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Commercial Nationalism by Zala Volcic,Mark Andrejevic Pdf
This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.
Commercial Nationalism and Tourism by Leanne White Pdf
This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and sell) a national story. By deconstructing images of the nation, it closely examines how national texts create key archival imagery that can promote tourism and events while also shaping national identity. It investigates the complex relationship between state appropriation of marketing strategies and the commercial use of nationalist discourses. The book aims to demystify the ways in which the nation is imagined by key organisers and organisations and then communicated to millions.
Consumer Nationalism in China by Maggie Ying Jiang Pdf
China has made nationalism central as the country seeks to achieve a “rejuvenation of the Chinese nation.” The new wave of consumer nationalism in China reached a fever pitch in recent years. This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment. It argues that the outbursts of nationalist consumer outrage have become an increasing risk for businesses in China or businesses dealing with Chinese markets and that as China faces growing diplomatic challenges abroad, multinational companies need to enhance focus and strategic planning in communication operations when dealing with the world’s second-largest economy.
The Routledge Handbook of Nationalism in East and Southeast Asia by Lu Zhouxiang Pdf
This handbook presents a comprehensive survey of the formation and transformation of nationalism in 15 East and Southeast Asian countries. Written by a team of international scholars from different backgrounds and disciplines, this volume offers new perspectives on studying Asian history, society, culture, and politics, and provides readers with a unique lens through which to better contextualise and understand the relationships between countries within East and Southeast Asia, and between Asia and the world. It highlights the latest developments in the field and contributes to our knowledge and understanding of nationalism and nation building. Comprehensive and clearly written, this book examines a diverse set of topics that include theoretical considerations on nationalism and internationalism; the formation of nationalism and national identity in the colonial and postcolonial eras; the relationships between traditional culture, religion, ethnicity, education, gender, technology, sport, and nationalism; the influence of popular culture on nationalism; and politics, policy, and national identity. It illustrates how nationalism helped to draw the borders between the nations of East and Southeast Asia, and how it is re-emerging in the twenty-first century to shape the region and the world into the future. The Routledge Handbook of Nationalism in East and Southeast Asia is essential reading for those interested in and studying Asian history, Social and Cultural history, and modern history.
In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and
Global Nationalism: Ideas, Movements And Dynamics In The Twenty-first Century by Pablo De Orellana,Nicholas Michelsen Pdf
The twenty-first century is witnessing a truly transnational revival of a very old set of ideas. Despite romantic attachments to old symbols, these late modern nationalism movements are not simply replicas of the previous two waves of nationalism in the 1860s and 1920s. Nor is it true that today's nationalism movements want simply to return to the past and effect a nationalist 1930s-style retrenchment. From Putin's macho revivalism, through to Trump's shocking victory and Xi's strongman regionalism, nationalists engage with the economic context of our time and address issues born of globalization. Crucially, in their vision for international relations they seek the destruction of key international norms in a drive to restore a vision of sovereignty predicated on a survivalist understanding of state power.Global Nationalism, edited and framed by Pablo de Orellana and Nicholas Michelsen, brings together the latest research by up-and-coming early career researchers and scholars. Beginning with a succinct history and typology of contemporary nationalism and its predecessors, this book offers analysis of several cases of contemporary nationalism, examining how specific movements define identity, address grievances and propose identity-based solutions. Key themes and lessons emerge from the study of a variety of cases, from the very ideas animating nationalist thought, to their expression in a wide variety of nationalist movements around the world. The reflections on the ecosystem of nationalist ideas and movements offered in this volume are a vital starting point in the study of contemporary nationalism as a global twenty-first century phenomenon.
Consumer Nationalism and Barr’s Irn-Bru in Scotland by David Leishman Pdf
This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.
Nationalism, Liberalism, and Progress by Ernst B. Haas Pdf
Far from being an inevitably aggressive and destructive force, nationalism is, for Ernst B. Haas, the primary means of bringing coherence to modernizing societies. In the second volume of his magisterial exploration of this topic, Haas emphasizes the benefits of liberal nationalism, which he deems more progressive than other nation-building formulas because it relies on reason to improve citizens' lives.The Dismal Fate of New Nations considers several societies that modernized relatively recently, many of them aroused to nationalism by the imperialism of the "old" nation-states. The book probes the different patterns of development in emerging countries—Iran, Egypt, India, Brazil, Mexico, China, Russia, and Ukraine—for insights into the possibilities and limitations of all nationalisms, especially liberal nationalism.Employing a systematic comparative perspective, Haas organizes the book around the notion of change and its management by political elites in Asia, Eastern Europe, Latin America, and the Middle East. Haas particularly wants to understand how nationalism plays out in the politics of modernization within non-Western cultures, especially those where religions other than Christianity predominate. Where the hold of religion remains formidable, he argues, the mixture of traditional and secular-modernist institutions and beliefs will challenge the victory of liberal nationalism and the very success of nation-state formation.
Handbook of Economic Nationalism by Pickel, Andreas Pdf
This cutting-edge Handbook puts economic nationalism in its historical context, from early industrialization to globalization. It explores how economic nationalism has emerged to new prominence in the post-globalization era as states are trying to protect their economies, societies, and cultures from unwanted external influences.
Tourism and Nationalism in Nepal by Kalyan Bhandari Pdf
This book explores the role of tourism in the expression of nationalism in Nepal. It investigates assemblage of images, emblems, and symbols of Nepali nationhood in various touristic representations and narratives from Nepali travellers and diasporic visitors to showcase how they express nationhood and stimulate a strong sentiment of national feeling and belonging. The book suggests that touristic settings in Nepal provide a venue for articulation of nation, first through internal ascription, that is, the construction of identity by citizens with the nation; and second, through the promotion of distinctive touristic identity through the assertion of national uniqueness and distinguishing the nation within the larger international community. Given the recent great political changes, post-conflict nation rebuilding, and development, Nepal offers a fascinating case study on the role of tourism and nationalism. This book will be of great interest to students, scholars, and professionals working in tourism and heritage studies, sociology, anthropology, geography, political science, and area studies, as well as those interested in the study of developing societies.
Branding Post-Communist Nations by Nadia Kaneva Pdf
Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.
From Cyber-Nationalism to Fandom Nationalism by Liu Hailong Pdf
This book gives a deep description of a new trend in Chinese cyber-nationalism through an examination of Diba Expedition 2016. The eight chapters, written by researchers from the United States and China, touch on the topics of history, mobilization, and the organization of new cyber nationalism; the evolution of symbolic devices; and the impact of information and communications technologies (ICTs), consumerism, fans culture, and Internet subcultures on cyber-nationalism and the political consequences of it. The authors have embedded the Diba Expedition and new cyber-nationalism, which may be called fandom nationalism, in the media ecology of social media, the mobile Internet, the smartphone, and a new generation of ICTs. They also try to explain the change in the Chinese political culture from the turn of the twenty-first century up to now under the impact of official nationalistic education, commercial culture, and the grassroots Internet culture. Readers interested in political culture, Internet culture, and youth culture will find this book helpful in understanding why traditional nationalism, with hatred, anger, and actions in the real world, has evolved into fandom nationalism, with love, satire, and actions in the virtual world, as illustrated in the Diba Expedition.
"The author focuses on Adam Smith and his contemporaries, who pondered these issues, particularly the nature and development of commercial society. They attempted to come to terms with the claim that, on the one hand, the market was a decisive element in economic progress, and, on the other, that its workings depended upon the release of the immoral desires of fallen men and that its consequences were socially and politically destabilizing. Hont reconstructs the salient features of this controversy between the proponents of market sociability and its most trenchant critics. In doing so, he has helped to locate historically the most important arguments at the heart of the emergence of modernity."--Jacket.
Navigating Nationalism in Global Enterprise by Christina Lubinski Pdf
Navigating Nationalism in Global Enterprise analyzes the role of nationalism in global business strategy, showing how multinationals act not just as drivers of globalization but also as sophisticated operators in a world of nations. Using the case study of German companies in colonial and post-colonial India, Christina Lubinski traces how nationalism's influence on business competitive strategies changed over the twentieth century and across major political turning points, such as two world wars and India's transition to independence. She highlights how national imaginings are both relational because they derive from comparisons with other nations, and historical because they mobilize the past to legitimize future aspirations. Lubinski stresses that learning from the past is how multinationals engage strategically with the content of nationalism – i.e., a nation's history, aspirations, and relationships with other nations. In India, German companies' competitiveness was continuously dependent on navigating nationalism and on understanding that nationalism and globalization are inextricably linked.
Mass communication has long been recognized as an important contributor to national identity and nation building. This book examines the relationship between media and nationalism in Israel, arguing that, in comparison to other countries, the Israeli case is unique. It explores the roots and evolution of newspapers, journalism, radio, television, and the debut of the Internet on both the cultural and the institutional levels, and examines milestones in the socio-political development of Hebrew and Israeli mass communication. In evaluating the technological changes in the media, the book shows how such shifts contribute to segmentation and fragmentation in the age of globalization.