Commercializing Blockchain

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Commercializing Blockchain

Author : Antony Welfare
Publisher : John Wiley & Sons
Page : 273 pages
File Size : 54,5 Mb
Release : 2019-07-29
Category : Business & Economics
ISBN : 9781119578031

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Commercializing Blockchain by Antony Welfare Pdf

The accessible, non-technical guide to applying and benefiting from blockchain technology. Blockchain has grown at an enormous rate in a very short period of time. In a business context, blockchain can level the playing field between small and large organisations in several ways: Exact copies of the immutable, time-stamped data is held by all parties, all transactions can be viewed in real time, data blocks are cryptographically linked, all raw materials are traceable and smart contracts ensure no middle-men, ease of audit and reduced friction. The trust, transparency, security, quality and reduced costs of blockchain make it a game-changing technology that crosses sectors, industries and borders with ease. Even though the technologies are ready for adoption, businesses remain largely unaware of their full potential and effective implementation. End users require accurate and up-to-date information on the practical applications of blockchain — Commercializing Blockchain provides it. A practical and easy-to-understand guide to blockchain, this timely book illustrates how this revolutionary technology can be used to transform governments, businesses, enterprises and entire communities. The author draws from his experience with global retailers, global technology companies, UCL Centre for Blockchain technologies, the government of the UK, Retail Blockchain Consortium and many other sources to present real-world case studies on the use and benefits of blockchain. Topics include financial transactions, tokenisation, identity management, supply chain transparency, global shipping and freight, counterfeiting and more. Provides practical guidance for blockchain transactions in business operations Provides practical guidance for blockchain transactions in business operations Demonstrates how blockchain can add value and bring increased efficiency to commercial operations Covers all of the essential components of blockchain such as traceability, provenance, certification and authentication Requires no technical expertise to embrace blockchain strategies Commercializing Blockchain: Strategic Applications in the Real World is ideal for enterprises seeking to develop and deploy blockchain technology, particularly in areas retail, supply chain and consumer goods.

Commercializing Blockchain

Author : Antony Welfare
Publisher : John Wiley & Sons
Page : 352 pages
File Size : 54,9 Mb
Release : 2019-07-29
Category : Business & Economics
ISBN : 9781119578017

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Commercializing Blockchain by Antony Welfare Pdf

The accessible, non-technical guide to applying and benefiting from blockchain technology. Blockchain has grown at an enormous rate in a very short period of time. In a business context, blockchain can level the playing field between small and large organisations in several ways: Exact copies of the immutable, time-stamped data is held by all parties, all transactions can be viewed in real time, data blocks are cryptographically linked, all raw materials are traceable and smart contracts ensure no middle-men, ease of audit and reduced friction. The trust, transparency, security, quality and reduced costs of blockchain make it a game-changing technology that crosses sectors, industries and borders with ease. Even though the technologies are ready for adoption, businesses remain largely unaware of their full potential and effective implementation. End users require accurate and up-to-date information on the practical applications of blockchain — Commercializing Blockchain provides it. A practical and easy-to-understand guide to blockchain, this timely book illustrates how this revolutionary technology can be used to transform governments, businesses, enterprises and entire communities. The author draws from his experience with global retailers, global technology companies, UCL Centre for Blockchain technologies, the government of the UK, Retail Blockchain Consortium and many other sources to present real-world case studies on the use and benefits of blockchain. Topics include financial transactions, tokenisation, identity management, supply chain transparency, global shipping and freight, counterfeiting and more. Provides practical guidance for blockchain transactions in business operations Provides practical guidance for blockchain transactions in business operations Demonstrates how blockchain can add value and bring increased efficiency to commercial operations Covers all of the essential components of blockchain such as traceability, provenance, certification and authentication Requires no technical expertise to embrace blockchain strategies Commercializing Blockchain: Strategic Applications in the Real World is ideal for enterprises seeking to develop and deploy blockchain technology, particularly in areas retail, supply chain and consumer goods.

Blockchain in Digital Marketing

Author : Maria Johnsen
Publisher : Maria Johnsen
Page : 240 pages
File Size : 48,8 Mb
Release : 2020-05-12
Category : Business & Economics
ISBN : 9798644873081

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Blockchain in Digital Marketing by Maria Johnsen Pdf

Blockchain technology has emerged as a transformative force in various industries, including digital marketing. This book provides a comprehensive overview of blockchain's potential impact on the digital marketing landscape, exploring its historical context, core concepts, security issues, and numerous applications. The book begins with an introduction that highlights the significance of blockchain in digital marketing. It sets the stage for a deep dive into the subject, emphasizing the potential of blockchain to revolutionize the industry and reshape the way marketers operate. A historical overview offers insight into the origins and development of blockchain technology. Starting with the creation of Bitcoin, the chapter explores key milestones that have influenced the adoption of blockchain across industries, including digital marketing. Understanding the historical context helps readers appreciate the evolution and impact of blockchain technology. The subsequent chapters delve into the core concepts of blockchain. Readers are introduced to the fundamental principles that underpin this technology, such as decentralization, immutability, and consensus mechanisms. By explaining how blockchain operates, the book equips marketers with the knowledge necessary to grasp its potential benefits and implications in the digital marketing realm. Types of blockchains are explored, including public, private, and consortium blockchains. Each type has its unique characteristics, use cases, and relevance to digital marketing. By examining these different types, marketers can gain a comprehensive understanding of the blockchain landscape and determine which blockchain solution suits their specific needs. The book addresses security issues associated with blockchain technology. While blockchain is renowned for its robust security features, it is not without vulnerabilities. This chapter explores potential security risks, such as hacking and 51% attacks, and offers insights into how marketers can mitigate these risks when utilizing blockchain in their digital marketing strategies. The integration of blockchain with cryptocurrencies is another area explored in the book. It examines how cryptocurrencies and blockchain are interconnected, highlighting the impact of cryptocurrencies on the digital marketing ecosystem. The chapter provides valuable insights into the evolving relationship between blockchain and cryptocurrencies, offering marketers new perspectives on leveraging this synergy. The application of blockchain in various sectors of digital marketing is explored extensively throughout the book. Industries such as video games, social media, content writing, eCommerce, and advertising are examined in detail, showcasing how blockchain technology can revolutionize these domains. From enhancing trust and security to streamlining transactions and enabling decentralized marketplaces, blockchain presents countless opportunities for digital marketers. The book also examines the integration of artificial intelligence (AI) and blockchain technology. It explores the impact of this combination on search engine optimization (SEO), chatbots, web security, data science, text mining, and search engines. The fusion of AI and blockchain has the potential to reshape these areas, offering marketers new ways to harness the power of data and automation. Throughout the book, the future implications of blockchain in digital marketing are discussed. The potential for blockchain-powered marketplaces, reputation management systems, and management tools is explored, providing readers with a glimpse into what lies ahead. The book encourages marketers to embrace blockchain as a disruptive force that will shape the future of the industry. "Blockchain in Digital Marketing: A New Paradigm of Trust" offers a comprehensive exploration of blockchain's potential impact on the digital marketing landscape. By providing historical context, explaining core concepts, addressing security issues, and examining various applications, the book equips marketers with the knowledge and insights necessary to leverage blockchain technology effectively. With its potential to revolutionize trust, transparency, and transactional efficiency, blockchain holds immense promise for digital marketers seeking innovative solutions in an evolving digital landscape.Enjoy reading

Blockchain Technology and Applications for Digital Marketing

Author : Bansal, Rohit,Malyadri, Pacha,Singh, Amandeep,Pervez, Asif
Publisher : IGI Global
Page : 329 pages
File Size : 44,5 Mb
Release : 2021-06-25
Category : Business & Economics
ISBN : 9781799880837

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Blockchain Technology and Applications for Digital Marketing by Bansal, Rohit,Malyadri, Pacha,Singh, Amandeep,Pervez, Asif Pdf

Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. Blockchain is transforming digital marketing by removing companies’ abilities to pull data from customers without also offering to reimburse them for its value. Marketers can leverage the technology’s positive attributes that customers are searching for in today’s digital landscape, both in transparency and data protection. In terms of digital marketing, blockchain is one of the most important topics for its applications in the marketing field. Blockchain Technology and Applications for Digital Marketing provides insights on blockchain technology and its applications in digital marketing. This book grants a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing industry. The chapters cover the applications of blockchain, benefits and challenges, disruptive innovations in digital marketing, privacy and security concerns, and the recent trends of blockchain in digital marketing. It is ideally intended for marketers, advertisers, brand managers, executives, managers, IT specialists and consultants, researchers, businesses, practitioners, stakeholders, academicians, and students interested in blockchain technology and its role in digital marketing.

The Auditor’s Guide to Blockchain Technology

Author : Shaun Aghili
Publisher : CRC Press
Page : 294 pages
File Size : 52,8 Mb
Release : 2022-11-03
Category : Business & Economics
ISBN : 9781000776973

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The Auditor’s Guide to Blockchain Technology by Shaun Aghili Pdf

The 21st century has been host to a number of information systems technologies in the areas of science, automotive, aviation and supply chain, among others. But perhaps one of its most disruptive is blockchain technology whose origin dates to only 2008, when an individual (or perhaps a group of individuals) using the pseudonym Satoshi Nakamoto published a white paper entitled Bitcoin: A peer-to-peer electronic cash system in an attempt to address the threat of “double- spending” in digital currency. Today, many top-notch global organizations are already using or planning to use blockchain technology as a secure, robust and cutting-edge technology to better serve customers. The list includes such well-known corporate entities as JP Morgan, Royal Bank of Canada, Bank of America, IBM and Walmart. The tamper-proof attributes of blockchain, leading to immutable sets of transaction records, represent a higher quality of evidence for internal and external auditors. Blockchain technology will impact the performance of the audit engagement due to its attributes, as the technology can seamlessly complement traditional auditing techniques. Furthermore, various fraud schemes related to financial reporting, such as the recording of fictitious revenues, could be avoided or at least greatly mitigated. Frauds related to missing, duplicated and identical invoices can also be greatly curtailed. As a result, the advent of blockchain will enable auditors to reduce substantive testing as inherent and control audit risks will be reduced thereby greatly improving an audit’s detection risk. As such, the continuing use and popularity of blockchain will mean that auditors and information systems security professionals will need to deepen their knowledge of this disruptive technology. If you are looking for a comprehensive study and reference source on blockchain technology, look no further than The Auditor’s Guide to Blockchain Technology: Architecture, Use Cases, Security and Assurance. This title is a must read for all security and assurance professionals and students looking to become more proficient at auditing this new and disruptive technology.

Deep Learning for Healthcare Services IoT and Big Data Analytics

Author : Parma Nand,Vishal Jain,Dac-Nhuong Le,Jyotir Moy Chatterjee,Ramani Kannan,Abhishek S. Verma
Publisher : Bentham Science Publishers
Page : 129 pages
File Size : 44,7 Mb
Release : 2023-07-07
Category : Computers
ISBN : 9789815080247

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Deep Learning for Healthcare Services IoT and Big Data Analytics by Parma Nand,Vishal Jain,Dac-Nhuong Le,Jyotir Moy Chatterjee,Ramani Kannan,Abhishek S. Verma Pdf

This book highlights the applications of deep learning algorithms in implementing big data and IoT enabled smart solutions to treat and care for terminally ill patients. It presents 5 concise chapters showing how these technologies can empower the conventional doctor patient relationship in a more dynamic, transparent, and personalized manner. The key topics covered in this book include: - The Role of Deep Learning in Healthcare Industry: Limitations - Generative Adversarial Networks for Deep Learning in Healthcare - The Role of Blockchain in the Healthcare Sector - Brain Tumor Detection Based on Different Deep Neural Networks Key features include a thorough, research-based overview of technologies that can assist deep learning models in the healthcare sector, including architecture and industrial scope. The book also presents a robust image processing model for brain tumor screening. Through this book, the editors have attempted to combine numerous compelling views, guidelines and frameworks. Healthcare industry professionals will understand how Deep Learning can improve health care service delivery.

Advances in Tourism, Technology and Systems

Author : João Vidal de Carvalho,Álvaro Rocha,Pedro Liberato,Alejandro Peña
Publisher : Springer Nature
Page : 582 pages
File Size : 43,8 Mb
Release : 2020-11-16
Category : Technology & Engineering
ISBN : 9789813342569

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Advances in Tourism, Technology and Systems by João Vidal de Carvalho,Álvaro Rocha,Pedro Liberato,Alejandro Peña Pdf

This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2020), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 29th to 31st October 2020. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.

The Use of Blockchain Technology in Digital Marketing: Exploring the Transformative Potential of Web3

Author : Giovanni Aytan
Publisher : LIT Verlag
Page : 106 pages
File Size : 49,7 Mb
Release : 2024-01-01
Category : Social Science
ISBN : 9783643966513

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The Use of Blockchain Technology in Digital Marketing: Exploring the Transformative Potential of Web3 by Giovanni Aytan Pdf

Web3 has opened exciting possibilities for brands to engage with customers in innovative and trustworthy ways. This book serves as a valuable resource for marketers, businesses, and enthusiasts, providing practical knowledge on harnessing blockchain technology for digital marketing. By presenting real-world examples and conducting in-depth analysis, it bridges the gap between theory and practice. Through the comprehensive examination of blockchain, Web3, and their influence on digital marketing, this book uncovers novel findings and provides a nuanced understanding of latest trends in the evolving digital landscape. The reader is empowered to seize opportunities in this dynamic environment. Using a comprehensive mixed-method approach that includes qualitative interviews and surveys, this research leverages the invaluable expertise of industry experts specialized in blockchain and Web3. The experts describe Non-Fungible Tokens (NFTs) as highly valuable marketing tools that offer novel opportunities in the digital marketing space. Beyond their intrinsic value, NFTs foster community building and act as digital "cookies" that enable companies to gather new customer data.

Robotics and AI for Cybersecurity and Critical Infrastructure in Smart Cities

Author : Nadia Nedjah,Ahmed A. Abd El-Latif,Brij B. Gupta,Luiza M. Mourelle
Publisher : Springer Nature
Page : 267 pages
File Size : 41,5 Mb
Release : 2022-03-28
Category : Technology & Engineering
ISBN : 9783030967376

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Robotics and AI for Cybersecurity and Critical Infrastructure in Smart Cities by Nadia Nedjah,Ahmed A. Abd El-Latif,Brij B. Gupta,Luiza M. Mourelle Pdf

This book bridges principles and real-world applications, while also providing thorough theory and technology for the development of artificial intelligence and robots. A lack of cross-pollination between AI and robotics research has led to a lack of progress in both fields. Now that both technologies have made significant strides, there is increased interest in combining the two domains in order to create a new integrated AI and robotics trend. In order to achieve wiser urbanization and more sustainable development, AI in smart cities will play a significant part in equipping the cities with advanced features that will allow residents to safely move about, stroll, shop, and enjoy a more comfortable way of life. If you are a student, researcher, engineer, or professional working in this field, or if you are just curious in the newest advancements in robotics and artificial intelligence for cybersecurity, this book is for you!

Blockchain for Business

Author : S. S. Tyagi,Shaveta Bhatia
Publisher : John Wiley & Sons
Page : 400 pages
File Size : 47,9 Mb
Release : 2021-01-14
Category : Computers
ISBN : 9781119711056

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Blockchain for Business by S. S. Tyagi,Shaveta Bhatia Pdf

The book focuses on the power of business blockchain. It gives an overview of blockchain in traditional business, marketing, accounting and business intelligence. The book provides a detailed working knowedge of blockchain, user cases of blockchain in business, cryptocurrency and Initial Coin Offering(ICO) along with the risks associated with them. The book also covers the detailed study of decentralization, mining, consensus, smart contracts, concepts and working of distributed ledgers and hyper ledgers as well as many other important concepts. It also details the security and privacy aspects of blockchain. The book is beneficial for readers who are preparing for their business careers, those who are working with small scale businesses and startups, and helpful for business executives, managers, entrepreneurs, bankers, government officials and legal professionals who are looking to blockchain for secure financial transactions. The book will also be beneficial for researchers and students who want to study the latest developments of blockchain.

Innovations in Social Finance

Author : Thomas Walker,Jane McGaughey,Sherif Goubran,Nadra Wagdy
Publisher : Springer Nature
Page : 524 pages
File Size : 55,9 Mb
Release : 2021-07-29
Category : Business & Economics
ISBN : 9783030725358

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Innovations in Social Finance by Thomas Walker,Jane McGaughey,Sherif Goubran,Nadra Wagdy Pdf

Our world is experiencing increasingly complex social and environmental challenges. The prevailing business models and, to some extent, capitalism per se, are frequently blamed for these problems due to their neglect of social and environmental values in favour of financial returns. Within this context, social finance has attracted the attention of governments, organizations, entrepreneurs, and researchers as a means of mobilizing resources and innovation with the goal of establishing effective long-term solutions. This edited collection summarizes, discusses, and analyzes new innovative trends in social finance. It features contributions that aim to highlight emerging trends (products, tools, and processes) in social finance, present a series of case studies related to the development, deployment, and scaling of social finance innovations, offer an understanding of how non-economic externalities are being incorporated, managed, and assessed in recent innovations, reveal the disruptive potential of social finance innovations by analyzing how they are redefining mainstream finance, analyze the scales – of operation and impact – of different innovations, and explore the complex relationship between social finance and social innovation. Featuring contributions from both the research and practitioner community as well as policy actors, the book provides more than a snapshot of the current social finance field by specifically highlighting the major challenges and difficulties that require the urgent attention of policymakers and social entrepreneurs.

Blockchain for Healthcare 4.0

Author : Rishabh Malviya,Sonali Sundram
Publisher : CRC Press
Page : 379 pages
File Size : 44,5 Mb
Release : 2023-12-18
Category : Computers
ISBN : 9781003819325

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Blockchain for Healthcare 4.0 by Rishabh Malviya,Sonali Sundram Pdf

Blockchain is a type of distributed ledger technology that consists of a growing list of records that are securely linked together using cryptography and numerous applications in every field, including healthcare. Blockchain for Healthcare 4.0: Technology, Challenges, and Applications presents an overview of the recent advances in blockchain technology which have led to new breakthroughs in the healthcare industry, the application of artificial intelligence (AI) with blockchain, challenges, and prospects. Key Features: • Highlights blockchain applications in the biomedical and pharmaceutical industries and remote healthcare. • Discusses applications and advancement in blockchain framework to track diseases and outbreaks. • Elaborates the role of blockchain in managing health records, tracing, and securing medical supplies. • Focuses on efficient and secure medical data sharing through blockchain and secure cloud-based electronic health record (EHR), a system using an attribute-based cryptosystem. • Presents techniques and methods to utilize blockchain technology for clinical studies and facilitates the transition to patient-driven interoperability. The text is primarily written for graduate students and academic researchers in the fields of computer science and engineering, biomedical engineering, electrical engineering, and information technology.

Building Blockchain Apps

Author : Michael Juntao Yuan
Publisher : Addison-Wesley Professional
Page : 523 pages
File Size : 46,7 Mb
Release : 2019-11-26
Category : Computers
ISBN : 9780135173046

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Building Blockchain Apps by Michael Juntao Yuan Pdf

A Developer's Guide to Blockchain Programming Fundamentals Blockchain development is entering a period of explosive growth, as real applications gain traction throughout multiple industries and cryptocurrencies earn greater acceptance throughout the financial sector. Blockchain represents one of the most promising opportunities for developers to advance and succeed. Building Blockchain Apps is an accessible guide to today’s most advanced and robust blockchain programming models and architectures. Building on his pioneering experience, Michael Juntao Yuan covers a wide range of blockchain application development paradigms. The book starts with a concise introduction to blockchain and smart contract technologies. It then guides you through application development on Ethereum-compatible smart contract platforms. Ethereum is the largest and most robust blockchain ecosystem in the world. Coverage includes Ethereum topics such as tools, application frameworks, internal data structures, external data interfaces, and future roadmap An introduction to new blockchain data protocol based on ElasticSearch, which provides insights into the current state of smart contracts and enables new application designs How to build an application-specific smart contract protocol by modifying and customizing the open source Ethereum Virtual Machine and its programming language tools How to extend and support language features that are most suitable for particular kinds of smart contracts (e.g., smart contracts for e-commerce marketplaces) with the open source Lity project How to customize and change the blockchain consensus layer beneath the application layer via the popular Tendermint and Cosmos SDK frameworks A survey of cryptocurrency and financial topics from the developers’ point of view, providing an analytical framework for valuating cryptocurrencies and explaining the roles of crypto exchanges Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

Proceedings of the 3rd International and Interdisciplinary Conference on Image and Imagination

Author : Daniele Villa,Franca Zuccoli
Publisher : Springer Nature
Page : 1251 pages
File Size : 55,5 Mb
Release : 2023-04-05
Category : Technology & Engineering
ISBN : 9783031259067

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Proceedings of the 3rd International and Interdisciplinary Conference on Image and Imagination by Daniele Villa,Franca Zuccoli Pdf

This book gathers peer-reviewed papers presented at the 3rd International and Interdisciplinary Conference on Image and Imagination (IMG), held in Milano, Italy, in November 2021. Highlighting interdisciplinary and multi-disciplinary research concerning graphics science and education, the papers address theoretical research as well as applications, including education, in several fields of science, technology and art. Mainly focusing on graphics for communication, visualization, description and storytelling, and for learning and thought construction, the book provides architects, engineers, computer scientists, and designers with the latest advances in the field, particularly in the context of science, arts and education.

Blockchain

Author : Matthieu Quiniou
Publisher : John Wiley & Sons
Page : 162 pages
File Size : 54,7 Mb
Release : 2019-06-18
Category : Business & Economics
ISBN : 9781786304032

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Blockchain by Matthieu Quiniou Pdf

The dominance of trusted intermediaries could be weakened by blockchain, a distributed ledger technology, one of the functions of which is to constitute timestamped proofs by replacing inter-individual trust with algorithmic trust. Blockchain self-executing smart contracts allow us to rethink the practice in the domain of e-commerce, interbank communication, fundraising (and ICOs), justice (timestamping evidence, acts authenticated by blockchain) and businesses in numerous sectors (entertainment, AI, health, real estate, tourism, transport, etc.) which attempt to propose new services by benefiting from blockchains. This book aims to put into perspective the technical innovations and the uses brought about by blockchain, by identifying that which has a medium- or long-term impact, all while taking into account the social, economic, judicial and administrative resistances that are likely to develop.