and famed joie de vivre, others thought of it as a dilapidated country populated by foul-smelling, mean-spirited anti-Americans driven by a keen desire to part tourists from their money. We'll Always Have Paris explores how both images came to flourish in the United States, often in the minds of the same people. Harvey Levenstein takes us back to the 1930s, when, despite the Great Depression, France continued to be the stomping ground of the social elite of the eastern seaboard. After World War II, wealthy and famous Americans returned to the country in droves, helping to revive its old image as a wellspring of sophisticated and sybaritic pleasures. At the same time, though, thanks in large part to Communist and Gaullist campaigns against U.S. power, a growing sensitivity to French anti-Americanism began to color tourists' experiences there, strengthening the negative images of the French that were already embedded in American culture. But as the century drew on, the traditional positive images were revived, as many Americans again developed an appreciation for France's cuisine, art, and urban and rustic charms. Levenstein, in his colorful, anecdotal style, digs into personal correspondence, journalism, and popular culture to shape a story of one nation's relationship to another, giving vivid play to Americans' changing response to such things as France's reputation for sexual freedom, haute cuisine, high fashion, and racial tolerance. He puts this tumultuous coupling of France and the United States in historical perspective, arguing that while some in Congress say we may no longer have french fries, others, like Humphrey Bogart in Casablanca, know they will always have Paris, and France, to enjoy and remember.

Christmas, Ideology and Popular Culture

Sheila Whiteley
Christmas Ideology and Popular Culture Book PDF

Author : Sheila Whiteley
Publisher : Edinburgh University Press
Page : 232 pages
File Size : 42,5 Mb
Release : 2008-04-26
Category : Social Science
ISBN : 9780748631872

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Christmas, Ideology and Popular Culture by Sheila Whiteley Pdf

How do we understand Christmas? What does it mean? This book is a lively introduction to the study of popular culture through one central case study. It explores the cultural, social and historical contexts of Christmas in the UK, USA and Australia, covering such topics as fiction, film, television, art, newspapers and magazines, war, popular music and carols. Chapters explore the ways in which the production of meaning is mediated by the social and cultural activities surrounding Christmas (watching Christmas films, television, listening or engaging with popular music and carols), its relationship to a set of basic values (the idealised construct of the family), social relationships (community), and the ways in which ideological discourses are used and mobilised, not least in times of conflict, terrorism and war.

A History of the World in 6 Glasses

Tom Standage
A History of the World in 6 Glasses Book PDF

Author : Tom Standage
Publisher : Bloomsbury Publishing USA
Page : 322 pages
File Size : 42,9 Mb
Release : 2009-05-26
Category : History
ISBN : 9780802718594

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A History of the World in 6 Glasses by Tom Standage Pdf

New York Times Bestseller * Soon to be a TV series starring Dan Aykroyd “There aren't many books this entertaining that also provide a cogent crash course in ancient, classical and modern history.” -Los Angeles Times Beer, wine, spirits, coffee, tea, and Coca-Cola: In Tom Standage's deft, innovative account of world history, these six beverages turn out to be much more than just ways to quench thirst. They also represent six eras that span the course of civilization-from the adoption of agriculture, to the birth of cities, to the advent of globalization. A History of the World in 6 Glasses tells the story of humanity from the Stone Age to the twenty-first century through each epoch's signature refreshment. As Standage persuasively argues, each drink is in fact a kind of technology, advancing culture and catalyzing the intricate interplay of different societies. After reading this enlightening book, you may never look at your favorite drink in quite the same way again.

Encyclopedia of Human Services and Diversity

Linwood H. Cousins
Encyclopedia of Human Services and Diversity Book PDF

Author : Linwood H. Cousins
Publisher : SAGE Publications
Page : 1603 pages
File Size : 55,6 Mb
Release : 2014-09-05
Category : Social Science
ISBN : 9781483346656

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Encyclopedia of Human Services and Diversity by Linwood H. Cousins Pdf

Encyclopedia of Human Services and Diversity is the first encyclopedia to reflect the changes in the mission of human services professionals as they face today’s increasingly diverse service population. Diversity encompasses a broad range of human differences, including differences in ability and disability, age, education level, ethnicity, gender, geographic origin, religion, sexual orientation, socioeconomic class, and values. Understanding the needs and problems of Asian Americans, Hispanic Americans, the deaf, the blind, the LGBT community, and many other groups demands an up-to-date and cutting-edge reference. This three-volume encyclopedia provides human services students, professors, librarians, and practitioners the reference information they need to meet the needs of an increasingly diverse population. Features: 600 signed entries are organized A-to-Z across three volumes. Entries, authored by key figures in the field, conclude with cross references and further readings. A Reader’s Guide groups related articles within broad, thematic areas, such as aging, community mental health, family and child services, substance abuse, etc. A detailed index, the Reader’s Guide, and cross references combine for search-and-browse in the electronic version. A helpful Resource Guide guides students to classic books, journals, and web sites, and a glossary assists them with the terminology of the field. Available in both print and electronic formats, Encyclopedia of Human Services and Diversity is an ideal reference for students, practitioners, faculty and librarians.

The Origins of Cocaine

Paul Gootenberg,Liliana M. Dávalos
The Origins of Cocaine Book PDF

Author : Paul Gootenberg,Liliana M. Dávalos
Publisher : Routledge
Page : 231 pages
File Size : 54,7 Mb
Release : 2018-06-18
Category : Social Science
ISBN : 9780429951732

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The Origins of Cocaine by Paul Gootenberg,Liliana M. Dávalos Pdf

In the 1960s, the governments of Colombia, Peru, and Bolivia launched agricultural settlement programs in each country’s vast Amazonian frontier lowlands. Two decades later, these exact same zones had transformed into the centers of the illicit cocaine boom of the Americas. Drawing on concepts from both history and anthropology, The Origins of Cocaine explores how three countries with divergent different mid-century political trajectories ended up with parallel outcomes in illicit frontier economies and cocalero cultures. Bringing together transnational, national, and local analyses, the volume provides an in-depth examination of the deep origins of drug economics in the Americas. As the first substantial study on the shift from agrarian colonization to narcotization, The Origins of Cocaine will appeal to scholars and postgraduate students of Latin American history, anthropology, globalization, development and environmental studies.

From World War to Cold War

David Reynolds
From World War to Cold War Book PDF

Author : David Reynolds
Publisher : OUP Oxford
Page : 376 pages
File Size : 53,5 Mb
Release : 2006-02-23
Category : History
ISBN : 9780191608667

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From World War to Cold War by David Reynolds Pdf

The 1940s was probably the most dramatic and decisive decade of the 20th century. This volume explores the Second World War and the origins of the Cold War from the vantage point of two of the great powers of that era, Britain and the USA, and of their wartime leaders, Churchill and Roosevelt. It also looks at their chequered relations with Stalin and at how the Grand Alliance crumbled into an undesired Cold War. But this is not simply a story of top-level diplomacy. David Reynolds explores the social and cultural implications of the wartime Anglo-American alliance, particularly the impact of nearly three million GIs on British life, and reflects more generally on the importance of cultural issues in the study of international history. This book persistently challenges popular stereotypes - for instance on Churchill in 1940 or his Iron Curtain speech. It probes cliches such as 'the special relationship' and even 'the Second World War'. And it offers new views of the familiar, such as the Fall of France in 1940 or Franklin Roosevelt as 'the wheelchair president'. Incisive and readable, written by a leading international historian, these essays encourage us to rethink our understanding of this momentous period in world history.

Selling the American Way

Laura A. Belmonte
Selling the American Way Book PDF

Author : Laura A. Belmonte
Publisher : University of Pennsylvania Press
Page : 271 pages
File Size : 53,6 Mb
Release : 2013-03-01
Category : History
ISBN : 9780812201239

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Selling the American Way by Laura A. Belmonte Pdf

In 1955, the United States Information Agency published a lavishly illustrated booklet called My America. Assembled ostensibly to document "the basic elements of a free dynamic society," the booklet emphasized cultural diversity, political freedom, and social mobility and made no mention of McCarthyism or the Cold War. Though hyperbolic, My America was, as Laura A. Belmonte shows, merely one of hundreds of pamphlets from this era written and distributed in an organized attempt to forge a collective defense of the "American way of life." Selling the American Way examines the context, content, and reception of U.S. propaganda during the early Cold War. Determined to protect democratic capitalism and undercut communism, U.S. information experts defined the national interest not only in geopolitical, economic, and military terms. Through radio shows, films, and publications, they also propagated a carefully constructed cultural narrative of freedom, progress, and abundance as a means of protecting national security. Not simply a one-way look at propaganda as it is produced, the book is a subtle investigation of how U.S. propaganda was received abroad and at home and how criticism of it by Congress and successive presidential administrations contributed to its modification.

American Hegemony and the Postwar Reconstruction of Science in Europe

John Krige
American Hegemony and the Postwar Reconstruction of Science in Europe Book PDF

Author : John Krige
Publisher : MIT Press
Page : 389 pages
File Size : 55,8 Mb
Release : 2008-08-29
Category : Science
ISBN : 9780262263412

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American Hegemony and the Postwar Reconstruction of Science in Europe by John Krige Pdf

In 1945, the United States was not only the strongest economic and military power in the world; it was also the world's leader in science and technology. In American Hegemony and the Postwar Reconstruction of Science in Europe, John Krige describes the efforts of influential figures in the United States to model postwar scientific practices and institutions in Western Europe on those in America. They mobilized political and financial support to promote not just America's scientific and technological agendas in Western Europe but its Cold War political and ideological agendas as well. Drawing on the work of diplomatic and cultural historians, Krige argues that this attempt at scientific dominance by the United States can be seen as a form of "consensual hegemony," involving the collaboration of influential local elites who shared American values. He uses this notion to analyze a series of case studies that describe how the U.S. administration, senior officers in the Rockefeller and Ford Foundations, the NATO Science Committee, and influential members of the scientific establishment—notably Isidor I. Rabi of Columbia University and Vannevar Bush of MIT—tried to Americanize scientific practices in such fields as physics, molecular biology, and operations research. He details U.S. support for institutions including CERN, the Niels Bohr Institute, the French CNRS and its laboratories at Gif near Paris, and the never-established "European MIT." Krige's study shows how consensual hegemony in science not only served the interests of postwar European reconstruction but became another way of maintaining American leadership and "making the world safe for democracy."

Coca-Cola Socialism

Radina Vucetic
Coca Cola Socialism Book PDF

Author : Radina Vucetic
Publisher : Central European University Press
Page : 310 pages
File Size : 44,8 Mb
Release : 2018-07-01
Category : History
ISBN : 9789633862001

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Coca-Cola Socialism by Radina Vucetic Pdf

This book is about the process of Americanization of Yugoslav culture and everyday life during the sixties. After having fallen out of the Eastern bloc, Tito turned to American backing. In political spheres distance was carefully guarded, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive. For Titoist Yugoslavia this tactic turned out to be rewarding. It stabilised the regime internally and gave it an image of openness in foreign policy. The book addresses the link between cultural diplomacy, culture, consumer society and politics. The main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Vucetic explores how the Party used American culture in order to promote its own values and how life in this socialist and capitalist hybrid system looked like for ordinary people, living in a country with communist ideology wrapped in capitalist form. The book offers a careful reevaluation of the limits of appropriating the American dream. The analysis raises doubts toward both the uncritical celebration of Yugoslavia's openness and the exaggerated picture of its authoritarianism.

U.S. International Exhibitions during the Cold War

Andrew James Wulf
U S International Exhibitions during the Cold War Book PDF

Author : Andrew James Wulf
Publisher : Rowman & Littlefield
Page : 357 pages
File Size : 42,7 Mb
Release : 2015-01-30
Category : Business & Economics
ISBN : 9781442246430

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U.S. International Exhibitions during the Cold War by Andrew James Wulf Pdf

Although cultural diplomacy has become an increasingly fashionable term embraced by academics, foreign-service personnel, and private sector commercial and cultural interests, the very practice of this idea remains conspicuously challenging to define. This book takes on this problem, advancing a new understanding of cultural diplomacy that results from a historical investigation of a single area of government and private sector partnership, and what became in the mid-twentieth century the most prominent manifestation of this alliance—the cultural exhibitions sent abroad to “tell America’s story” with the goal of “winning hearts and minds.” To illustrate this point, selected exhibitions and the intentions of the policymakers who proposed them are interrogated for the first time beside archival documentation, writings from the history of design, advertising, science, as well as art historical and museum studies theories that address various aspects of the history of collecting and display, all of which explore the reality of how these exhibitions were conceived and prepared for foreign audiences. Most importantly, personal interviews with the designers and government representatives responsible for the ultimate appearance of these events upturn preconceived notions of how these events came to be. Seventy-five photographs from the exhibits make this history come alive. Through this discussion these questions are answered: What was America showing of itself through these exhibitions? And, more urgently, what do these exhibitions tell us about U.S. interest in verisimilitude? This investigation spans the crucial years of American exhibitions abroad (1955-1975), beginning with the formation of an official system of exhibiting American commercial wares and political ideas at trade fairs, through official exchanges with the U.S.S.R., to pavilions at world's fairs, and finally to museum exhibitions that signaled a return to the display of founding American values. They are thus complex ideological symbols in which concepts of national identity, globalization, technology, consumerism, design, and image management both coincided and clashed. The investigation of these exhibitions enhances the understanding of a significant chapter of U.S. cultural diplomacy at the height of the Cold War and how America constantly reimagined itself.

Not Like Us

Richard Pells
Not Like Us Book PDF

Author : Richard Pells
Publisher : Basic Books
Page : 352 pages
File Size : 44,8 Mb
Release : 2008-08-04
Category : Social Science
ISBN : 9780786723966

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Not Like Us by Richard Pells Pdf

Debunking the myth of the "Americanization" of Europe, a noted historian presents an authoritative and engrossing cultural history of how America tried to remake Europe in its own image, and how the Europeans successfully retained their identity in the face of American mass culture. Pells provides a new paradigm for understanding the survival of local and national cultures in a global setting.

Fabricating the Absolute Fake

Jaap Kooijman
Fabricating the Absolute Fake Book PDF

Author : Jaap Kooijman
Publisher : Amsterdam University Press
Page : 182 pages
File Size : 42,9 Mb
Release : 2008
Category : Social Science
ISBN : 9789053564929

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Fabricating the Absolute Fake by Jaap Kooijman Pdf

A fascinating exploration of how global cultures struggle to create their own "America" within a post-9/11 media culture, Fabricating the Absolute Fake reflects on what it might mean to truly take part in American pop culture.