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Author : Kanwar B. Mathur
Publisher : Allied Publishers
Page : 116 pages
File Size : 45,5 Mb
Release : 1993
Category : Communication
ISBN : 8170231833
Author : Alan Hancock
Publisher : Unknown
Page : 232 pages
File Size : 41,7 Mb
Release : 1992
Category : Language Arts & Disciplines
ISBN : UOM:39015025389183
Communication Planning Revisited
Author : Kanwar Bahadur Mathur
Publisher : Allied Publishers
Page : 200 pages
File Size : 51,8 Mb
Release : 2005
Category : Communication policy
ISBN : 8177648772
Author : Eddie C.Y. Kuo,Peter S.J. Chen
Publisher : Routledge
Page : 80 pages
File Size : 54,7 Mb
Release : 2022-02-14
Category : Social Science
ISBN : 9781000448023
This study of communication policy and planning the 1st of its kind in Singapore is an attempt to explore and analyze the following areas: communication systems; communication policy; national level policy planning; institutional level communication planning; and project level communication planning. Following an introductory chapter the chapters of this report sketch the sociodemographic characteristics of Singapore society and the history politics government and economy; describe the component systems of the communication network in Singapore today; present an analysis of the use of major types of mass media by the population broken down by demographic characteristics such as ethnicity age and sex; examine the guiding communication policies on which the present communication systems are built and operated; focuse on the structure of general policymaking and planning at the national level in Singapore; consider communication planning at the institutional level using Radio Television Singapore (RTS) as a case study; discuss project level planning; and make some generalizations on communication policy and planning in Singapore.
Author : Gerald E. Klonglan,Chun-Nan Lo
Publisher : Unknown
Page : 80 pages
File Size : 50,5 Mb
Release : 1984
Category : Language Arts & Disciplines
ISBN : IND:39000016037157
Author : James Mahoney
Publisher : OUP Australia & New Zealand
Page : 0 pages
File Size : 41,6 Mb
Release : 2012-11-22
Category : Business & Economics
ISBN : 0195576896
Strategic Communication: Principles and Practice guides students through the principles for planning, writing, and implementing strategic communication plans. It approaches strategic communication from how an organisation communicates across organisational endeavours. The emphasis is on the strategic application of communication and how an organisation functions to advance its mission.
Author : Majid Tehranian,Farhad Hakimzadeh,Marcello L. Vidale
Publisher : Routledge
Page : 296 pages
File Size : 43,8 Mb
Release : 2015-10-23
Category : Social Science
ISBN : 9781317367109
Originally published in 1977. Covering a wide international field and with the emphasis on communications in developing countries, this book contains chapters by eminent contributors looking at questions of policy, governance and planning in the field of mass communications. It also considers the role of the media in national development, multi-media education and critical theoretical issues bearing on the impact of modernization on traditional cultures. A few selected countries are discussed in detail – Iran, Brazil, India and the People’s Republic of Benin (then Dahomey) as well as the results of an international survey on the future of broadcasting. The book made recommendations for administrative reorganizations, network expansions and research requirements, some of which were implemented shortly afterwards.
Author : James Mahoney
Publisher : Unknown
Page : 320 pages
File Size : 43,9 Mb
Release : 2016-09-15
Category : Business communication
ISBN : 019030376X
Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planningto business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and publicrelations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories. The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning.
Author : Unesco
Publisher : UNESCO
Page : 34 pages
File Size : 51,6 Mb
Release : 1972
Category : Communication planning
ISBN : UCAL:$C80702
Author : Sherry Devereaux Ferguson
Publisher : SAGE
Page : 276 pages
File Size : 55,6 Mb
Release : 1999-08-03
Category : Language Arts & Disciplines
ISBN : 9780761913146
"With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations."--BOOK JACKET. "This book contains essential information for consultants, practitioners, and students."--BOOK JACKET.
Author : Uma Narula
Publisher : Atlantic Publishers & Dist
Page : 460 pages
File Size : 52,7 Mb
Release : 2014-12
Category : Business & Economics
ISBN : 8126905131
New Ideas, New Models Of Communications And Newer Perspectives Through Which Communication Has Been Studied, Applied, Or Practiced, Have Evolved And Changed Overtime. But They All Exist In Juxtaposition So As To Present An Integrated Scenario Of Communications Per Se In 2000 Decades. In The Book, Seven Salient Perspectives Are Presented All Intertwined As A Communication Perspective.A Few Communication Scenarios Are Highlighted To Address The Contextual Significance Of The Seven Perspectives. We Foresee That The Seven Perspectives From Which We Have Analyzed Communications Per Se May Undergo Several Changes. The Changes May Occur When Particular Perspective S Scope Is Widened. The Change May Occur Due To Changes In Modalities Of Communications, Both People-Oriented And Technology-Oriented. New Communication Technologies May Come Up. Along With This, Newer Needs And Demands May Turn Up; Social Attitudes And Values May Also Change.In 2000 Decades, The Communication Scholars, Teachers And Trainers, Researchers, Practitioners, Professionals, And Educators Look Forward To An Integrated Communication Scenario For People, Society And Governance.The Book Is Unique In Presenting Such Perspectives To All Those Who Deal In Diverse Areas Of Communications And Focus On The Critical Issues Of Development, Culture, Globalization And Information Technology Etc., In Different World Societies.Presentation Of Communication From Seven Diverse Perspectives, Its Associated Models And The Communication Strategies In The Book Are The Product Of Authors Four Decades Of Association With Communication, Discipline In Theory And Practice And Publishing Widely The Same In The Areas Of Development, Culture And Information Technology.The Author S Communication Researches In Diverse Communication Areas, From Diverse Perspectives And In Different Geo Areas Have Provided Depth In Presenting The Evolutionary View Of Communication In Cohesive And Understandable Pattern.
Author : Keval J. Kumar
Publisher : Unknown
Page : 456 pages
File Size : 46,8 Mb
Release : 1995
Category : Communication in education
ISBN : UOM:39015041115356
Author : United States. Congress. Senate. Committee on Commerce. Subcommittee on Communications
Publisher : Unknown
Page : 156 pages
File Size : 41,8 Mb
Release : 1973
Category : Electronic
ISBN : LOC:0010121025A
Author : United States. Congress. House. Committee on Foreign Affairs. Subcommittee on International Operations
Publisher : Unknown
Page : 140 pages
File Size : 41,9 Mb
Release : 1980
Category : Administrative Radio Conference
ISBN : PURD:32754077270738
Author : Deborah A. Silverman,Ronald D. Smith
Publisher : Taylor & Francis
Page : 686 pages
File Size : 42,9 Mb
Release : 2024-03-14
Category : Business & Economics
ISBN : 9781003849513
The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media). As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168 .