Colour Forecasting For Fashion

Author : Debra Johnston Cob,Debra Johnston Cobb,Kate Scully
Publisher : Laurence King Publishing
Page : 192 pages
File Size : 52,7 Mb
Release : 2012-02-12
Category : Design
ISBN : 9781780676661

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Colour Forecasting for Fashion by Debra Johnston Cob,Debra Johnston Cobb,Kate Scully Pdf

Color is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choose similar colors each season? The answer lies in the work of the huge color forecasting industry. Color Forecasting for Fashion breaks down the forecasting process—from how to put together a color palette to color theory and the way that colors behave—and helps you to build the combination of research and intuitive skills that a successful designer or forecaster needs.

Author : Debra Johnston Cob,Debra Johnston Cobb,Kate Scully
Publisher : Laurence King Publishing
Page : 192 pages
File Size : 51,9 Mb
Release : 2012-02-12
Category : Design
ISBN : 9781780676593

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Colour Forecasting for Fashion by Debra Johnston Cob,Debra Johnston Cobb,Kate Scully Pdf

Colour is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the colour choice wrong and an entire range can stay on the racks. So, how do colours arrive on the catwalk or the sales floor – and why do different companies all seem to choose similar colours each season? The answer lies in the work of the huge colour forecasting industry. With case studies that show the industry at work, this book breaks down the forecasting process – from how to put together a colour palette to colour theory and the way that colours behave – and helps you to build the combination of research and intuitive skills that a successful designer or forecaster needs.

Author : Kate Scully,Debra Johnston Cobb
Publisher : Laurence King
Page : 0 pages
File Size : 53,9 Mb
Release : 2012
Category : Clothing trade
ISBN : 1856698807

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Colour Forecasting for Fashion by Kate Scully,Debra Johnston Cobb Pdf

Colour is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the colour choice wrong and an entire range can stay on the racks. So, how do colours arrive on the catwalk or the sales floor - and why do different companies all seem to choose similar colours each season? The answer lies in the work of the huge colour forecasting industry. With case studies that show the industry at work, this book breaks down the forecasting process - from how to put together a colour palette to colour theory and the way that colours behave - and helps you to build the combination of research and intuitive skills that a successful designer or forecaster needs.

Author : Tracy Diane,Tom Cassidy
Publisher : John Wiley & Sons
Page : 192 pages
File Size : 40,5 Mb
Release : 2009-02-12
Category : Design
ISBN : 9781405143776

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Colour Forecasting by Tracy Diane,Tom Cassidy Pdf

The colour forecasting process is a major driving force in the fashion and textile industries but is complex, highly intuitive and little understood. This textbook for students of fashion and design discusses the development of the various driving forces of fashion, when colour forecasting began and how it has developed to its present day state. Colour terminology and some of the more subjective tools used by colour forecasters are explained, and their strengths and weaknesses are compared. Also, a model is given of the colour forecasting process and this is discussed in detail. Finally, readers are shown how forecasting methodologies are used to develop 'colour stories'.

Author : Martin Raymond
Publisher : Laurence King Publishing
Page : 240 pages
File Size : 44,9 Mb
Release : 2019-07-29
Category : Business & Economics
ISBN : 9781786276612

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The Trend Forecaster's Handbook by Martin Raymond Pdf

Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight. Designed and written as a practical ‘how to’ guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow’s consumers.

Author : Regina Lee Blaszczyk,Ben Wubs
Publisher : Bloomsbury Publishing
Page : 296 pages
File Size : 50,9 Mb
Release : 2018-03-08
Category : Design
ISBN : 9781350017153

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The Fashion Forecasters by Regina Lee Blaszczyk,Ben Wubs Pdf

The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession's maturation during the modernist moment of the 20th century, and its continued importance in today's digital fast-fashion culture. Based on in-depth archival research and oral history interviews, The Fashion Forecasters examines the entrepreneurs, service companies, and consultants that have worked behind the scenes to connect designers and retailers to emerging fashion trends in Europe, North America, and Asia. Here you will read about the trend studios, color experts, and international trade fairs that formalized the prediction process in the modern era, and hear the voices of leading contemporary practitioners at international forecasting companies such as the Doneger Group in New York and WGSN in London. Probing the inner workings of the global fashion system, The Fashion Forecasters blends history, biography, and ethnography into a highly readable cultural narrative.

Author : Eundeok Kim,Ann Marie Fiore,Alice Payne,Hyejeong Kim
Publisher : Bloomsbury Publishing
Page : 185 pages
File Size : 44,7 Mb
Release : 2021-01-14
Category : Business & Economics
ISBN : 9781350099029

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Fashion Trends by Eundeok Kim,Ann Marie Fiore,Alice Payne,Hyejeong Kim Pdf

In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms. With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles. Key topics – The characteristics of an innovation – The influence of consumer groups – Long- and short-term fashion forecasting – Sociocultural factors and their influence on trends – Fashion professionals' roles in creating and supporting trends – Consumer and industry trends accelerating product innovation and diffusion – Changing trend forecasting formats – The influence of trend forecasting on business decisions

Author : Kathryn McKelvey,Janine Munslow
Publisher : John Wiley & Sons
Page : 232 pages
File Size : 54,5 Mb
Release : 2009-03-16
Category : Design
ISBN : 1444309501

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Fashion Forecasting by Kathryn McKelvey,Janine Munslow Pdf

Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends. Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.

Author : Lorynn Divita
Publisher : Bloomsbury Publishing USA
Page : 823 pages
File Size : 50,6 Mb
Release : 2019-09-19
Category : Business & Economics
ISBN : 9781501338656

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Fashion Forecasting by Lorynn Divita Pdf

"It's a great, strong read. Lots of information if you don't have background knowledge of this topic." Carmen Carter, El Centro College, USA "The text is a thorough view of fashion forecasting that helps students understand this segment of the industry as well as identify the steps and skills required to pursue a career as a fashion forecaster." Amy Harden, Ball State University, USA Learn how to anticipate emerging trends and how to prepare and present your own fashion forecast. Three new chapters on fashion eras, world cultures, and subcultures show you influences on fashion innovation yesterday and today, so that you can spot those of tomorrow. New Influencer profiles focus on trend creators, rather than trend popularizers, to show you how to find key people from many creative fields who shape popular fashion. A new appendix covers how to create a fashion forecast and a streamlined chapter organization is concise without sacrificing depth. Includes 125 color illustrations.

Author : Chelsea Rousso,Nancy Kaplan Ostroff
Publisher : Bloomsbury Publishing USA
Page : 650 pages
File Size : 46,6 Mb
Release : 2018-02-22
Category : Business & Economics
ISBN : 9781501328299

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Fashion Forward by Chelsea Rousso,Nancy Kaplan Ostroff Pdf

Fashion Forward demystifies the exciting career of a fashion forecaster and fosters skills that will benefit any design professional. The book begins with an overview of fashion forecasting theories and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast. The authors reveal the inner workings of global fashion forecasting through real-world examples and interviews with both influential forecasters and the designers who rely upon them. Fashion Forward enables readers to start spotting tomorrow's trends today and compellingly communicate them-both visually and verbally-to inspire fashion innovators. New to this Edition - Current images and examples. Updated fashion photos to include current and trending images, professional presentations and forecast examples, plus new interviews and quotes. - Covers the latest methods and technology. New coverage of social media, technology and data analytics practices in fashion forecasting. - Enhanced global perspective. New content addressed the global apparel industry, emphasizes international forecasting firms, includes interviews with global forecaster and trend specialists, and more diverse images and examples throughout the book. - Practical career information and hands-on application. Updated and expanded career opportunities sections and enhanced activities provide real-world simulations and insights. - New online STUDIO resources offer students self-study quizzes, flashcards, additional projects and online resources.

Author : Evelyn L. Brannon
Publisher : Berg Publishers
Page : 468 pages
File Size : 55,6 Mb
Release : 2005
Category : Clothing trade
ISBN : CORNELL:31924089469153

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Fashion Forecasting by Evelyn L. Brannon Pdf

A textbook for fashion professionals interested in improving forecasting abilities, this book combines the theories of fashion changes with the process of organising and analysing the information for presenting and implementing the forecast. It integrates traditional and electronic approaches to the process of forecasting at each stage of research, organisation, analysis, interpretation and presentation.

Author : Kate Scully
Publisher : Unknown
Page : 128 pages
File Size : 55,9 Mb
Release : 2012
Category : Clothing trade
ISBN : 178067435X

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Color Forecasting for Fashion by Kate Scully Pdf

Author : Janet Best
Publisher : Elsevier
Page : 672 pages
File Size : 43,7 Mb
Release : 2012-06-06
Category : Psychology
ISBN : 9780857095534

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Colour Design by Janet Best Pdf

Given its importance in analysing and influencing the world around us, an understanding of colour is a vital tool in any design process. Colour design provides a comprehensive review of the issues surrounding the use of colour, from the fundamental principles of what colour is to its important applications across a vast range of industries. Part one covers the main principles and theories of colour, focusing on the human visual system and the psychology of colour perception. Part two goes on to review colour measurement and description, including consideration of international standards, approval methods for textiles and lithographic printing, and colour communication issues. Forecasting colour trends and methods for design enhancement are then discussed in part three along with the history of colour theory, dyes and pigments, and an overview of dye and print techniques. Finally, part four considers the use of colour across a range of specific applications, from fashion, art and interiors, to food and website design. With its distinguished editor and international team of contributors, Colour design is an invaluable reference tool for all those researching or working with colour and design in any capacity. Provides a comprehensive review of the issues surrounding the use of colour in textiles Discusses the application of colour across a vast range of industries Chapters cover the theories, measurement and description of colour, forecasting colour trends and methods for design enhancement

Author : Akhil J K
Publisher : Akhil JK
Page : 167 pages
File Size : 52,9 Mb
Release : 2015-09-22
Category : Business & Economics
ISBN : 8210379456XXX

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Fashion Forecasting by Akhil J K Pdf

Now, Fashion is at its peak. Fashion always changes; the forecasting methods are varying and developing fast through the ever widening network of post-modern media. But, the basics remain the same. This book is aimed at giving the basic ideas and methods in Fashion Forecasting to the new comers and aspirants.

Author : Gwyneth Holland,Rae Jones
Publisher : Laurence King Publishing
Page : 0 pages
File Size : 43,8 Mb
Release : 2017-08-08
Category : Design
ISBN : 1786270587

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Fashion Trend Forecasting by Gwyneth Holland,Rae Jones Pdf

An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practicing trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.