Colour Psychology Today Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Colour Psychology Today book. This book definitely worth reading, it is an incredibly well-written.
Colour Psychology Today reveals new colour psychology information that comes from the author's pioneering research and studies on colour. The book discloses unique knowledge on how colour psychology impacts on the business world and the individual, borne out of the author's extensive work as a colour consultant and trainer that spans more than thirty years. Colour Psychology Today is unlike any other colour psychology book available. It is a 'must have' for colour enthusiasts, branding experts, marketeers, advertising execs, graphic designers, and anyone who would like to expand and develop the application of colour in their field of work.
Robert Lanza is one of the most respected scientists in the world — a US News & World Report cover story called him a “genius" and a “renegade thinker," even likening him to Einstein. Lanza has teamed with Bob Berman, the most widely read astronomer in the world, to produce Biocentrism, a revolutionary new view of the universe. Every now and then a simple yet radical idea shakes the very foundations of knowledge. The startling discovery that the world was not flat challenged and ultimately changed the way people perceived themselves and their relationship with the world. For most humans of the 15th century, the notion of Earth as ball of rock was nonsense. The whole of Western, natural philosophy is undergoing a sea change again, increasingly being forced upon us by the experimental findings of quantum theory, and at the same time, towards doubt and uncertainty in the physical explanations of the universe's genesis and structure. Biocentrism completes this shift in worldview, turning the planet upside down again with the revolutionary view that life creates the universe instead of the other way around. In this paradigm, life is not an accidental byproduct of the laws of physics. Biocetnrism takes the reader on a seemingly improbable but ultimately inescapable journey through a foreign universe—our own—from the viewpoints of an acclaimed biologist and a leading astronomer. Switching perspective from physics to biology unlocks the cages in which Western science has unwittingly managed to confine itself. Biocentrism will shatter the reader's ideas of life--time and space, and even death. At the same time it will release us from the dull worldview of life being merely the activity of an admixture of carbon and a few other elements; it suggests the exhilarating possibility that life is fundamentally immortal. The 21st century is predicted to be the Century of Biology, a shift from the previous century dominated by physics. It seems fitting, then, to begin the century by turning the universe outside-in and unifying the foundations of science with a simple idea discovered by one of the leading life-scientists of our age. Biocentrism awakens in readers a new sense of possibility, and is full of so many shocking new perspectives that the reader will never see reality the same way again.
A SUNDAY TIMES DESIGN BOOK OF THE YEAR _________________________________________ The definitive guide for harnessing the power of colour to improve your happiness, wellbeing and confidence Wouldn't you like to boost your confidence simply by slipping on 'that' yellow jumper? Or when you get home after a stressful day, be instantly soothed by the restful green of your walls? The colours all around us hold an emotional energy. Applied Colour Psychology specialist, Karen Haller, explains the inherent power of colour; for example, looking closely at the colours we love or those we dislike can bring up deeply buried memories and with them powerful feelings. A revolutionary guide to boosting your wellbeing, The Little Book of Colour puts you firmly in the driver's seat and on the road to changing the colours in your world to revamp your mood and motivation. Illuminating the science, psychology and emotional significance of colour, with key assessments for finding your own true colour compatibility, this book will help you to rediscover meaning in everything you do through the joy of colour. Get ready to join the colour revolution, and change your life for the better.
Color Psychology and Color Therapy by Faber Birren Pdf
Color Psychology and Color Therapy: A Factual Study of the Influence of Color on Human Life (1950) is a book of color theory by renowned color expert Faber Birren. The work explores the impact of color on human behavior and emotions. Born in 1900 in Chicago, Illinois, Birren began studying color and art as a teen at the Art Institute of Chicago. While he originally intended to follow in his father's footsteps as a landscape painter, he determined that he didn't have the requisite talent. He attended the University of Chicago as an education major instead, but found that his interest was still in the world of color. Since no formal program in color theory existed at the time, he left school to pursue a course of self-managed study, spending hours at the Chicago Public Library. At age 24, Birren began a prolific writing career, publishing dozens of books and articles on color theory over the course of his life. Soon, he began consulting for businesses, claiming he could boost sales with the careful use of color. One of Birren's early successes was a Chicago wholesale meat company. He suggested that the white walls of the meat coolers made the meat appear an unappetizing gray color. He proposed that the meat company paint the coolers in a blue-green color instead, to make the meat's red hue pop. Sales increased, and Birren had proven that paying attention to color theory could reap dividends. Birren brought this expertise to many well-known corporations throughout the middle of the 20th century. He consulted with major manufacturers like Monsanto, General Electric, and DuPont, among others. His goals went beyond sales, aiming to improve employee mood and attentiveness as well. He even consulted with Disney on the color choices in the films Bambi, Fantasia, and Pinocchio. Color Psychology and Color Therapy is written in four parts. In part one, Birren discusses color symbolism in varied mystic, occultist, and religious traditions. He also shares the views on color expressed by various ancient philosophers. In part two, Birren takes a scientific approach to color. He explores the electromagnetic spectrum and the effects of certain wavelengths of light and color on plants, animals, and the human body. In part three, Birren turns his attention to the psychological impacts of color on human behavior and emotions. Unsurprisingly, the impact of color on mood and behavior is far more complex than "red makes us happy" and "gray makes us sad." It is a complex blend of context, personal associations, and subjective impressions, which Birren explores in depth. Finally, part four focuses on the visual aspects of color, like the function of the eye and how it perceives different colors. Through a deliberate use of color, Birren argues that we can reduce eye strain and fatigue, and improve efficiency and safety. He also explores visual difficulties, like color blindness and night blindness, their causes, and their effects. Birren's contributions to the field of color theory are still seen today. Colorful safety margins painted around factory equipment and purple-topped pool tables (instead of the traditional green) are both among his many legacies.
Author : Thomas R. Cole Publisher : Oxford University Press, USA Page : 193 pages File Size : 49,7 Mb Release : 2019 Category : Medical ISBN : 9780190689988
"We live in a time of change, an era where old men can maintain health but find dignity in frailty. Old Man Country helps readers see and imagine this change for themselves. The book follows the journey of a writer in search of wisdom, as he narrates encounters with twelve distinguished American men over 80 -- including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world's most famous heart surgeon. In these and other intimate conversations, the book explores and honors the particular way that each man faces the challenges of living a good old age"--
The Emotionally Healthy Child by Maureen Healy Pdf
While growing up has never been easy, today's world presents kids and their parents with unprecedented challenges. The upside, posits Maureen Healy, is a widespread acknowledgment that emotional health, resilience, and equilibrium can be learned and strengthened. Healy is an expert on teaching skills that address the high sensitivity, big emotions, and hyper energy she herself experienced growing up. Three simple steps are key — Stop, Calm, and Make Smarter Choices. While not always easy, these steps are powerful, and Healy shows readers exactly how to implement them. Children move from acting out or shutting down, experiencing frequent physical symptoms such as head- and stomachaches, or hurting themselves or others, to recognizing they are being triggered, feeling their emotions, and using mindfulness strategies to respond from a calmer place.
Colour for Architecture Today by Tom Porter,Byron Mikellides Pdf
What role does colour play in our built environment? How are our attitudes to colour changing? What potential do new technologies bring for the use of colour and light in architecture? Combining real examples from practice with colour theory, this book will help you to fully understand the role and impact of colour in our urban spaces. Contributions from leading architects Will Alsop, Legorreta and Legorreta, John Outram, Sauerbruch Hutton and Neuterlings Riedijk accompany those from artists Alain Bony and Yann Kersalé, and from colour researchers such as Kristina Enberg and Anders Hård, who developed the Natural Colour System. Topics include: how and why we see colour methodologies in the documentation of traditional colours the development of new urban palettes recent colour psychology research the effect of light levels on human behaviour dramatic colour effects achievable with light guidelines for future deployment of colour in the built environment. This is a sequel to the immensely influential Colour for Architecture, published in 1976. Much has changed in 30 years; new cutting edge technologies and materials have emerged allowing architects to experiment with colour and light in an energy efficient and sustainable way, paving the way for a more colourful and exciting built environment.
Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effects of Color by Richard G. Lewis Pdf
Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effect of ColorsThe book "Color Psychology" explains the different psychological effects that different colors have on the human mind. Color consultants believe that the colors used in the design of any object or environment (e.g. a website) can have a significant impact on the emotions and performance of people within that environment and that people respond, even at a psychological level, to colors. Based upon fundamentals in Color Psychology, with years of research by color psychologists, the characteristics of certain colors have been identified to cause an emotional response in people. This was done by studying the response from hundreds of thousands of test subjects around the world in order to isolate how certain colors make us feel. What You'll Learn: How Color Can Improve Your Bottom Line How Color Can Affect People's Emotions Which Colors Suit Your Target Market Which Are The "Magic" Colors Which Color makes Shoppers Spend More And Much, Much More... The effect that color has on human emotions can be profound. Researchers have studied the biological perception of color, the relationships between color and emotion, and how different colors can be used to affect mood and behavior in predictable ways. Although The Psychology of Color is a relatively new area of scientific research, ancient civilizations believed in the influence of color on humans; the ancient Chinese, Egyptians, and Indians believed in chromotherapy. The Future Use of The Psychology of Color...Case Study: With world-renowned Spanish chef, Ferran Adria, he focused on the color of the crockery. Guests sat down one side of a large table were given a pink strawberry dessert on a white plate. Down the other side of the table guests ate an identical dessert from a black plate. Those eating from the white plates rated the dessert as 10% sweeter than those who ate from the black plates. Subsequent experiments have shown that introducing a square or angular plate intensifies the difference, with roundness accentuating sweetness. "Clearly contextual perception is a big opportunity." Johannes Le Coutre, a perception physiologist with Nestle. Who is This Book For? Anyone interested in the influence of color will get something from this book. However, primarily I wrote this book as a guide for all Internet Business People, Marketers and Entrepreneurs because I think it's essential that we all understand the psychological influence of color.Changing the colors on your sales page or website won't suddenly bring in millions of dollars but there is no doubt that a change of color may well result in a change of mood in the viewer; it's how you use that power that can determine your profitability. The challenge for you as an Internet Business Person, Marketers or Entrepreneur is to understand the theories of color and to use them in a profitable but professional and ethical way.People Who Read This Book: "I was blown away by the information. Great book." Jonathan Smith, WealthCrave.com "I can heartily recommend this Book. The book describes the emotional reactions that people may be expected to evince, based on considerable research by psychologists." David J. Linden, BizWebTX.com "It's fascinating to see the way that certain institutions use these colors in order to influence people." George Cuthbert, TheCopywritingRevolution.com "Know exactly what color combinations you will need to use on your site." Jeff Gibson, Mr. Affiliate. "Good read, I recommend it." Kaan Bimplis (Neurophysicist & Licensed NLP Trainer) NLPIstanbul.com NB: "Color Psychology" - color theory, color and design, and psychology of color and design.
What is as unique as your fingerprints and more revealing than your diary? Hint: Your body is emitting them right now and has been every single day of your life. Brainwaves. Analyzing brainwaves, the imperceptible waves of electricity surging across your scalp, has been possible for nearly a century. But only now are neuroscientists becoming aware of the wealth of information brainwaves hold about a person's life, thoughts, and future health. From the moment a reclusive German doctor discovered waves of electricity radiating from the heads of his patients in the 1920s, brainwaves have sparked astonishment and intrigue, yet the significance of the discovery and its momentous implications have been poorly understood. Now, it is clear that these silent broadcasts can actually reveal a stunning wealth of information about any one of us. In Electric Brain, world-renowned neuroscientist and author R. Douglas Fields takes us on an enthralling journey into the world of brainwaves, detailing how new brain science could fundamentally change society, separating fact from hyperbole along the way. In this eye-opening and in-depth look at the most recent findings in brain science, Fields explores groundbreaking research that shows brainwaves can: • Reveal the type of brain you have—its strengths and weaknesses and your aptitude for learning different types of information • Allow scientists to watch your brain learn, glean your intelligence, and even tell how adventurous you are • Expose hidden dysfunctions—including signifiers of mental illness and neurological disorders • Render your thoughts and transmit them to machines and back from machines into your brain • Meld minds by telepathically transmitting information from one brain to another • Enable individuals to rewire their own brains and improve cognitive performance Written by one of the neuroscientists on the cutting edge of brainwave research, Electric Brain tells a fascinating and obscure story of discovery, explains the latest science, and looks to the future—and the exciting possibilities in store for medicine, technology, and our understanding of ourselves.
Rediscover your soul colour, number and musical key using June’s unique and successful method, working with colour and number. She first created the 3 number system, and then further developed the system to 4 numbers to reveal the soul number, the attributes to be brought in. Using her system, she rightly predicted a girl for David and Victoria Beckham’s fourth child many months prior to their daughter Harper’s birth, as well as predicting that Barack Obama would win his second term in office. She continues to fine tune her system, far beyond its original use. However, she acknowledges how difficult it is to be exact and precise for any predictive system, yet she perseveres to fine-tune it. Only someone of June’s calibre and with her colour knowledge can successfully attempt such a feat. Numerology is not new, combining colour with number in this specific way IS new. Her system is new and unique. June holds all rights to her invention. Often copied, never bettered. Her system reveals fortuitous times to commence any endeavour such as a new relationship, a move, career progression or business start-up. Her system benefits everyone by highlighting the possibilities and opportunities as they arise, and noting the pitfalls. Colour Numerology will appeal to those with an interest in complementary avenues to predict events in their own lives and unlock success. It is best used in conjunction with Colour Therapy A – Z (Matador, 2015), as well as the Colours of the Soul book and CD, digitally available (O Books, 2006).
Color Psychology And Color Therapy; A Factual Study Of The Influence of Color On Human Life by Faber Birren Pdf
A detailed study of the various sources and biological and emotional uses of color in all phases of human existence by a leading researcher in the field.
Visual Approaches to Cognitive Education With Technology Integration by Ursyn, Anna Pdf
Within the growing world of social media and computer technology, it is important to facilitate collaborative knowledge building through the utilization of visual literacy, decision-making, abstract thinking, and creativity in the application of scientific teaching. Visual Approaches to Cognitive Education With Technology Integration is a critical scholarly resource that presents discussions on cognitive education pertaining to particular scientific fields, music, digital art, programming, computer graphics, and new media. Highlighting relevant topics such as educational visualization, art and technology integration, online learning, and multimedia technology, this book is geared towards educators, students, and researchers seeking current research on the integration of new visual education methods and technologies.
BBC's Your Garden Made Perfect presenter and design expert Manoj Malde shows you how to create your own personal outdoor haven. In this easy-to-follow guide, Manoj shows you how to design a garden you will want to live in. Whether you have a small courtyard, large garden or a new-build ‘blank canvas’ – every space is unique, and this book will explain how to get the most out of your garden for you and your family. With aspirational examples and designs from real life, low-maintenance spaces and gardens for plants-people; whether you want a garden for entertaining, playing or practising yoga, Manoj takes you on a step-by-step journey to creating your dream space. Find answers to the questions you always wanted to ask, like 'How do I design social spaces?' and ‘Can I make my garden feel bigger?' with this practical and easy-to-follow planning tool. Learn how to develop a style; introduce zones; use pathways and screens; choose water features, colours and materials to transform the way your garden looks and feels. This comprehensive guide includes advice on: Using budget-friendly, beautiful materials; Encouraging wildlife to come into your garden; Making your space effortlessly sustainable; Choosing the perfect plants to complement your style and space; and creating a garden you and your family will love. Discover how to design a space for entertaining, a place to relax and drink a cocktail, or an area where the family can eat, play and spend time together. But most importantly, design a garden you can live in. Unlock the potential of Your Outdoor Room, no matter your experience or budget. It's never been this easy to create a space that works for you.